This article was first published in the Raconteur issue “The Future CMO” in June 2022. People frantically looking up ‘How to…’ video guides was one of the defining features of Covid lockdowns. Without easy access to plumbers or builders, it was up to the video tutorial to help guide our shaky hands through fitting a…
The return of the NAB Show in Las Vegas was nothing short of amazing. It was very special to be able to meet again with our customers, partners, and the media community as a whole after a two-year hiatus. Even though attendance was down by about half in comparison to pre-COVID shows, those attending were…
It’s March. The place is Bahrain. Rising in the air is a cacophony of noise. Well, maybe noise to some, but to fans who know the sound, that noise is a choir. It is a beautiful harmony created by engineering, science, and mechanical skill. It continues to rise and fall, like waves against a beach….
Physical fitness is an important part of many people’s lives, but challenging conditions in the world prompted the home fitness industry to reinvent itself. Fitness programs are also including mental health as a priority needing to be addressed. With all the recent innovations in this realm, content asset management for these advances must also run…
There is a new world emerging in front of us, and this realm of infinite possibilities has been a work-in-progress for nearly three decades. The year is 2020 and I haven’t changed out of my pajama pants in days. The outside world is quiet tonight, pandemic lockdown in full swing as it has been for…
Contents With the growing demand for multimedia content, changes are needed in the way video is produced, managed and distributed. Video Asset Management makes media production and distribution more efficient and more adaptable to meet the evolving demands of the global marketplace. Here’s how to get started! Chapter 1: Analyzing the IndustryChapter 2: Organizing Content…
Could your brand’s media strategy help it become the Logan Paul of its sector? Strategists advise companies to imagine the extreme version of any new approach they are considering, gain insight from that point of view and then go back and find firm, suitable ground on which they can build and plan. A YouTuber redefines…
This article was first published in the Raconteur issue “The Future CMO” in June 2022. People frantically looking up ‘How to…’ video guides was one of the defining features of Covid lockdowns. Without easy access to plumbers or builders, it was up to the video tutorial to help guide our shaky hands through fitting a…
The return of the NAB Show in Las Vegas was nothing short of amazing. It was very special to be able to meet again with our customers, partners, and the media community as a whole after a two-year hiatus. Even though attendance was down by about half in comparison to pre-COVID shows, those attending were…
It’s March. The place is Bahrain. Rising in the air is a cacophony of noise. Well, maybe noise to some, but to fans who know the sound, that noise is a choir. It is a beautiful harmony created by engineering, science, and mechanical skill. It continues to rise and fall, like waves against a beach….
Physical fitness is an important part of many people’s lives, but challenging conditions in the world prompted the home fitness industry to reinvent itself. Fitness programs are also including mental health as a priority needing to be addressed. With all the recent innovations in this realm, content asset management for these advances must also run…
There is a new world emerging in front of us, and this realm of infinite possibilities has been a work-in-progress for nearly three decades. The year is 2020 and I haven’t changed out of my pajama pants in days. The outside world is quiet tonight, pandemic lockdown in full swing as it has been for…
Contents With the growing demand for multimedia content, changes are needed in the way video is produced, managed and distributed. Video Asset Management makes media production and distribution more efficient and more adaptable to meet the evolving demands of the global marketplace. Here’s how to get started! Chapter 1: Analyzing the IndustryChapter 2: Organizing Content…
Could your brand’s media strategy help it become the Logan Paul of its sector? Strategists advise companies to imagine the extreme version of any new approach they are considering, gain insight from that point of view and then go back and find firm, suitable ground on which they can build and plan. A YouTuber redefines…
