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May 20, 2020
France
Dalet Solutions Earn DPP 2020 Security Certification for Production and Broadcast
From ISO certifications to crucial industry best practice standards, Dalet puts security first for its on-premises, SaaS and cloud-based solutions

Our commitment to the highest security standards

The marks certify that all Dalet products and solutions are developed, configured and deployed according to stringent DPP cyber security best practices across R&D, code safety, and operational measures.

Dalet, a leading provider of solutions and services for broadcasters and content professionals, continues its commitment to the highest security standards, attaining the DPP Security Marks for Production and Broadcast under ‘The DPP Committed to Security’ program. The marks certify that all Dalet products and solutions are developed, configured and deployed according to stringent DPP cyber security best practices across R&D, code safety, and operational measures. As early adopters of DPP compliance and security initiatives, both Dalet, and Ooyala - now part of Dalet - have worked with the DPP on certification and security initiatives since 2014. The company also attained its ISO/SEC 27001:2013 certification in 2018, earning the highest level of security practices across Dalet internal development processes, its product line and its practices.

“Security has always been of paramount importance at Dalet. With media organizations quickly pivoting their operations to enable work from home scenarios, security has taken on an even higher level of urgency for our customers,” states Rami Pinku, Dalet Deputy General Manager, R&D Operations. “Our commitment to developing and delivering highly secure solutions that embrace industry best practices is stronger than ever. Dalet security processes start from the moment we begin developing our solutions to the time they’re delivered. We are proud to have achieved the DPP’s security marks for our solutions as these are key criteria for media organizations investing in enterprise-grade workflow solutions.”  

Achieving the DPP security marks demonstrates Dalet’s commitment to working towards and adhering to cyber security best practice across its entire solution range. Powering exceptional user workflows from enterprise productions to OTT preparation and finished asset distribution, Dalet’s line of DPP accredited media supply chain and broadcast solutions, including Dalet Galaxy five, the Ooyala Flex Media Platform and Dalet’s latest SaaS offerings, Dalet StoreFront, Dalet Media Cortex and Dalet Galaxy xCloud, offer secure, hybrid and highly scalable workflows on-premises and in the cloud. 

"We're delighted that Dalet has been awarded the DPP's Committed to Security mark for both Broadcast and Production," says Rowan de Pomerai, DPP Head of Delivery & Growth. "Building on the great work they did with the Ooyala Flex Media Platform, all Dalet products are now developed in line with our Security guidelines, meaning that they remain part of a community of forward-thinking companies demonstrating a clear commitment to cybersecurity best practice, and to playing their part in building a more secure media supply chain." 

 

About the DPP Committed to Security program

The DPP launched the Committed to Security program in October 2017 to help technology providers advance, hone and demonstrate their commitment to security best-practices.  Participants are assessed according to a rigorous set of controls specifically applied within the categories of Production, including policies and procedures, physical security, incident planning, recovery management, IT security, business continuity and other areas; and Broadcast, including documentation & testing, authentication and controls. 

For more information go to https://www.dalet.com/platform and  https://www.thedpp.com/security

 

About Dalet Digital Media Systems

Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions.

Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics.

The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings.

Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA).

Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. 

Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. 

