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The Importance of a Sports MAM for Coaches
Coaches need to take advantage of a Sports Media Asset Management solution or fall behind. Having countless hours of info-rich sports media at your fingertips can be the crucial difference between a win and a loss.

The Importance of a Sports MAM for Coaches

Coaches need to take advantage of a Sports Media Asset Management solution or fall behind. Having countless hours of info-rich sports media at your fingertips can be the crucial difference between a win and a loss.

Where is that tape of the Serbia-Canada Game? Coming from a former water polo player and coach who represented Canada, Israel and several club teams in numerous national and international tournaments: having readily accessible game footage is integral to the success of a team. With the emergence of Media Asset Management (MAM) solutions for sports, logged footage gives teams, players and coaches a definite advantage over those without a Sports MAM.

Let us go through a typical Sports MAM scenario to see how coaches can utilize this technology to improve the performance of their players as individuals and as a team.

Forming a Team

When forming a professional or national team, scouts visit various club teams to record footage of players in action. The scouts then ship the footage to interested coaches so they may evaluate whether the players would be a good fit for their teams. With a Sports MAM, this footage can automatically be uploaded to the system from anywhere in the world and made available to coaches on a web portal. Once the footage has been catalogued online, coaches can conduct searches for the specific profile of a player they want to recruit. For example, the coach searches for a left handed player, who scored at least 20 goals last season, made over 30 assists, has five years of experience and is under the age of 25. The results of the search will give the coach video on all actions of any game logged in the system that matches the query.

Improving Player Performance

During practice, assistant coaches film players during exercises and scrimmages. Players watch the film in order to analyze and correct bad habits or make adjustments in relation to certain players or opposing teams. Using a Sports MAM, coaches can pull up all footage captured of a given player during practice to see if improvements were in fact made. Visualization is key to the success of any professional player, and with a sports MAM, visualization is made easy, with access to all footage of games or practice available on a player’s mobile device.

Preparing for a Game

Prior to games, coaches spend hours searching through past game footage looking for key plays and tactics of the opposing team. Most sports organizations have statistics systems, such as the NHL HITS system. This information can easily be fed into a Sports MAM system and associated by time code to all footage of a game. With this data, coaches no longer need to rummage through hours on tape. Using search templates that utilize glossary capabilities, all coaches have to do is enter a few search parameters and find all key plays from the camera angles that have been ingested into the system. They can then sort through the different plays by specific players, actions or other conditions, which helps coaches conduct research for improving team performance.

Game Day

Before a game, the team gathers in the locker room or hotel to discuss the upcoming match. Along with drawing plays on a board, coaches show highlights of their opponent’s performance as well as the tactics used in gameplay. This enables the team to focus on methods to defend against attacks and target defensive weakness during offense, and for goalies to find “tells” in players in order to predict where he/she shoots during a penalty.

Post-Game

Regardless of whether a team wins or loses, going through footage after a game is fundamental to learning how to better oneself or the team. With a few search parameters in a Sports MAM, players and coaches can diagnose every play of the game in order to focus on these during practice and to improve tactics in future matches.

The coach is key to ensuring individual athletes and teams as a whole focus on improving skills, working better together and putting effective strategies into practice. Never before has a coach been empowered with the ready access to media assets that inform, demonstrate and guide the team in being the best they can be.

To see how Dalet business solutions for sports teams and facilities can help you win, visit the Dalet Sports Pack product page.

