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Jan 28, 2020
The story behind Dalet StoreFront: open innovation, team collaboration and workflow expansion
Hungry audiences are demanding more content than ever before. Content creators and owners need to become more efficient at exposing and monetizing their content - Dalet StoreFront brings them the tools to achieve just that.

How did Dalet StoreFront come about?

Dalet StoreFront is a new way for media professionals to connect with their clients. It’s a window into the Dalet MAM inventory engaging clients through a familiar shopping cart approach. It’s a SaaS (Software as a Service) portal that ensures content security while showcasing it to a community of clients and prospects. It’s a win-win situation that brings in untapped revenues connecting content to clients.

Economists have an unusual word to describe the value in simple commodities like gold and platinum. It’s “fungible,” meaning that a substance is exchangeable. One piece of gold is the same as another piece. When you’re ordering gold, you don’t need to specify anything apart from how much of it you want to buy. You can split it up, mould it, melt it, recombine it and absolutely nothing has changed. You still only ever need to specify the weight of gold that you want to buy - or sell.

Most things are not like that. Cars aren’t fungible. Nor are houses. And nor is media. You can’t buy media by the ounce. Media has many more dimensions and characteristics, all of which affect its value. But that’s only part of the story, because any given piece of media will have a different value to different buyers. Wildlife footage has very little value to an organisation that specialises in motor racing.
 

Let’s look at this in more detail

The media landscape today is significantly different in almost every way to how it was thirty years ago. Films are now files. Negatives are numbers. Cupboards full of tapes and reels have migrated to the cloud. And “supervising” all of this is a Media Asset Management system (MAM). Files are not physical things, and that opens up an incredible range of possibilities, but, because you can’t store non-physical things on shelves, you need an all-embracing MAM system like Dalet to keep track of all the ephemeral properties of millions of blobs of data.
 

What is Dalet StoreFront?

Dalet StoreFront is a window into the hidden value of a media organisation's media assets. It allows existing Dalet users to display their content to other media organisations, safely and simply. Essentially, it uses Dalet’s ability to orchestrate content to provide a browsing and fulfillment back-end to Dalet StoreFront’s users.

The beauty of this arrangement is that there is virtually zero extra effort needed to prepare media. All the information - the metadata - about the media would have been input to the Dalet MAM as part of the normal process of onboarding media files. This is likely to include information about the title, authors, rights (including restrictions about usage) and also data about what’s contained within the clip, possibly including timecode references. There would also be information about format, resolution and whether or not the clip is in HDR, for example.

This metadata, which needs to be there anyway as part of the normal usage of a Dalet MAM system, is exactly what’s needed as the basis for a transaction with a potential buyer. And because of the richness of the metadata, Dalet StoreFront is able to make sure that a media purchaser only sees content that it is allowed to acquire.
 

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Dalet StoreFront in Use

Imagine a subscription based television provider specialising in travel and wildlife programming. Their world-class media content – programs, trailers, and B-roll content – needs to be distributed to a global network of broadcasters and partners. In a traditional model, the broadcaster/partner would need to email a request for materials. This request could be for marketing material to promote a program, highlights or materials to create the highlights, or the program itself.

On the receiving end of the request – the television provider would need to check the rights of the content, the agreement with the partner, search the materials and send over a selection proxy assets. Once confirmed there is yet another step is to finalize the transaction and send assets, hopefully in the right format, via a file transfer service like Aspera. Every step requires manual interaction and investigation. When pressed for time, corners get cut and a sampling of what could be offered from the rich archives is shared for consideration. It’s a daunting process that affects the entire operation and more importantly, could shortchange the impact of the final material if a lesser quality asset was provided. 
 

Marketers Love Self-Serve

Partners and broadcasters require marketing materials to promote programming.  Eliminating the one-to-one requests, access to assets is predetermined, so only pre-approved marketing content is exposed to shoppers. Not only does this simplify the mass distribution of marketing material for new shows, it also makes it far more efficient to serve those broadcasters looking for a very specific asset...one that could promote the re-airing of an older program in a specific region.
 

Find that B-Roll!

Even a five-second shot used as B-roll can make all the difference to a producer looking for a specific shot to use in their highlight reel or production. Dalet StoreFront flips the traditional model and lets producers browse the catalog as opposed to an individual sending producers a handful of shots that may or may not be relevant. Dalet StoreFront broadens the selection to include ALL suitable content available for use. Requests for assets are sent to sales bringing the process down to a few simple steps.
 

