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Apr 16, 2020
France
Dalet SaaS Solution Focuses on Business Continuity and Remote Production for Media Operations
Dalet Galaxy xCloud enables media organizations to carry out production and distribution workflows from home and hub during COVID-19 crisis and beyond

A secure and highly scalable SaaS solution

Dalet Galaxy xCloud extends on-premises production and enables an exceptional, friction-free remote editing and collaboration experience from home to hub.

Dalet, a leading provider of solutions and services for broadcasters and content professionals, made available today an important remote production solution that enables newsrooms and media organizations to carry on critical content production and distribution operations amid the COVID-19 crisis and beyond. Dalet Galaxy xCloud, a secure and highly scalable SaaS solution hosted by Dalet, extends on-premises production and enables an exceptional, friction-free remote editing and collaboration experience from home to hub.  

“Today, more than ever, our news customers play a critical role in keeping communities informed and connected. Our tools form a foundation for creating and delivering vital news and information to millions of viewers. It’s imperative that our customers’ operations continue without disruption,” states Kevin Savina, Director of Product Strategy, Dalet. “We have designed Dalet Galaxy xCloud to give our customers maximum mobility when they need it most, whether they are at the office or facility, at an offsite production or in the field, working with freelancers or working from home, as many of us are today.” 

Dalet Galaxy xCloud enables customers to work productively from home leveraging cloud infrastructure, while still using familiar production tools, such as Dalet OneCut, Dalet WebSpace, and Dalet On-the-Go from their home-based devices. Adobe® Premiere® Pro based editing workflows are also supported through the Dalet Xtend plugin. 

Kevin explains the simplicity and its importance, “Because the Dalet-hosted service extends the capabilities of existing on-premises systems, our customers can quickly transition to working from home using the same tools and workflows within a safe and controlled environment. Security and scalability are incredibly important for our customers who must quickly turn on remote capabilities for hundreds of users and multiple workflows.”

For more information, you can visit https://www.dalet.com/business-services/galaxy-xcloud

In addition to Dalet Galaxy xCloud, Dalet offers a number of existing solutions to address the challenges introduced by new working conditions:

 

Facilitate all digital interactions and online meetings with Dalet Connect 

As physical meetings and events cannot currently take place, Dalet has created a dedicated site called Dalet Connect. An extension to the main Dalet website, Dalet Connect aims at helping media professionals discover Dalet product offerings and online happenings, enabling fast demo, meeting and webinar bookings. Media professionals will be able to discuss their immediate needs and specific projects by engaging with the Dalet team in a dedicated online meeting environment.

Robin Kirchhoffer, Dalet Marketing Director for Operations and Content, concludes, “Right now, we are fully focused on helping our customers and the industry as a whole. That’s been our driver since the beginning of this crisis. Through Dalet Connect we can talk to our clients, future users, and partners about specific challenges and help them find the right mix of solutions. It’s an incredibly challenging time for everyone and we are here to provide a pathway to business-as-usual, putting in place mechanisms that will serve the community now and in the future.” 

Join Dalet online today: connect.dalet.com

 

About Dalet Digital Media Systems

Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions.

Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics.

The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings.

Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). 

Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.

Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.

