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Mar 28, 2018
USA
Dalet Introduces Dalet Galaxy five at NAB 2018
New version of the flagship Dalet platform enables the next generation of intelligent and hybrid workflows

Dalet Introduces Dalet Galaxy five at NAB 2018

New version of the flagship Dalet platform enables the next generation of intelligent and hybrid workflows

Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced that it will unveil Dalet Galaxy five at NAB 2018. The new version of the award-winning media asset management and workflow orchestration platform brings a number of important functional enhancements and three major technology innovations that augment media operations and enable new forward-thinking business models. The first enables broadcasters and media organizations to leverage Artificial Intelligence (AI) across the workflow, the second leverages hybrid infrastructures with on-premises and Cloud deployments, the third puts social media at the core of the operations.

“Dalet Galaxy five converges new media frameworks and leading-edge technology that enable true business and operational transformation,” states Arnaud Elnecave, vice president of marketing, Dalet. “At NAB, we will show how this new version delivers more value with practical applications of new AI integrations, hybrid operations and social media workflows, along with the many enhancements across editing, show automation, multiplatform production, workflow orchestration and collaboration.”

DG5-Launch

NAB 2018 attendees can book a private demonstration or workflow consultation with a Dalet expert to learn more about the following Dalet Galaxy five feature highlights:

 

Artificial Intelligence Framework

The new Dalet Galaxy five AI framework connects, orchestrates and fine-tunes purpose-driven combinations of AI models, enabling media organizations to build intelligent workflows that assist users with recommendations, facilitate collaboration with smart matching, and use predictive analytics for better provisioning and automated decision-making. Elnecave elaborates on the key aspects of the new framework, “For media operations to get full business value from AI, it requires the right method and the appropriate platform. The new AI framework is designed to orchestrate combinations of cognitive services, fine-tune the models, version the data sets, align them with customers’ taxonomies, and eventually surface the results at various levels of the Dalet application stack to provide actionable insights and real business value to the users and to the organization.”

Dalet Content Discovery, the first application to leverage this new AI framework, will be showcased at NAB 2018. The new module uses data generated by cognitive services, combined with existing metadata, to build smart content recommendations for editorial and creative teams. Deployed as part of the Dalet Unified News Operations and Sports Production solution, Dalet Content Discovery leverages automatic content tagging, topic extraction and key phrase searches, orchestrating a combination of Auto Indexing and Natural Language Processing (NLP) technology.

 

Social Media Framework

The Dalet Social Media framework enables newsrooms to treat social media as an integrated part of their overall news operation. Journalists can harvest, analyze, produce and deliver fast-paced news on social media platforms alongside traditional outlets. The story-centric workflow offers familiar indicators such as number of views, likes, shares, as well as audience comments and threads. Visual engagement data lets journalists know how their posts are performing with their audience and discover new angles audiences are expecting. With analytical tools and dynamic content at their fingertips, journalists can quickly evolve posts into deeper stories or segue into a new angle. New capabilities include social media popularity indicators, Twitter harvester, scheduling and approval of social posts, expanded emoji library, contextual graphics and subtitles.

 

Hybrid Workflows and Operations

Dalet Galaxy five introduces new integrations with AWS infrastructure services, enabling hybrid scalable architectures that help minimize content handling costs and introduce more mobility in the user experience while enhancing the security of content. Elnecave elaborates, “Dalet is offering a tight and seamless integration with AWS. Two examples, which will be shown on the stand, are the auto-scalability capability to save on infrastructure costs and the native support of S3 and Glacier. The latter provides a seamless user experience; for instance, content served to our web-based and mobile app clients Dalet WebSpace and Dalet On-the-Go respectively can be hosted on and streamed directly from S3.” The new hybrid capabilities will be illustrated at NAB 2018 with four distinct Dalet Galaxy five workflows – Archive in the Cloud, External Content Review, Multi-Site Federation & Content Sharing, and Disaster Recovery.

 

Enhanced Workflow Orchestration

The new version of the Dalet Workflow Engine included in Dalet Galaxy five offers enhanced task management, high availability and new API services that simplify the integration with third-party systems. Recently added capabilities shown at NAB 2018 include top-down view of group tasks and shared task lists as well as task time tracking and data aggregation for reporting and analysis.

 

Component-Based Workflows Power Multiplatform Productions

Dalet Galaxy five disintermediates the media supply chain, allowing users to produce, manage and distribute content at the component level, a much more efficient and flexible way to facilitate complex and mass content volume workflows such as multiplatform news production and international programs preparation, localization and versioning. Elnecave explains, “In a traditional workflow you need to re-render your entire project several times throughout its lifecycle including every version you need to distribute. The Dalet Galaxy five data model and toolset allow comprehensive component-based workflows. A much more flexible approach that de-duplicates media and offers significant savings on production time and delivery, both critical for managing complex international versioning workflows.”

The model is particularly adapted to new families of standards such as the Interoperable Mastering Format or IMF. Dalet Galaxy five features a comprehensive set of tools within Dalet Webspace to manage end-to-end component-based IMF workflows from acquisition to production, versioning, packaging and distribution. This includes receiving IMF packages, referencing IMF assets in a central repository, leveraging IMF metadata, both technical and editorial, to search on all assets and data; generating proxies for preview of track files and CPLs in Dalet WebSpace; visualizing assets relationships (track files and CPLs, CPLs and OPLs), automating the creation of new versions, connecting CPLs using EIDR (Entertainment Identifier Registry) and ISAN (International Standard Audiovisual Number) ids.

 

Enhanced Collaboration

Beyond media management, Dalet Galaxy five is a full communication and collaboration platform for connected teams. New collaboration enhancements include Media Bins that provide the ultimate in media sharing flexibility; Dalet On-the-Go brings programs management tools to your phone and tablet; the updated Dalet Chat capabilities allow users to work by thread and embed assets such as graphics, audio and video files to provide a more comprehensive communication stream.

 

Comprehensive Editing Experience

Dalet Galaxy five offers a more comprehensive and collaborative editing experience to fit any workflow and editor's needs. Dalet Webspace features a story-boarder for cut editing anywhere; the Dalet OneCut built-in desktop editor gets richer with more editing tracks, new transitions and effects; the Dalet Xtend integration with Adobe Premiere Pro CC expands to support Adobe Projects as well as the Dalet CG-on-the-Timeline model.

 

Enhanced Show Automation

Expanding production control automation capabilities, Dalet Galaxy five offers a new version of Dalet On-Air, featuring new automation events macros for control of studio devices such as lighting, audio and camera position but also deep integration of these automation events with the full orchestration layer of the platform.