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Prep Your Content for Global Delivery

Much like marketing, handing localization of programming content under the traditional model involved many steps and efficiencies. New programs slated for worldwide distribution often need to be dubbed/subtitled in multiple languages.  Dalet StoreFront presents localization entities (ex. companies like SDI Media, a Dalet customer) with the required proxy videos to begin their work. This eliminates the guesswork of who is to translate what along with the transfer back and forth of materials. The Dalet MAM back-end manages the delivery in the right file format, and delivers it to the relevant, pre-configured endpoint (e.g. a cloud secure storage location, a CMS, etc).
 

Add More Angles to Your Fast Breaking News

With news organizations constantly updating their catalog, Dalet StoreFront answers the call for immediacy and access to assets that will help journalists deliver hyper-local reporting. News organisations can share and deliver media as soon as content has been ingested and logged into the Dalet MAM. It doesn’t matter whether content has been on the system for years, or has just arrived. It’s all equally available giving newsrooms the material they need to build breaking stories and journalists the right media to localize their stories or bring in historical context.
 

Open Up Your Archives… Safely!

In the world of sports, archived content becomes even more valuable with time. Iconic plays and players are safely preserved in well-guarded content vaults. The sheer value of the material means no direct access for outside partners. Dalet StoreFront connects to the Dalet MAM archive, creating a separate security layer that tethers the archived assets in a safe manner. This allows clubs, leagues and other partners to browse the archives and select the materials they want to use in their productions whether it’s for highlights, programs or game recap. The Dalet back-end manages the entire process from presenting the materials, to requests for assets and delivery.

Running on Amazon Web Services, Dalet StoreFront makes these and many other workflow scenarios happen. Every shape and form of content becomes searchable, browsable - and obtainable. It’s safe, efficient, and is set to transform the way businesses find, acquire and incorporate content into their own productions.
 

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Do You Need Dalet StoreFront?

If your organization needs to seamlessly connect and expose content inventory to your community, empowering discoverability of untapped content, ripe for monetization and licensing, then Dalet StoreFront is the right solution for you! A Cloud-native SaaS service running on Amazon Web Services, Dalet StoreFront brings in untapped revenues connecting content to clients.

Learn more and request a Dalet StoreFront demo at https://www.dalet.com/business-services/storefront.

 

 

