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Sep 26, 2016
The Power of the Cloud, Part 2: Reimagine the Media Enterprise with Dalet xN

Power of the Cloud: Reimagine the Media Enterprise

Learn how Dalet xN business solutions give broadcasters and media organizations the power to grow and streamline their business, while reimagining the media enterprise.

Last month, in the first part of our blog series on the Power of Cloud, we discussed the importance of evaluating your organization’s business needs before exploring any technology projects – especially cloud-based technology projects. Whether it’s growing your business by launching a new OTT service or streamlining your organization by bringing down geographical barriers, all projects must be based on well-defined, shared business goals.

An equally important task is to identify the right partner(s) for your project. While many technology vendors within the media industry use the word “cloud” in their marketing collateral, few of them actually possess all the key ingredients required to envision, architect, deploy and maintain such forward-looking, media management solutions in real life.

At Dalet, our approach to the cloud is unique – like your workflow. With a quarter century tradition of innovation at the intersection of media and IT technologies, we have developed rock-solid foundations:

  • award-winning technology platforms for media management and operations based on the last IT technologies and featuring targeted, user-friendly applications to address all types of media workflow functions
  • full-fledge professional services with regional teams that count some of the best talents in the industry
  • broad ecosystem of technology partners, especially for strategic infrastructure and cloud technologies
  • long-term relationships with customers and vast, diversified experience in the broadcast & media industry 

Building on these foundations, we are monitoring trends and new technology developments in order to continuously adapt and, most importantly, always provide as much value as possible to our customers. That’s why, almost one year ago, we revealed the company’s long-term vision of the ever-evolving content supply chain: Dalet xN!

Re-architecting business solutions in the cloud with Dalet xN

Far beyond a simple replication of existing infrastructure and media workflow, Dalet xN solutions exploit the new business and technological possibilities brought about through the advancement of cloud, virtualization, dynamic scalability and hybrid on/off-premise deployments, expanding opportunities and increasing the effectiveness of the media economy.

While the concept of migrating a workflow or specific element of one’s workflow to the cloud or virtualized environment itself is not revolutionary, Dalet xN solutions go beyond this by extending and augmenting cloud and hybrid environments to provide a truly dynamic and flexible business infrastructure. Whereas today many organizations offer a specific service or product that often puts limits on the type of workflow you can implement, Dalet offerings can be tightly integrated or loosely coupled to fit a user’s specific workflow needs.

Dalet xN solutions give you the power to reimagine your operations and invent the future, at the right pace!

3 key concepts, 3 core values 

When it comes to developing world-class, cloud-based media management solutions, three fundamental concepts rapidly emerge: infrastructure, operations and business. Dalet xN was built from the ground up on the three following core values:

Agile infrastructure

NextGen operations

New business horizons

Through smart management of physical and virtual technology, Dalet xN solutions allow content owners, creators and distributors to easily respond to resource needs and dynamically scale workflows, or parts thereof, at will.

Accessible administration and user tools deliver the ease of use that users have come to expect from virtualized and cloud-based services and solutions.

Intuitive mobile apps and web-based user interfaces combined with robust automation and advanced metrics reporting give users more information and more freedom to be creative at every level of the business, from artistic tasks to business direction.

No longer do users need to be tied to their desk. With Dalet xN, they can be more mobile, more creative and more informed.

 
With the ability to scale an enterprise workflow or components of it up and down at will, Dalet xN allows content owners to not only react to their changing environments, but to also innovate the many ways they interact with their suppliers, users or audience.

By lowering the cost of the initial infrastructure investment required for new projects and project expansions, operators can explore new revenue streams and rethink the way they work in their own media supply chain, opening doors to new opportunities. 

From standalone point solutions to tailored deployments

A key differentiator of Dalet xN is the breadth of the offering. From affordable, on-demand marketplace apps, to hybrid, standard image solutions and native, enterprise-wide tailored deployments, Dalet xN solutions suit all needs. The frosting on the cake? All of these are backed up with world-class professional services and global support.

1. Standalone, Marketplace Apps

Collaborating with Microsoft Azure and AWS Marketplace, Dalet develops packaged, targeted and pre-configured applications based on its technology platforms. On-demand, scalable, powerful and payable by the hour, the Dalet xN apps democratize specific media operations once only available to media professionals with high-end equipment. The first two apps available are based on the Dalet AmberFin media processing platform. Both xN Standards Converter and xN IMF Maker help streamline international distribution operations, with intuitive interfaces, simple settings and all the power behind AmberFin.

