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Dec 06, 2017
Metadata is “The New Gold”!
Plain and simple. Some might categorize the above statement as an exaggeration, nevertheless, we persist!

Metadata is “The New Gold”!

Plain and simple. Some might categorize the above statement as an exaggeration, nevertheless, we persist!

Plain and simple. Some might categorize the above statement as an exaggeration, nevertheless, we persist!

 

A number of technology trends got the lion’s share of buzz and display at IBC’s 50th edition: cloud and smart hybrid infrastructure, video over IP, workflow orchestration and automation, and last but not least big data, machine learning and artificial intelligence (AI). As game-changing as they can be, we believe that these are in fact enablers of a much bigger trend: better serving and engaging with audiences.

 

Content discovery for consumers

It is well documented that the success of online video relies, in part, on metadata. Metadata-centric workflows give viewers the freedom to become more engaged. They can discover and explore more content, navigating directly to the most interesting scenes (including the intent of the scene, e.g. serene, suspense, etc.).

 

Publishers can fully monetize viewer habits and experiences in the most effective way possible with a Media Asset Management (MAM) & Orchestration platform that allows end-to-end authoring and managing asset metadata in their production workflow. For on-demand video consumption, accurate description of content is key to help narrow recommendation engines to more relevant suggestions. For ad-based or product placement models, metadata helps define the optimal in-stream video insertion points, allowing publishers greater control and flexibility with their advertising strategies. Scene metadata such as character name, player name, topic, keyword, etc. become key. The more accurate and rich the description of these insertion points, the better the advertisers can pick the slots that fit both their target audience and the brand experience they look to create.

 

Metadata-driven operations & workflows

Today, metadata is also at the heart of the orchestration of workflows and automation of processes, both of which become increasingly important to streamline and scale production and distribution operations. Any process and/or action in the chain of operations can be triggered by any change or fulfillment of a condition on any of the fields of the data model. These configurable metadata-driven workflows are extremely powerful. While the industry has moved away from the simplicity of "one profile per customer", we can today create an environment where a single workflow can produce all the desired outputs just by changing the metadata that initiates a particular process.

 

Managing complex media objects

Metadata is core to structure and manage complex media objects and their relations, to enable operations like versioning and packaging of track stacks or compositions. To enable better collaboration and flawless content transformation and curation, organizations need to disintermediate the supply chain. One of the key concepts is to avoid the confirmation of a project or a composition until it actually needs to be packaged for an output. To enable this, media management platforms need to handle complex objects seamlessly so that users can work directly with the elementary components of a media package or project. This gives them the ability to manipulate, transform, share and repurpose content in a very efficient and agile way - a concept called transclusion. The Dalet Galaxy platform’s user tools, data model, and workflow engine offer a robust and configurable framework to power these types of operations. They support all the industry latest standards like IMF, DPP and many others.

 

Augmenting media tagging & operations with AI

Video is a complex medium that requires both human-authored metadata, which is flexible and traditionally more accurate, and automatically-created metadata, which is quickly growing thanks to AI-powered services. AI is indeed a key next step for the media industry. Dalet has recently showcased, at IBC 2017, some first prototypes connecting a selection of AI engines to the Dalet Galaxy platform in order to build new services that range from simple, automated content indexing and metadata generation, all the way to smart assistants that augment user operations. Deployable on-premises or in the cloud, these services produce time-correlated, multi-dimensional metadata from audio and video data, unlocking new insights. Coupling these services with the Dalet Galaxy platform provides broadcasters and media organizations with an end-to-end solution that will serve as an enabler to capture tomorrow's business opportunities and generate new benefits.

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The Recipe for Smart Captions with Dalet Media Cortex
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Celebrating the joining of two great media teams and technologies, the Dalet Pulse theme this year, Better Together, will give attendees a chance to learn about the extended product portfolio and how it helps leading media organizations develop agile content supply chains, deliver unique content experiences to multi-platform audiences, and increase revenues with Dalet solutions and partner technologies. It’s also a unique opportunity to meet the expanded team. Thursday, 12 September Pompstation, Amsterdam Keynote: 17:30 - 19:00 Party: 19:00 - 22:00 Register now via https://www.dalet.com/events/dalet-pulse-ibc-2019. Book a Private Briefing to Learn More About Dalet Take the opportunity to have a private demonstration or workflow consultation with a Dalet expert to learn how the latest products and solutions can help you better create, manage and distribute content. Book a meeting via https://www.dalet.com/events/ibc-show-2019. Press can contact Alex Molina at alex@zazilmediagroup.com to schedule a media briefing. About Dalet Digital Media Systems Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximising the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloguing, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. In July 2019, Dalet announced the acquisition of the Ooyala Flex Media Platform business. An acceleration of the company’s mission, the move brings tremendous value to existing Dalet and Ooyala customers, opening vast opportunities for OTT & digital distribution. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organisations (National Rugby League, FIVB, LFP) and government organisations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.