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That’s been our driver since the beginning of this crisis. Through Dalet Connect we can talk to our clients, future users, and partners about specific challenges and help them find the right mix of solutions. It’s an incredibly challenging time for everyone and we are here to provide a pathway to business-as-usual, putting in place mechanisms that will serve the community now and in the future.” Join Dalet online today: connect.dalet.com About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
Virtualization - is it always best? And is cloud a one-size-fits-all solution?
I like to be told that I'm wrong. It usually means that I've made some broad sweeping assumption that over-simplifies the world. My most recent blunder was assuming that the whole world will obviously move 100% of its media operations to the cloud. It seems to me that in the space of a few short years, the media industry has changed its mindset from cloud is unsafe through a brief dally with cloud is good and has now ended up with everything cloud as the way to go. Considering current global events around mobility and remote working, this is a highly topical discussion. One-size-fits-all solutions do not exist! In the unused bit at the back of my brain, I know that there is no such thing as a one size fits all solution, but at the same time I cling to the everything cloud marketing philosophy as some kind of justification for forward motion. Very often, it's a mix of technologies that gives the best performance for a given price and it's the ability to choose the right technology at the right time for the right job at the right price that ensures that any business continues to thrive. Transcoding is a curious business. To select a service or a device, you first must be sure that it meets your needs for scaling, deinterlacing, frame rate conversion, image filtering, SDR and HDR conversion, range of codecs, compression efficiency and compression quality. In today's time-pressed environment choices are often done with a service rate card rather than by testing with real content and real people. This is a shame because very often the idea of taking a high-quality device with a Capex price tag is eliminated, even though the per-transcode costs of an alternative service can be higher for a lower quality. Nothing is ever simple - what's the real business problem? So why all this heavy philosophy? Dalet asked me to look at a hardware accelerator for an offline transcoder. I initially thought that I had stepped into a time machine because that sort of solution is just not fashionable now. I stopped and thought about it for a while in the context of todays reduced operating margins, remote infrastructure requirements and ever-increasing platform support requirements. If you have a fixed and stable volume of content that needs to be converted every day / week / month then actually the costing of that core transcode is a key fixed cost of the business. If a hardware accelerator reduces that fixed cost with a one-off investment rather than a pay as you go continuous commitment, then it is a no-brainer providing you still have a local data center to house it and you have the ability to manage it remotely. There is a business sweet spot for accelerators! So I found myself looking at an HEVC encoding accelerator, connected to a cloud-enabled Dalet AmberFin transcode farm and realized that it was the right solution for many customers to fulfil their core needs of doing a lot of transcoding for the minimum TCO (Total Cost of Ownership). Like many things in engineering, it might not be fashionable or glamorous, but for the right application it makes good business sense. It serves the needs of working and managing remotely, since you can build a hybrid architecture that works in the background and yet, can be accessed anytime, anywhere, assuming your data center has some solid business continuity in place (let’s face it, who doesn’t these days?) As 2020 makes its way, with major issues at global scale, it seems that there is a sweet spot for hardware accelerators - high throughput with less energy consumption than a raw software solution. It also seems that I should avoid jumping on today's fashionable technology for everything and to keep my mind open to a wider range of practical solutions to solving real business problems!
Introducing Dalet StoreFront: A Frictionless and Secure Way for Media Organizations to Showcase Their Content to Their Clients
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced Dalet StoreFront, a new SaaS-based solution that enables Dalet customers to create a content marketplace that offers a familiar shopping experience for their B2B clients, partners and affiliates. Dalet StoreFront manages multi-user access to Dalet MAM stored content with advanced search tools to quickly locate assets, filtered to only show relevant materials to a qualified client. Underpinned by Dalet MAM orchestration engine for content preparation and delivery, Dalet StoreFront creates an optimal content shopping experience that maximizes inventory exposure, repurposing and retail opportunities, bringing value to the overall media operation and business. This service will benefit just about every Dalet customer from news networks sharing assets across affiliates to sports leagues servicing licensees. “As audiences grow at a global scale, so does the need for more content. Maximizing exposure and facilitating discoverability of our customers’ new or untapped materials is more important than ever before,” states Luc Comeau, Market Director for MAM and Supply Chain at Dalet.“However, with this opportunity for increased content ROI comes additional supply chain complexities. Dalet StoreFront enables clients to tap into a rich Dalet MAM inventory with greater efficiency and speed, resurfacing and monetizing otherwise dormant archives, all within the familiar shopping experience that today’s digital shoppers come to expect.” The Dalet StoreFront shopping experience is easily actionable, discoverable through an intuitive browsing and online shopping model, and eliminates the need for back and forth email exchanges. Comeau explains,“Today many media operations rely heavily on unconnected processes to fulfill partners’ and licensees’ requests. Requests for content via email and disparate file delivery services are manually intensive and leave far too many opportunities to repurpose and resell content on the table,” states Comeau. “Dalet StoreFront identifies the ‘shopper’ and presents all of the relevant content options they can choose from, ensuring maximum catalog exposure while keeping content rights intact.” With Dalet StoreFront, licensing content