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Why newsroom production has to adapt NOW to the new normal
Fierce competition for viewers along with a rapidly changing multiplatform environment has put newsrooms under immense stress. In the space of just a few weeks, news broadcasters have had to discard a lifetime’s worth of practices and hard-earned experience as anchors and reporters are dispatched to their homes where they continue to broadcast, but not always with the same technical finesse as viewers are accustomed to. And yet viewers are adaptable and readily accepting this vastly more ad-hoc content, while still appreciating high quality production where it’s possible. At the same time, as experienced broadcast practitioners deal with the fastest and most dramatic changes of their lifetimes, video is being distributed on more platforms, to more devices, in more places than ever. Viewers rely on traditional broadcasters Despite all of this, viewers still rely on traditional broadcasters. Even though social media is encroaching, when it comes to news, the world turns to familiar faces and channels. In fact, according to the Edelman Special Trust Barometer Report on COVID-19 (March 2020), the most relied-on source of information is mainstream news organizations: the major news outlets are relied on nearly twice as much as global health organizations (like WHO) or national health organizations (like the CDC). 54% of young people rely on social media and 56% on mainstream media, while people ages 55+ rate mainstream media as nearly three times more reliable than social. In the face of the new, socially-distanced reality, broadcasters have little choice but to rapidly pivot towards remote workflows, not just because this is an emergency, but because this could easily become the new normal. News moves from Hub to Home Until recently, the big challenge blocking a viable in-the-field or remote editing workflow was the costly and somewhat limiting infrastructure that was needed for even the most basic working system. Dedicated hardware, additional layers of security for accessing the central storage hub, and the difficulty of navigating VPNs limited broadcasters’ ability and willingness to deploy and scale at will. Vital collaboration between users was poor or lacking completely. To address these challenges, Dalet Galaxy five supports cloud-based workflows, using “intermediate media” to reduce performance issues and leverage cloud-based infrastructure to scale. Working in the cloud this way also reduces security issues as there is no need for a VPN or any VDI-like connection or a direct connection to the main content hub. This approach, which minimises overheads and keeps costs low, is immediately attractive to broadcasters and media companies, while giving editors and journalists a much better experience in the field and when working from home. Proxy editing enables a seamless remote editing experience, from home or the field Dalet OneCut, which is typically used in the newsroom to package stories, can be used - without limitations - in the field and at home. Its proxy editing capabilities mean working with lightweight files and lower bandwidth requirements, allowing journalists to work almost anywhere - even on a mobile phone connection. Because Dalet OneCut is a component of the Dalet Galaxy five platform, journalists can connect to the production hub and securely access assets, archives and resources. It's almost the same experience as working inside the newsroom. Journalists can pick up story assignments, retrieve assets and mix with local content, assemble packages and submit for distribution. Dalet’s smart caching protocol and secure connections to content hubs, archive systems and servers offer a friction-free exchange of resources and assets to keep the news content and stories flowing fast from anywhere. Journalists can mix the content from the central hub with their local content (media on a laptop or desktop). It’s a simple search and retrieve process - users don’t even need to know where the content lives. Reporters can share EDLs with colleagues and the production center, which is particularly important when sending a story back to the main news hub for finalization or developing a storyline for collaboration with colleagues. It’s fast, efficient and easy-to-do. And when the package is finished, Dalet Galaxy five offers a clever way of downloading and uploading only the media that is needed for the project edit-and-render, so the system is never bogged down. <iframe width="100%" height="415" src="https://www.youtube.com/embed/Xob4QoOKpLY" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> Mainstream news production operations have, for decades, been typically on an enterprise scale with technology and equipment that can’t easily be moved out of the building and into the field. But remote working - and even presenting - is today’s reality. The world can work efficiently anywhere. The benefits of this type of workflow are many - too many to list in our blog. If you have additional requirements, please contact us. We are here to help in any way we can!
Mexican Media Giant TV Azteca Captivates Viewers Across Digital, Social and Terrestrial Channels with Dalet
