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Sep 28, 2020
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Ooyala Flex Media Platform Updates Offer Better Control Over Cloud Costs and Global Program Delivery
New auto-scaling capabilities allow customers to manage peak demand and provide cloud compute elasticity; IMF support facilitates global program delivery

Meeting the needs of global program delivery

New auto-scaling capabilities allow customers to manage peak demand and provide cloud compute elasticity, and IMF support facilitates global program delivery

 Dalet, a leading provider of solutions and services for media-rich organizations, today announced Ooyala Flex Media Platform new features designed to meet the needs of global program delivery with focus on better control over budgets. New, under-the-hood Kubernetes capabilities automatically scale cloud computing use for proxy creation and file movement, ensuring customers optimize cloud costs while having the firepower to manage larger-than-normal content volumes when needed. Fine-grain multi-tenant security features and support for a wide range of mastering formats, including IMF in the cloud, make the Ooyala Media Flex Platform the best-in-industry media logistics for creative production workflows and global content delivery.

“Today, more than ever, the cloud plays a critical role for our customers and the viability of their business. But they need more than the ability to leverage its computing power, they need better control over how and when to use it,” states Lee McMullan, Market Director - Multiplatform Distribution, Dalet. “Ooyala Flex’s new capabilities provide the functions, security and elasticity customers need with simple, yet powerful administration tools that allow them to expand their creative productions while getting better control over unpredictable cloud costs.”
 

 

Ooyala Flex Admin Tool

The new Ooyala Flex Administration tool provides fine-grain asset control


The new Ooyala Flex Media Platform capabilities are available today. Customers can contact their Dalet representative for upgrade details.
 

Manage Costs of Working in the Cloud

Ooyala Flex leverages Kubernetes to dynamically scale computing power across cloud environments, ensuring customers pay only for what is needed. In addition to the significant cost savings through dynamic autoscaling, customers can set job concurrency quotas and scaling thresholds, keeping a much tighter control over cloud costs. 

Lee adds, “Many Ooyala customers today keep the cloud compute valve wide open to manage spikes in projects. Our new capabilities turn on the elasticity of the cloud when you need it. This work is part of Dalet’s plans to provide the platform as a SaaS offering.” 

Added support for cloud archive lifecycle gives customers further control over management and costs of large archives.
 

More Efficient Global Content and Program Delivery

Ooyala Flex can now manage and distribute IMF packages, eliminating the need to create multiple versions of a content package. Customers can significantly reduce storage space and optimize management of common projects such as programs distributed globally in various languages and non-standard viewing formats required by licensees and OTT services. With less physical resources required, customers can deliver multi-version programs faster and for a bigger return on investment.
 

Edit Audio Timeline

OoyalaMAM user interface supports new IMF management capabilities


Join us online to discuss how the Ooyala Flex Media Platform can streamline your production workflows.

Register for the September 29th Dalet Connect webinar “Media Logistics for Production with Ooyala Flex” @ https://connect.dalet.com/#join

For more information on the Ooyala Flex Media Platform, please visit https://www.dalet.com/platforms/ooyala-flex.


About Dalet Digital Media Systems

Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions.
 
Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics.

The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings.
 
Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA).
 
Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.
 
Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.

 

