Dalet Flex provides unprecedented access to your archives… Here is how to harness your newfound assets.

You’ve made a significant investment in capturing and creating engaging content. Now you need a well-thought-out strategy to maximize its potential. Enter monetization, the game-changer.

Monetization can be divided into two main categories: direct and indirect.

Let’s delve deeper.

Indirect Monetization – The Building Blocks

Indirect monetization means leveraging your existing content to enhance or even produce new content. This converts your archives into financial assets, saving or even eliminating content acquisition costs. Although you may not directly see this manifested as immediate revenue, this equates to true monetary value as it eliminates the need to purchase stock footage or shoot new content.

Consider a sports half-time show: incorporating clips and highlights from your archives to match ongoing discussions significantly enhances the viewing experience. In news production, it enables producers to create powerful stories that leverage archive stock on specific topics, such as a city’s evolution over time.

Direct Monetization – Generate New Revenue Streams

Direct monetization is the process of licensing or selling your content. One way can be by distributing finished content to consumers in a traditional TV, OTT or VOD format. A second, highly lucrative, revenue option is by licensing finished or raw content to other businesses through a digital storefront. This is the type of monetization that we will focus on for the rest of this blog.

The rise of digital storefronts allows businesses to create branded shopping experiences, with their content available for direct purchase. Customers can easily search to locate what they need, thanks to robust metadata, narrowing their searches to the exact section they require.

An additional use case is where portals provide licensees with access to the content they have purchased the rights to. A broadcaster, for example, may have paid for the rights to all of a league’s game replays and highlights for the year. So they leverage the storefront to access all the content they’re entitled to, without the need to pay for any specific clips.

Whereas storefronts present great revenue potential, they are only as good as the quality of their published content. Enter Dalet’s partnership with Veritone, which allows you to curate your most valuable assets through Dalet Flex’s powerful media management and Veritone’s AI-powered Digital Media Hub (“DMH”), featuring its commerce and monetization capabilities.

The joint offering enables a seamless workflow from content delivery through production, curation, packaging and distribution, empowering media, sports and entertainment organizations to monetize their digital media archives, while remaining in control of their content catalog.

By harnessing Dalet Flex’s versatile workflow engine and comprehensive metadata capabilities, media-rich organizations can decide exactly what is published to their store, and when. Business-driven automation monitors your entire archive, identifies suitable content and publishes it instantly, maximizing your store’s potential. This is key to monetizing content of all types and sizes, but particularly for sports and historical video archives.

Sports Content: the Need for Speed

Content monetization forms a crucial element of sports media workflows. In a world where sports rights are paramount, speed is the name of the game, with fans expecting swift delivery from the license holder. The faster your content reaches the storefront, the greater the revenue for you and your customers.

However, efficiency needs to go hand in hand with speed to stay ahead of the competition. The combination of Dalet Flex and Veritone’s DMH enables rapid delivery of proxies and metadata to your storefront, with your high-resolution content safely housed within your Dalet asset management environment.

Your customers can search, preview, and order their content through DMH, triggering the Dalet Flex workflow engine to automatically handle the request backstage which prepares and delivers the content based on the buyer’s requirements.

Uncover Hidden Treasures in Your Archives

The benefits of a storefront transcend sports distribution. Any company interested in licensing their content can now implement an effective direct monetization strategy. Be it a news organization or broadcaster licensing archives, or a studio leasing their shows to other businesses, a robust MAM and a modern storefront can unlock fresh revenue streams.

Our joint technology solution eliminates the need to duplicate data across siloed systems and brings increased value to any content owner. Dalet and Veritone share a common vision, committed to a long-term shared roadmap and outstanding customer service.

Whether you’re an existing Dalet Flex customer eyeing new revenue opportunities, or you’re in the market for a comprehensive solution that helps you manage and monetize your archives, the Dalet Flex and Veritone DMH integration is the answer.

Featured in: Archives | Cloud | Collaborative innovation | Content Monetization | Dalet Flex | Media Asset Management | Media Assets | Media Supply Chain | Veritone |

Share this post:

By Aaron Kroger

Aaron is the product marketing lead for Dalet, a leading technology and service provider for media-rich organizations. Aaron is spearheading go-to-market initiatives around cloud-native media supply chain and production workflows, revolutionizing enterprise media operations worldwide.

More Articles By Aaron

Subscribe

Sign up for Dalet updates and our quarterly newsletter. Expect #MediaTech insights!

Leave a Reply

Your email address will not be published. Required fields are marked *

Recommended Articles

AI technologies progressed drastically in the last few years. Speech-to-text and face recognition are prime examples of use cases where AI-driven solutions that have existed for many years have now reached an acceptable level of maturity and commercial viability.

Read More
AmberFin_hero

Leveraging Premium Media Processing for Business Success

In today's fiercely competitive media business environment, every company is looking for means to stay ahead of the pack. Smart, highly efficient media processing can be a game-changer. Discover how Dalet AmberFin delivers high-quality content that grows your audience.

Read More

How Cloud-Native MAM is Adopting PAM Features for Seamless Media Workflows 

Recently, the lines between Media Asset Management (MAM) and Production Asset Management (PAM) have become increasingly blurred. This convergence reflects the quickly evolving needs of the industry. In recent years a huge leap forward in technological capability has coincided with rising creative demands and shifting media consumption trends. This has all had a significant effect...

Read More

AI technologies progressed drastically in the last few years. Speech-to-text and face recognition are prime examples of use cases where AI-driven solutions that have existed for many years have now reached an acceptable level of maturity and commercial viability.

Read More
AmberFin_hero

Leveraging Premium Media Processing for Business Success

In today's fiercely competitive media business environment, every company is looking for means to stay ahead of the pack. Smart, highly efficient media processing can be a game-changer. Discover how Dalet AmberFin delivers high-quality content that grows your audience.

Read More

How Cloud-Native MAM is Adopting PAM Features for Seamless Media Workflows 

Recently, the lines between Media Asset Management (MAM) and Production Asset Management (PAM) have become increasingly blurred. This convergence reflects the quickly evolving needs of the industry. In recent years a huge leap forward in technological capability has coincided with rising creative demands and shifting media consumption trends. This has all had a significant effect...

Read More