Dalet, a leading technology and service provider for media-rich organizations, today announced that Radio Televisión Nacional de Colombia (RTVC), Colombia’s national radio and TV public channel, has chosen Dalet Galaxy five to facilitate its end-to-end news operation. Based in Bogotá, RTVC offers the latest news, educational and cultural entertainment over three terrestrial channels.
Previously, RTVC had outsourced its entire news production and distribution operation to a third-party. In 2020, the government approved a project to strengthen the infrastructure, information sourcing and news production in house under RTVC’s direction and mission, giving the broadcaster full creative control over story development and distribution. The new design and installation, which was led by noted system integrator NYL Electrónica, features capabilities to manage source materials and production including wires, news story planning and development, editing and graphics, and delivery. The underlying Dalet media asset management platform centralizes content for efficient access, while the core orchestration engine automates the story-centric workflow enabling a friction-free flow of content.
Carlos Raúl González Martínez, supervising transmission engineer, RTVC, noted that, in addition to its end-to-end news solution, Dalet’s vast experience in news production was equally as important for the successful launch. “The Dalet newsroom solution has extensive capabilities that we are able to perfect into a workflow for our specific needs. We also had the support of Dalet to help us define that workflow. This was extremely important because above all for RTVC, it was Dalet’s 20 years of experience that helped create a brand-new news environment with a new team. Beyond the learning curve, there were many factors we needed to take into consideration as we designed the very best workflow for our editors, graphic designers and playout. Thanks to their sound guidance, we have a highly reliable and responsive platform for what we need today that will support us into the future.”
The mandate called for deployment within two months of contract. With COVID-19 restrictions still in full force, Dalet and NYL Electrónica led the launch efforts virtually, with only key elements such as on-premises installation and coaching of personnel, done on site and in person.
“Dalet is known for its end-to-end News capabilities and is used across South America by many national broadcasters. This gave us the confidence to agree to deploy under such strict conditions and even stricter timeline,” states Roman Becerra, general manager, NYL Electrónica.
“In addition to offering all of the required capabilities of a fully functioning newsroom, the Dalet professional services team was instrumental in getting the entire staff up to speed and on air by the deadline,” adds Daniel Villavicencio, director of support, NYL Electrónica.
Like in most countries, the pandemic has increased the number of people tuning into the news for the latest information not only on TV, but social networks as well in Colombia. The team at RTVC is currently testing the integrated Dalet social media module which provides content creation and distribution as well as analytics on audience engagement, helping RTVC fine tune what content audiences are looking for.
“Bringing the news operation in house gives RTVC greater control over the story they need to tell with Dalet providing them with the platform to tell it quickly on any medium. They can easily reuse content from the archives and visually brand their content in new ways,” states Julian Decaix, general manager, Americas, Dalet. “While Dalet has perfected the story-centric workflow, RTVC now has the foundation to centralize its entire production, including its digital and radio channels onto one platform, connecting all systems and centralizing assets for cross channel use.”
Carlos concludes with the outstanding ongoing support that ensures RTVC continues to have a positive experience, “We are in a long term relationship with Dalet and I have to emphasize that the attention and the support is always there. No waiting a week for someone to respond to your call. If we have a question or something happens that we need assistance with, we can instantly get in touch with the team. The response is immediate by people who are familiar with our situation and team members. It’s the peace of mind you want in a high pressure broadcast situation.”
For more information on Dalet Unified News Operations solutions, please visit https://www.dalet.com/solutions/news-organizations/.
About DaletDalet empowers media-rich organizations to transform their production and distribution workflows – accelerating media operations, maximizing collaboration and creating higher value from content. As a leading media technology and service provider with over three decades of innovation, our software solutions enable greater control, enhanced visibility and increased productivity for content professionals and storytellers around the globe. Leading organizations such as Fox Networks Group, Arsenal Football Club, MediaCorp, Audi, and the BBC trust Dalet to support their daily content operations. Our team is driven by a passion for media and committed to empowering a world where compelling stories are beautifully made, effortlessly told and thoughtfully delivered. Learn more at www.dalet.com.