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Hosted by Bitmovin’s Solutions Director, Adrian Britton, and featuring Patricio Cummins (Dalet General Manager, APAC) and Brett Chambers (Dalet Solutions Architect), the trio will highlight benefits and real world applications of the combined solution. To register, visit: https://connect.dalet.com/#join or https://go.bitmovin.com/apac-live-dalet-ott-workflows. You can find out more about Dalet and Bitmovin’s combined solutions here: https://www.dalet.com/partner/bitmovin. About Bitmovin Built for technical professionals in the OTT video market, Bitmovin’s software solutions help you optimize customer operations and reduce time-to-market, resulting in the best viewer experience imaginable. This is achieved through our device reach, flexible and scalable integration, and commitment to supporting our customers. Learn more at www.bitmovin.com. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
Dalet Solutions Earn DPP 2020 Security Certification for Production and Broadcast
Dalet, a leading provider of solutions and services for broadcasters and content professionals, continues its commitment to the highest security standards, attaining the DPP Security Marks for Production and Broadcast under ‘The DPP Committed to Security’ program. The marks certify that all Dalet products and solutions are developed, configured and deployed according to stringent DPP cyber security best practices across R&D, code safety, and operational measures. As early adopters of DPP compliance and security initiatives, both Dalet, and Ooyala - now part of Dalet - have worked with the DPP on certification and security initiatives since 2014. The company also attained its ISO/SEC 27001:2013 certification in 2018, earning the highest level of security practices across Dalet internal development processes, its product line and its practices. “Security has always been of paramount importance at Dalet. With media organizations quickly pivoting their operations to enable work from home scenarios, security has taken on an even higher level of urgency for our customers,” states Rami Pinku, Dalet Deputy General Manager, R&D Operations. “Our commitment to developing and delivering highly secure solutions that embrace industry best practices is stronger than ever. Dalet security processes start from the moment we begin developing our solutions to the time they’re delivered. We are proud to have achieved the DPP’s security marks for our solutions as these are key criteria for media organizations investing in enterprise-grade workflow solutions.” Achieving the DPP security marks demonstrates Dalet’s commitment to working towards and adhering to cyber security best practice across its entire solution range. Powering exceptional user workflows from enterprise productions to OTT preparation and finished asset distribution, Dalet’s line of DPP accredited media supply chain and broadcast solutions, including Dalet Galaxy five, the Ooyala Flex Media Platform and Dalet’s latest SaaS offerings, Dalet StoreFront, Dalet Media Cortex and Dalet Galaxy xCloud, offer secure, hybrid and highly scalable workflows on-premises and in the cloud. "We're delighted that Dalet has been awarded the DPP's Committed to Security mark for both Broadcast and Production," says Rowan de Pomerai, DPP Head of Delivery & Growth. "Building on the great work they did with the Ooyala Flex Media Platform, all Dalet products are now developed in line with our Security guidelines, meaning that they remain part of a community of forward-thinking companies demonstrating a clear commitment to cybersecurity best practice, and to playing their part in building a more secure media supply chain." About the DPP Committed to Security program The DPP launched the Committed to Security program in October 2017 to help technology providers advance, hone and demonstrate their commitment to security best-practices. Participants are assessed according to a rigorous set of controls specifically applied within the categories of Production, including policies and procedures, physical security, incident planning, recovery management, IT security, business continuity and other areas; and Broadcast, including documentation & testing, authentication and controls. For more information go to https://www.dalet.com/platform and https://www.thedpp.com/security. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
Dalet Strengthens Remote Creative Workflows with New Proxy Editing for Adobe Premiere Pro
Dalet, a leading provider of solutions and services for broadcasters and content professionals, has released the new version of its Dalet Xtend module, enabling remote proxy editing capabilities within Adobe® Premiere® Pro, an industry leader in video editing. Responding to feedback from Dalet customers, Dalet Xtend for Adobe Premiere Pro remote proxy editing capability now facilitates collaboration between distributed teams making it easier to work across locations and time zones. The new capability streamlines production workflows thanks to its “hub & spoke” approach to collaborative editing. Leveraging proxy quality video, users and teams can continue editing from any location. “Support for remote editing and collaboration capabilities answers the needs of our news and multisite customers requiring in-the-field and site-to-site collaboration. As societies are forced to shift quickly into remote work situations, this capability becomes more critical for all of our customers,” states Kevin Savina, Director of Product Strategy, Dalet. “Over the last few years, we have reinforced our relationship with