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Maple Leaf Sports & Entertainment LTD. Selects Dalet Sports Factory as MAM Solution
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(MLSE) is one of the world's premier sports and entertainment companies and owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three digital channels – Leafs TV, NBA TV Canada and GOLTV Canada. MLSE operates and manages events at Ricoh Coliseum and BMO Field. About Dalet Dalet solutions enable broadcasters and media professionals to create, manage and distribute content to both traditional and new media channels, including interactive TV, the Web and mobile networks. Dalet combines into a single system a robust and proven Asset Management platform with advanced metadata capabilities; a configurable workflow engine, and a comprehensive set of purpose-built creative and production tools. This integrated and open environment enables end-to-end management of the entire News and Sport and Program content chain, and allows users to significantly improve efficiency, and to maximize the use and value of their assets. Dalet’s solutions are delivered through a dedicated Professional and Integration Services Department to ensure the highest possible standards. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, France TV, RTBF, RFI, Russia Today, RSR & TSR, RT Malaysia, VOA, WDR), commercial networks and operators (Antena 3, Canal+, FOX, eTV, Mediaset, Orange, Time Warner Cable, Warner Bros., Sirius XM Radio) and government organizations (Queensland JAG, Canadian House of Commons, The European Commission). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. 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L’équipe 21 Races to Air With Dalet Sports Factory
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Our staff immersed themselves in the project along with the Dalet Professional Services team, who provided excellent support. Coaching was key; we trained 150 users in just 5 weeks. With Dalet’s fully integrated system, it’s very easy for our journalists as all the tools are right at their fingertips.” “L’Équipe 21 demonstrates the versatility of Dalet Sports Factory with tools that cover typical sports production and live events as well as 24/7 news formats and magazine programs. L’Équipe 21 went beyond a simple update of their equipment when they designed their new plant. They created a streamlined, asset-based workflow that enables them to produce more content more efficiently so it can be optimized for use on many platforms,” says Stephane Schlayen, COO, Dalet. “This MAM-driven approach is driving the entire industry, and Dalet’s solutions with a versatile MAM platform offer the flexible framework and relevant toolsets to enable this new model. The result is improved productivity on the operational side and more ways to rationalize expenses and to realize new revenues on the business side.” Dalet Sports Factory is built on Dalet’s robust Media Asset Management platform, which provides lifecycle content and metadata management with comprehensive and customizable data schemes that allow L’Équipe 21 to catalogue and access its valuable assets. As content is enriched throughout the production chain, metadata is tracked, making it far easier to publish to multiple platforms. To preserve the value of the valuable archive, the metadata from the older system was imported into the Dalet MAM system so that content is readily searchable and available to everyone who needs it. It’s also possible to create data models that facilitate production for multiplatform distribution. Because all Dalet solutions are modular, customers have the freedom to choose the best toolsets for their particular workflows. At L’Équipe 21, journalists rely on Dalet’s full-featured newsroom computer system to manage wires from AFP and rundowns, script stories, edit video and prepare video packages with voiceovers and CGs generated by Vizrt. When craft editing is required, Dalet Xtend for Apple Final Cut Pro provides for the seamless exchange of videos, shot lists, EDLs and their metadata between for a collaborative work between Dalet users and Apple Final Cut Pro editors. Journalists can access content and Dalet tools using the Dalet desktop client or via the Dalet Web Space using a standard web browser. Dalet Sports Factory also has a range of toolsets to meet the unique demands of sports broadcasting. For instance, L’Équipe 21 uses Dalet Hilites Espresso to generate instant replays of key plays with slow-motion effects. The technical infrastructure at L’Équipe 21 is IT-based and well integrated. Dalet Brio servers manage 24 video ingest channels in DVCPro 100 as well as playout for replays and commercials from Master Control, and A/B roll and carts playout from the Production Control room. Fiber connects the NetApp online production storage that delivers 4 GB/s to the Brio servers that playout directly from the NAS. A separate Oracle Sun ZFS storage device automatically archives high-resolution video material. The