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The firepower brought by the Dalet acquisition has enabled a larger scale of development, increasing the Platform's capabilities to serve a wider range of organizations looking to take control of their video strategy, such as digital media teams, sports leagues and teams, as well as brands and media companies that are scaling up their digital offerings and going Direct-To-Consumer at an accelerated pace. “Stepping beyond the traditional broadcast space where Dalet has been a leader for years, the Ooyala Flex Media Platform is filling key media logistics requirements for companies like EnhanceTV, Arsenal Football Club and Migo in the Philippines - a startup that is looking to make OTT consumption of premium content affordable for developing countries,” comments Bea Alonso, Director of Product Marketing at Dalet. “With video as a core component of today’s business plans, these organizations require a content management platform that allows them to collaborate seamlessly, produce outstanding content fast, and take control of their media processing and distribution chain. The Ooyala Flex Media Platform is designed to streamline workflows, empowering companies to better monetize their content. It offers tremendous distribution versatility, allowing these companies to spin up campaigns and content offerings for social, digital and OTT quickly and efficiently.” Key development initiatives over the last six months include: Enhanced Support for OVP/OTT workflows The Ooyala Flex Media Platform extends its support for delivering content to a range of OVP providers, including the latest enhancements to the Brightcove Plug-in. “Our commitment to supporting OTT workflows is a top priority on the Dalet roadmap and is demonstrated in recent releases. Going forward, we will continue to expand on multi-platform distribution capabilities”, says Lincoln Spiteri, VP Engineering at Dalet. New OTT capabilities include support for MPEG-DASH and increased support for complex metadata hierarchies and taxonomies. Exceptional User Experience The latest OoyalaMAM, web interface, which has been designed with direct customer input, provides an exceptional user experience that enables fast adoption of tools and workflows. Rich new features include advanced asset search capabilities - including descriptive and temporal metadata, easy metadata curation, and tools to organize large asset collections. In addition, OoyalaMAM also provides media visualization aids in the form of audio waveform and audio level meters and a frame-accurate HTML5 video player, plus MP4, MPEG-DASH and HLS with audio switching and captions. Formidable, Scalable Framework Dalet R&D has significantly advanced the scalability, operability and reliability of the Ooyala Flex Media Platform. The Platform has consolidated its poly-cloud credentials and is available for deployment in Amazon AWS, Google Cloud Platform, and Microsoft Azure. It also supports on-premise bare-metal deployments. Spiteri adds, “Running in the cloud is one thing, running well in the cloud is another. Since 2015, the Ooyala Flex Media Platform has taken a cloud-native approach towards its underlying architecture. The Platform is fully containerized, built as a collection of microservices that play well with modern DevOps practices.” An updated storage abstraction layer improves the placement of assets across storage solutions, enabling more efficient multi-site operations with options to move assets and workflows to the cloud via hybrid-cloud deployments. Open Platform Ready for Integration Designed to integrate with any system with an open API, the Ooyala Flex Media Platform can extend workflows through messaging plugins and custom scripts. Alternatively, its own REST API allows clients to build their own applications on top of the Platform. New API advancements allow customers to develop native plugins that can be deployed into the Platform’s runtime. The job execution framework (JEF) and related SDK are available to customers who wish to extend the platform beyond what is achievable via scripting. Monthly Release Cycle Moving forward, Dalet will employ a monthly release cadence that allows Ooyala Flex Media Platform’s customers to adopt new capabilities and evolve workflows faster than ever before. The rapid R&D schedule will also ensure that the Platform and its numerous integrations remain secure and in compliance with strict industry standards, such as the DPP Committed to Security marks for Broadcast and Production. For more information on the Ooyala Flex Media Platform, please visit https://www.dalet.com/ooyala-flex-media-platform. Additionally, to learn more about how the Ooyala Flex Media Platform can address today’s media consumption demands with cloud-based content supply chains, see the blog post by Lincoln Spiteri here. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com. Press Contact Alex Molina Zazil Media Group (C) alex@zazilmediagroup.com (T) +1 (617) 834-9600
Mexican Media Giant TV Azteca Captivates Viewers Across Digital, Social and Terrestrial Channels with Dalet
