Is a Media Supply Chain Toolset All I Need?

Slimmer and sleeker applications? Sure! But at the risk of neglecting essential surrounding components that support a supply chain? Not really.

By Eric Carson | 12/17/20

It’s easy to dismiss legacy MAM applications as over-provisioned for peak operational needs and cumbersome to manage. But slimmer and sleeker does not automatically mean better.

New entrants to the market offer media supply chain tools that promise to eliminate the problem of over-provisioning, but at the risk of neglecting essential surrounding components that support a supply chain. Such supply chain tools work well for distribution needs with an assembly line approach that includes dynamic infrastructure and multiple media processes to prepare, package and deliver content.

Take a careful look around before you leap

But what happens when we pull back and look ‘around’ that supply chain? What if you need to source content and productions to feed the supply chain? What if you need to track the rails and carousel layout for the content delivery in a D2C environment? What if you need to associate downstream analytics with the source media?

This is where an integrated media platform like Dalet Flex truly adds value, combining the best of media asset management (MAM) with an elastic media supply chain.

Dalet Flex: cloud-native, scalable and agile

As cloud-native infrastructure has become the norm, relying on your media platform to dynamically scale infrastructure and applications has become the norm, too. The ability to operate a platform across multiple cloud environments (AWS, GCP, Azure) as well as on-premises is also becoming a standard requirement.

  • Dalet Flex deployments are cloud-native, and our containers are in use on all major cloud platforms, as well as in a hybrid or on-premise model.
  • Flex will scale its infrastructure and media processes based on the current job load, making it ideal for burst-prone workloads like episodic versioning or D2C platform population.

You design the workflow

Workflow modeling and design in Dalet Flex provides direct access to media actions, which are defined using our Job Execution Framework (JEF). This enables any customer, integrator or vendor to write their own plug-ins to add new functionality and external software capabilities to the platform.

You’re never limited to one media workflow with Dalet Flex. Our platform is fully configurable by you, the user, and we encourage and support any client who wants to customize their own system. When you need help, our 200+ strong professional services engineering team around the world is ready. Our people scale as well as our software.

A subscription — and deployment — with no surprises

Our subscription does what it says on the tin. It doesn’t contain hidden management or professional services costs. Dalet remains committed to transparency in the cost of ownership, including professional services, when needed, for configuration.

Dalet Flex doesn’t forget that you’ve got infrastructure investments that need to be integrated into your future platform, and, thanks to its open APIs, we continue to support and integrate with many systems that newer supply chain vendors don’t, such as playout automation, CGs and QC systems.

Dalet Flex also offers customers choice when it comes to the deployment model. Single-tenant private deployments and multi-tenant SaaS deployments are available, both built with industry-leading security best practices (including ISO 27001 and SOC2 compliance).

Customers should not have to pay for a media platform that is under construction. Dalet’s transparent financial model allows you to pay for configuration once you’ve confirmed it is operational. And once your system is running, we don’t hide any service fees in our subscription. You’ll always know the cost of our software, and the cost of our services.

Agility is the name of the game for media platforms going forward. When you look at the requirements for your media supply chain, remember your surrounding needs, and consider a media platform that incorporates a flexible, elastic workflow infrastructure, like Dalet Flex.

Featured in: Dalet Flex | MAM | Media Asset Management | Media Supply Chain |

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By Eric Carson

Eric Carson is General Manager, West Coast US and Canada, and also Product Manager for AmberFin, Dalet's orchestrated media processing platform with fully integrated transcode, color conversion, packaging and file transport functionality.

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