2. Hybrid, standard image solutions

These standard or specialized solutions allow our customers to make creative use of Infrastructure as a Service (IaaS) to add flexibility to their operations by moving individual services to the cloud. The mindset is usually about taking a progressive approach by identifying bottlenecks and inefficiencies that can be addressed with cloud technologies, while preserving existing investments. Coherent subsets of workflows are moved to the cloud but keep a tight connection to the on-premise system. Use cases include business continuity / disaster recovery, dematerialized ingest hubs, and temporary cloud-based newsrooms (see here).

3. Native, cloud-based tailored solution

The third type of solutions are native, enterprise- wide tailored deployments, where the mindset is to completely rethink operations. Here, entire workflows are developed and/or moved to the cloud. Customers frequently ask us to create media management platforms that are highly extendable in terms of new services that can be added into the workflow, as well as the ability to scale the infrastructure in terms of number of users and volume of content processing on any given day.

Let’s take a look behind the scenes!

Take a sneak peek into some Dalet xN solutions used by our customers:

Multi-location review and approval workflow for a major TV network
Dalet deployed an agile Media Asset Management (MAM) platform for a wide array of internal content sharing, documentation, review and approval, which importantly had to accommodate contributions from staff in multiple locations. The full system runs on Amazon Web Services.

International, fast turnaround workflow for a global content supplier
Dalet provided a very low-latency workflow for content ingest, review and distribution. Dalet AmberFin nodes on Amazon Web Services can be turned on and off on demand. Bursts in demand that require intensive computing can be managed by using business rules controlled by the customer, helping them decide when to increase or decrease the processing power.

Online publishing with complex editorial / workflow for a news outlet
To manage a mix of original and externally acquired content and to prepare, package and publish growing amounts of content to online video platforms, Dalet deployed a sophisticated MAM-driven production system on a fully hybrid infrastructure.

Robust, cloud-based media management workflow for a leading stock footage supplier
To support Clippn in the highly dynamic market place for stock footage, Dalet deployed a complete, end-to-end cloud-based media production and management system in partnership with Amazon Web Services (AWS), enabling Clippn to be highly responsive and scale their infrastructure on demand. Having the solution entirely in the cloud was a must for Clippn to handle its numerous contributors and geographically dispersed workforce.

 

Want to elevate your media workflow to the cloud? Contact us and explore xn.dalet.com!