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced that TV Azteca, Mexico’s leading multimedia conglomerate, has deployed Dalet Galaxy five to reinvigorate the company’s content supply chain and deliver robust programming options faster to its audiences across all traditional, digital and social platforms. The highly popular media group offers a wide range of entertainment programming including, series, live musicals, thematic programs and sports. In addition to the diverse schedule, TV Azteca delivers news 18 hours per day through a network of local stations across the country. “The goal of TV Azteca’s ambitious transformation was to connect the digital content traffic for TV with the digital platforms and deliver to our audiences programming options that encompass the breadth and depth of our news reporting, and the entirety of our outstanding media catalog. Dalet Galaxy five gave us the technical capabilities to build this innovative media production ecosystem, with the workflow acceleration to engage with our audiences in real-time,” explains Pedro Carmona, CTO of TV Azteca. “The project execution was remarkable and the resulting impact immediate. The TV Azteca operation went from a manual process, where on average it took 10 minutes to get content on-air, to near-instant and often automated real-time delivery of content and programs. The benchmark for improved performance was undeniable and provided us the efficiency required to expand program options for our viewers.” Accelerating workflows by a factor of ten, TV Azteca implemented alongside Dalet Galaxy five highly mobile and collaborative production tools such as Dalet OneCut and Dalet WebSpace. The robust solution streamlines content production field to facility, enabling more than 50 journalists to more efficiently prepare stories anywhere in the world. Further fueling the fast-turn workflow are Dalet’s social media connectors which enable users to easily publish content to TV Azteca’s social channels. Seamlessly connected, the integration makes creating and publishing content for Facebook, Twitter and other channels fast and fluid. With several distinct media departments that previously operated in siloed production verticals, TV Azteca powered by Dalet Galaxy five is now fully connected, interweaving workflows from Programs, News, Sports, Archives and Marketing; ensuring content and program information is shared for maximum production and distribution efficiency. Iván Neri, CIO, TV Azteca explains the inefficiencies eliminated by Dalet’s modern workflow design, “We used to manually copy files over from one department to another and this took an enormous amount of time. Dalet Galaxy five automates the entire file migration from transcoding to metadata capture, which is so incredibly important for making content searchable across our archives. Before implementing the Dalet solution, we had duplicates and inconsistencies in content tagging that hindered collaboration and prevented us from maximizing our content’s value. Automating processes and streamlining the workflow allows us to better utilize the rich programming we have stored in our vaults to audiences everywhere in the world.” According to third party consultants hired by TV Azteca, the resulting Dalet-powered media infrastructure reduced production inefficiencies by up to 30% across the operations. “TV Azteca’s approach in designing its new media operations is lightyears ahead,” states Julien Decaix, General Manager Americas, Dalet. “More than overcoming the inefficiencies, they understood that audiences expected to engage with TV Azteca across all platforms and built a highly fluid media ecosystem that enables them to optimize all aspects of production. They now engage their viewers on a deeper level with better and more diverse content options.” For more information on Dalet Galaxy five and Dalet solutions, please visit www.dalet.com. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
Effortless Content Discovery for Faster News and Richer Stories
As you might remember, the first post of this series focused on how Smart Captions can automate 80% of your captioning and subtitling work, generating additional revenues. We now focus on how Dalet Media Cortex can vastly improve your content discovery experience, helping you unearth valuable content effortlessly. The Pro and Enterprise versions of Dalet Media Cortex introduce users to a unique experience with the Dalet Discovery Panel. The tool is designed to automatically surface recommendations for relevant media within your Dalet Galaxy five system, which is related to the content you are working on. What can discovery search do for me? Well, two things for starters. First, it will search content automatically, based on the context of your story as you type it. Dalet Media Cortex surfaces relevant media that is not currently part of your Story MediaBin. Secondly, it provides entity identification. This means that you’ll get an understanding of certain terms such as people, locations, organizations and events with descriptions, illustrations, and weblinks coming from Bing or Google Knowledge Graph. What’s the functionality behind it? The Dalet Discovery Panel is currently available in Dalet Galaxy five’s Planning Editor and Story Editor, and consists of three parts: Keywords: Dalet Media Cortex suggests a collection of keywords, key phrases and relevant IPTC NewsCodes. These are specific to the recommendations it provides you with. As you continue to write your story, the keywords become more precise. Recommendations: other stories, media or wires are suggested in order of relevance. This section is constantly updated based on suggested keywords. MediaBin (a topic for a separate blog post!): recommendations are tightly integrated into your MediaBin If one of the recommendations is of particular relevance to your story, you can simply tag it to move it from your recommendations list to your MediaBin. What is in it for me? The Dalet Discovery Panel automatically surfaces content that you would not have easily found manually. This allows you to create deeper, richer and more meaningful news stories, with a wider range of sources. An efficient and easy way to maximize the use of your archive! Additionally, it saves you searching time! Consider it an intelligent and complex search query that helps your story evolve… And, the best thing, you didn’t need to scratch your head to build that complex search! When you consider all the stories you may write over a week, automatic discovery will save you hours looking for that elusive content that was essential to your piece! Finally, you stay in control: you can add, delete or modify keywords and IPTC NewsCodes, plus you can pick and choose what recommended content is most suitable for your story. With the Dalet Discovery Panel provided by Dalet Media Cortex, not only you save searching time looking for valuable content, but you also increase your stories’ quality and meaning by bringing in more valuable sources. Are you ready to start creating deeper stories? Contact us for a demo!