Dalet MAM is integrated with the CTS Enterprise traffic system and a Vizrt graphics system. Rhozet transcoders convert files into appropriate formats for new media publishing. The openness and flexibility of the Dalet system give L’Équipe 21 the freedom to incorporate new equipment and workflows as the company’s needs and requirements change over time. About L’Équipe 21 L’Équipe 21 is a TV channel in France completely devoted to sports. Its slogan is 100% sport, 100% free. Founded in 2012, L’Équipe 21 covers all kinds of sports and more than a hundred sports are broadcast on the channel. L’Équipe 21 broadcasts 24 hours a day, 7 days a week and is always at the heart of sports news. The typical program lineup includes: 7am: David Vengerder and Julie Raynaud kick it off with “L’Équipe du Matin” in which they present a complete overview of the current Sports news. Lunchtime: France Pierron presents the horse races in “Menu Sport”. Late afternoon: Gaëlle Millon and Pierre Nigay present “Le Grand Tour de L’Équipe” a live show live in which the hosts discuss the daily Sports news. Evenings: Olivier Menard and his expert team discuss the most recent sports news and the upcoming events. L’Équipe 21 keeps sports fans continuously alerted to the sports news with “Le journal”, a complete summary of the latest sports news which is updated every 15 minutes. About Dalet Dalet solutions enable broadcasters and media professionals to create, manage and distribute content to traditional and new media channels, including interactive TV, the Web and mobile networks. Dalet combines in a single system a robust and proven Media Asset Management platform with advanced metadata capabilities, a configurable workflow engine and a comprehensive set of purpose-built creative and production tools. This integrated and open environment enables end-to-end management of the entire news, sports and program content chain, and allows users to significantly improve efficiency and to maximize the use and value of their assets. Dalet’s solutions are delivered through a dedicated Professional and Integration Services Department to ensure the highest possible standards. Dalet systems are used around the world by thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, France TV, RTBF, RFI, Russia Today, RSR & TSR, RT Malaysia, VOA and WDR), commercial networks and operators (Antena 3, Canal+, FOX, eTV, Mediaset, Orange, Time Warner Cable, Warner Bros. and SiriusXM Radio), and government organizations (Canadian House of Commons, the European Commission, Parliament of South Australia). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP and Reuters: DALE.PA. Dalet is a registered trademark of Dalet Digital Media Systems. All other trademarks and products mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.
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Dalet Brio servers will be used for nearly a hundred channels of video ingest. “We need the kind of robust and flexible MAM that Dalet Sports Factory provides to handle the scale and complexity of FS1,” says Andrea Berry, Senior Vice President, Media Services. “We’ll be producing huge volumes of content for this new channel and Dalet’s metadata management capability will be very important.” “The Dalet MAM will play the role of orchestrator managing ingest and production on a large scale and breaking down the silos of production to create a more fluid and efficient workflow,” says Julien Decaix, General Manager, Dalet US and Latin America. “Production teams will benefit from built-in Dalet tools to help their creative endeavors and our metadata management capabilities will also make it easier for FS1 to create content for alternate platforms. Looking forward, the Dalet Sports Factory system can readily scale to meet additional workflows and channels, and our technology platform is easily adapted to future technologies.” Dalet Sports Factory is an open system and provides seamless integrations with broadcast and IT systems, including industry-standard NLEs with exchanges of both media and metadata (including parent/child relationships of assets). Sports Factory is built on Dalet’s robust Media Asset Management platform, which provides lifecycle content and metadata management with comprehensive and customizable data schemes that will allow FS1 to catalogue multisport content with the most relevant and detailed data fields and to create data models that also facilitate multiplatform distribution. The integrated workflow engine seamlessly formats and distributes content for enhanced viewing on digital platforms. Dalet Sports Factory also includes essential tools for ingest, editing and distribution as well as many sports-specific tools such as logging and highlight creation. To learn more about Dalet Sports Factory and all of the Dalet solutions, visit the Dalet booth at NAB 2013 (SL4524). About FOX Sports 1 As America’s top-rated network for sports for 16 straight years (1997-2012), FOX Sports boasts rights agreements with each of the nation’s highest-rated sports including Major League Baseball, National Football League, NASCAR Sprint Cup racing, Ultimate Fighting Championship, the Big Ten Football Championship Games, Pac-12 football, the AT&T Cotton Bowl Classic and the UEFA Champions League Final. Set to debut on Saturday, Aug. 17, FOX Sports 1 is available in over 90 million homes, making this the biggest sports cable network launch in history, and one of the largest network launches ever. At the outset, FS1 boasts nearly 5,000 hours of live event, news and original programming annually. 