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Clippn Reimagines Media Enterprise with Dalet xN
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Video: Clippn Reimagines Media Enterprise with Dalet xN “Getting these clips to market has traditionally been a problem,” comments Mick Reed, founder and CEO, Clippn. “We had to streamline the complexity of the product chain from initial ingest through processing and distribution. We knew we could not achieve that with our current on-premise infrastructure, which is why we started looking at building a flexible cloud-based infrastructure and approached Dalet, who we knew as the leading Media Asset Management provider on the market.” “We realized that this project perfectly matched our vision with Dalet xN – how cloud-based technologies can provide innovative answers to modern business challenges in the media industry,” reflects Kevin Savina, Dalet director of product strategy. In addition to needing a flexible and scalable solution, gaining from the experience of Dalet in program preparation workflows has been critical for Clippn. As a result, they have a complete solution for collecting, managing and delivering footage, starting with content gathering from multiple contributors, followed by ingest, editing, color correction, verification and QC, and finally, distribution to stock footage sites. The final installation provided Clippn: Agile Infrastructure: Dalet xN is highly configurable, enabling Clippn to adapt their operations on a constant basis. Supports Next-Gen Operations: Having the system hosted in the cloud was a must for Clippn to be able to handle contributors and a workforce that are completely geographically spread. Enables New Business Horizons: Thanks to a scalable and elastic architecture, Clippn was able to put in place a solution that will scale with their needs. “Dalet has everything we need. It is a robust platform that can handle the volume of video content that moves through our pipeline. It is also elastic so higher volumes of content don’t slow us down,” adds Mick. “We were able to create a cloud-based workflow that maximizes efficiency and actually integrates craft editing and curation, which I believe is a first.” The automation built into the platform is critical, avoiding wasted steps and letting the Clippn team focus on what actually adds value to their product. And because each one of the Clippn distributors has different metadata and delivery specifications, the system has to be both adaptable and future-proof so new distributors can be added, allowing them to continuously scale their success. Proven Dalet technology (Dalet Galaxy and AmberFin) in partnership with Amazon Web Services (AWS) delivers this in a robust, dynamic, cloud-based ecosystem that will help Clippn grow its business for many years to come. See Dalet xN at the 2016 NAB Show To find out more about Clippn and meet Mick Reed, visit the Dalet xN area of the Dalet booth SL3905 at NAB 2016, near the “Re-Charge Bar.” For more information on Dalet xN, please visit xn.dalet.com. About Dalet Digital Media Systems Dalet software-based solutions enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. 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The Power of the Cloud, Part 1: Start with Why…
“Ultimately, the cloud is the latest example of Schumpeterian creative destruction: creating wealth for those who exploit it; and leading to the demise of those that don’t.” - Joe Weinman, Senior VP at Telx and author of Cloudonomics: The Business Value of Cloud Computing While Joe Weinman’s statement clearly matches the vision of his company, he is far from alone in describing the dramatic changes brought by cloud technology. In fact, most of our customers have already come to us to discuss the challenges they face as well as the new business and technological possibilities they wish to exploit. While Dalet customer references include a large variety of media organizations, from news broadcasters and post-production houses, to thematic channels, musical radio stations and sports teams, most of them actually share similar aspirations. What most broadcasters and media organizations are striving for today can be summarized in three words: New Business Horizons. In today’s fast-paced and ultracompetitive business environment, it is all about the ability to respond rapidly to evolving consumer demands and explore new revenue streams, with business solutions as dynamic as the infrastructure and operations on which they’re based. The good news is that today, these solutions are a reality thanks to the advancement of cloud, virtualization and hybrid on/off-premise deployments, enabling on-demand usage, ubiquitous access, dynamic scalability and elasticity, as well as pay-per-use models thanks to measured usage. Broadcasters and media organizations indeed have a powerful technological toolset at their fingertips to adapt, evolve and succeed in a world where the (majority of the) cards have been folded. Where should they start? Start with the business needs… In the broadcast & media industry, cloud technology has moved in just a few years from the status of a buzzword without much substance to one of the fastest growing areas of project spending, according to the Big Broadcast Survey from Devoncroft. In 2015, for the third year in a row, it was cited among the top 5 trends by broadcasters and media organizations. However, cloud technology being a top trend should not be enough of a reason for your organization to invest in it. Before you call your technology providers to start discussing cloud-enabled, media management solutions, you must first do your homework. It mainly comes down to answering one question: “Why should cloud technology become part of my equation?” Well, the answer to this question depends on your business needs. Each organization has its own, specific needs derived from its core business objectives. Here are some examples: Expanding opportunities to grow your business Launch new Over-The-Top (OTT) services and/or dedicated apps Compete or partner with pure OTT players by creating your own platform, services or apps to produce and/or deliver multimedia content over the open internet. Cloud technology allows you to accelerate solution and content development, and more generally rollout cycles. The icing on the cake? You don’t have to invest in bulky infrastructure anymore, just to provision development and test environments, and pay for the resources used. Pilots and experimentations can be done in