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced that TV Azteca, Mexico’s leading multimedia conglomerate, has deployed Dalet Galaxy five to reinvigorate the company’s content supply chain and deliver robust programming options faster to its audiences across all traditional, digital and social platforms. The highly popular media group offers a wide range of entertainment programming including, series, live musicals, thematic programs and sports. In addition to the diverse schedule, TV Azteca delivers news 18 hours per day through a network of local stations across the country. “The goal of TV Azteca’s ambitious transformation was to connect the digital content traffic for TV with the digital platforms and deliver to our audiences programming options that encompass the breadth and depth of our news reporting, and the entirety of our outstanding media catalog. Dalet Galaxy five gave us the technical capabilities to build this innovative media production ecosystem, with the workflow acceleration to engage with our audiences in real-time,” explains Pedro Carmona, CTO of TV Azteca. “The project execution was remarkable and the resulting impact immediate. The TV Azteca operation went from a manual process, where on average it took 10 minutes to get content on-air, to near-instant and often automated real-time delivery of content and programs. The benchmark for improved performance was undeniable and provided us the efficiency required to expand program options for our viewers.” Accelerating workflows by a factor of ten, TV Azteca implemented alongside Dalet Galaxy five highly mobile and collaborative production tools such as Dalet OneCut and Dalet WebSpace. The robust solution streamlines content production field to facility, enabling more than 50 journalists to more efficiently prepare stories anywhere in the world. Further fueling the fast-turn workflow are Dalet’s social media connectors which enable users to easily publish content to TV Azteca’s social channels. Seamlessly connected, the integration makes creating and publishing content for Facebook, Twitter and other channels fast and fluid. With several distinct media departments that previously operated in siloed production verticals, TV Azteca powered by Dalet Galaxy five is now fully connected, interweaving workflows from Programs, News, Sports, Archives and Marketing; ensuring content and program information is shared for maximum production and distribution efficiency. Iván Neri, CIO, TV Azteca explains the inefficiencies eliminated by Dalet’s modern workflow design, “We used to manually copy files over from one department to another and this took an enormous amount of time. Dalet Galaxy five automates the entire file migration from transcoding to metadata capture, which is so incredibly important for making content searchable across our archives. Before implementing the Dalet solution, we had duplicates and inconsistencies in content tagging that hindered collaboration and prevented us from maximizing our content’s value. Automating processes and streamlining the workflow allows us to better utilize the rich programming we have stored in our vaults to audiences everywhere in the world.” According to third party consultants hired by TV Azteca, the resulting Dalet-powered media infrastructure reduced production inefficiencies by up to 30% across the operations. “TV Azteca’s approach in designing its new media operations is lightyears ahead,” states Julien Decaix, General Manager Americas, Dalet. “More than overcoming the inefficiencies, they understood that audiences expected to engage with TV Azteca across all platforms and built a highly fluid media ecosystem that enables them to optimize all aspects of production. They now engage their viewers on a deeper level with better and more diverse content options.” For more information on Dalet Galaxy five and Dalet solutions, please visit www.dalet.com. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
Introducing Dalet StoreFront: A Frictionless and Secure Way for Media Organizations to Showcase Their Content to Their Clients
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced Dalet StoreFront, a new SaaS-based solution that enables Dalet customers to create a content marketplace that offers a familiar shopping experience for their B2B clients, partners and affiliates. Dalet StoreFront manages multi-user access to Dalet MAM stored content with advanced search tools to quickly locate assets, filtered to only show relevant materials to a qualified client. Underpinned by Dalet MAM orchestration engine for content preparation and delivery, Dalet StoreFront creates an optimal content shopping experience that maximizes inventory exposure, repurposing and retail opportunities, bringing value to the overall media operation and business. This service will benefit just about every Dalet customer from news networks sharing assets across affiliates to sports leagues servicing licensees. “As audiences grow at a global scale, so does the need for more content. Maximizing exposure and facilitating discoverability of our customers’ new or untapped materials is more important than ever before,” states Luc Comeau, Market Director for MAM and Supply Chain at Dalet.