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Dalet systems are used around the world by thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, France TV, RTBF, RFI, Russia Today, RSR & TSR, RT Malaysia, VOA and WDR), commercial networks and operators (Antena 3, Canal+, FOX, eTV, Mediaset, Orange, Time Warner Cable, Warner Bros. and SiriusXM Radio), and government organizations (Canadian House of Commons, the European Commission and the Parliament of South Australia). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP and Reuters: DALE.PA. Dalet is a registered trademark of Dalet Digital Media Systems. All other trademarks and products mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.
Dalet Makes the Assist for the San Jose Sharks
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Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 15 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.
Perform Expands Global Sports Production with Dalet
Dalet Digital Media Systems, a leading provider of software-based solutions for media organizations, has announced that wide-ranging benefits in end-to-end production powered by the Dalet business solution have enabled digital media company Perform to expand its global operations, which will be further strengthened by Dalet news production and distribution capabilities. “In the week we went live with Dalet, we saw the difference immediately and we hit a new level of content output only previously seen at peak periods,” says Richard Copeman, Perform’s head of news. “Adding Dalet news scripting, news production and distribution capabilities has enhanced the efficiency of our teams across the globe, allowing Perform to both reduce the number of different systems required and demystify the technical complexities that come with managing large amounts of content for our staff.” Mr. Copeman adds, “We always talk of the ‘need for speed’ when dealing with both breaking news and other content-rich events, and Dalet will undoubtedly allow us to maximise this, leading to quicker – and indeed crisper – content reaching our global client base. All in all, Dalet is already a vital member of our team.” The comprehensive installation will see Perform increase multimedia content output across its international bases and, with Dalet, become a reference test site for fast turnaround IP-based workflows. Mike Edwards, Perform’s head of post engineering, comments on the deployment: “To achieve our ambitious goals, we worked with Dalet as our technical business partner, building a fluid infrastructure that would respond to both industry and internal demands. These can include the agility to map ever-increasing amounts of data with audio and visual assets in support of our sports news agency Omnisport. The new foundation will allow us to facilitate the swift and secure exchange of files between multiple locations as we spread our operations worldwide.” Specifically, Perform is using Dalet as the basis of remote workflow operations between the lead UK operation and offices in Munich, Amsterdam and Uruguay. News desk staff in the three local bureaus log in via the Dalet web client, browse media and mark in and out points before sending the clip to a watch folder. Clips can be sent to the UK by the Aspera FASP fast transfer protocol for further editing and routed back to the overseas offices in the same manner. “This remote workflow, which is individual for each location, has enabled us to grow our offices and further our plans for expansion globally,” says Edwards. “There is no doubt that we would not have been able to achieve this without Dalet.” Additional feature highlights of the expanded installation could include deployment of the specialized Dalet Sports Logger module, integrated content scheduling with ScheduALL, and deeper integration with Aspera Orchestrator to automate the selection, extraction, processing and distribution of match highlights. “The next step is to integrate the clips out of Orchestrator with metadata, for which Dalet is the ideal platform,” says Edwards. With an eye for evolving technologies and a further global expansion of its platforms, Perform will work closely with Dalet to become a test site for IP ingest for its newsroom operation. Perform’s portfolio of digital sports rights covers a broad range of sporting leagues, tournaments and events, and using that portfolio it creates, distributes and commercialises a broad range of multimedia-ready sports content. This