 

Business Intelligence

The new version of the Dalet Report Center features new set of data extractions and data model that supports analysis and reporting on a new set of business indicators. At NAB 2018, Dalet will illustrate this with some first business reports focused on a typical news operation and its contents.


 

Learn More About Dalet Galaxy five at Dalet Pulse

Join 250+ media and technology executives at Dalet Pulse to discover latest innovations from Dalet and technology partners. Dalet Pulse will take place on April 8th at the SLS Hotel in Las Vegas. To register, please visit: https://createsend.com/t/r-8CC34E99D2F084F42540EF23F30FEDED.


 

Dalet Press Briefings at NAB Show 2018

To schedule a press briefing with Dalet, please contact Alex Molina at alex@zazilmediagroup.com.


 

About Dalet Digital Media Systems

Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution.

The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise Media Asset Management (MAM) & Orchestration platform that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility.

Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Adopted by leading broadcasters, Dalet Cube is a suite of applications to create, manage and deliver graphics in a newsroom scenario.

Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets.

The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year.

Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament).

Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.

Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.

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BEST…NAB…EVER!!!!!
The other day, a member of our talented development team commented, quite accurately, that every time we return from an NAB Show, we nearly always refer to it as the biggest, busiest and best NAB ever. If you’ve ever watched or read one of my presentations or blogs on workflow, you may recollect that I’m a fan of the Toyota Production System and the “Kaizen” concept of continuous improvement. However, I do confess that, following my colleagues’ observation, I momentarily felt a certain amount of pressure to come back from NAB 2015 with evidence that it really was bigger, busier and better than previous years. However, earlier today I was talking to the editor of one of our excellent industry magazines about the most likely themes and trends for this year’s show and something struck me. Although I’m not much of a fan of “buzzword bingo,” given the host of announcements we at Dalet have for this year’s show, I’d place a bet on us sweeping the board. Even before the show, we’ll bring UHD to Dalet AmberFin – supporting UHD inputs in our next release at the end of March. By decoupling format from transport mechanism, Video over IP is one of the most revolutionary changes to the industry in some time, and our Dalet Brio video server platform is spearheading that charge. Building on all of this, Dalet Galaxy, our media asset management platform, continues to facilitate and enhance collaborative workflows with new features for user interaction and geographically dispersed operations –I can barely contain myself from mentioning the “C” word! It doesn’t stop there though. Back in September, we got quite emotional about being one of the first vendors to have a product certified for the creation of UK DPP files. The DPP has led the way in specifying standards and operational guidelines for file delivery and as other regions has followed, Dalet has been right there supporting them. Demonstrating our continued commitment to international standards that improve, ease and simplify the lives of our customers, we’ve now implemented the FIMS capture service in the Brio video server. I believe that initiatives like FIMS become ever more important as the video world increasingly leverages IT technology and, specifically, interaction between control and capture devices as we move to an era of hybrid SDI and IP acquisition. Despite regulatory rulings in the US and elsewhere, captioning and subtitling technology has seen little innovation in the last few years. Since Dalet and AmberFin came together a year ago, we’ve really focused on this as an area where our knowledge and expertise can benefit the industry as a whole. We’re now ready to show you what we’ve been up to and how we can simplify captioning workflows and bring them into multi-platform, multi-version workflows in an effective and efficient way. You’re probably aware of the Dalet Academy, which was launched with much fanfare in January this year. The response from the wider industry has simply been immense, and we now have many thousands of followers subscribed to the Bruce’s Shorts videos and reading our educational blog. For NAB 2015, we’ll be donning our robes and mortarboards to bring the Dalet Academy to the stage, live on our booth (SL4525). Bruce will be there – in his actual shorts – to present special live editions of the video series with support from other Dalet and industry experts for more short seminars. All of the presentations at the show will be followed by a special round-table discussion (limited seating). And while you’re keeping your media knowledge in good shape, there will also be an opportunity to win prizes that are sure to keep you in good shape too! To make sure the excitement doesn’t overwhelm too much, we’re keeping a couple of bits of news to ourselves until the show itself, but if you want to find out more on any of the topics I’ve touched on here, be sure to get in touch, book an appointment, or read more on our dedicated NAB page. As for our development team – sorry guys, I can already tell you that this year is going to be the biggest, busiest and best NAB Show so far!
Future Broadcast Stars Pilot Dalet Newsroom in the Cloud at NAB 2015
Lights, Camera, Action – CLOUD. A newsroom in the cloud to be exact: and, for those who knew about it, a stand-out highlight of NAB 2015. While the industry is buzzing about professional applications for Cloud, we are making the big ideas a reality. At the big show in Las Vegas, journalism and communications students from local universities were given tablets loaded with Dalet On-the-Go – a mobile app designed for journalists in the field to stay fully connected to a Dalet newsroom running on a cloud-based infrastructure. The student journalists covered highlights from the NAB show floor, landing interviews with CEO’s and getting product demonstrations. In addition to serving as an educational activity for the students, the Newsroom in the Cloud was a real-life case study that revealed the opportunities and challenges that arise when using cloud technology to facilitate coverage of event-driven news. 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The UNLV student journalist especially liked the instant upload to Drupal, YouTube, and automatic tweet that enabled the journalists to share submissions in real time. Esraa Malha, another student journalist, particularly liked the video-editing feature. “Editing the stories on the cloud was really helpful because you don’t need to use different devices or programs; you just publish the story as soon as possible,” she explained. Her favorite part of the experience was publishing her first story. “I think that new users of Dalet On-the-Go would get that same rush after seeing their story published to Drupal. It was really fast and exciting.” “The best part of the system for me was how easy and intuitive it was to use,” Sydnie Lopolito, a student journalist out of Boston, reported. The system had everything she needed for creating a story. After only a half hour of newsroom training she felt confident enough with the system to venture out and start reporting. 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The Dalet Newsroom: The Convergence of Television, Radio and Web News Production