“However, with this opportunity for increased content ROI comes additional supply chain complexities. Dalet StoreFront enables clients to tap into a rich Dalet MAM inventory with greater efficiency and speed, resurfacing and monetizing otherwise dormant archives, all within the familiar shopping experience that today’s digital shoppers come to expect.” The Dalet StoreFront shopping experience is easily actionable, discoverable through an intuitive browsing and online shopping model, and eliminates the need for back and forth email exchanges. Comeau explains,“Today many media operations rely heavily on unconnected processes to fulfill partners’ and licensees’ requests. Requests for content via email and disparate file delivery services are manually intensive and leave far too many opportunities to repurpose and resell content on the table,” states Comeau. “Dalet StoreFront identifies the ‘shopper’ and presents all of the relevant content options they can choose from, ensuring maximum catalog exposure while keeping content rights intact.” With Dalet StoreFront, licensing content is easier than ever. Content owners can easily identify and tag content rights for their community of licensees as well as establish rights to visitors and potential licensees. Dalet StoreFront secures your rich content inventory by keeping all the source content under the control and management of Dalet MAM. Only after an order has passed through all checks, automated by Dalet Orchestration, can the fulfillment happen, thus creating a segregated browse/shopping experience from the source catalog. For more information on Dalet StoreFront and other Dalet solutions, please visit https://www.dalet.com/business-services/storefront. Additionally, to learn even more about this innovative solution and the story behind it, check out our blog post here. About Dalet Digital Media Systems Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. In July 2019, Dalet announced the acquisition of the Ooyala Flex Media Platform business. An acceleration of the company’s mission, the move brings tremendous value to existing Dalet and Ooyala customers, opening vast opportunities for OTT & digital distribution. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organisations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
The story behind Dalet StoreFront: open innovation, team collaboration and workflow expansion
Economists have an unusual word to describe the value in simple commodities like gold and platinum. It’s “fungible,” meaning that a substance is exchangeable. One piece of gold is the same as another piece. When you’re ordering gold, you don’t need to specify anything apart from how much of it you want to buy. You can split it up, mould it, melt it, recombine it and absolutely nothing has changed. You still only ever need to specify the weight of gold that you want to buy - or sell. Most things are not like that. Cars aren’t fungible. Nor are houses. And nor is media. You can’t buy media by the ounce. Media has many more dimensions and characteristics, all of which affect its value. But that’s only part of the story, because any given piece of media will have a different value to different buyers. Wildlife footage has very little value to an organisation that specialises in motor racing. Let’s look at this in more detail The media landscape today is significantly different in almost every way to how it was thirty years ago. Films are now files. Negatives are numbers. Cupboards full of tapes and reels have migrated to the cloud. And “supervising” all of this is a Media Asset Management system (MAM). Files are not physical things, and that opens up an incredible range of possibilities, but, because you can’t store non-physical things on shelves, you need an all-embracing MAM system like Dalet to keep track of all the ephemeral properties of millions of blobs of data. What is Dalet StoreFront? Dalet StoreFront is a window into the hidden value of a media organisation's media assets. It allows existing Dalet users to display their content to other media organisations, safely and simply. Essentially, it uses Dalet’s ability to orchestrate content to provide a browsing and fulfillment back-end to Dalet StoreFront’s users. The beauty of this arrangement is that there is virtually zero extra effort needed to prepare media. All the information - the metadata - about the media would have been input to the Dalet MAM as part of the normal process of onboarding media files. This is likely to include information about the title, authors, rights (including restrictions about usage) and also data about what’s contained within the clip, possibly including timecode references. There would also be information about format, resolution and whether or not the clip is in HDR, for example. This metadata, which needs to be there anyway as part of the normal usage of a Dalet MAM system, is exactly what’s needed as the basis for a transaction with a potential buyer. And because of the richness of the metadata, Dalet StoreFront is able to make sure that a media purchaser only sees content that it is allowed to acquire. Dalet StoreFront in Use Imagine a subscription based television provider specialising in travel and wildlife programming. Their world-class media content – programs, trailers, and B-roll content – needs to be distributed to a global network of broadcasters and partners. In a traditional model, the broadcaster/partner would need to email a request for materials. This request could be for marketing material to promote a program, highlights or materials to create the highlights, or the program itself. On the receiving end of the request – the television provider would need to check the rights of the content, the agreement with the partner, search the materials and send over a selection proxy assets. Once confirmed there is yet another step is to finalize the transaction and send