includes 30+ daily clips of Omnisport Uncut; raw, unedited content for broadcasters to incorporate into their news and sports programming; and daily sports bulletins of 26-minute and five-minute durations. Wider integration with Dalet across Perform’s multi-site network means that more content can be ingested and distributed by its production teams. Production Systems Administrator Mattias Dabo, who recently took over the administration of the Dalet Platform, comments on the intuitiveness of the Dalet MAM: “Having acted as project lead in migrating our Omnisport news team from Avid iNEWS to Dalet NRCS, I’ve found this to be both an exciting and educational project that has been aided by the intuitive interface provided in the Dalet MAM. I’m looking forward to further developments in our Dalet MAM platform and expanding our workflows globally.” “Perform installed Dalet to better manage its multiplatform production output worldwide, and we are excited to continue working with Perform to optimize the full power of the Dalet MAM capabilities,” says Chris Wright, general manager, Dalet UK. “Thanks to Dalet, they were able to consolidate the production infrastructure around fully integrated desktop-based tools to speed up turnaround for time-critical sports content. The centralized, shared database is perfectly suited to Perform’s localised and remote workflow collaboration needs, and the MAM is readily scalable and flexible to respond to the demands of growth – fast.” About Dalet Digital Media Systems Dalet software-based solutions enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way.
Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.
Analyze This! Analyze That! Analyze Everything!
Today, the broadcast industry has generally accepted the need for Media Asset Management solutions for production, archive, sports and news systems. In the production process, a vast amount of information is generated, such as the number of text, video and audio assets created, as well as information about transcoding, transferring, QC processes, broadcast information, web publishing, archiving and much more. All of this information, when gathered and analyzed, can be very useful for an organization in making management decisions so that operations become more efficient and effective. MAM platforms like Dalet Galaxy offer reporting tools that automate this gather and analyze process. Specifically, the Dalet Report Center, part of the Dalet Galaxy platform powered by Tableau, boasts comprehensive reporting tools that allow users to analyze the vast amount of activity performed and information generated on a particular Dalet site. Tapping into Dalet metadata management capabilities, the Business Intelligence (BI) of the Dalet Report Center provides a central location, where the data is presented in various reports. Important information is pin-pointed and intelligently displayed, triggering both operational and management decisions on all levels. The Dalet Report Center establishes a solid and flexible BI framework, meaning that a user can drag and drop asset filters based on metadata fields for analysis to generate canned reports based on the needs of users. Once the reports have been compiled, they are distributed via email at designated times to those needing this information using the Report Scheduler. The Dalet Report Center also enables data analysis anywhere, anytime through a mobile application, or by using offline reports to easily share information with colleagues. Let's go through a simple video workflow and see how the Dalet Report Center can be used: A video arrives from one of the customer's suppliers. The video goes through the QC process. At the end of the process, the video is either approved for further production or returned as a faulty one to the provider. The Dalet Report Center can then generate a report with the following information: List of providers indicating the percentage of faulty videos for each one, with the report intelligently displaying the quality of listed providers. The number of tests that were performed in the first and second QC passes, and the number of QC tests that failed Clearly indicates if there was a specific time where videos failed QC beyond the acceptable standard deviation When a Dalet title is being transcoded, wrapped or unwrapped, archived, exported or imported, the Dalet Report Center will analyze and present, for example, the number of transcoding jobs that are done in a certain period of time. It will display the job type(s) that have been pending for unreasonable lengths of time, the average length of time a job is in queue, as well as the number of created, completed, aborted and failed jobs. The user can also analyze what happened on a specific day, for example, after seeing a relatively high number of failed QC jobs on that day. Dalet reports are displayed dynamically, meaning that the user can click on specific data, and the entire report will show the relevant information around the information clicked. A great advantage