In the past, there was a clear division between television, radio and print news. In a media conglomerate, it was very common to deploy several teams to cover a single event, with different stories produced for radio, television, print and, more recently, digital news outlets. This division caused both inefficiencies in terms of human resources and inconsistencies in terms of news production. Obviously, synergy was not part of the equation… Let’s take a step back, shed light on recent IT (r)evolutions and explore the business benefits of the media convergence enabled by Dalet media management solutions! As we mention above, until recently, when covering events, media conglomerates that owned television news stations, radio stations and newspapers would send three reporters out to cover one story: one for the newspaper, one for radio news and another for television - all managed from three different, siloed systems. The three reporters would read the same wires from agencies like Reuters, gather clips from footage taken of the press conference, and write three different stories – the on-camera script for a TV anchor, a script for the radio anchor, and an article for the newspaper. Over a morning coffee, the news consumer would read the newspaper to get the news of the day, then listen to the news in the car to and from work, and finally return home to watch the evening news – consuming more or less the same bits of news from any given media. The Nielsen Global Survey of Generational Attitudes was conducted Feb. 23-March 13, 2015, and polled more than 30,000 online consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America. In the last decade, the exponential and global development of access to the Internet, associated with the tsunami of mobile devices changed the consumption of news all together. According to a 2015, international Nielson poll on generational attitudes, television still holds the number-one spot for news consumption, but search engines and social media sites are closing in, followed by classic newspapers and radio (among a number of other digital news outlets). Advertising dollars are spread thin, with a great portion being taken out of radio and television and reallocated for web and social media. With this paradigm shift both for consumption and revenues, media organizations are looking for innovative solutions to exploit the business benefits of the media convergence, creating synergies and optimizing costs, while still producing quality content that reaches multiple audiences on an ever-growing number of platforms. Dalet has the answer: one single technology platform! Dalet Galaxy for news is an enterprise-class Media Asset Management (MAM) platform tailored for end-to-end news production and distribution workflows. Thanks to the Dalet solution, media organizations can ingest all sources of media, be it wires, videos, audio, images or scripts, with all the tools for news agencies to plan, collect, research, write and manage stories, edit video and audio, and distribute instantly to television, radio, web Content Management Systems (CMS) and social media sites, such as YouTube, Twitter and Facebook. Rather than assigning a story to three reporters, the same story can be written and modified based on the final distribution outlets by one content producer. As a result, news organizations have additional resources to cover and produce more stories, such as breaking news. Just as easily, local radio and television stations can branch out from their traditional roles and produce videos, audio packages, write stories and prepare images for their websites to reach a greater audience. How does a Dalet Multimedia Newsroom work? For journalists in 2016, research can be conducted using a wide variety of sources, including wires, websites, user-generated content, phone calls, tweets, Skype calls, etc. Essentially, the Dalet Galaxy news production and distribution solution is an advanced, multimedia news factory, where content comes in from a wide variety of sources, are fact-checked, and are then made available for anyone to search, locate the media and produce content for the desired distribution outlet. Planning editors find stories for journalists to cover by harvesting tweets and RSS feeds, and viewing wires and websites, then collect media previously ingested and footage shot by reporters using Dalet On-the-Go from their mobile devices. 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While the story is in the queue, the journalist can work on the video using Dalet OneCut multimedia editor to record a voiceover, edit the content with effects and then render over the video placeholder in the story, while making CGs to trigger at playout. At the same time, the journalist strips the sound bites from the video and creates a package for radio with the ability to link images and text to the timecode of the audio clip for consumers to listen and watch ‘visual’ radio on their Digital Audio Broadcasting (DAB or DAB+) / Digital Multimedia Broadcasting (DMB) devices and on the web. When all content is approved, the video uploads to the video server and then plays out using Dalet OnAir. Using similar tools, the rundown for radio broadcast, which could have an image slideshow for multimedia radio, plays out. All content is uploaded to YouTube or a CMS system with the media content embedded into a story on the website; simultaneously, a tweet is created for Twitter and a post made on Facebook, both linking back to the story. With the Dalet Report Center and the tight integration with social media, news agencies can gather key information on how many times content was broadcasted, and viewed on the web or on mobile devices, and user comments on social media networks can be imported into Dalet and associated with the related stories. Knowing how content is consumed and what viewers think of it is invaluable to any news organization willing to improve its reach both in quality and quantity, also optimizing advertising and, when applicable, subscription revenues. Reaching a global, well-targeted audience, optimizing costs and developing synergies with the growth of multimedia content producers are but only a few advantages of having a fully unified multimedia news production and distribution solution – not to mention having one common repository for all content secured with user rights as well as knowing where and how content is consumed. On top of this, media organizations only have to support one single system rather than multiple infrastructures for TV, radio and new media. It’s also easier for users as they just need to learn one interface with easy-to-use tools to write scripts, edit media and distribute to multiple platforms. The convergence of television, radio, and internet/mobile news enabled by Dalet solutions changes the role of a journalist from a script writer to a well-informed, multimedia content producer, who creates once and distributes to many outlets. If you would like to see first-hand how Dalet can enable the multimedia convergence in your organization, click here to schedule a demonstration.
Clippn Reimagines Media Enterprise with Dalet xN
Dalet Digital Media Systems, a leading provider of software-based solutions for media organizations, announced today that Clippn, an online platform delivering ready-for-sale video clips to stock footage distributors, has moved its production and distribution infrastructure to the Dalet xN business solution. In partnership with Amazon Web Services, the new cloud-based infrastructure leverages the Dalet Galaxy media asset management (MAM) and Dalet AmberFin media processing platforms. Clippn, which distributes through multiple stock footage sites, is a leader in stock content distribution with a 50% global market penetration. Citing the increased demand for content across multiple screens and an industry year-over-year growth rate of nearly 30%, Clippn sought a partner who could help reimagine its operation, providing an agile infrastructure to meet contracting and expanding demands at will. Video: Clippn Reimagines Media Enterprise with Dalet xN “Getting these clips to market has traditionally been a problem,” comments Mick Reed, founder and CEO, Clippn. “We had to streamline the complexity of the product chain from initial ingest through processing and distribution. We knew we could not achieve that with our current on-premise infrastructure, which is why we started looking at building a flexible cloud-based infrastructure and approached Dalet, who we knew as the leading Media Asset Management provider on the market.” “We realized that this project perfectly matched our vision with Dalet xN – how cloud-based technologies can provide innovative answers to modern business challenges in the media industry,” reflects Kevin Savina, Dalet director of product strategy. In addition to needing a flexible and scalable solution, gaining from the experience of Dalet in program preparation workflows has been critical for Clippn. As a result, they have a complete solution for collecting, managing and delivering footage, starting with content gathering from multiple contributors, followed by ingest, editing, color correction, verification and QC, and finally, distribution to stock footage sites. The final installation provided