weeks rather than months, with no or minimal capital expenditures. Enable seamless multi-platform, multi-device content distribution Consumers are particularly demanding in terms of content access, quality and continuity. They expect a smooth experience to consume their favorite news or sports programs, music, movies or TV shows on a widening array of connected devices: from hybrid or pure IP set-top boxes to Internet-enabled TVs, tablets, smartphones, PCs and gaming consoles. With this level of device proliferation and always more content in (too) many formats, cloud-enabled services have proven to be media organizations’ best allies for handling media processing, versioning and distribution operations. Cover premium, hyper local or hyper personalized temporary events Whether it’s covering national elections, local events or second-tier sports competitions, there is no longer any reason to ignore these opportunities today. Cloud technology has democratized the market for the coverage of such events. For instance, setting up a full-fledged, cloud-based newsroom system (more here) takes no more than a few hours. Hyper local or hyper personalized news, sport or entertainment content generally goes along with highly engaged audiences. Media organizations should take advantage of it, as this is now economically viable. Leverage better social platforms and live experiences By nature, multimedia content is social and potentially viral. Broadcasters and media organizations have well understood this and are today massively present on social media. The next step is to fully embrace the social revolution: it’s not only about standard, multimedia publications anymore, it’s about live, 360° social experiences. Whether it’s quickly repurposing content to enrich a story/program or streaming live events using popular services like Snapchat, Facebook Live or Periscope, cloud technology will be your key partner. Transforming your model to streamline your business Develop a connected, borderless organization Bring down geographical barriers, and enable ubiquitous access to resources and full mobility for your staff. Thanks to cloud-enabled media management workflows, users can contribute, document, edit, review and upload/download content from virtually anywhere in the world. Whether you’re aiming at a true “2.0” organization or looking to expand in a new country without a big infrastructure investment, cloud technology empowers geographically dispersed teams, freelancers and ultra-mobile collaborators. Transition your business model and align costs with revenues Broadcasters still often have too much dependency on traditional, mass advertising. Through the many business opportunities offered by the cloud, it is also the perfect time to start or accelerate the move to an economic mix with more diversity. 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While I’m sure you’ll agree that these opportunities all sound very interesting, there is an essential pre-condition to achieve any of them. Your organization needs to rely on an agile infrastructure, and that’s exactly what cloud technology enables. Extend reach, respond faster and scale according to demand! Based on this new paradigm, organizations are able to run nextgen operations with new levels of collaboration and mobility, also elevating user tasks through advanced automation and reporting. Ultimately, new business horizons become a reality with the capacity to respond to evolving consumer demands and explore new revenue streams. Build the right plan with the right partners! Let’s be clear however, the “cloud” is not the answer. As always, technology is only the enabler, and the key is to leverage it well to cater to your own business needs. Everything should be driven by a shared, strategic vision and well-identified business goals within your organization – not by technology. Furthermore, there is no such thing as a full transition to the cloud in the broadcast & media industry, as that would imply that everything will migrate there and become virtualized or containerized. It won't, at least not any time soon... The near future lies in smart, hybrid mixes of on/off-premise deployments that allow media organizations to keep control over critical infrastructure and crucial data, but also benefit from the promises of the cloud. That’s exactly our philosophy with Dalet xN: providing agile, media management solutions, scalable to many thousands of concurrent users over various geographies. And we are not alone on this journey. We are partnering with the most trusted cloud and virtualization technology providers, such as Amazon Web Services (AWS), Microsoft Azure and VMware. 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2017 Trends in Media Asset Management - Q&A with Kevin Savina, Product Strategy Director
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Not only does it need to manage the stock and the preparation flow of all the program elements needed for outbound content on all distribution channels, but it also needs to cater for a return path of data, and even more so with social channels. Let’s start withthe program preparation aspect. In multi-platform distribution, we still face challenges of similar nature as the ones traditional linear broadcasting faces - dealing with multiple languages, multiple audio tracks, multiple subtitle tracks, and different delivery formats - but these need to be taken to a much larger scale. By providing the right toolset and automating the packaging process, the combination of MAM & orchestration optimizes that preparation, facilitating a much more efficient multi-platform distribution workflow. Now let’s move to the aspect of the return data path from the distribution platforms back into the MAM, as it is key for collecting important data on content performance. Typically, traditional MAM solutions preparing content for delivery on linear channels have not been concerned with any consumption data flowing back. But with digital platforms (OTT and social media), this data is now available and not tapping into it for new strategies is a missed opportunity. To lay properly the foundation for the new ‘game’, these data sources should be connected back to the MAM, mapped in the data model, and made available in various aggregates, to various users groups, at various stages, in order drive more informed decisions at the editorial and content preparation level, as well as longer term strategies. COLLABORATION TBB Question: We operate in a work-anywhere world