assets, hopefully in the right format, via a file transfer service like Aspera. Every step requires manual interaction and investigation. When pressed for time, corners get cut and a sampling of what could be offered from the rich archives is shared for consideration. It’s a daunting process that affects the entire operation and more importantly, could shortchange the impact of the final material if a lesser quality asset was provided. Marketers Love Self-Serve Partners and broadcasters require marketing materials to promote programming. Eliminating the one-to-one requests, access to assets is predetermined, so only pre-approved marketing content is exposed to shoppers. Not only does this simplify the mass distribution of marketing material for new shows, it also makes it far more efficient to serve those broadcasters looking for a very specific asset...one that could promote the re-airing of an older program in a specific region. Find that B-Roll! Even a five-second shot used as B-roll can make all the difference to a producer looking for a specific shot to use in their highlight reel or production. Dalet StoreFront flips the traditional model and lets producers browse the catalog as opposed to an individual sending producers a handful of shots that may or may not be relevant. Dalet StoreFront broadens the selection to include ALL suitable content available for use. Requests for assets are sent to sales bringing the process down to a few simple steps. Prep Your Content for Global Delivery Much like marketing, handing localization of programming content under the traditional model involved many steps and efficiencies. New programs slated for worldwide distribution often need to be dubbed/subtitled in multiple languages. Dalet StoreFront presents localization entities (ex. companies like SDI Media, a Dalet customer) with the required proxy videos to begin their work. This eliminates the guesswork of who is to translate what along with the transfer back and forth of materials. The Dalet MAM back-end manages the delivery in the right file format, and delivers it to the relevant, pre-configured endpoint (e.g. a cloud secure storage location, a CMS, etc). Add More Angles to Your Fast Breaking News With news organizations constantly updating their catalog, Dalet StoreFront answers the call for immediacy and access to assets that will help journalists deliver hyper-local reporting. News organisations can share and deliver media as soon as content has been ingested and logged into the Dalet MAM. It doesn’t matter whether content has been on the system for years, or has just arrived. It’s all equally available giving newsrooms the material they need to build breaking stories and journalists the right media to localize their stories or bring in historical context. Open Up Your Archives… Safely! In the world of sports, archived content becomes even more valuable with time. Iconic plays and players are safely preserved in well-guarded content vaults. The sheer value of the material means no direct access for outside partners. Dalet StoreFront connects to the Dalet MAM archive, creating a separate security layer that tethers the archived assets in a safe manner. This allows clubs, leagues and other partners to browse the archives and select the materials they want to use in their productions whether it’s for highlights, programs or game recap. The Dalet back-end manages the entire process from presenting the materials, to requests for assets and delivery. Running on Amazon Web Services, Dalet StoreFront makes these and many other workflow scenarios happen. Every shape and form of content becomes searchable, browsable - and obtainable. It’s safe, efficient, and is set to transform the way businesses find, acquire and incorporate content into their own productions. Do You Need Dalet StoreFront? If your organization needs to seamlessly connect and expose content inventory to your community, empowering discoverability of untapped content, ripe for monetization and licensing, then Dalet StoreFront is the right solution for you! A Cloud-native SaaS service running on Amazon Web Services, Dalet StoreFront brings in untapped revenues connecting content to clients. Learn more and request a Dalet StoreFront demo at https://www.dalet.com/business-services/storefront.
Small steps for designers, giant leaps for users! How UX drives growth
With the advent of omnipresent technologies (think smartphones) in our daily lives, free/try apps have transformed the way we make products and the way consumers expect to be served up products that are intuitive and enjoyable. Just like consumers flocking from one social app to the other, a new generation of creative media professionals have adopted, from their personal digital lives, a “try and keep/throw” approach to media tools. i.e., "if I don't like it or can't get my work done, I'll look for another one." As software vendors, we must embrace this change to enrich our user community's experience in their daily work, with minimal distractions from the application, i.e., focus on the craft, not the tools. We have also seen a shift towards putting the emphasis on product design from users' feedback versus historically "Technical experts/Engineer," where the focus was on the technical capabilities of the solution with less importance on usability, complexity, intuitiveness for the persons actually doing the work. Back in the day Back in the day, you had to be an engineer to operate