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A town square for Europe - Euronews NBC

Renowned news innovator Deborah Turness reveals how she is harnessing new tech, platforms and formats to bring Euronews into the heart of the story and how she turned NBC back into a number one ‘challenger brand’.

Renowned news innovator Deborah Turness reveals how she is harnessing new tech, platforms and formats to bring Euronews into the heart of the story and how she turned NBC back into a number one ‘challenger brand’.

After a four-year stint in New York, bolstering NBC’s flagship news output, its former US president is one year into her next mission: transforming Euronews NBC into ‘a town square for Europe’.

Last June NBC took a 25% stake in the Lyon-based news channel, which led to Deborah Turness’ return from across the pond to become the first president of NBC News International and to oversee content for the new Euronews NBC.

According to the British journalist and self-confessed Francophile, NBC had been looking for the right vehicle to boost its international profile for some time and Euronews, which broadcasts in 12 languages to around 3.3m viewers, reaching more than 160 countries, fit the bill perfectly.
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