Adobe and continue to enhance existing integrations while developing new ones to address the most pressing needs of content creators today.” Dalet Xtend for Adobe Premiere Pro lets remote users edit quickly and efficiently, anytime, anywhere in low resolution, with the finished sequence automatically rendered in high resolution back at the production hub. This significant time and resource savings is especially helpful for fast-paced news workflows where journalists need to quickly edit stories on breaking news while it is happening. Additionally, a key highlight of this update is the ability for teams to edit and collaborate remotely; projects can be edited from beginning to end by users in different coasts. The significantly improved Dalet Xtend browser provides users with the same user experience to search and select content, whether they are working within Dalet Galaxy five or within the Adobe tools. Additional key features within the Dalet Xtend module include: Users can work with the same browser view they use in Dalet Galaxy five Users can change story status Users can trigger migration actions / workflows Live content and metadata updates for a selected category New Poster frame and thumbnails New Search/View/Edit MediaBin contents Configurable and resizable columns and views “The Adobe-Dalet integrations enable customers to collaborate across borders and time zones, faster and more efficiently,” states Sue Skidmore, head of partner relations for Adobe video. “Both companies believe in a customer feedback focused approach to feature enhancements, which results in exceptional user experiences that support the full creative capabilities of Adobe solutions.” As part of the continued partnership with Adobe, work is underway to add improvements to the Adobe Panel within the Ooyala Flex Media Platform. The panel allows Adobe Premiere Pro users to search for content managed by the Platform, as well as trigger workflows for publishing and syndication. New capabilities are being built into the panel following customer feedback. For more information go to https://www.dalet.com/modules/dalet-xtend and https://www.dalet.com/partner/adobe. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
Virtualization - is it always best? And is cloud a one-size-fits-all solution?
I like to be told that I'm wrong. It usually means that I've made some broad sweeping assumption that over-simplifies the world. My most recent blunder was assuming that the whole world will obviously move 100% of its media operations to the cloud. It seems to me that in the space of a few short years, the media industry has changed its mindset from cloud is unsafe through a brief dally with cloud is good and has now ended up with everything cloud as the way to go. Considering current global events around mobility and remote working, this is a highly topical discussion. One-size-fits-all solutions do not exist! In the unused bit at the back of my brain, I know that there is no such thing as a one size fits all solution, but at the same time I cling to the everything cloud marketing philosophy as some kind of justification for forward motion. Very often, it's a mix of technologies that gives the best performance for a given price and it's the ability to choose the right technology at the right time for the right job at the right price that ensures that any business continues to thrive. Transcoding is a curious business. To select a service or a device, you first must be sure that it meets your needs for scaling, deinterlacing, frame rate conversion, image filtering, SDR and HDR conversion, range of codecs, compression efficiency and compression quality. In today's time-pressed environment choices are often done with a service rate card rather than by testing with real content and real people. This is a shame because very often the idea of taking a high-quality device with a Capex price tag is eliminated, even though the per-transcode costs of an alternative service can be higher for a lower quality. Nothing is ever simple - what's the real business problem? So why all this heavy philosophy? Dalet asked me to look at a hardware accelerator for an offline transcoder. I initially thought that I had stepped into a time machine because that sort of solution is just not fashionable now. I stopped and thought about it for a while in the context of todays reduced operating margins, remote infrastructure requirements and ever-increasing platform support requirements. If you have a fixed and stable volume of content that needs to be converted every day / week / month then actually the costing of that core transcode is a key fixed cost of the business. If a hardware accelerator reduces that fixed cost with a one-off investment rather than a pay as you go continuous commitment, then it is a no-brainer providing you still have a local data center to house it and you have the ability to manage it remotely. There is a business sweet spot for accelerators! So I found myself looking at an HEVC encoding accelerator, connected to a cloud-enabled Dalet AmberFin transcode farm and realized that it was the right solution for many customers to fulfil their core needs of doing a lot of transcoding for the minimum TCO (Total Cost of Ownership). Like many things in engineering, it might not be fashionable or glamorous, but for the right application it makes good business sense. It serves the needs of working and managing remotely, since you can build a hybrid architecture that works in the background and yet, can be accessed anytime, anywhere, assuming your data center has some solid business continuity in place (let’s face it, who doesn’t these days?) As 2020 makes its way, with major issues at global scale, it seems that there is a sweet spot for hardware accelerators - high throughput with less energy consumption than a raw software solution. It also seems that I should avoid jumping on today's fashionable technology for everything and to keep my mind open to a wider range of practical solutions to solving real business problems!