sophisticated technical software. Today you can cut a movie on your iPhone. Not that you would want to, but the fact that the tools are there for the masses has created a baseline from a user perspective, on expectations as to what they want and expect from a product. Today, our media professionals need to work with software tools to tell their story. A UX (user experience)-centric approach in software design focuses on abstracting the complexity to surface and empower creatives. User Experience is at the center of a successful product and a primary axis to our commitment to user/market-driven approach to producing value for our client community. This need for transformation in how software vendors interact with an organization, and users, means putting transformative approaches and processes to dynamically engage with the user community much earlier in the product development stage, from ideation to release, and onwards. Your accelerator to market success The value in implementing a user-driven feedback loop model is a tenfold accelerator to market, with well-received releases that provide incremental value. Ideas are great, but unless tested against the intended audience, the product output generates frustration and dissatisfaction, further introducing new cycles of product iteration. Great designs can have a positive effect on the quality, accuracy, and user satisfaction/adoption of a product. This is what User Experience design practice enables. I want Ketchup, not a workout It is essential to differentiate UX (user experience) from UI (user interface), however. While UX focuses on "how to do something and how something should work" in the most intuitive, precise, and efficient way, UI focuses on the presentation layer and visual appeal of the product. A simple example: a button. UX design is focused on the position, discovery, feedback, and interaction with careful attention in taking into account both previous and following functions. Whereas UI design will focus on how to make the button visible, accounting for the shape, color, and typography to make the user want to press it. Courtesy of the author A great consumer-goods example that emphasizes this is ketchup bottles. When looking at the glass bottle, anyone can attest that it conveys elements of quality and aesthetics; however, the user experience is disappointing to everyone, including my grandmother, having users come up with workarounds for the poor usability. On the other hand, the plastic squeeze bottle, while looking cheap, is immediately intuitive in its use, and the fact that it stands on its cap, further adds a value of being ready to be dispensed by a simple squeeze. The wheel is not enough Credit: Nima Torabi The above example highlights the iteration of design of a user problem statement: "I want a mode of transportation that gets me from point A to point B safely, comfortably and expeditiously". While the top approach addressed the components of the product, each iteration was rendered useless on its own and not adopted (i.e., failed) as it didn't address the user's need. What is vital here are tangible, usable deliverables, or MVPs (Minimum Viable Product). “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Don Norman, Nielsen Norman Group (Credited with inventing the term UX) Back to the ketchup bottle, we can see that the first bottle was usable and formed the basis, by allowing feedback, which led to further iterations, each providing more intuitive designs. Note the middle image, where the bottle is now squeezable, would have never been initially designed without this user feedback. It’s all about the user User research is at the center of our approach at Dalet, both for outbound activities (on-site interviews, regular visits to see the product in use, etc.) and inbound (through conducting surveys, facilitating user community forums, etc.). This is the approach we took when we set out to re-design the user experience for our OoyalaMAM, the main user interface for the Ooyala Flex Media Platform: usability and speed were our top goals – but that’s a story for our next blog post. The recently refreshed OoyalaMAM user interface We want to enable our user community to converse and contribute while gaining knowledge and identifying trends that would need to be slated in the roadmap. As part of this user research, we are putting in place forums for the community to contribute, collaborate, and drive innovative ideas at the forefront of our practice. We'd love to have you aboard!
How leading media organizations grow with Dalet… A year in customer stories!
Everybody loves a good story, right? Well, it’s particularly true at Dalet. We love stories and we love storytellers. News, sports, TV shows, films, documentaries, corporate and educational content… Our mission is to enable the business of media and our mandate is to do it as effectively as possible, whatever the market or content type. Our team is passionate about media workflows, storytelling and, above all, seeing customers succeed and audiences delighted! So, what a better way to illustrate this than actually telling the stories of the work we do with our customers? Let me take you through some of our best 2019 customer stories and showcase world-class operations, amazing teams and unique content experiences. But more than that, let me tell you about these long-term, strategic partnerships and deep relationships built over time between the Dalet team and our