Efficient Asset Management for Effective Video Communication Strategies

Effectively Manage Digital Media Assets and Create Unified Workflows

By Lee McMullan | 03/11/21

This article was first published on the Diversified Blog in December 2020. Diversified is a Dalet Official Partner.

Video communications are playing an increasingly important role in delivering key messages, both internally and externally, as well as building brand equity. During the ongoing global pandemic, video has become even more crucial as a replacement to in-person meetings and events to effectively reach dispersed audiences.

Many organizations are looking for a singular platform that can operate as the “brains of their operation” to manage digital media assets and create unified workflows. Dalet Flex is a unique offering that not only serves as a digital media asset management (MAM) system but also as an orchestration platform. This allows teams to manage and create actions within the MAM as well as numerous adjacent and supporting applications.

So how would this be used in the real world?

For example, a corporate marketing team might use Kaltura for centralizing videos, BrightCove to stream videos from the CEO for townhalls and send content to website, then YouTube and social media applications for marketing branded content. Dalet Flex allows them to tie into each of those applications, through a single interface and not only distribute but to also track the meta data for delivery and analytics performance.

On the other hand, a broadcast company would have ingest from several different avenues, master control, run down, scheduling and distribution. The Dalet Flex orchestration platform allows teams to connect those various applications creating a single, cohesive media supply chain. This also means that editorial and post-production teams could be tied into on-air production for real-time post-production engagement.

Either way, the Flex Media Platform helps you manage digital media assets and to take your video strategy beyond the next level by overcoming these common obstacles.

Unify Your Team

Sometimes the larger the organization, the more disconnected the teams and processes. However, a strategic media asset management tool will bring increased efficiency and brand consistency. The Flex Media Platform helps connect dispersed teams and aggregates localized content for global visibility. Plus, it integrates with your entire technology ecosystem and standardizes UI/UX, workflows and processes.

Unlock Efficiency

Duplicated efforts not only waste time but money and resources as well. Flex helps automate actions and focus manual tasks to save time and improve consistency. Bottom line, you can complete four times as many projects with the same personnel.

Hide Complexity with Elegance

Simple and intuitive UX makes being an expert easy. Flex offers an intuitive, web-based user interface that enables users to publish, unpublish and republish content to a wide range of distribution points, platforms and social media—even orchestrating workflows to deliver content to OTT platforms at given intervals or following other metadata criteria.

Overall, Dalet’s Flex users have reported:

Download the Dalet Flex Solution Brief to learn how to:

  • Improve engagement with your customers and stakeholders
  • Complete 4x as many projects with the same personnel
  • Unify your team and unlock content efficiency

Want to discuss leveraging this solution in your operation? We are here to help.

We stand by the motto “Media asset management is 70% psychology and 30% technology,” and we understand that the key to a successful MAM is gaining mindshare and creating adoption.

This is achieved when the MAM system feels organic and does not create additional processes for the post-production teams. Additionally, it’s important that a MAM is cohesive in an environment, as opposed to one that doesn’t tie into existing applications thereby creating silo’d workflows.

Featured in: Dalet Flex | Digital Media Assets | MAM | Media Asset Management | Media Supply Chain |

Share this post:

By Lee McMullan

Lee is a seasoned video production and distribution specialist, now leading the product strategy for Dalet media workflows. With more than ten years experience, he ensures the successful launch of industry-leading products in addition to complex video workflow deployments with some of the largest media companies and brand enterprises worldwide.

More Articles By Lee

Subscribe

Sign up for Dalet updates and our quarterly newsletter. Expect #MediaTech insights!

Leave a Reply

Your email address will not be published. Required fields are marked *

Recommended Articles

Cloud vs on-premises - why not both?

Over the past year, the COVID-19 pandemic has highlighted the importance of enabling contributions from home across the media production and distribution supply chain. This has accelerated the transition to cloud-based solutions, which can often provide ways to address those challenges. But they do not come without technical trade-offs, and associated business transformations can prove...

Read More

2021 Technology Trends in Media and Entertainment

Around this time each year, I wonder what the following 12 months will have in store for our industry. This is a difficult endeavor under normal circumstances – but now that 2020 has been and gone, predicting the immediate future is something probably best left to professional fortune-tellers. Nonetheless, having already discussed with industry peers...

Read More

Is a Media Supply Chain Toolset All I Need?

It’s easy to dismiss legacy MAM applications as over-provisioned for peak operational needs and cumbersome to manage. But slimmer and sleeker does not automatically mean better. New entrants to the market offer media supply chain tools that promise to eliminate the problem of over-provisioning, but at the risk of neglecting essential surrounding components that support...

Read More

Cloud vs on-premises - why not both?

Over the past year, the COVID-19 pandemic has highlighted the importance of enabling contributions from home across the media production and distribution supply chain. This has accelerated the transition to cloud-based solutions, which can often provide ways to address those challenges. But they do not come without technical trade-offs, and associated business transformations can prove...

Read More

2021 Technology Trends in Media and Entertainment

Around this time each year, I wonder what the following 12 months will have in store for our industry. This is a difficult endeavor under normal circumstances – but now that 2020 has been and gone, predicting the immediate future is something probably best left to professional fortune-tellers. Nonetheless, having already discussed with industry peers...

Read More

Is a Media Supply Chain Toolset All I Need?

It’s easy to dismiss legacy MAM applications as over-provisioned for peak operational needs and cumbersome to manage. But slimmer and sleeker does not automatically mean better. New entrants to the market offer media supply chain tools that promise to eliminate the problem of over-provisioning, but at the risk of neglecting essential surrounding components that support...

Read More