is easier than ever. Content owners can easily identify and tag content rights for their community of licensees as well as establish rights to visitors and potential licensees. Dalet StoreFront secures your rich content inventory by keeping all the source content under the control and management of Dalet MAM. Only after an order has passed through all checks, automated by Dalet Orchestration, can the fulfillment happen, thus creating a segregated browse/shopping experience from the source catalog. For more information on Dalet StoreFront and other Dalet solutions, please visit https://www.dalet.com/business-services/storefront. Additionally, to learn even more about this innovative solution and the story behind it, check out our blog post here. About Dalet Digital Media Systems Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. In July 2019, Dalet announced the acquisition of the Ooyala Flex Media Platform business. An acceleration of the company’s mission, the move brings tremendous value to existing Dalet and Ooyala customers, opening vast opportunities for OTT & digital distribution. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organisations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
A Brand New Knowledge Base for Ooyala Flex Media Platform
Now part of Dalet, the Ooyala Flex Media Platform and complementary offerings, are constantly being refreshed with new features and a fully revamped user interface. We continuously strive to bring our clients the best experience, and with that in mind, we have fully refreshed the Ooyala Flex Media Platform Knowledge Base, aligned to our new product design. Ta-daah! Check out those slick icons. Increased collaboration, quality and regularity Learning from product development CICD best practises, we have brought this pipeline into how we document the Ooyala Flex Media Platform. This means increased collaboration, quality and regularity to which we update our documentation. We have taken a fresh look at the information architecture and the way users access content, by looking at 3 key personas: developers, administrators and end users. To achieve this, we have created independent guides for configuring the platform, developing with the API/SDK, and using each application. Within these guides, a user can search, navigate, and identify the category their question fits into, speeding the route to the information required. Each section starts with a menu that targets hot topics and recent updates that highlights what functionality we, and you, get excited about. For any other feature, the release notes are all accessible. Better navigation, faster results Delving into the guide, the reader will find that every article has its own helpful table of contents with anchored section titles. The “copy link” icon facilitates quick and easy sharing of content. So take a look at our new Knowledge Base, also available from the Ooyala Flex Media Platform landing page on dalet.com. We’ve received lots of positive feedback from our users, so please do get in touch with any suggestions for improvement. Happy reading :)
Dalet Media Cortex Accelerates Shift to AI-powered Media Workflows
Dalet, a leading provider of solutions and services for broadcasters and content professionals, will showcase at IBC2019 on stand 8.B77 the new version of Dalet Media Cortex, the Artificial Intelligence (AI) powered media workflow service that puts content intelligence at the fingertips of media professionals. A Software as a Service (SaaS) platform that enables the orchestration of multiple cognitive services in a pay-as-you-go model, Dalet Media Cortex optimizes content production, management and publishing by enriching content and automating workflows. In addition to the existing Dalet Galaxy five augmented workflows, new Dalet Media Cortex integrations, services and features shown at IBC2019 include smart captioning capabilities, improved news and editorials workflows, and integration with Ooyala Flex Media Platform. The new AI enhancements enable both Dalet Galaxy five and Ooyala Flex media Platform customers to produce and distribute more content faster, to more viewers in less time, as well as open doors to new markets. “Over the last 18 months, we’ve seen the use of AI transition from experimental trials to real-world deployments. Using AI services to automate repetitive, but essential processes, as well as to augment user workflows with contextual insights and timely recommendations resonates with broadcasters and media companies who have to serve more platforms and more markets with more content than ever before,” explains Raoul Cospen, Director of News Market, Dalet. “The key to success is to combine the right mix of AI engines for a given use case and expected outcome, then automatically curate and present the data generated as simple, contextual insights surfaced in end users day-to-day tools. Dalet Media Cortex does just this. It enables media professionals to dedicate more of their time to creating and collaborating effectively and media companies to better serve their audiences with higher quality content and personalized multi-platform experiences.” Dalet Media Cortex orchestrates combinations of cognitive services, fine-tunes the models, versions the data sets, aligns them with customers’ taxonomies, and eventually surfaces the results at various levels of the Dalet application stack to provide actionable insights and real value to the users and to the organization. A fully managed service, Dalet Media Cortex can be deployed across the workflow within hours. Its smart metadata approach to classification automatically identifies asset type, defining key search words, sentences and terms, optimizing indexing and use of content across the organization. Seamlessly integrated within the Dalet Galaxy five and Ooyala Flex Media Platform workspace, all AI curated data is presented in a contextual manner, such as a caption or recommendation. New Dalet Media Cortex integrations, services and feature highlights shown at IBC2019 include: Ooyala Flex Media Platform Integration: Populate automatically indexed metadata to OoyalaMAM for easy curation and distribution, increasing monetization opportunities for high volume catalogs and archives. Smart Captioning: Dalet Media Cortex can automate up to 90% of manual captioning work, accelerating the process five fold with high quality results. Its speech-to-text capabilities are available in more than 30 languages, opening up revenue opportunities in new markets. Improved News and Editorial Workflows: Automatically tag stories and wires. New entity detection capability (locations, persons, organizations) with smart assistant facilitates associated content recommendations for