with multi-disciplinary teams, how is MAM keeping pace with this trend? KS: MAM started out as the platform to manage your media assets, but has now evolved into a solution that manages workflows to prepare these assets. To do this efficiently, it is not enough to manage access rights and share content, you need native collaboration tools. Having users accessing the system from different locations, over secured web clients or mobile applications allows for distributed teams to operate. Providing built-in chat and notification tools ensures they operate with maximum productivity. And finally, providing solutions for multi-site operations, brings together cross-geography workflows, making the walls of separate offices & facilities a distant memory. The combination of these tools, if done right, can turn the MAM into a true collaboration platform. WORKFLOW ORCHESTRATION TBB Question: We have more content to produce, more tasks to manage, more technologies to connect, more changes to come – how is workflow orchestration evolving to manage the growing demands? KS: Well, there is indeed a need for workflow orchestration to optimize efficiency around MAM driven workflows. From a design perspective, there has always been a divide between 2 schools of thought: should orchestration be part of the MAM platform or a separate system? There is no definite answer to this question, but I would tend to believe that the most efficient solution is to have an orchestration layer very closely coupled to the MAM. This scenario would make full use of the comprehensive metadata available in the MAM to drive business rules as well as ensure consistency when continuously changing these business rules and operations – as mentioned in the first topic. Our choice has been to have orchestration as an open component that is natively integrated with the MAM. If we look at the orchestration component itself, it needs to be a BPM platform based on standards such as BPMN 2.0, which will orchestrate a combination of automated technical processes and human tasks/operations. This is key to efficiency. Any partial solution will limit what can be accomplished. What’s interesting today is that we even see some organisations, who already have MAM systems in place, but no built-in orchestration, looking for solutions like Dalet as a complementary layer that facilitates workflows across their legacy siloes, improving efficiency and bringing visibility at a higher level. CLOUD TBB Question: Cloud – what can we expect from MAM & the Cloud? KS: Well, let me start by making an important distinction between “MAM in the Cloud” and “MAM and the Cloud”. In general, moving some part of an operation to Cloud is not just a technology change, it will also affect other areas such as financial planning, operations, personnel, etc... As such it typically requires a transition phase. A first approach, that we see with our customers is what I would call “MAM and the Cloud”. It consists, in keeping a traditional MAM solution, running on premise, but taking advantage of some Cloud services as IaaS (Compute and Storage on AWS or Azure are the most common) but also some SaaS services. It does not fundamentally change the MAM operations work, but it does bring a significant first layer of flexibility to our customers. A second approach would be “MAM in the Cloud”. There you have the whole MAM system running in the Cloud. There are some customers that have made this move to “All-in on Cloud”, but very few so far. What we expect to see more often is what I would call ‘Edge Cloud Workflows’, whereby we work with our customers to provide a ‘Cloud-based solution’ to a specific existing business or workflow problem and nicely integrate this with their pre-existing workflow. The key aspect here is that this gives full flexibility to our customers to decide what area makes the most sense to gradually implement in the Cloud. BUSINESS INTELLIGENCE TBB Question: How is MAM helping content owners collect, model and exploit data? KS: “Data-driven” is one of the current buzz-words of Management Gurus. Well, if you look at the point of view of the broadcasters and content owners, a well-structured MAM back-end, tightly combined with orchestration is the only way to enable data-driven media operations. First, to build the proper data model for a data-driven media strategy you need to combine: The metadata - of the media assets, their taxonomy and the relationships between assets (available in the MAM) The data about the users the groups they pertain to and their rights (available in the MAM) the time they spend on their tasks (available in the BPM) The data fed back from audiences on each asset (available in the MAM) The data about the infrastructure and all the connected software services (combining data available in the MAM and in the BPM) Then to make it actually usable for decisions you need to consolidate this data and aggregate it into actionable insight for various users and in various tools: In the MAM and its production tools In the BPM, the tasks it displays or its provisioning algorithms In the BI and the set of reports it facilitates CLOSING The key question to ask is whether the MAM will respond to the business requirements of your facility. Can it enable true integration between silos of production? Can it offer you the services you need in such a way that the cost savings can be established without compromising the quality of the content produced? Is it sufficiently scalable and extensible so that it can deliver the agility required to respond to new business and new business models? What would be required to add a new broadcast channel? What would it take to deliver content out to a new content distribution network? What would it take to integrate a new content production unit? What would it take to rapidly scale up the number of users? How is it integrated with the Cloud? These are the essential features that will ensure you are truly future-proofing your facility.