of the Dalet Report Center for technical management is the ability to easily know if the servers are being utilized to the fullest potential, if the servers' loads are balanced, if there is an overloaded server, and which server handles the most amount of jobs. With this key information, management can find methods to better use their hardware and determine if additional hardware or virtual servers are needed. Last but not least, one of the most sensitive areas of any organization is reporting on the quality of work done by the users. The Dalet Report Center can generate reports on users, both as a team and as individuals. The report will include metrics concerning a user’s login time, the number of handled titles, the amount of titles utilized by specific users or groups of users, and much more. The Dalet Report Center in Dalet Galaxy supports business processes and empowers editorial, business and technical managers with a wide variety of information. By compiling relevant analytics, organizations can replicate editorial success based on reports of content usage, tap into new revenue streams based on analytics of consumption, better use talent based on information about productivity, and enhance technical infrastructure based on technical information gathered. The Dalet Report Center gives organizations what today’s business demands: a business analytics solution that is truly enterprise-ready.
2017 Trends in Media Asset Management - Q&A with Kevin Savina, Product Strategy Director
This Q&A article is a repost from The Broadcast Bridge website. Kevin Savina, Product Strategy Director for Dalet, discusses with The Broadcast Bridge important 2017 trends in media asset management – multi-platform distribution, collaboration, workflow orchestration and business intelligence reporting – that broadcasters, facilities and content producers should keep at the forefront of their decision-making. The Broadcast Bridge (TBB): How are changing audience consumption habits combined with the continued rise of social media impacting multi-platform distribution? Kevin Savina (KS): In order to be addressed efficiently, Multiplatform distribution workflows need to be considered at the heart of the operations, and not as an afterthought. The MAM solution is key to enabling efficiency in this process. Not only does it need to manage the stock and the preparation flow of all the program elements needed for outbound content on all distribution channels, but it also needs to cater for a return path of data, and even more so with social channels. Let’s start withthe program preparation aspect. In multi-platform distribution, we still face challenges of similar nature as the ones traditional linear broadcasting faces - dealing with multiple languages, multiple audio tracks, multiple subtitle tracks, and different delivery formats - but these need to be taken to a much larger scale. By providing the right toolset and automating the packaging process, the combination of MAM & orchestration optimizes that preparation, facilitating a much more efficient multi-platform distribution workflow. Now let’s move to the aspect of the return data path from the distribution platforms back into the MAM, as it is key for collecting important data on content performance. Typically, traditional MAM solutions preparing content for delivery on linear channels have not been concerned with any consumption data flowing back. But with digital platforms (OTT and social media), this data is now available and not tapping into it for new strategies is a missed opportunity. To lay properly the foundation for the new ‘game’, these data sources should be connected back to the MAM, mapped in the data model, and made available in various aggregates, to various users groups, at various stages, in order drive more informed decisions at the editorial and content preparation level, as well as longer term strategies. COLLABORATION TBB Question: We operate in a work-anywhere world with multi-disciplinary teams, how is MAM keeping pace with this trend? KS: MAM started out as the platform to manage your media assets, but has now evolved into a solution that manages workflows to prepare these assets. To do this efficiently, it is not enough to manage access rights and share content, you need native collaboration tools. Having users accessing the system from different locations, over secured web clients or mobile applications allows for distributed teams to operate. Providing built-in chat and notification tools ensures they operate with maximum productivity. And finally, providing solutions for multi-site operations, brings together cross-geography workflows, making the walls of separate offices & facilities a distant memory. The combination of these tools, if done right, can turn the MAM into a true collaboration platform. WORKFLOW ORCHESTRATION TBB Question: We have more content to produce, more tasks to manage, more technologies to connect, more changes to come – how is workflow orchestration evolving to manage the growing demands? KS: Well, there is indeed a need for workflow orchestration to optimize efficiency around MAM driven workflows. From a design perspective, there has always been a divide between 2 schools of thought: should orchestration be part of the MAM platform or a separate system? There is no definite answer to this question, but I would tend to believe that the most efficient solution is to have an orchestration layer very closely coupled to the MAM. This scenario would make full use of the comprehensive metadata available in the MAM to drive business rules as well as ensure consistency when continuously changing these business rules and operations – as mentioned in the first topic. Our choice has been to have orchestration as an open component that is natively integrated with the MAM. If we look at the orchestration component itself, it needs to be a BPM platform based on standards such as BPMN 2.0, which will orchestrate a combination of automated technical processes and human tasks/operations. This is key to efficiency. Any partial solution will limit what can be accomplished. What’s interesting today is that we even see some organisations, who already have MAM systems in place, but no built-in orchestration, looking for solutions like Dalet as a complementary layer that facilitates workflows across their legacy siloes, improving efficiency and bringing visibility at a higher level. CLOUD TBB Question: Cloud – what can we expect from MAM & the Cloud? KS: Well, let me start by making an important distinction between “MAM in the Cloud” and “MAM and the Cloud”. In general, moving some part of an operation to Cloud is not just a technology change, it will also affect other areas such as financial planning, operations, personnel, etc... As such it typically requires a transition phase. A first approach, that we see with our customers is what I would call “MAM and the Cloud”. It consists, in keeping a traditional MAM solution, running on premise, but taking advantage of some Cloud services as IaaS (Compute and Storage on AWS or Azure are the most common) but also some SaaS services. It does not fundamentally change the MAM operations work, but it does bring a significant first layer of flexibility to our customers. A second approach would be “MAM in the Cloud”. There you have the whole MAM system running in the Cloud. There are some customers that have made this move to “All-in on Cloud”, but very few so far. What we expect to see more often is what I would call ‘Edge Cloud Workflows’, whereby we work with our customers to provide a ‘Cloud-based solution’ to a specific existing business or workflow problem and nicely integrate this with their pre-existing workflow. The key aspect here is that this gives full flexibility to our customers to decide what area makes the most sense to gradually implement in the Cloud. BUSINESS INTELLIGENCE TBB Question: How is MAM helping content owners collect, model and exploit data? KS: “Data-driven” is one of the current buzz-words of Management Gurus. Well, if you look at the point of view of the broadcasters and content owners, a well-structured MAM back-end, tightly combined with orchestration is the only way to enable data-driven media operations. First, to build the proper data model for a data-driven media strategy you need to combine: The metadata - of the media assets, their taxonomy and the relationships between assets (available in the MAM) The data about the users the groups they pertain to and their rights (available in the MAM) the time they spend on their tasks (available in the BPM) The data fed back from audiences on each asset (available in the MAM) The data about the infrastructure and all the connected software services (combining data available in the MAM and in the BPM) Then to make it actually usable for decisions you need to consolidate this data and aggregate it into actionable insight for various users and in various tools: In the MAM and its production tools In the BPM, the tasks it displays or its provisioning algorithms In the BI and the set of reports it facilitates CLOSING The key question to ask is whether the MAM will respond to the business requirements of your facility. Can it enable true integration between silos of production? Can it offer you the services you need in such a way that the cost savings can be established without compromising the quality of the content produced? Is it sufficiently scalable and extensible so that it can deliver the agility required to respond to new business and new business models? What would be required to add a new broadcast channel? What would it take to deliver content out to a new content distribution network? What would it take to integrate a new content production unit? What would it take to rapidly scale up the number of users? How is it integrated with the Cloud? These are the essential features that will ensure you are truly future-proofing your facility.
Dalet Extends Deal with Perform Group to Deliver DAZN, Its Live and On-demand Sports Service in Japan