stories from planning all the way through production. Custom Dictionary: The custom dictionary allows users to add specific words that are relevant to an industry, a job, and market, optimizing accuracy and results. Enhanced Dalet Media Cortex API: Enables media companies to build versatile and extensive workflows leveraging a dynamic combination of microservices to optimize workflow performance (https://www.dalet.com/business-services/media-cortex). For more information about Dalet Media Cortex, please visit https://www.dalet.com/business-services/media-cortex. Better Together - Join us for a Very Special Dalet Pulse Event! This IBC2019, the Dalet Pulse media innovation summit will expand its platform to include Ooyala. Celebrating the joining of two great media teams and technologies, the Dalet Pulse theme this year, Better Together, will give attendees a chance to learn about the extended product portfolio and how it helps leading media organizations develop agile content supply chains, deliver unique content experiences to multi-platform audiences, and increase revenues with Dalet solutions and partner technologies. It’s also a unique opportunity to meet the expanded team. Thursday, 12 September Pompstation, Amsterdam Keynote: 17:30 - 19:00 Party: 19:00 - 22:00 Register now via https://www.dalet.com/events/dalet-pulse-ibc-2019. Book a Private Briefing to Learn More About Dalet Take the opportunity to have a private demonstration or workflow consultation with a Dalet expert to learn how the latest products and solutions can help you better create, manage and distribute content. Book a meeting via https://www.dalet.com/events/ibc-show-2019. Press can contact Alex Molina at alex@zazilmediagroup.com to schedule a media briefing. About Dalet Digital Media Systems Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximising the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloguing, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. In July 2019, Dalet announced the acquisition of the Ooyala Flex Media Platform business. An acceleration of the company’s mission, the move brings tremendous value to existing Dalet and Ooyala customers, opening vast opportunities for OTT & digital distribution. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organisations (National Rugby League, FIVB, LFP) and government organisations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
With the Acquisition of Ooyala Flex Media Platform, Dalet Enters the Digital Distribution Space
The deal, officially announced last Monday, moves Dalet closer to being an end-to-end solutions provider By Brandon Costa, Director of Digital - SVG Monday, July 22, 2019 Last Monday, Dalet, a technology provider known largely for its production and content-management–media solutions, made a major move into the live-streaming–technology space, announcing the acquisition of Ooyala Flex Media Platform... Read more
The Power of the Dalet Search
In today’s multi-platform world, simply put, finding stuff is becoming more complex. In the past, a mere browse through the shelves would suffice. But the digital era brings forth the "hoarding" syndrome. Just think, for example, of your own collection of home pictures – I know mine are in an unmanaged mess. But before we get into searching, we first need to address quantifying things. This is where a MAM's role is to be the record keeper of your valuable content and its associated information. More importantly, having a metadata model extensible enough to address the multiple levels and hierarchy of data is key to the success of your search power. As the amount of content owned, archived and distributed by broadcasters is rapidly growing, it is also evolving, resulting in an exponential expansion of files that must be managed. What was once a one-to-one relationship between the "record" and the media, has evolved into a model where a complex collection of elements (audio, video, text, captions, etc.) forms a record relationship. And don’t even get me started on versioning. To illustrate what I’m talking about, let’s look at the example of the TV Series “24,” starring Keifer Sutherland. You could annotate an episode with the actor’s name, the actor’s character’s name, the actor’s birthday, and so on ... and for each element of that collection (let’s say the source master, the poster, the caption). Having the ability to define a taxonomy and ontology so that when I specify that “24” ALWAYS has Jack Bauer in all the episodes and that the character Jack Bauer is played by actor Keifer Sutherland, we can then have a way to inherit that information down the tree for any element that is part of that tree: Series/Season/Episode. Then for the users, only saying that “this” video is actually 24/season2/ep7 will automatically inherit/apply all it's “parent” associated metadata... without needing to enter each individual value. This greatly reduces the amount of data entry (and time) necessary to quantify something when considering the immense amount of content associated with any given record. But the big impact of the rich metadata engine found in our MAM is its ability to not only search but to discover as well. What I mean is that there are typically two methods of searching: The first is explicit search – the user chooses the necessary fields to conduct their search, and then enters the values to obtain a result, e.g. looking for “Videos” with “Jack Bauer” in “Season 2.” The result is a list that the user must filter through to find what they want. The second way to search is through discovery, with the MAM's ability to display facets. For example, I could type “Actor’s height” (6'2") in “Action role,” “On Location” (Los Angeles). The return would display facets organized by user-defined relevancy, such as Series, Media Type, Actor Name, to then produce a resulting list along with facet boxes that the user can "filter down" within the search. The above example would show: "I found 12 Videos with Keifer Sutherland as an actor," and “I found 34 assets shot in Los Angeles.” And then by checking the 12 Videos of Keifer and the 34 in Los Angeles to cross-eliminate, I would find that there are actually three assets of Keifer in Los Angeles. And then you would also see that the character Jack Bauer also has a cameo on “The Simpsons.” Rich metadata allows us to create relationship between assets at multiple levels. Those various facets allow you to not only navigate through hundreds if not thousands of media assets, but to easily discover specific content as well. And finally, having immediate access to these results for viewing or editing is what makes the Dalet MAM a harmonious ecosystem for not only information but also action/manipulation of said assets.