Clippn: Agile Infrastructure: Dalet xN is highly configurable, enabling Clippn to adapt their operations on a constant basis. Supports Next-Gen Operations: Having the system hosted in the cloud was a must for Clippn to be able to handle contributors and a workforce that are completely geographically spread. Enables New Business Horizons: Thanks to a scalable and elastic architecture, Clippn was able to put in place a solution that will scale with their needs. “Dalet has everything we need. It is a robust platform that can handle the volume of video content that moves through our pipeline. It is also elastic so higher volumes of content don’t slow us down,” adds Mick. “We were able to create a cloud-based workflow that maximizes efficiency and actually integrates craft editing and curation, which I believe is a first.” The automation built into the platform is critical, avoiding wasted steps and letting the Clippn team focus on what actually adds value to their product. And because each one of the Clippn distributors has different metadata and delivery specifications, the system has to be both adaptable and future-proof so new distributors can be added, allowing them to continuously scale their success. Proven Dalet technology (Dalet Galaxy and AmberFin) in partnership with Amazon Web Services (AWS) delivers this in a robust, dynamic, cloud-based ecosystem that will help Clippn grow its business for many years to come. See Dalet xN at the 2016 NAB Show To find out more about Clippn and meet Mick Reed, visit the Dalet xN area of the Dalet booth SL3905 at NAB 2016, near the “Re-Charge Bar.” For more information on Dalet xN, please visit xn.dalet.com. About Dalet Digital Media Systems Dalet software-based solutions enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way.
Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com
The Power of the Cloud, Part 1: Start with Why…
“Ultimately, the cloud is the latest example of Schumpeterian creative destruction: creating wealth for those who exploit it; and leading to the demise of those that don’t.” - Joe Weinman, Senior VP at Telx and author of Cloudonomics: The Business Value of Cloud Computing While Joe Weinman’s statement clearly matches the vision of his company, he is far from alone in describing the dramatic changes brought by cloud technology. In fact, most of our customers have already come to us to discuss the challenges they face as well as the new business and technological possibilities they wish to exploit. While Dalet customer references include a large variety of media organizations, from news broadcasters and post-production houses, to thematic channels, musical radio stations and sports teams, most of them actually share similar aspirations. What most broadcasters and media organizations are striving for today can be summarized in three words: New Business Horizons. In today’s fast-paced and ultracompetitive business environment, it is all about the ability to respond rapidly to evolving consumer demands and explore new revenue streams, with business solutions as dynamic as the infrastructure and operations on which they’re based. The good news is that today, these solutions are a reality thanks to the advancement of cloud, virtualization and hybrid on/off-premise deployments, enabling on-demand usage, ubiquitous access, dynamic scalability and elasticity, as well as pay-per-use models thanks to measured usage. Broadcasters and media organizations indeed have a powerful technological toolset at their fingertips to adapt, evolve and succeed in a world where the (majority of the) cards have been folded. Where should they start? Start with the business needs… In the broadcast & media industry, cloud technology has moved in just a few years from the status of a buzzword without much substance to one of the fastest growing areas of project spending, according to the Big Broadcast Survey from Devoncroft. In 2015, for the third year in a row, it was cited among the top 5 trends by broadcasters and media organizations. However, cloud technology being a top trend should not be enough of a reason for your organization to invest in it. Before you call your technology providers to start discussing cloud-enabled, media management solutions, you must first do your homework. It mainly comes down to answering one question: “Why should cloud technology become part of my equation?” Well, the answer to this question depends on your business needs. Each organization has its own, specific needs derived from its core business objectives. Here are some examples: Expanding opportunities to grow your business Launch new Over-The-Top (OTT) services and/or dedicated apps Compete or partner with pure OTT players by creating your own platform, services or apps to produce and/or deliver multimedia content over the open internet. Cloud technology allows you to accelerate solution and content development, and more generally rollout cycles. The icing on the cake? You don’t have to invest in bulky infrastructure anymore, just to provision development and test environments, and pay for the resources used. Pilots and experimentations can be done in weeks rather than months, with no or minimal capital expenditures. Enable seamless multi-platform, multi-device content distribution Consumers are particularly demanding in terms of content access, quality and continuity. They expect a smooth experience to consume their favorite news or sports programs, music, movies or TV shows on a widening array of connected devices: from hybrid or pure IP set-top boxes to Internet-enabled TVs, tablets, smartphones, PCs and gaming consoles. With this level of device proliferation and always more content in (too) many formats, cloud-enabled services have proven to be media organizations’ best allies for handling media processing, versioning and distribution operations. Cover premium, hyper local or hyper personalized temporary events Whether it’s covering national elections, local events or second-tier sports competitions, there is no longer any reason to ignore these opportunities today. Cloud technology has democratized the market for the coverage of such events. For instance, setting up a full-fledged, cloud-based newsroom system (more here) takes no more than a few hours. Hyper local or hyper personalized news, sport or entertainment content generally goes along with highly engaged audiences. Media organizations should take advantage of it, as this is now economically viable. Leverage better social platforms and live experiences By nature, multimedia content is social and potentially viral. Broadcasters and media organizations have well understood this and are today massively present on social media. The next step is to fully embrace the social revolution: it’s not only about standard, multimedia publications anymore, it’s about live, 360° social experiences. Whether it’s quickly repurposing content to enrich a story/program or streaming live events using popular services like Snapchat, Facebook Live or Periscope, cloud technology will be your key partner. Transforming your model to streamline your business Develop a connected, borderless organization Bring down geographical barriers, and enable ubiquitous access to resources and full mobility for your staff. Thanks to cloud-enabled media management workflows, users can contribute, document, edit, review and upload/download content from virtually anywhere in the world. Whether you’re aiming at a true “2.0” organization or looking to expand in a new country without a big infrastructure investment, cloud technology empowers geographically dispersed teams, freelancers and ultra-mobile collaborators. Transition your business model and align costs with revenues Broadcasters still often have too much dependency on traditional, mass advertising. Through the many business opportunities offered by the cloud, it is also the perfect time to start or accelerate the move to an economic mix with more diversity. This can potentially include Subscription Video On Demand (SVOD), hyper-targeted and rich ads on mobile, à la carte channels with native advertising, gamification and more. With great cost pressures and intensifying competition from lower-cost entrants, broadcasters and media organizations need to reduce up-front investments and align costs with revenues. By gradually adopting cloud services, they are able to lower capital expenditures (capex) and benefit from on-demand, pay-per-use economic models. Ultimately, cloud technology helps you reduce Total Cost of Ownership (TCO). Reduce global risk and ensure