Why Cloud Content Supply Chains Are The Answer to Today's Media Consumption Demands
Today’s content creators and publishers are faced with a rapidly changing landscape. Any company and brand looking to engage viewers, followers, sports fans, consumers and buyers needs to refocus on their video strategy. Creating great content is no longer sufficient - you also need to keep at least one eye on trends. If you don’t, the rate of change is so fast that you’ll quickly be faced with demands that you simply don’t have the resources for. Today’s world is radically different Just twenty years ago, the first primitive video streaming technology emerged, and to early adopters, it was exciting. It was shaky and flaky, but showed potential. Neither YouTube nor Facebook existed. Video was consumed via broadcast or DVD. The rigid standards that bound broadcasters were necessary because TVs at the time couldn’t display anything else. After years of technology evolution, it became easy to get video to where it was meant to be consumed, and the idea that one day there might be hundreds of video platforms to address, all different in some way or other, was either a distant one or not there at all. Today, it’s a radically different world, where everyone has a video device in their pocket, where digital video is better than film in every measurable way, where 8K video resolution measured by pixel count per frame is 85 times that of standard definition from two years ago. There’s a variety of video codecs, HDR vs SDR, not to mention complex distribution rights, which might vary from region to region. Viewing habits are vastly different Inevitably, viewing habits have changed dramatically. There’s anecdotal evidence that in a typical class of 30 ten - year - olds, precisely none of them will have watched linear TV the night before. Between them, YouTube, Social Media and OTT/OVP sourced media are the dominant platforms for video consumption. “Traditional” linear TV is just one of a myriad of video distribution formats. The Ooyala Flex Media Platform was developed to be the answer to this explosion of video formats and platforms. It automates content distribution, guided by orchestrated packaging workflows that users create, based on the number and nature of video destinations to be served. A cloud-native platform at your service A “cloud-native” platform means that it is modular, scalable and almost infinitely flexible. This is perfect for modern media creators, because their distribution demands will grow quickly, and sometimes unpredictably. Applications in the cloud are not restricted by size or scale. There are no physical boundaries. If you need more, just ask for it. It’s the same if you need less. A cloud architecture means that you don’t have to make business-critical investments in hardware that risk losses through depreciation, or though an inability to grow and contract with customer demand. The Ooyala Flex Media Platform is your Cloud Media Factory. An automated content supply chain that allows your team to meet all OTT and multi-platform distribution needs! Adaptable and secure Building a cloud-native application - especially one that is optimised for media production and distribution - requires an approach that is both adaptable and secure. For the ultimate in flexibility, the Ooyala Flex Media Platform has microservices as its basic functional blocks. These are essentially “atoms” of functionality. They’re elements of the application that have been made as lean as possible without affecting efficiency. Indeed, breaking down an application like this is a major enhancement to efficiency, because it dispenses with monolithic programs that belong in the cretaceous period. Microservices communicate with each other and with the outside world through APIs (cCarefully designed gateways that “talk” in a very controlled way to other parts of a program - like a user interface or an external software request for some media). This approach is intrinsically secure. Even though an application talks to external services, it has to do so in a very specific way. Unusual requests will simply be rejected. There is security at every layer in the system. What’s the answer? The answer to the extraordinary rate of change in distribution platforms is to have a flexible, modular, scalable cloud-based application to deal with the complexity. Dalet’s Ooyala Flex Media Platform is designed to deal with a wide range of media operations and scale with them to almost any size. Closely integrated with other Dalet products such as Dalet AmberFin for media processing and Dalet Media Cortex for AI-powered media enrichment, the Ooyala Flex Media Platform can take media from anywhere, to anywhere, automatically and without drama. Sooner or later (most likely sooner) every organization will be impacted by the rate of change in multimedia content operations. Strategic thinking based on linear growth is no longer an option. The Ooyala Flex Media Platform, a first class citizen of the cloud, is the answer to this sign of the times. The good news? It’s ready for you to use now, and it will make you fighting fit for the future. Learn more about the Ooyala Flex Media Platform <iframe width="660" height="415" src="https://www.youtube.com/embed/bakCmFWjbhI" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Ooyala Flex Media Platform Moves into Its Next Chapter With Dalet
