Multichannel Distribution Strategy

With emerging video platforms like Instagram and TikTok for short clips, Twitch and Facebook for longer content, this English Premier League Football Club recognized the opportunity to utilize these platforms to connect even deeper with fans. The media logistics solution Dalet Flex now enables the team to automate format transcoding and to organize assets for multi-platform workflows, all while supporting remote collaboration with content creators.

The Challenge

The Football Club’s goal was to broaden their reach by taking advantage of emerging video platforms. Whether it was a reel recapping the best plays of the match, or a quick clip of the winning goal, the team wanted a solution that tracks all automated and manual distribution activities, providing real-time reports on dashboards, enabling the team to make decisions directly impacting their community-building success. Furthermore, they needed a solution that could manage media and metadata in any required format.

The Solution

The Dalet Flex platform provided the Football Club with improvements to their content supply chain, from easily locating content, packaging, and archiving, all the way through delivery, publishing, and operational analytics. It also enabled an asset to be used several times in several different ways across different social, digital, and traditional channels. If a specific asset needed to be changed, users easily could locate and update said asset to whatever application was needed.

As a result, football fans can now watch VOD content from over 200 countries through mobile, desktop and tablet devices.

Top 3 Reasons to Download this Case Study

• Explore how this Football Club leverages the value of their media to increase viewership through an improved content supply chain and efficient multiplatform workflows
• Discover how the team quickly and easily manages new content with a singular ingest point to connect with fans around the world across platforms faster
• Learn how the club uses Dalet Flex to automate format transcoding and to organize assets for multi-platform workflows, all while supporting remote collaboration with content creators