Dalet, a leading provider of solutions and services for broadcasters and content professionals, announced today that Perform, the leading digital sports content and media group, has selected Dalet Galaxy as the Media Asset Management and Orchestration platform for the launch and daily operations of its ground-breaking live and on-demand sports platform DAZN in Japan. DAZN, which launched in Japan in August last year, is a rapidly growing subscription-based OTT provider of multimedia sports content. Its offer in Japan is based around Perform’s 10-year rights agreement to broadcast the domestic premier J.League games live streams, highlights and magazine programs. To facilitate the production and distribution of highlights and magazine content, as well as share the high value assets with its UK site, Perform extended its existing relationship with Dalet and implemented an end-to-end production workflow powered by the Dalet Galaxy platform in its Tokyo facility. The agile Dalet Galaxy platform serves to connect and orchestrate the ecosystem of technologies used at DAZN, including Evertz Dream Catcher, Xendata, Qualstar, Adobe® Premiere Pro® CC and Avid ProTools, creating a seamless production and distribution workflow. “Dalet has shown its worth in managing the large volumes of data generated daily for the J.League. Through its advanced features we have been able to craft ingest workflows that automatically fill out metadata forms based on the file extensions, move media to its allocated location, and enable retention policies based on the media type,” explains Robin Williams, Perform Group post engineering manager, Tokyo. “These workflows have allowed the DAZN team to maximize output efficiency while increasing the value of all content thanks to rich metadata collection within Dalet Galaxy.” Dalet Galaxy manages content ingest from satellite sources via the Dalet Brio I/O environment, orchestrating all asset transactions for the DAZN VOD workflow. Web-based tools such as Dalet WebSpace let staff quickly assemble and deliver highlight packages and magazine show content to the DAZN platform and archives, while modules such as Dalet Xtend for Adobe® Premiere Pro® CC bring post-production into the main workflow with bidirectional metadata tracking. Dalet AmberFin takes care of all media processing with integrated ingest, mastering, QC and review functionality. Flexible Dalet API-based integrations with third-party systems allow Perform to design workflows tailored for its Japanese operation. “The functionality of the Dalet Galaxy MAM and its integration with other systems and workflows meant that it was the obvious choice for the creation of highlights and promotional content for J.League post-production teams,” explains Mike Edwards, head of post engineering, Perform Group. “The expansion of the Tokyo platform and the creation of new workflows further cements Perform’s relationship with Dalet as a key partner, as Perform continues to expand and develop post-production facilities around the world.” Deployed within three weeks, the Tokyo site is linked with Perform’s UK production hub for efficient and sophisticated content collaboration, with Aspera handling fast file transfers between bureaus. Johann Zemmour, director of sales EMEA & APAC comments, “By building its workflows in Dalet Galaxy, Perform automated the most time-consuming processes, allowing staff to concentrate on improving program and service quality instead of managing complicated media transactions. The automation combined with advanced applications such as Dalet WebSpace enable staff to manage content ingest, add metadata, edit clips and export them to publishing, or share them with other global branches from a laptop anywhere on the network. The friction-free workflow is necessary for Perform Group’s fast-turnaround projects.” From Left: Abraham Sinta – Media Manager – Perform Tokyo, Pierre-Eliot Roussel – Post Projects Engineer – Perform UK, Robin Williams – Post Production Engineering Manager – Perform Tokyo, Pierre-Yves Lebrun – Post Production Support Engineer – Perform Tokyo, Yusuke Matsui – Post Production Support Engineer – Perform Tokyo, Taro Helsby – Post Production Technical Assistant – Perform Tokyo ABOUT DAZN DAZN is a live and on-demand sports service that allows fans to watch their sport, their way, live or on-demand. With access to the world’s best sports, fans can watch their favorite teams, leagues and players anytime, anywhere, for an affordable monthly price. DAZN has over 8,000 live events a year and features the widest array of live sports ever offered on one TV platform. DAZN has the ability to play, pause and rewind anytime with no commercial interruptions and no long-term commitments. DAZN is available in Germany, Austria, Switzerland and Japan on most connected devices including Smart TVs, smartphones, tablets and games consoles. DAZN is a part of Perform, a leading global sports media group. Visit http://media.dazn.com/en/ for more information. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.