Paris, France – March 3, 2020 – Dalet, a leading provider of solutions and services for broadcasters and content professionals, has made significant advancements with the development of the Ooyala Flex Media Platform. Acquired in July 2019, Dalet has accelerated engineering of the solution across four key areas: User Experience; Core Platform Performance and Features; APIs; and OTT workflows. The firepower brought by the Dalet acquisition has enabled a larger scale of development, increasing the Platform's capabilities to serve a wider range of organizations looking to take control of their video strategy, such as digital media teams, sports leagues and teams, as well as brands and media companies that are scaling up their digital offerings and going Direct-To-Consumer at an accelerated pace. “Stepping beyond the traditional broadcast space where Dalet has been a leader for years, the Ooyala Flex Media Platform is filling key media logistics requirements for companies like EnhanceTV, Arsenal Football Club and Migo in the Philippines - a startup that is looking to make OTT consumption of premium content affordable for developing countries,” comments Bea Alonso, Director of Product Marketing at Dalet. “With video as a core component of today’s business plans, these organizations require a content management platform that allows them to collaborate seamlessly, produce outstanding content fast, and take control of their media processing and distribution chain. The Ooyala Flex Media Platform is designed to streamline workflows, empowering companies to better monetize their content. It offers tremendous distribution versatility, allowing these companies to spin up campaigns and content offerings for social, digital and OTT quickly and efficiently.” Key development initiatives over the last six months include: Enhanced Support for OVP/OTT workflows The Ooyala Flex Media Platform extends its support for delivering content to a range of OVP providers, including the latest enhancements to the Brightcove Plug-in. “Our commitment to supporting OTT workflows is a top priority on the Dalet roadmap and is demonstrated in recent releases. Going forward, we will continue to expand on multi-platform distribution capabilities”, says Lincoln Spiteri, VP Engineering at Dalet. New OTT capabilities include support for MPEG-DASH and increased support for complex metadata hierarchies and taxonomies. Exceptional User Experience The latest OoyalaMAM, web interface, which has been designed with direct customer input, provides an exceptional user experience that enables fast adoption of tools and workflows. Rich new features include advanced asset search capabilities - including descriptive and temporal metadata, easy metadata curation, and tools to organize large asset collections. In addition, OoyalaMAM also provides media visualization aids in the form of audio waveform and audio level meters and a frame-accurate HTML5 video player, plus MP4, MPEG-DASH and HLS with audio switching and captions. Formidable, Scalable Framework Dalet R&D has significantly advanced the scalability, operability and reliability of the Ooyala Flex Media Platform. The Platform has consolidated its poly-cloud credentials and is available for deployment in Amazon AWS, Google Cloud Platform, and Microsoft Azure. It also supports on-premise bare-metal deployments. Spiteri adds, “Running in the cloud is one thing, running well in the cloud is another. Since 2015, the Ooyala Flex Media Platform has taken a cloud-native approach towards its underlying architecture. The Platform is fully containerized, built as a collection of microservices that play well with modern DevOps practices.” An updated storage abstraction layer improves the placement of assets across storage solutions, enabling more efficient multi-site operations with options to move assets and workflows to the cloud via hybrid-cloud deployments. Open Platform Ready for Integration Designed to integrate with any system with an open API, the Ooyala Flex Media Platform can extend workflows through messaging plugins and custom scripts. Alternatively, its own REST API allows clients to build their own applications on top of the Platform. New API advancements allow customers to develop native plugins that can be deployed into the Platform’s runtime. The job execution framework (JEF) and related SDK are available to customers who wish to extend the platform beyond what is achievable via scripting. Monthly Release Cycle Moving forward, Dalet will employ a monthly release cadence that allows Ooyala Flex Media Platform’s customers to adopt new capabilities and evolve workflows faster than ever before. The rapid R&D schedule will also ensure that the Platform and its numerous integrations remain secure and in compliance with strict industry standards, such as the DPP Committed to Security marks for Broadcast and Production. For more information on the Ooyala Flex Media Platform, please visit https://www.dalet.com/ooyala-flex-media-platform. Additionally, to learn more about how the Ooyala Flex Media Platform can address today’s media consumption demands with cloud-based content supply chains, see the blog post by Lincoln Spiteri here. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com. Press Contact Alex Molina Zazil Media Group (C) alex@zazilmediagroup.com (T) +1 (617) 834-9600
Small steps for designers, giant leaps for users! How UX drives growth