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Johann Zemmour, director of sales EMEA & APAC comments, “By building its workflows in Dalet Galaxy, Perform automated the most time-consuming processes, allowing staff to concentrate on improving program and service quality instead of managing complicated media transactions. The automation combined with advanced applications such as Dalet WebSpace enable staff to manage content ingest, add metadata, edit clips and export them to publishing, or share them with other global branches from a laptop anywhere on the network. The friction-free workflow is necessary for Perform Group’s fast-turnaround projects.” From Left: Abraham Sinta – Media Manager – Perform Tokyo, Pierre-Eliot Roussel – Post Projects Engineer – Perform UK, Robin Williams – Post Production Engineering Manager – Perform Tokyo, Pierre-Yves Lebrun – Post Production Support Engineer – Perform Tokyo, Yusuke Matsui – Post Production Support Engineer – Perform Tokyo, Taro Helsby – Post Production Technical Assistant – Perform Tokyo ABOUT DAZN DAZN is a live and on-demand sports service that allows fans to watch their sport, their way, live or on-demand. With access to the world’s best sports, fans can watch their favorite teams, leagues and players anytime, anywhere, for an affordable monthly price. DAZN has over 8,000 live events a year and features the widest array of live sports ever offered on one TV platform. DAZN has the ability to play, pause and rewind anytime with no commercial interruptions and no long-term commitments. DAZN is available in Germany, Austria, Switzerland and Japan on most connected devices including Smart TVs, smartphones, tablets and games consoles. DAZN is a part of Perform, a leading global sports media group. Visit http://media.dazn.com/en/ for more information. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.
MAM Moves to the Cloud – Dalet has a View
The Cloud changes everything else in broadcast and since most MAMs are not cloud-native, will cloud kill MAM as we know it? Kevin Savina, director of product strategy, Dalet answered all your questions. Who actually makes money from MAM? Organizations using Media Asset Management (MAM) to increase their financial bottom line usually do so by reducing costs, increasing revenues or a combination of both. The big question is: how do we measure that? As you know, big questions often come with multiple answers... In this case, the main issue is that measuring the Return on Investment (ROI) of the implementation of a new MAM solution is not an easy task, because there is no baseline to measure it against. At Dalet, we believe the value can be measured. First let’s define what we mean by MAM. Dalet define it as the platform that helps with the management of an organization’s media assets, cataloging assets for search, browse and retrieval. When properly used, the MAM should be the primary access point for ingress, access and egress for media in the organization. The productivity boost from a properly designed catalog is the ability to find things when you need them and retrieve them for use as quickly as possible. The second key aspect of a modern MAM platform is the ability to orchestrate workflows to create value from these assets. MAMs that offer ‘If This, Then That’ (IFTTT) type of policies enable organizations to automate and keep tabs on all kinds of processes, including ingest operations, review & approvals, transcoding, automated QC and media distribution. Even at the basic IFTTT level, the ability to have a system route media within the organization has the value of eliminating wasted time (tasks no longer sit for a human resource to trigger or operate them), as well as providing limited reporting on proper completion. A well-designed MAM system with IFTTT policies will be able to report on the processes that were started and completed by this policy control. We can see the value brought by these platforms from two angles: Reducing operational costs by automating processes and facilitating human operations, through the cataloging of assets on one side and the orchestration of workflows on the other side. Increasing revenues by providing the ability to produce more and better content and/or to deliver this content to more outlets, thus maximizing the value of assets. Dalet customers who have implemented MAM systems have been able to substantially increase their productivity by a factorx4 to x6, and expand their content distribution by a factorx8 to x11. Has MAM delivered on its promises? From our point of view, the fact that a MAM project delivers on its promises is based on a combination of factors: - On the end-user side: Are the expectations well understood? Have the end-user needs been well taken into account? Is the choice of the vendor / solution motivated? Has the project been well managed? - On the vendor side: Is the product appropriate for the needs? Has the project been well managed? The issue isn’t so much whether MAM has delivered on its promises, but whether or not specific vendor promises of what a MAM is actually capable of, beyond the catalog, were fulfilled. There are numerous examples of vendors that have over-promised MAM capabilities for the ability to integrate with external metadata sources, interoperate with third-party systems, handle specific media formats and data models, or manage specific workflows. How does the Cloud change things? The Cloud implies multiple things at once: Virtualized machine instances Machines that are not in the local data center Storage that is not in the local data center Business rules to create and deploy machine instances and storage when required (i.e. elasticity) Billing models that align with operations, based on subscriptions or ‘pay for what you use’ Media customers are choosing to utilize some or all of these items as they implement a ‘cloud’ workflow. In some cases, they want media transformation and distribution to run as close to the edge as possible, thus lowering their costs of distribution. In other cases, we’re seeing entire pre-production workflows operate in the cloud in order to provide elastic costs to match job order billing. Cloud changes things in the sense that it adds a whole new level of flexibility to MAM deployments. Things that used to be fixed and constrained can now be used as needed. For example, cloud allows for: Flexible, dynamic and scalable IT infrastructure (compute or storage), with new pricing models IaaS/PaaS/SaaS models and access to new cloud-related services - for example Artificial Intelligence (AI) Just as there is no one definition of ‘cloud’ there is no one ‘cloud’ implementation or business model that is right for every customer. Vendors should be prepared to talk about each of the items the ‘cloud’ makes possible and discuss how their solution can fit within the customer needs. Point 1 impact is that MAM solutions need to support this new type of infrastructure. This is a new generation of infrastructure. The broadcast industry started with proprietary, ad-hoc hardware, then moved to off-the-shelf