As the way we consume content changes dramatically, broadcasters and media organizations need to constantly adapt their programming and processes with an ever-shorter time to market to follow the frenzied proliferation of new formats and versions, serving multiple distribution outlets – from theatrical releases, broadcast, social media to VOD and OTT.
In a recent report dedicated to the future of media and entertainment published by The Times, Dalet provides a view of the industry as it stands today as well as related predictions that shows an increase of the gap between traditional and new media content creation, distribution and consumption.
Versatile audiences and fast evolving habits
Viewers now have more control than ever before on the content they consume, the device they use, where and when they wish.
In support of this claim, the report Future of Media and Entertainment includes the results of a consumption study held by Cisco where we learn that in 2017, 50% of adults aged 22 to 45 didn’t watch any broadcast or cable TV. In the same report, IHS Markit predicted subscriptions to over-the-top (OTT) will reach as high as 650m subscribers by 2021 – up from 401m in 2017 and 290m in 2016.
Media organizations are in vital need of a significant gain of agility and productivity to follow and adapt to new trends. It is now crucial to be able to distribute high quality content globally on multiple devices, in different languages, with subtitles, audio descriptions, control features and edited sequences to fit with the very culture and preferences of the distribution territories.
Challenging the status quo
Taking a closer look, it is clear that traditional sectors such as print, TV and radio are expected to lose ground over the coming years, as digital video, online gaming and internet-based advertising become the indisputable leaders of the media and entertainment industry. Cards are reshuffled and many new players have joined the game! Change is no longer an option, it is a must.
To survive, media organizations must build a flexible content supply chain designed for audience-first, multi-platform distribution. At Dalet, we have a deep understanding of the current situation and the need for continuous adaptation. We are focused on helping enterprises create higher value with their media assets and constantly innovate in collaboration with a large community of customers, small to large, to provide them with the platform they need to become ever more agile, more data-driven, more efficient and more effective.
· Download the report Future of Media and Entertainment
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