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AmberFin April Fool blog imageI am immensely proud of the boffins at AmberFin. As we approach NAB, I think it’s the right time to reveal something special we’ve been dreaming up in our labs:

Regular readers will know that I’ve written about the power of enterprise transcoding and the flexibility that floating nodes and licenses around a network can bring. I’ve also been working for years on simplifying the user experience to make horrifically complicated algorithms like blended frame removal become totally automatic. Where did the latest inspiration come from? The classic New York Deli!

Imagine the scene – you’ve got up early and run around central park. You shower and go downstairs to the deli. There in front of you is laid out all the possible options for breakfast that you could ever imagine, from bagels to cheeses, vegetables, fish and meats. You can point at what you want and even if you only use a tiny fraction of what’s on offer, it gets delivered to you with minimum fuss and minimum time. It’s completely intuitive and you can even start eating part of the meal before the final bit’s finished.

Thanks to the elastic scalability of cloud computing we came up with Deli-Counter-Transcode(DCT). With Deli-Counter-Transcode using simple food analogies, you can point and click on any of the 1500 transcode options to configure your job. Invoke the new causality engine and you’ll start using more cloud compute resources until you reach the point where you have complete the transcode before you’ve finished uploading the file. Making proxies? Then use the Wiener option to slim down your sausage factory. Up-converting to higher resolutions? Use the Knackwurst option to fatten up the pictures. Need to have more frames per second? Use our T’wiener options to go to HFR. 

Deli-Counter-Transcode turns the complex task of high-quality transcoding into an easy to order breakfast experience. To keep things consistent with the food analogies for video, we’ve used drinks analogies for audio. Want your audio uncompressed and unaltered, then just click on the black coffee symbol. Need compressed audio? Click on the instant coffee granules. Obviously you can sweeten the audio after all the processing, but you won’t believe your ears when you try the new pitch(er) shifter. If the music track is in the key of D, but you need it in E, then simply drag the beer-pitcher icon from the drunk person lying  at the bottom of the ladder towards the dancer at the top of the ladder. The pitcher-shift algorithm will seamlessly slide all the music up to the key of E.

At AmberFin we don’t leave anything to chance. Captions are the final condiment of any transcode. You can liberally sprinkle the salty subtitles or peppery captions onto any component of your asset’s transcode to be sure they’re standards compliant before delivery.

Now that the essence of your transcode is prepared, all you need is a wrapper. Select the plain brown paper to get a transport stream. Add a partially eaten apple for QuickTime. Select the sparkly yet mathematically elegant Rhombic enneacontahedron for MXF. To round it off, you can transport the file to the destination in one of three different modes. The checkout icon leaves the file in a drop box for you to collect, the youth on a bicycle icon delivers it (probably) by FTP but it might get lost on the way. The James Bond Aston Martin icon will use the latest file acceleration to deliver it to your desktop but the cost is a little more.

Want to try it yourself – go to http://info.amberfin.com/deli-counter-transcode and be among the first to find out more about this revolutionary new technology.

Click here to make an appointment for NAB where you can learn more about Deli-Counter-Transcode and other exciting AmberFin workflow technologies.

See you in Vegas! 

I hope you found this blog post interesting and helpful. If so, why not sign-up to receive notifications of new blog posts as they are published?

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By Bruce Devlin

With 30 years in the industry, Bruce looks after Media Technology for Dalet. An engineer who designed antennas, ASICs, software, algorithms, systems and standards, Bruce is best known for being @MrMXF and you can get his book on Amazon.

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