business continuity Whether it is a pure technical failure, an unexpected natural disaster or a human mistake, you should never underestimate fate! Cloud technology allows you to set up robust business continuity and disaster recovery workflows with built-in redundancy. You should take advantage of it. While I’m sure you’ll agree that these opportunities all sound very interesting, there is an essential pre-condition to achieve any of them. Your organization needs to rely on an agile infrastructure, and that’s exactly what cloud technology enables. Extend reach, respond faster and scale according to demand! Based on this new paradigm, organizations are able to run nextgen operations with new levels of collaboration and mobility, also elevating user tasks through advanced automation and reporting. Ultimately, new business horizons become a reality with the capacity to respond to evolving consumer demands and explore new revenue streams. Build the right plan with the right partners! Let’s be clear however, the “cloud” is not the answer. As always, technology is only the enabler, and the key is to leverage it well to cater to your own business needs. Everything should be driven by a shared, strategic vision and well-identified business goals within your organization – not by technology. Furthermore, there is no such thing as a full transition to the cloud in the broadcast & media industry, as that would imply that everything will migrate there and become virtualized or containerized. It won't, at least not any time soon... The near future lies in smart, hybrid mixes of on/off-premise deployments that allow media organizations to keep control over critical infrastructure and crucial data, but also benefit from the promises of the cloud. That’s exactly our philosophy with Dalet xN: providing agile, media management solutions, scalable to many thousands of concurrent users over various geographies. And we are not alone on this journey. We are partnering with the most trusted cloud and virtualization technology providers, such as Amazon Web Services (AWS), Microsoft Azure and VMware. In the second part of this article [update: now available here], we will introduce in more depth our unique approach to the cloud and share real-life Dalet xN case studies. From affordable, on-demand marketplace apps, to hybrid, standard image and native, cloud-based tailored deployments, Dalet xN business solutions suit all needs and increase the effectiveness of the media economy. Learn more at xn.dalet.com and contact us to discuss your projects.
The Power of the Cloud, Part 2: Reimagine the Media Enterprise with Dalet xN
Last month, in the first part of our blog series on the Power of Cloud, we discussed the importance of evaluating your organization’s business needs before exploring any technology projects – especially cloud-based technology projects. Whether it’s growing your business by launching a new OTT service or streamlining your organization by bringing down geographical barriers, all projects must be based on well-defined, shared business goals. An equally important task is to identify the right partner(s) for your project. While many technology vendors within the media industry use the word “cloud” in their marketing collateral, few of them actually possess all the key ingredients required to envision, architect, deploy and maintain such forward-looking, media management solutions in real life. At Dalet, our approach to the cloud is unique – like your workflow. With a quarter century tradition of innovation at the intersection of media and IT technologies, we have developed rock-solid foundations: award-winning technology platforms for media management and operations based on the last IT technologies and featuring targeted, user-friendly applications to address all types of media workflow functions full-fledge professional services with regional teams that count some of the best talents in the industry broad ecosystem of technology partners, especially for strategic infrastructure and cloud technologies long-term relationships with customers and vast, diversified experience in the broadcast & media industry Building on these foundations, we are monitoring trends and new technology developments in order to continuously adapt and, most importantly, always provide as much value as possible to our customers. That’s why, almost one year ago, we revealed the company’s long-term vision of the ever-evolving content supply chain: Dalet xN! Re-architecting business solutions in the cloud with Dalet xN Far beyond a simple replication of existing infrastructure and media workflow, Dalet xN solutions exploit the new business and technological possibilities brought about through the advancement of cloud, virtualization, dynamic scalability and hybrid on/off-premise deployments, expanding opportunities and increasing the effectiveness of the media economy. While the concept of migrating a workflow or specific element of one’s workflow to the cloud or virtualized environment itself is not revolutionary, Dalet xN solutions go beyond this by extending and augmenting cloud and hybrid environments to provide a truly dynamic and flexible business infrastructure. Whereas today many organizations offer a specific service or product that often puts limits on the type of workflow you can implement, Dalet offerings can be tightly integrated or loosely coupled to fit a user’s specific workflow needs. Dalet xN solutions give you the power to reimagine your operations and invent the future, at the right pace! 3 key concepts, 3 core values When it comes to developing world-class, cloud-based media management solutions, three fundamental concepts rapidly emerge: infrastructure, operations and business. Dalet xN was built from the ground up on the three following core values: Agile infrastructure NextGen operations New business horizons Through smart management of physical and virtual technology, Dalet xN solutions allow content owners, creators and distributors to easily respond to resource needs and dynamically scale workflows, or parts thereof, at will. Accessible administration and user tools deliver the ease of use that users have come to expect from virtualized and cloud-based services and solutions. Intuitive mobile apps and web-based user interfaces combined with robust automation and advanced metrics reporting give users more information and more freedom to be creative at every level of the business, from artistic tasks to business direction. No longer do users need to be tied to their desk. With Dalet xN, they can be more mobile, more creative and more informed. With the ability to scale an enterprise workflow or components of it up and down at will, Dalet xN allows content owners to not only react to their changing environments, but to also innovate the many ways they interact with their suppliers, users or audience. By lowering the cost of the initial infrastructure investment required for new projects and project expansions, operators can explore new revenue streams and rethink the way they work in their own media supply chain, opening doors to new opportunities. From standalone point solutions to tailored deployments A key differentiator of Dalet xN is the breadth of the offering. From affordable, on-demand marketplace apps, to hybrid, standard image solutions and native, enterprise-wide tailored deployments, Dalet xN solutions suit all needs. The frosting on the cake? All of these are backed up with world-class professional services and global support. 1. Standalone, Marketplace Apps Collaborating with Microsoft Azure and AWS Marketplace, Dalet develops packaged, targeted and pre-configured applications based on its technology platforms. On-demand, scalable, powerful and payable by the hour, the Dalet xN apps democratize specific media operations once only available to media professionals with high-end equipment. The first two apps available are based on the Dalet AmberFin media processing platform. Both xN Standards Converter and xN IMF Maker help streamline international distribution operations, with intuitive interfaces, simple settings and all the power behind AmberFin. 2. Hybrid, standard image solutions These standard or specialized solutions allow our customers to make creative use of Infrastructure as a Service (IaaS) to add flexibility to their operations by moving individual services to the cloud. The mindset is usually about taking a progressive approach by identifying bottlenecks and inefficiencies that can be addressed with cloud technologies, while preserving existing investments. Coherent subsets of workflows are moved to the cloud but keep a tight connection to the on-premise system. Use cases include business continuity / disaster recovery, dematerialized ingest hubs, and temporary cloud-based newsrooms (see here). 