IT systems (servers, storage). Cloud is a similar change. Point 2 is the real game changer as it has real operational and business impacts. The core of MAM products is not impacted by such change. Assets will continue to be referenced in a system and tools will still be required to process the content. What is impacted is the eco-system around the MAM, which can now become much more dynamic. A MAM should be able to leverage cloud services so that users can benefit from the cloud through the MAM. And there again orchestration will be a key component, giving the ability to provision, control and monitor the various services available. Can you simply virtualize a MAM in the cloud and make it a success? The ability to successfully virtualize a MAM in the cloud obviously depends on how you measure success. We see success as customer-driven, not vendor-driven. If a customer wants to migrate their existing workflows and software licenses to an external datacenter for the purposes of offloading hardware management and gaining simpler, high availability / disaster recovery scenarios, virtualizing the existing MAM would be 100% appropriate. Some of our customers have been fully virtualizing their MAM solution for years and consider the project a success. Of course, simply virtualizing your existing MAM infrastructure and hosting it in a cloud environment (public or private) doesn’t gain the other cloud benefits of elastic business rules and elastic costs. To truly enable these items, MAM and workflow orchestration systems built around them should be architected to enable individual processes to be created and deployed as business needs require them, which requires that vendors have knowledge of the cloud platform the customer has chosen in order to properly create either a virtual machine instance or virtual container host, clone the proper process, start the machine/container, start the process and connect it to the central system (and of course, the opposite, when the business need expires). How do you architect asset management for the cloud without losing a lot of money? Like anything in a software organization, you start by listening to your customer’s needs, and then you build the pieces necessary to fulfill those needs. Controlling costs in software builds is a matter of two things: Proper architecture and planning up front Good project management to control engineering processes and minimize the impact of external changes Does MAM have a future? If so, what form will it take and why? MAM catalogs are an essential part of media operations, and they are not disappearing. Media organizations will always need to be able to search, browse and retrieve their media assets, retaining metadata from the interaction with external systems, and enabling workflow orchestration on top of those media-aware data models. Tapping into the deep, multi-layered data model of MAM platforms such as Dalet Galaxy, internal or external reporting and analytics tools allow users to analyze vast amounts of data and offer Business Intelligence (BI) specifically tailored for media operations in order to measure performance throughout the chain and build sound data-driven strategies. This is one of the keys to growth for media organizations who greatly benefit from the agility and accessibility of the Cloud. Smart vendors see the cloud as an enabler of new business models, providing customers what they want, when they want it. MAM needs to move from a solution to a smooth part of a business workflow. For a MAM to be future-proof, it must enable more and more workflows around it, provide a high level of agility, and last but not least, be easy to integrate. Cloud is not a destroyer of worlds, it is a creator of them. Thanks to The Broadcast Bridge for the interview of Kevin Savina. Read the full interview here: https://www.thebroadcastbridge.com/content/entry/8847/mam-moves-to-cloud-dalet-has-a-view
Dalet Introduces Dalet Galaxy five at NAB 2018
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced that it will unveil Dalet Galaxy five at NAB 2018. The new version of the award-winning media asset management and workflow orchestration platform brings a number of important functional enhancements and three major technology innovations that augment media operations and enable new forward-thinking business models. The first enables broadcasters and media organizations to leverage Artificial Intelligence (AI) across the workflow, the second leverages hybrid infrastructures with on-premises and Cloud deployments, the third puts social media at the core of the operations. “Dalet Galaxy five converges new media frameworks and leading-edge technology that enable true business and operational transformation,” states Arnaud Elnecave, vice president of marketing, Dalet. “At NAB, we will show how this new version delivers more value with practical applications of new AI integrations, hybrid operations and social media workflows, along with the many enhancements across editing, show automation, multiplatform production, workflow orchestration and collaboration.” NAB 2018 attendees can book a private demonstration or workflow consultation with a Dalet expert to learn more about the following Dalet Galaxy five feature highlights: Artificial Intelligence Framework The new Dalet Galaxy five AI framework connects, orchestrates and fine-tunes purpose-driven combinations of AI models, enabling media organizations to build intelligent workflows that assist users with recommendations, facilitate collaboration with smart matching, and use predictive analytics for better provisioning and automated decision-making. Elnecave elaborates on the key aspects of the new framework, “For media operations to get full business value from AI, it requires the right method and the appropriate platform. The new AI framework is designed to orchestrate combinations of cognitive services, fine-tune the models, version the data sets, align them with customers’ taxonomies, and eventually surface the results at various levels of the Dalet application stack to provide actionable insights and real business value to the users and to the organization.” Dalet Content Discovery, the first application to leverage this new AI framework, will be showcased at NAB 2018. The new module uses data generated by cognitive services, combined with existing metadata, to build smart content recommendations for editorial and creative teams. Deployed as part of the Dalet Unified News Operations and Sports Production solution, Dalet