I’ve been thinking and reflecting on how to properly characterize this year’s show and the one word that kept surfacing to the top of my mind is audience. While IBC stayed true to its B2B roots, this year’s edition finally put the audience at the very center of every conversation, workflow and applied technology demonstration that you could possibly find across the RAI convention center.
Acknowledging the deep market shifts, this year’s show revolved around audiences’ insatiable craving for fresh content and more personalised, immersive experiences on the devices and channels of their choice.
For broadcasters and media organizations, it highlighted one thing: the need for greater agility, faster adaptation and collaborative innovation. Not only do media professionals need to think “out of the box” about linear broadcast and traditional consumption formats and devices, but they need to think tactically on how to build meaningful, complementary content experiences.
This is a good segue to talk about how our agile Dalet Galaxy five platform is enabling broadcasters and media organizations to meet their audiences’ expectations and build strong, open foundation for future requirements.
A key concern today is how to address the many outlets, program categories and flavors of a particular program simultaneously. Our Director of Product Strategy Kevin Savina explains in a Rapid TV News interview at IBC the complexities of delivering hyper-curated content to multiple platforms and how broadcasters and media organizations need to embrace the new way of thinking and working when it comes to building and distributing their content.
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Agile platforms like Dalet Galaxy five drive workflows with a component-based approach, enabling industrialization of key industry standards like IMF and creating real business benefits and opportunities for international content distribution. More than a technical uplift, component-based workflows really allow an operation to change the value model and ultimately change the way the media business engages its viewers and customers who want to purchase their programs with hyper-targeted content delivered to any platform, any country en mass.
Let’s take a real-life example with the leading European media brand Euronews. A finalist of the prestigious IBC Innovation Awards alongside Dalet, Euronews piloted a strategic transformation to put content customization at the heart of its operations. Tapping fully into the agility of the Dalet Galaxy platform and component-based workflows, Euronews, in essence, reinvented its broadcast journalism, taking its “one-size-fits-all” approach to news, which was one video with 11 voice-overs, into 12 distinct localized channels. They increased digital content output by 20% and television content by 100% with the same staff and headcount.
Johann Zemmour, Dalet General Manager, EMEA & APAC; Francois Schmitt, Euronews COO; Yannick Agaësse, Dalet Sales & Business Development Manager
Euronews achieved its vision and became the world’s first truly ‘Glocal’ news channel, providing audiences important global headlines with perspectives and viewpoints relevant to their regions, cultures and communities. This transformation also allowed Euronews to become the perfect media partner for advertisers looking to run impactful international advertising campaigns with the ability to adapt their message to the characteristics of local markets.
Another great example of customer success is Sportcast, a subsidiary of DFL Deutsche Fußball Liga. Sportcast operates the largest digital football archive in the world. Producing the 617 yearly matches of the German Bundesliga and Bundesliga 2 for DFL, Sportcast manages the entire content value chain from the stadium to the world with the Dalet Galaxy platform. You can hear from them directly the importance of an agile platform in managing, enriching and delivering content:
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With the launch of Dalet OnePlay at IBC, we had the chance to talk with many attendees about the importance of complementary content experience around live shows. I am happy to report here that our new solution received a very warm welcome from both the Dalet stand visitors and the press, nabbing the TVBEurope Best of Show Award for its innovation and outstanding product development.
In the conversations we had, most media operations need a way to better control content and engage their audiences during live playout. Not everyone can afford to run every production device manually to get that granular control. It’s simply too costly and too cumbersome. Dalet OnePlay controls all core production device types, including video switchers and servers, cameras, audio mixing consoles, graphics, lighting, routers and more. In addition, it orchestrates multimedia content distribution, including social media delivery, thanks to the native connection with the Dalet Galaxy five orchestration layer. You can read more about Dalet OnePlay capabilities in the interview with Dalet OnePlay product line manager Raul Alba.