3. Native, cloud-based tailored solution The third type of solutions are native, enterprise- wide tailored deployments, where the mindset is to completely rethink operations. Here, entire workflows are developed and/or moved to the cloud. Customers frequently ask us to create media management platforms that are highly extendable in terms of new services that can be added into the workflow, as well as the ability to scale the infrastructure in terms of number of users and volume of content processing on any given day. Let’s take a look behind the scenes! Take a sneak peek into some Dalet xN solutions used by our customers: Multi-location review and approval workflow for a major TV network Dalet deployed an agile Media Asset Management (MAM) platform for a wide array of internal content sharing, documentation, review and approval, which importantly had to accommodate contributions from staff in multiple locations. The full system runs on Amazon Web Services. International, fast turnaround workflow for a global content supplier Dalet provided a very low-latency workflow for content ingest, review and distribution. Dalet AmberFin nodes on Amazon Web Services can be turned on and off on demand. Bursts in demand that require intensive computing can be managed by using business rules controlled by the customer, helping them decide when to increase or decrease the processing power. Online publishing with complex editorial / workflow for a news outlet To manage a mix of original and externally acquired content and to prepare, package and publish growing amounts of content to online video platforms, Dalet deployed a sophisticated MAM-driven production system on a fully hybrid infrastructure. Robust, cloud-based media management workflow for a leading stock footage supplier To support Clippn in the highly dynamic market place for stock footage, Dalet deployed a complete, end-to-end cloud-based media production and management system in partnership with Amazon Web Services (AWS), enabling Clippn to be highly responsive and scale their infrastructure on demand. Having the solution entirely in the cloud was a must for Clippn to handle its numerous contributors and geographically dispersed workforce. Want to elevate your media workflow to the cloud? Contact us and explore xn.dalet.com!
WION - World Is One News - Launches Globally with Dalet
Dalet Digital Media Systems, a leading provider of software-based solutions for media organizations, today announced that World Is One News (WION), the youngest venture of Zee Media Corporation, launched WION underpinned by Dalet Unified News Operations. The Dalet solution is powering and supporting the international news channel with comprehensive media logistics, newsroom computer system and news production workflow facilitated by the Dalet Galaxy Media Asset Management (MAM) and orchestration platform, with full ingest and playout operations relying on Dalet Brio video servers. WION delivers path-breaking news coverage from across the globe with a South Asian perspective to international audiences across the web, mobile devices and TV. Operated by Zee Media Corporation with headquarters in India and bureaus in 37 global locations, WION is the first India-based network to have a presence in the U.K., U.S., China, Russia and Africa, making it South Asia’s first truly convergent, multi-media English news network. A critical aspect of the installation for WION was to enable journalists and producers to upload content from the field directly to the broadcaster’s customized Content Management System (CMS), an action that automatically creates planning events thanks to the Dalet Unified News Operations collaborative workflow. “Our philosophy of ‘being one with the world’ holds that news is the common thread that binds us all together and makes critical the ability to deliver news in the moment, from anywhere to any channel,” says WION Editor-in-Chief Mr. Rohit Gandhi. “We sought and found a partner in Dalet to provide the backbone to our network-wide news infrastructure. The solution not only accelerates time to air but enables better collaboration with a highly efficient and agile set of tools, from remote content creation to centralized content curation and onwards to publication on the digital and TV platforms our audiences are choosing.” WION is the first broadcaster in India to deploy the Dalet Galaxy-based Unified News Operations workflow. Easy-to-use production tools via web-based Dalet WebSpace and relevant story content are readily available to every user in the newsroom and in the field. When WION journalists receive a notification about an assignment, they can search, browse and access every asset in the Dalet platform from their desktop, laptop or mobile device, whether it is news wires and footage that just came in, or existing stories and video packages. Beyond the walls of the newsroom, WION journalists use the Dalet On-the-Go mobile app to check assignments and create packages, exporting content to the CMS, as well as to YouTube, Facebook and Twitter. Video and scripts can be logged and edited within Dalet OneCut, or sent to Adobe Premiere via Dalet Xtend for craft editing. Media and associated metadata are tracked and managed by Dalet Galaxy every step of the way, including playlist export and import to and from the CMS. Once approved by a producer, final content is readily available for use in the built-in production control room automation and exported to the CMS as a multimedia story object. Beyond the comprehensive set of tools and services natively built into Dalet Galaxy, the advanced web-services API integrates and unifies the full ecosystem of technologies and in-house tools used at Zee WION, including the custom CMS based on Kentico that drives workflows within the Dalet solution. Other integrations include WINBDL teleprompter, WASP graphics system and Quantum SNFS with NetApp E series storage. “This installation is a perfect example of the Dalet Unified News Operations solution. Having the NRCS, the production tools and the archives fully integrated, along with a flexible workflow engine and web-services API, enables WION to truly implement a ‘digital first’ approach to deliver the right content, on the right device, to the right audience, ahead of the competition,” says Raoul Cospen, general manager of Dalet Asia Pacific. “Deployed in record time, the end-to-end workflow was on air within a few short weeks of signing the contract for Dalet Unified News Operations.” For more information, please visit Dalet at www.dalet.com About Dalet Digital Media Systems Dalet software-based solutions enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
2017 Trends in Media Asset Management - Q&A with Kevin Savina, Product Strategy Director
This Q&A article is a repost from The Broadcast Bridge website. Kevin Savina, Product Strategy Director for Dalet, discusses with The Broadcast Bridge important 2017 trends in media asset management – multi-platform distribution, collaboration, workflow orchestration and business intelligence reporting – that broadcasters, facilities and content producers should keep at the forefront of their decision-making. The Broadcast Bridge (TBB): How are changing audience consumption habits combined with the continued rise of social media impacting multi-platform distribution? Kevin Savina (KS): In order to be addressed efficiently, Multiplatform distribution workflows need to be considered at the heart of the operations, and not as an afterthought. The MAM solution is key to enabling efficiency in this process. Not only does it need to manage the stock and the preparation flow of all the program elements needed for outbound content on all distribution channels, but it also needs to cater for a return path of data, and even more so with social channels. Let’s start withthe program preparation aspect. In multi-platform distribution, we still face challenges of similar nature as the ones traditional linear broadcasting faces - dealing with multiple languages, multiple audio tracks, multiple subtitle tracks, and different delivery formats - but these need to be taken to a much larger scale. By providing the right toolset and automating the packaging process, the combination of MAM & orchestration optimizes that preparation, facilitating a much more efficient multi-platform