Introducing Dalet StoreFront: A Frictionless and Secure Way for Media Organizations to Showcase Their Content to Their Clients
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced Dalet StoreFront, a new SaaS-based solution that enables Dalet customers to create a content marketplace that offers a familiar shopping experience for their B2B clients, partners and affiliates. Dalet StoreFront manages multi-user access to Dalet MAM stored content with advanced search tools to quickly locate assets, filtered to only show relevant materials to a qualified client. Underpinned by Dalet MAM orchestration engine for content preparation and delivery, Dalet StoreFront creates an optimal content shopping experience that maximizes inventory exposure, repurposing and retail opportunities, bringing value to the overall media operation and business. This service will benefit just about every Dalet customer from news networks sharing assets across affiliates to sports leagues servicing licensees. “As audiences grow at a global scale, so does the need for more content. Maximizing exposure and facilitating discoverability of our customers’ new or untapped materials is more important than ever before,” states Luc Comeau, Market Director for MAM and Supply Chain at Dalet.“However, with this opportunity for increased content ROI comes additional supply chain complexities. Dalet StoreFront enables clients to tap into a rich Dalet MAM inventory with greater efficiency and speed, resurfacing and monetizing otherwise dormant archives, all within the familiar shopping experience that today’s digital shoppers come to expect.” The Dalet StoreFront shopping experience is easily actionable, discoverable through an intuitive browsing and online shopping model, and eliminates the need for back and forth email exchanges. Comeau explains,“Today many media operations rely heavily on unconnected processes to fulfill partners’ and licensees’ requests. Requests for content via email and disparate file delivery services are manually intensive and leave far too many opportunities to repurpose and resell content on the table,” states Comeau. “Dalet StoreFront identifies the ‘shopper’ and presents all of the relevant content options they can choose from, ensuring maximum catalog exposure while keeping content rights intact.” With Dalet StoreFront, licensing content is easier than ever. Content owners can easily identify and tag content rights for their community of licensees as well as establish rights to visitors and potential licensees. Dalet StoreFront secures your rich content inventory by keeping all the source content under the control and management of Dalet MAM. Only after an order has passed through all checks, automated by Dalet Orchestration, can the fulfillment happen, thus creating a segregated browse/shopping experience from the source catalog. For more information on Dalet StoreFront and other Dalet solutions, please visit https://www.dalet.com/business-services/storefront. Additionally, to learn even more about this innovative solution and the story behind it, check out our blog post here. About Dalet Digital Media Systems Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. In July 2019, Dalet announced the acquisition of the Ooyala Flex Media Platform business. An acceleration of the company’s mission, the move brings tremendous value to existing Dalet and Ooyala customers, opening vast opportunities for OTT & digital distribution. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organisations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
The story behind Dalet StoreFront: open innovation, team collaboration and workflow expansion
Economists have an unusual word to describe the value in simple commodities like gold and platinum. It’s “fungible,” meaning that a substance is exchangeable. One piece of gold is the same as another piece. When you’re ordering gold, you don’t need to specify anything apart from how much of it you want to buy. You can split it up, mould it, melt it, recombine it and absolutely nothing has changed. You still only ever need to specify the weight of gold that you want to buy - or sell. Most things are not like that. Cars aren’t fungible. Nor are houses. And nor is media. You can’t buy media by the ounce. Media has many more dimensions and characteristics, all of which affect its value. But that’s only part of the story, because any given piece of media will have a different value to different buyers. Wildlife footage has very little value to an organisation that specialises in motor racing. Let’s look at this in more detail The media landscape today is significantly different in almost every way to how it was thirty years ago. Films are now files. Negatives are numbers. Cupboards full of tapes and reels have migrated to the cloud. And “supervising” all of this is a Media Asset Management system (MAM). Files are not physical things, and that opens up an incredible range of possibilities, but, because you can’t store non-physical things on shelves, you need an all-embracing MAM system like Dalet to keep track of all the ephemeral properties of millions of blobs of data. What is Dalet StoreFront? Dalet StoreFront is a window into the hidden value of a media organisation's media assets. It allows existing Dalet users to display their content to other media organisations, safely and simply. Essentially, it uses Dalet’s ability to