If you look into the meaning of NRCS, what do you get? Newsroom computer system. But let’s take it a bit further, and really break it down.
Room. This word implies containment – one single location from which the news is collected, produced and distributed. Cut to this century, and that’s just not the reality of news. News gathering can happen anywhere, anytime. It can be captured by a random passerby with a smartphone that produces better quality images than the video cameras that once reported every piece of news before the public could run to their neighbor’s house to fill them in. The media realizes this, and as such, must implement tools to enable their contributors, be they staff, stringers or eye-witnesses, to remotely collaborate on the production of news.
Computer. What ISN’T a computer these days? My TV remote control has more processing power than my first PC. We walk around with a computer in our back pocket every day, ready to capture, create and share news as it’s happening. Unfortunately, computer is no longer a relevant term in this context.
System. Let’s be honest – this is just a nice word that ties it all together.
So what does that leave us with? News.
Consumers are defying the traditional news cycle, and so too must broadcasters break free from the traditional confines of newsroom computer systems. Dalet solutions for news unify previously siloed facets of news production and delivery, transforming "remote contribution" into "remote collaboration." Editorial planning is aligned with media management and automation, while search, editing and publishing tools are put directly at the fingertips of journalists and editors. All of this is backed by smart dashboards and reporting tools, helping broadcasters to maximize the efficiency and the reach of news operations.
So, what might one call this approach to manage a global, collaborative, scalable and flexible news production? Well, we can’t speak for everyone, but we call it Unified News Operations, and here are just some of the benefits:
Story-centric news planning tools, program boards, and intuitive mobile & desktop clients & web-based tools extend a traditional NRCS to give unprecedented visibility and access throughout the editorial life cycle, from newsgathering to story and package production, distribution and archive.
Advanced integration with social media enhances research, planning and analytics with instant access to social feeds. Instant publishing direct from the same web, desktop and mobile tools ensures you reach your social audience before the competition.
The natively integrated BPM-based workflow orchestration engine for news workflows allows journalists and editors to focus on first-class content, while smart automation manages the "heavy lifting" of the media movement, manipulation and processing.
All key newsroom functions are now available via secure, user-focused web interfaces and mobile apps, making remote collaboration natural and intuitive.
Unified News Operations doesn't have to mean single vendor solutions – the modular architecture of Dalet technology platforms, combined with comprehensive APIs and support for all common standards and interfaces enables Dalet customers to build truly best-of-breed solutions of all shapes and sizes.
The core functions of the traditional NRCS will always be central to news gathering and distribution, but in the context of modern media workflows and consumer trends, even the term NRCS seems dated, not to mention the constraints a standalone NRCS puts on a system. So “Goodbye NRCS”? Perhaps not, but Dalet customers are certainly benefiting from the “UNO” approach – stay tuned for who and how!