distribution workflow. Now let’s move to the aspect of the return data path from the distribution platforms back into the MAM, as it is key for collecting important data on content performance. Typically, traditional MAM solutions preparing content for delivery on linear channels have not been concerned with any consumption data flowing back. But with digital platforms (OTT and social media), this data is now available and not tapping into it for new strategies is a missed opportunity. To lay properly the foundation for the new ‘game’, these data sources should be connected back to the MAM, mapped in the data model, and made available in various aggregates, to various users groups, at various stages, in order drive more informed decisions at the editorial and content preparation level, as well as longer term strategies. COLLABORATION TBB Question: We operate in a work-anywhere world with multi-disciplinary teams, how is MAM keeping pace with this trend? KS: MAM started out as the platform to manage your media assets, but has now evolved into a solution that manages workflows to prepare these assets. To do this efficiently, it is not enough to manage access rights and share content, you need native collaboration tools. Having users accessing the system from different locations, over secured web clients or mobile applications allows for distributed teams to operate. Providing built-in chat and notification tools ensures they operate with maximum productivity. And finally, providing solutions for multi-site operations, brings together cross-geography workflows, making the walls of separate offices & facilities a distant memory. The combination of these tools, if done right, can turn the MAM into a true collaboration platform. WORKFLOW ORCHESTRATION TBB Question: We have more content to produce, more tasks to manage, more technologies to connect, more changes to come – how is workflow orchestration evolving to manage the growing demands? KS: Well, there is indeed a need for workflow orchestration to optimize efficiency around MAM driven workflows. From a design perspective, there has always been a divide between 2 schools of thought: should orchestration be part of the MAM platform or a separate system? There is no definite answer to this question, but I would tend to believe that the most efficient solution is to have an orchestration layer very closely coupled to the MAM. This scenario would make full use of the comprehensive metadata available in the MAM to drive business rules as well as ensure consistency when continuously changing these business rules and operations – as mentioned in the first topic. Our choice has been to have orchestration as an open component that is natively integrated with the MAM. If we look at the orchestration component itself, it needs to be a BPM platform based on standards such as BPMN 2.0, which will orchestrate a combination of automated technical processes and human tasks/operations. This is key to efficiency. Any partial solution will limit what can be accomplished. What’s interesting today is that we even see some organisations, who already have MAM systems in place, but no built-in orchestration, looking for solutions like Dalet as a complementary layer that facilitates workflows across their legacy siloes, improving efficiency and bringing visibility at a higher level. CLOUD TBB Question: Cloud – what can we expect from MAM & the Cloud? KS: Well, let me start by making an important distinction between “MAM in the Cloud” and “MAM and the Cloud”. In general, moving some part of an operation to Cloud is not just a technology change, it will also affect other areas such as financial planning, operations, personnel, etc... As such it typically requires a transition phase. A first approach, that we see with our customers is what I would call “MAM and the Cloud”. It consists, in keeping a traditional MAM solution, running on premise, but taking advantage of some Cloud services as IaaS (Compute and Storage on AWS or Azure are the most common) but also some SaaS services. It does not fundamentally change the MAM operations work, but it does bring a significant first layer of flexibility to our customers. A second approach would be “MAM in the Cloud”. There you have the whole MAM system running in the Cloud. There are some customers that have made this move to “All-in on Cloud”, but very few so far. What we expect to see more often is what I would call ‘Edge Cloud Workflows’, whereby we work with our customers to provide a ‘Cloud-based solution’ to a specific existing business or workflow problem and nicely integrate this with their pre-existing workflow. The key aspect here is that this gives full flexibility to our customers to decide what area makes the most sense to gradually implement in the Cloud. BUSINESS INTELLIGENCE TBB Question: How is MAM helping content owners collect, model and exploit data? KS: “Data-driven” is one of the current buzz-words of Management Gurus. Well, if you look at the point of view of the broadcasters and content owners, a well-structured MAM back-end, tightly combined with orchestration is the only way to enable data-driven media operations. First, to build the proper data model for a data-driven media strategy you need to combine: The metadata - of the media assets, their taxonomy and the relationships between assets (available in the MAM) The data about the users the groups they pertain to and their rights (available in the MAM) the time they spend on their tasks (available in the BPM) The data fed back from audiences on each asset (available in the MAM) The data about the infrastructure and all the connected software services (combining data available in the MAM and in the BPM) Then to make it actually usable for decisions you need to consolidate this data and aggregate it into actionable insight for various users and in various tools: In the MAM and its production tools In the BPM, the tasks it displays or its provisioning algorithms In the BI and the set of reports it facilitates CLOSING The key question to ask is whether the MAM will respond to the business requirements of your facility. Can it enable true integration between silos of production? Can it offer you the services you need in such a way that the cost savings can be established without compromising the quality of the content produced? Is it sufficiently scalable and extensible so that it can deliver the agility required to respond to new business and new business models? What would be required to add a new broadcast channel? What would it take to deliver content out to a new content distribution network? What would it take to integrate a new content production unit? What would it take to rapidly scale up the number of users? How is it integrated with the Cloud? These are the essential features that will ensure you are truly future-proofing your facility.
MAM Moves to the Cloud – Dalet has a View
The Cloud changes everything else in broadcast and since most MAMs are not cloud-native, will cloud kill MAM as we know it? Kevin Savina, director of product strategy, Dalet answered all your questions. Who actually makes money from MAM? Organizations using Media Asset Management (MAM) to increase their financial bottom line usually do so by reducing costs, increasing revenues or a combination of both. The big question is: how do we measure that? As you know, big questions often come with multiple answers... In this case, the main issue is that measuring the Return on Investment (ROI) of the implementation of a new MAM solution is not an easy task, because there is no baseline to measure it against. At Dalet, we believe the value can be measured. First let’s define what we mean by MAM. Dalet define it as the platform that helps with the management of an organization’s media assets, cataloging assets for search, browse and retrieval. When properly used, the MAM should be the primary access point for ingress, access and egress for media in the organization. The productivity boost from a properly designed catalog is the ability to find things when you need them and retrieve them for use as quickly as possible. The second key aspect of a modern MAM platform is the ability to orchestrate workflows to create value from these assets. MAMs that offer ‘If This, Then That’ (IFTTT) type of policies enable organizations to automate and keep tabs on all kinds of processes, including ingest operations, review & approvals, transcoding, automated QC and media distribution. Even at the basic IFTTT level, the ability to have a system route media within the