Content Discovery leverages automatic content tagging, topic extraction and key phrase searches, orchestrating a combination of Auto Indexing and Natural Language Processing (NLP) technology. Social Media Framework The Dalet Social Media framework enables newsrooms to treat social media as an integrated part of their overall news operation. Journalists can harvest, analyze, produce and deliver fast-paced news on social media platforms alongside traditional outlets. The story-centric workflow offers familiar indicators such as number of views, likes, shares, as well as audience comments and threads. Visual engagement data lets journalists know how their posts are performing with their audience and discover new angles audiences are expecting. With analytical tools and dynamic content at their fingertips, journalists can quickly evolve posts into deeper stories or segue into a new angle. New capabilities include social media popularity indicators, Twitter harvester, scheduling and approval of social posts, expanded emoji library, contextual graphics and subtitles. Hybrid Workflows and Operations Dalet Galaxy five introduces new integrations with AWS infrastructure services, enabling hybrid scalable architectures that help minimize content handling costs and introduce more mobility in the user experience while enhancing the security of content. Elnecave elaborates, “Dalet is offering a tight and seamless integration with AWS. Two examples, which will be shown on the stand, are the auto-scalability capability to save on infrastructure costs and the native support of S3 and Glacier. The latter provides a seamless user experience; for instance, content served to our web-based and mobile app clients Dalet WebSpace and Dalet On-the-Go respectively can be hosted on and streamed directly from S3.” The new hybrid capabilities will be illustrated at NAB 2018 with four distinct Dalet Galaxy five workflows – Archive in the Cloud, External Content Review, Multi-Site Federation & Content Sharing, and Disaster Recovery. Enhanced Workflow Orchestration The new version of the Dalet Workflow Engine included in Dalet Galaxy five offers enhanced task management, high availability and new API services that simplify the integration with third-party systems. Recently added capabilities shown at NAB 2018 include top-down view of group tasks and shared task lists as well as task time tracking and data aggregation for reporting and analysis. Component-Based Workflows Power Multiplatform Productions Dalet Galaxy five disintermediates the media supply chain, allowing users to produce, manage and distribute content at the component level, a much more efficient and flexible way to facilitate complex and mass content volume workflows such as multiplatform news production and international programs preparation, localization and versioning. Elnecave explains, “In a traditional workflow you need to re-render your entire project several times throughout its lifecycle including every version you need to distribute. The Dalet Galaxy five data model and toolset allow comprehensive component-based workflows. A much more flexible approach that de-duplicates media and offers significant savings on production time and delivery, both critical for managing complex international versioning workflows.” The model is particularly adapted to new families of standards such as the Interoperable Mastering Format or IMF. Dalet Galaxy five features a comprehensive set of tools within Dalet Webspace to manage end-to-end component-based IMF workflows from acquisition to production, versioning, packaging and distribution. This includes receiving IMF packages, referencing IMF assets in a central repository, leveraging IMF metadata, both technical and editorial, to search on all assets and data; generating proxies for preview of track files and CPLs in Dalet WebSpace; visualizing assets relationships (track files and CPLs, CPLs and OPLs), automating the creation of new versions, connecting CPLs using EIDR (Entertainment Identifier Registry) and ISAN (International Standard Audiovisual Number) ids. Enhanced Collaboration Beyond media management, Dalet Galaxy five is a full communication and collaboration platform for connected teams. New collaboration enhancements include Media Bins that provide the ultimate in media sharing flexibility; Dalet On-the-Go brings programs management tools to your phone and tablet; the updated Dalet Chat capabilities allow users to work by thread and embed assets such as graphics, audio and video files to provide a more comprehensive communication stream. Comprehensive Editing Experience Dalet Galaxy five offers a more comprehensive and collaborative editing experience to fit any workflow and editor's needs. Dalet Webspace features a story-boarder for cut editing anywhere; the Dalet OneCut built-in desktop editor gets richer with more editing tracks, new transitions and effects; the Dalet Xtend integration with Adobe Premiere Pro CC expands to support Adobe Projects as well as the Dalet CG-on-the-Timeline model. Enhanced Show Automation Expanding production control automation capabilities, Dalet Galaxy five offers a new version of Dalet On-Air, featuring new automation events macros for control of studio devices such as lighting, audio and camera position but also deep integration of these automation events with the full orchestration layer of the platform. Business Intelligence The new version of the Dalet Report Center features new set of data extractions and data model that supports analysis and reporting on a new set of business indicators. At NAB 2018, Dalet will illustrate this with some first business reports focused on a typical news operation and its contents. Learn More About Dalet Galaxy five at Dalet Pulse Join 250+ media and technology executives at Dalet Pulse to discover latest innovations from Dalet and technology partners. Dalet Pulse will take place on April 8th at the SLS Hotel in Las Vegas. To register, please visit: http://createsend.com/t/r-8CC34E99D2F084F42540EF23F30FEDED. Dalet Press Briefings at NAB Show 2018 To schedule a press briefing with Dalet, please contact Alex Molina at alex@zazilmediagroup.com. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise Media Asset Management (MAM) & Orchestration platform that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Adopted by leading broadcasters, Dalet Cube is a suite of applications to create, manage and deliver graphics in a newsroom scenario. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.