With the advent of omnipresent technologies (think smartphones) in our daily lives, free/try apps have transformed the way we make products and the way consumers expect to be served up products that are intuitive and enjoyable. Just like consumers flocking from one social app to the other, a new generation of creative media professionals have adopted, from their personal digital lives, a “try and keep/throw” approach to media tools. i.e., "if I don't like it or can't get my work done, I'll look for another one." As software vendors, we must embrace this change to enrich our user community's experience in their daily work, with minimal distractions from the application, i.e., focus on the craft, not the tools. We have also seen a shift towards putting the emphasis on product design from users' feedback versus historically "Technical experts/Engineer," where the focus was on the technical capabilities of the solution with less importance on usability, complexity, intuitiveness for the persons actually doing the work. Back in the day Back in the day, you had to be an engineer to operate sophisticated technical software. Today you can cut a movie on your iPhone. Not that you would want to, but the fact that the tools are there for the masses has created a baseline from a user perspective, on expectations as to what they want and expect from a product. Today, our media professionals need to work with software tools to tell their story. A UX (user experience)-centric approach in software design focuses on abstracting the complexity to surface and empower creatives. User Experience is at the center of a successful product and a primary axis to our commitment to user/market-driven approach to producing value for our client community. This need for transformation in how software vendors interact with an organization, and users, means putting transformative approaches and processes to dynamically engage with the user community much earlier in the product development stage, from ideation to release, and onwards. Your accelerator to market success The value in implementing a user-driven feedback loop model is a tenfold accelerator to market, with well-received releases that provide incremental value. Ideas are great, but unless tested against the intended audience, the product output generates frustration and dissatisfaction, further introducing new cycles of product iteration. Great designs can have a positive effect on the quality, accuracy, and user satisfaction/adoption of a product. This is what User Experience design practice enables. I want Ketchup, not a workout It is essential to differentiate UX (user experience) from UI (user interface), however. While UX focuses on "how to do something and how something should work" in the most intuitive, precise, and efficient way, UI focuses on the presentation layer and visual appeal of the product. A simple example: a button. UX design is focused on the position, discovery, feedback, and interaction with careful attention in taking into account both previous and following functions. Whereas UI design will focus on how to make the button visible, accounting for the shape, color, and typography to make the user want to press it. Courtesy of the author A great consumer-goods example that emphasizes this is ketchup bottles. When looking at the glass bottle, anyone can attest that it conveys elements of quality and aesthetics; however, the user experience is disappointing to everyone, including my grandmother, having users come up with workarounds for the poor usability. On the other hand, the plastic squeeze bottle, while looking cheap, is immediately intuitive in its use, and the fact that it stands on its cap, further adds a value of being ready to be dispensed by a simple squeeze. The wheel is not enough Credit: Nima Torabi The above example highlights the iteration of design of a user problem statement: "I want a mode of transportation that gets me from point A to point B safely, comfortably and expeditiously". While the top approach addressed the components of the product, each iteration was rendered useless on its own and not adopted (i.e., failed) as it didn't address the user's need. What is vital here are tangible, usable deliverables, or MVPs (Minimum Viable Product). “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Don Norman, Nielsen Norman Group (Credited with inventing the term UX) Back to the ketchup bottle, we can see that the first bottle was usable and formed the basis, by allowing feedback, which led to further iterations, each providing more intuitive designs. Note the middle image, where the bottle is now squeezable, would have never been initially designed without this user feedback. It’s all about the user User research is at the center of our approach at Dalet, both for outbound activities (on-site interviews, regular visits to see the product in use, etc.) and inbound (through conducting surveys, facilitating user community forums, etc.). This is the approach we took when we set out to re-design the user experience for our OoyalaMAM, the main user interface for the Ooyala Flex Media Platform: usability and speed were our top goals – but that’s a story for our next blog post. The recently refreshed OoyalaMAM user interface We want to enable our user community to converse and contribute while gaining knowledge and identifying trends that would need to be slated in the roadmap. As part of this user research, we are putting in place forums for the community to contribute, collaborate, and drive innovative ideas at the forefront of our practice. We'd love to have you aboard!