orchestrate content to provide a browsing and fulfillment back-end to Dalet StoreFront’s users. The beauty of this arrangement is that there is virtually zero extra effort needed to prepare media. All the information - the metadata - about the media would have been input to the Dalet MAM as part of the normal process of onboarding media files. This is likely to include information about the title, authors, rights (including restrictions about usage) and also data about what’s contained within the clip, possibly including timecode references. There would also be information about format, resolution and whether or not the clip is in HDR, for example. This metadata, which needs to be there anyway as part of the normal usage of a Dalet MAM system, is exactly what’s needed as the basis for a transaction with a potential buyer. And because of the richness of the metadata, Dalet StoreFront is able to make sure that a media purchaser only sees content that it is allowed to acquire. Dalet StoreFront in Use Imagine a subscription based television provider specialising in travel and wildlife programming. Their world-class media content – programs, trailers, and B-roll content – needs to be distributed to a global network of broadcasters and partners. In a traditional model, the broadcaster/partner would need to email a request for materials. This request could be for marketing material to promote a program, highlights or materials to create the highlights, or the program itself. On the receiving end of the request – the television provider would need to check the rights of the content, the agreement with the partner, search the materials and send over a selection proxy assets. Once confirmed there is yet another step is to finalize the transaction and send assets, hopefully in the right format, via a file transfer service like Aspera. Every step requires manual interaction and investigation. When pressed for time, corners get cut and a sampling of what could be offered from the rich archives is shared for consideration. It’s a daunting process that affects the entire operation and more importantly, could shortchange the impact of the final material if a lesser quality asset was provided. Marketers Love Self-Serve Partners and broadcasters require marketing materials to promote programming. Eliminating the one-to-one requests, access to assets is predetermined, so only pre-approved marketing content is exposed to shoppers. Not only does this simplify the mass distribution of marketing material for new shows, it also makes it far more efficient to serve those broadcasters looking for a very specific asset...one that could promote the re-airing of an older program in a specific region. Find that B-Roll! Even a five-second shot used as B-roll can make all the difference to a producer looking for a specific shot to use in their highlight reel or production. Dalet StoreFront flips the traditional model and lets producers browse the catalog as opposed to an individual sending producers a handful of shots that may or may not be relevant. Dalet StoreFront broadens the selection to include ALL suitable content available for use. Requests for assets are sent to sales bringing the process down to a few simple steps. Prep Your Content for Global Delivery Much like marketing, handing localization of programming content under the traditional model involved many steps and efficiencies. New programs slated for worldwide distribution often need to be dubbed/subtitled in multiple languages. Dalet StoreFront presents localization entities (ex. companies like SDI Media, a Dalet customer) with the required proxy videos to begin their work. This eliminates the guesswork of who is to translate what along with the transfer back and forth of materials. The Dalet MAM back-end manages the delivery in the right file format, and delivers it to the relevant, pre-configured endpoint (e.g. a cloud secure storage location, a CMS, etc). Add More Angles to Your Fast Breaking News With news organizations constantly updating their catalog, Dalet StoreFront answers the call for immediacy and access to assets that will help journalists deliver hyper-local reporting. News organisations can share and deliver media as soon as content has been ingested and logged into the Dalet MAM. It doesn’t matter whether content has been on the system for years, or has just arrived. It’s all equally available giving newsrooms the material they need to build breaking stories and journalists the right media to localize their stories or bring in historical context. Open Up Your Archives… Safely! In the world of sports, archived content becomes even more valuable with time. Iconic plays and players are safely preserved in well-guarded content vaults. The sheer value of the material means no direct access for outside partners. Dalet StoreFront connects to the Dalet MAM archive, creating a separate security layer that tethers the archived assets in a safe manner. This allows clubs, leagues and other partners to browse the archives and select the materials they want to use in their productions whether it’s for highlights, programs or game recap. The Dalet back-end manages the entire process from presenting the materials, to requests for assets and delivery. Running on Amazon Web Services, Dalet StoreFront makes these and many other workflow scenarios happen. Every shape and form of content becomes searchable, browsable - and obtainable. It’s safe, efficient, and is set to transform the way businesses find, acquire and incorporate content into their own productions. Do You Need Dalet StoreFront? If your organization needs to seamlessly connect and expose content inventory to your community, empowering discoverability of untapped content, ripe for monetization and licensing, then Dalet StoreFront is the right solution for you! A Cloud-native SaaS service running on Amazon Web Services, Dalet StoreFront brings in untapped revenues connecting content to clients. Learn more and request a Dalet StoreFront demo at https://www.dalet.com/business-services/storefront.
