“Customization is at the heart of this transformation. Euronews will adapt its output to the needs of the consumers it serves, empowering the uniqueness of our multiculturalism,” said Michael Peters, CEO of Euronews. “Thanks to the substantial investment in Euronews core capabilities and operations, we are creating a robust, agile and innovative organization to become the first global News brand by reinventing our approach to broadcast journalism from production to distribution.”
In response, Euronews made a strategic decision to re-orientate its approach to news reporting by generating adapted content with enhanced graphics across TV, social media and the web in 12 different languages for audiences in 165 countries. The broadcaster’s outdated, inflexible legacy infrastructure was identified as a technology blocker in this transformation. Euronews decided that Dalet could best support both the “Monoplex” localized content workflows and the “Multiplex” mandatory content workflows.
“We have been operating a ‘one size fits all’ policy since launch because that was the limit of the software we were using,” explains Duncan Hooper, digital editor in chief, Euronews. “We found that we could no longer take our brand or product further so we brought in Dalet to help us break out of those limits and to create a specific identity for each channel with content customized for each audience.”
Francois Schmitt, Euronews COO, explains, “When you embark on a project like this, you don’t really know the target in every detail so it’s vital to have a very flexible solution, which enables you to design as you wish for each platform and each particular station. The Dalet platform allows us to better manage our complex multiplatform production while making it simpler for our users. Journalists can collaborate better, share content seamlessly, and transform an original story with minimal effort to adapt it for each language and audience.”
Hooper explains: “The most positive thing about the Dalet system for all the journalists has been their empowerment. They are no longer reliant on other people to make things happen since they can create content and publish online, on social and on TV. They then have the power to adapt the content to tell the story that they want to tell rather than having to tell the same on each platform regardless of language. Dalet has enabled us to give more individuality to our storytelling.”
“Euronews has made amazing strides in achieving the goals outlined by its management team,” says Arnaud Elnecave, vice president of marketing, Dalet. “The Dalet Unified News Operations solution is a perfect fit for the broadcaster’s vision and commitment to innovation. Dalet’s proven expertise and flexible approach to such large-scale transformation projects were particularly important to help Euronews teams successfully achieve this strategic change.”
About Dalet Digital Media Systems
The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise Media Asset Management (MAM) & Orchestration platform that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility.
Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Adopted by leading broadcasters, Dalet Cube is a suite of applications to create, manage and deliver graphics in a newsroom scenario.
Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets.
The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year.
Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament).
Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.
Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.