This article was first published in the Raconteur issue “The Future CMO” in June 2022. People frantically looking up ‘How to…’ video guides was one of the defining features of Covid lockdowns. Without easy access to plumbers or builders, it was up to the video tutorial to help guide our shaky hands through fitting a…
Could your brand’s media strategy help it become the Logan Paul of its sector? Strategists advise companies to imagine the extreme version of any new approach they are considering, gain insight from that point of view and then go back and find firm, suitable ground on which they can build and plan. A YouTuber redefines…
This article was first published in the Raconteur issue “The Future CMO” in June 2022. People frantically looking up ‘How to…’ video guides was one of the defining features of Covid lockdowns. Without easy access to plumbers or builders, it was up to the video tutorial to help guide our shaky hands through fitting a…
Could your brand’s media strategy help it become the Logan Paul of its sector? Strategists advise companies to imagine the extreme version of any new approach they are considering, gain insight from that point of view and then go back and find firm, suitable ground on which they can build and plan. A YouTuber redefines…