Small steps for designers, giant leaps for users! How UX drives growth
With the advent of omnipresent technologies (think smartphones) in our daily lives, free/try apps have transformed the way we make products and the way consumers expect to be served up products that are intuitive and enjoyable. Just like consumers flocking from one social app to the other, a new generation of creative media professionals have adopted, from their personal digital lives, a “try and keep/throw” approach to media tools. i.e., "if I don't like it or can't get my work done, I'll look for another one." As software vendors, we must embrace this change to enrich our user community's experience in their daily work, with minimal distractions from the application, i.e., focus on the craft, not the tools. We have also seen a shift towards putting the emphasis on product design from users' feedback versus historically "Technical experts/Engineer," where the focus was on the technical capabilities of the solution with less importance on usability, complexity, intuitiveness for the persons actually doing the work. Back in the day Back in the day, you had to be an engineer to operate sophisticated technical software. Today you can cut a movie on your iPhone. Not that you would want to, but the fact that the tools are there for the masses has created a baseline from a user perspective, on expectations as to what they want and expect from a product. Today, our media professionals need to work with software tools to tell their story. A UX (user experience)-centric approach in software design focuses on abstracting the complexity to surface and empower creatives. User Experience is at the center of a successful product and a primary axis to our commitment to user/market-driven approach to producing value for our client community. This need for transformation in how software vendors interact with an organization, and users, means putting transformative approaches and processes to dynamically engage with the user community much earlier in the product development stage, from ideation to release, and onwards. Your accelerator to market success The value in implementing a user-driven feedback loop model is a tenfold accelerator to market, with well-received releases that provide incremental value. Ideas are great, but unless tested against the intended audience, the product output generates frustration and dissatisfaction, further introducing new cycles of product iteration. Great designs can have a positive effect on the quality, accuracy, and user satisfaction/adoption of a product. This is what User Experience design practice enables. I want Ketchup, not a workout It is essential to differentiate UX (user experience) from UI (user interface), however. While UX focuses on "how to do something and how something should work" in the most intuitive, precise, and efficient way, UI focuses on the presentation layer and visual appeal of the product. A simple example: a button. UX design is focused on the position, discovery, feedback, and interaction with careful attention in taking into account both previous and following functions. Whereas UI design will focus on how to make the button visible, accounting for the shape, color, and typography to make the user want to press it. Courtesy of the author A great consumer-goods example that emphasizes this is ketchup bottles. When looking at the glass bottle, anyone can attest that it conveys elements of quality and aesthetics; however, the user experience is disappointing to everyone, including my grandmother, having users come up with workarounds for the poor usability. On the other hand, the plastic squeeze bottle, while looking cheap, is immediately intuitive in its use, and the fact that it stands on its cap, further adds a value of being ready to be dispensed by a simple squeeze. The wheel is not enough Credit: Nima Torabi The above example highlights the iteration of design of a user problem statement: "I want a mode of transportation that gets me from point A to point B safely, comfortably and expeditiously". While the top approach addressed the components of the product, each iteration was rendered useless on its own and not adopted (i.e., failed) as it didn't address the user's need. What is vital here are tangible, usable deliverables, or MVPs (Minimum Viable Product). “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Don Norman, Nielsen Norman Group (Credited with inventing the term UX) Back to the ketchup bottle, we can see that the first bottle was usable and formed the basis, by allowing feedback, which led to further iterations, each providing more intuitive designs. Note the middle image, where the bottle is now squeezable, would have never been initially designed without this user feedback. It’s all about the user User research is at the center of our approach at Dalet, both for outbound activities (on-site interviews, regular visits to see the product in use, etc.) and inbound (through conducting surveys, facilitating user community forums, etc.). This is the approach we took when we set out to re-design the user experience for our OoyalaMAM, the main user interface for the Ooyala Flex Media Platform: usability and speed were our top goals – but that’s a story for our next blog post. The recently refreshed OoyalaMAM user interface We want to enable our user community to converse and contribute while gaining knowledge and identifying trends that would need to be slated in the roadmap. As part of this user research, we are putting in place forums for the community to contribute, collaborate, and drive innovative ideas at the forefront of our practice. We'd love to have you aboard!