clients’ teams… Breaking the news for today’s multiplatform audiences With changes in the media landscape accelerating, more than ever, news organizations need to be agile enough to meet evolving expectations. But what news organizations really need to focus on, is the dramatic shift in audience behavior and the fierce competition for screen time. They need the agility to experiment with different platforms, formats and tones of voice in order to reach fickle young audiences. Here are examples of Dalet customers breaking new grounds. SBS, Australia Building a cross-platform, multi-cultural media operation with Dalet With significant shifts in audience expectations for more content on more platforms, SBS took the strategic decision to revamp its underlying media management and distribution architecture with Dalet. Faced with a range of legacy products no longer able to cope with increasing demands for multi-platform and multi-lingual content production and distribution, SBS centralized all its media operations under a single, open and collaborative platform: Dalet Galaxy. <iframe width="100%" height="415" src="https://www.youtube.com/embed/zzuKhEzoT-I" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> NextRadioTV, France Driving Multi-Platform Expansion for Leading Media Brands with Dalet Owned by multinational telecoms and mass media company Altice Group, NextRadioTV is one of the largest media properties in Europe with 14 TV and two radio channels, including BFMTV, reaching more than 10 million viewers each day. A Dalet customer since 2005, NextRadioTV powers its content production, playout and multi-platform distribution workflows with Dalet Galaxy for all of their leading TV, radio and digital channel brands. NextRadioTV also leveraged its Dalet Galaxy platform to launch the newest regional channel, BFMLyon. <iframe width="100%" height="415" src="https://www.youtube.com/embed/F_PXyJtOchs" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> “More than 1,000 journalists and editors are able to work with the Dalet Galaxy system. They work collaboratively and share their content across all NextRadioTV brands. This gives us tremendous flexibility with regards to feeding channels and distribution outlets, including our new BFM Lyon channel.” Antoine Robelin, Broadcast CTO, NextRadioTV Mediaset, Italy How Mediaset Uses Dalet for News and Info-tainment. A story about growth and efficiency! Mediaset is Italy's largest commercial broadcaster. Back in 2010, they embarked on a radical business transformation with Dalet to produce more content, faster, to more devices with a future-proofed and scalable agile system in response to new business opportunities. Connecting teams, breaking production silos and creating a centralized internal news agency with content customization at the heart, Mediaset fully leverages Dalet Galaxy. Providing sports fans unique content experiences Sports have always been a ‘now’ focused-type of entertainment and the digital era has brought in a whole new world when it comes to fan engagement. Providing a unique media experience and deepening fan engagement before, during and after the games is the number one goal for teams, leagues and federations. MLSE, Canada Expanding the Fan Experience in Arena and Around the World with Dalet A world-class sports and entertainment organization, MLSE is the owner of iconic teams including the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), and Toronto FC (MLS). MLSE relies on Dalet Galaxy to centralize, manage, produce and deliver all of its content, providing a unique media experience and deepening fan engagement before, during and after games. <iframe width="100%" height="415" src="https://www.youtube.com/embed/rl9yRhM0Jm8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> “Dalet allows us to focus on telling the timely stories that matter to fans right now - whether it’s creating snackable content from interviews, a look into the lives of players, or deconstructing a spectacular play moments after it happens. It also gives us the ability to reuse that content for a related story in the future; connecting the history of the organization to that ‘now’ moment, which deepens the passion our fans have for their favorite team.” Shannon Hosford, Chief Marketing Officer at MLSE Building agile content supply chains and augmenting workflows Translations.com, USA Translations.com introduces Media.Next A Dalet “Business Innovation” Award winner in 2019, Translations.com, the technology division of TransPerfect, leverages fully the Dalet Galaxy five Media Asset Management (MAM) and Workflow Orchestration platform. Building on the principle of open production and component-based workflows, the new platform, dubbed “Media.Next,” prepares for the industry-wide explosion of media translation and localization needs. “The Dalet Galaxy five platform played a key role in the successful launch of our Media.Next solution. The demand for localization of video content is growing rapidly, and we’re confident that our partnership with Dalet will help us scale up to meet demand.” Phil Shawe, President and CEO at TransPerfect 2019 was quite a ride! We hope these customer stories have given you a great deal of inspiration and ambitious ideas for 2020 and beyond. And, who knows, perhaps next year it will be your turn to be featured in the Dalet blog… Bring on 2020! Want to learn more and meet these organizations? Join us at a Dalet Pulse event near you!