The New Normal for News
The news industry has been through significant changes over the past century. The dominance of television news has been undeniable in the last 65 years; no other mass communication medium has effectively challenged the power of watching news on a TV screen… until recently.
In 2020, a study indicated that, for the first time in history, people were consuming more content on the internet through laptops, tablets, and phones than on a TV screen. This was reiterated in a 2023 study which concluded that people spend almost double the time on digital media compared with traditional media.
A massive shift
The shifts in consumption and hybrid work dramatically affected how news content needs to be produced. Traditionally, storytelling revolved around the rundown for the TV newscast. Digital teams would have to wait until the TV packages were assembled before preparing the stories slated for social media and digital platforms.
This can no longer be.
Digital and specifically social media is typically where audiences go first for their news update. Storytelling for digital platforms demands its own style, format and tone, with an immediacy that will not wait for the TV newscast. Tying the newsroom to the rundown is not a viable strategy. Digital news workflows need to be story-centric and require modern, digital-native tools that empower journalists to deliver impactful stories quickly across all platforms.
Let’s get digital!
Using the right tools for digital-first thinking has become essential for any news organization to not only survive, but to thrive.
With decades of experience serving the needs of the news production industry, we designed Dalet Pyramid which combines the power of story dashboards, assignments, production and distribution tools in a single environment. This highly collaborative platform allows journalists to produce digital-native content for their specific audiences. Digital teams can access source content, plan, produce and publish stories specifically for each digital and social media platform, never having to wait for the TV newscast.
The Dalet Pyramid Planner brings deep collaboration between digital and broadcast teams: digital producers and social media specialists can access stories, rundowns and assets across all the teams and locations. This level of visibility allows digital teams to maximize resources, avoid duplications and increase productivity. You can learn more about Dalet Pyramid’s Centralized Planning in this Quick Cuts episode.
Bring your story to life
After planning and enriching the future story, news creators will use Dalet Cut, our cloud-native, web-based video editing tool, seamlessly integrated within Dalet Pyramid. It provides all the capabilities reporters, producers and editors need to create content-rich video stories, fast!
In addition to transitions, effects, digital graphics, text-on-screen, automatic caption generation, and multiplatform delivery features, Dalet Cut enables users to access scripts, story angles, and media directly from within, making the editing workflow highly efficient. Dalet Cut also offers seamless third-party integrations, for example with the live graphics platform Singular.live.
The tool leverages the rest of the Dalet newsroom ecosystem, including AI service platform Dalet Media Cortex which delivers automatic metadata indexing, speech-to-text transcription, object recognition, and more. This makes Dalet Cut a unique media editor for collaboration, quick turnaround, and compelling video creation for all audiences on all platforms.
Newsrooms using Adobe® Premiere® Pro will benefit from Dalet Xtend, which enables editors to access all of the same content in Dalet Cut within Premiere Pro, including proxy editing and rendering in the cloud.
Release your story!
So your story is produced, edited and ready to hit the (digital) press… Dalet Pyramid provides out-of-the-box, intuitive integration with Twitter, Facebook, YouTube and more. Content Management Systems (CMS) can also be integrated via the API, so you can package and publish to every platform natively.
The pressure is on to deliver news stories to digital outlets first, while still looking after your TV audiences. You now need to deliver that same story in different formats and flavors to meet the needs of each consumption platform. With Dalet Pyramid, you can empower digital teams to produce their content from the moment the story breaks while collaborating with the broadcast team.
Request a demo and learn more about how Dalet Pyramid can transform your newsroom production workflows.
With over a decade of experience in media production and entrepreneurship, Luis Fernandez is a dedicated marketer focused on positioning and go-to-market strategies. Luis has worked in the music and film industry, Tech-startups, and consulting. He currently is the Senior Product Marketing Manager at Dalet, for the News solutions.More Articles By Luis