organization has the value of eliminating wasted time (tasks no longer sit for a human resource to trigger or operate them), as well as providing limited reporting on proper completion. A well-designed MAM system with IFTTT policies will be able to report on the processes that were started and completed by this policy control. We can see the value brought by these platforms from two angles: Reducing operational costs by automating processes and facilitating human operations, through the cataloging of assets on one side and the orchestration of workflows on the other side. Increasing revenues by providing the ability to produce more and better content and/or to deliver this content to more outlets, thus maximizing the value of assets. Dalet customers who have implemented MAM systems have been able to substantially increase their productivity by a factorx4 to x6, and expand their content distribution by a factorx8 to x11. Has MAM delivered on its promises? From our point of view, the fact that a MAM project delivers on its promises is based on a combination of factors: - On the end-user side: Are the expectations well understood? Have the end-user needs been well taken into account? Is the choice of the vendor / solution motivated? Has the project been well managed? - On the vendor side: Is the product appropriate for the needs? Has the project been well managed? The issue isn’t so much whether MAM has delivered on its promises, but whether or not specific vendor promises of what a MAM is actually capable of, beyond the catalog, were fulfilled. There are numerous examples of vendors that have over-promised MAM capabilities for the ability to integrate with external metadata sources, interoperate with third-party systems, handle specific media formats and data models, or manage specific workflows. How does the Cloud change things? The Cloud implies multiple things at once: Virtualized machine instances Machines that are not in the local data center Storage that is not in the local data center Business rules to create and deploy machine instances and storage when required (i.e. elasticity) Billing models that align with operations, based on subscriptions or ‘pay for what you use’ Media customers are choosing to utilize some or all of these items as they implement a ‘cloud’ workflow. In some cases, they want media transformation and distribution to run as close to the edge as possible, thus lowering their costs of distribution. In other cases, we’re seeing entire pre-production workflows operate in the cloud in order to provide elastic costs to match job order billing. Cloud changes things in the sense that it adds a whole new level of flexibility to MAM deployments. Things that used to be fixed and constrained can now be used as needed. For example, cloud allows for: Flexible, dynamic and scalable IT infrastructure (compute or storage), with new pricing models IaaS/PaaS/SaaS models and access to new cloud-related services - for example Artificial Intelligence (AI) Just as there is no one definition of ‘cloud’ there is no one ‘cloud’ implementation or business model that is right for every customer. Vendors should be prepared to talk about each of the items the ‘cloud’ makes possible and discuss how their solution can fit within the customer needs. Point 1 impact is that MAM solutions need to support this new type of infrastructure. This is a new generation of infrastructure. The broadcast industry started with proprietary, ad-hoc hardware, then moved to off-the-shelf IT systems (servers, storage). Cloud is a similar change. Point 2 is the real game changer as it has real operational and business impacts. The core of MAM products is not impacted by such change. Assets will continue to be referenced in a system and tools will still be required to process the content. What is impacted is the eco-system around the MAM, which can now become much more dynamic. A MAM should be able to leverage cloud services so that users can benefit from the cloud through the MAM. And there again orchestration will be a key component, giving the ability to provision, control and monitor the various services available. Can you simply virtualize a MAM in the cloud and make it a success? The ability to successfully virtualize a MAM in the cloud obviously depends on how you measure success. We see success as customer-driven, not vendor-driven. If a customer wants to migrate their existing workflows and software licenses to an external datacenter for the purposes of offloading hardware management and gaining simpler, high availability / disaster recovery scenarios, virtualizing the existing MAM would be 100% appropriate. Some of our customers have been fully virtualizing their MAM solution for years and consider the project a success. Of course, simply virtualizing your existing MAM infrastructure and hosting it in a cloud environment (public or private) doesn’t gain the other cloud benefits of elastic business rules and elastic costs. To truly enable these items, MAM and workflow orchestration systems built around them should be architected to enable individual processes to be created and deployed as business needs require them, which requires that vendors have knowledge of the cloud platform the customer has chosen in order to properly create either a virtual machine instance or virtual container host, clone the proper process, start the machine/container, start the process and connect it to the central system (and of course, the opposite, when the business need expires). How do you architect asset management for the cloud without losing a lot of money? Like anything in a software organization, you start by listening to your customer’s needs, and then you build the pieces necessary to fulfill those needs. Controlling costs in software builds is a matter of two things: Proper architecture and planning up front Good project management to control engineering processes and minimize the impact of external changes Does MAM have a future? If so, what form will it take and why? MAM catalogs are an essential part of media operations, and they are not disappearing. Media organizations will always need to be able to search, browse and retrieve their media assets, retaining metadata from the interaction with external systems, and enabling workflow orchestration on top of those media-aware data models. Tapping into the deep, multi-layered data model of MAM platforms such as Dalet Galaxy, internal or external reporting and analytics tools allow users to analyze vast amounts of data and offer Business Intelligence (BI) specifically tailored for media operations in order to measure performance throughout the chain and build sound data-driven strategies. This is one of the keys to growth for media organizations who greatly benefit from the agility and accessibility of the Cloud. Smart vendors see the cloud as an enabler of new business models, providing customers what they want, when they want it. MAM needs to move from a solution to a smooth part of a business workflow. For a MAM to be future-proof, it must enable more and more workflows around it, provide a high level of agility, and last but not least, be easy to integrate. Cloud is not a destroyer of worlds, it is a creator of them. Thanks to The Broadcast Bridge for the interview of Kevin Savina. Read the full interview here: https://www.thebroadcastbridge.com/content/entry/8847/mam-moves-to-cloud-dalet-has-a-view
Metadata is “The New Gold”!
Plain and simple. Some might categorize the above statement as an exaggeration, nevertheless, we persist! A number of technology trends got the lion’s share of buzz and display at IBC’s 50th edition: cloud and smart hybrid infrastructure, video over IP, workflow orchestration and automation, and last but not least big data, machine learning and artificial intelligence (AI). As game-changing as they can be, we believe that these are in fact enablers of a much bigger trend: better serving and engaging with audiences. Content discovery for consumers It is well documented that the success of online video relies, in part, on metadata. Metadata-centric workflows give viewers the freedom to become more engaged. They can discover and explore more content, navigating directly to the most interesting scenes (including the intent of the scene, e.g. serene, suspense, etc.). Publishers can fully monetize viewer habits and experiences in the most effective way possible with a Media Asset Management (MAM) & Orchestration platform that allows end-to-end authoring and managing asset metadata in their production workflow. For on-demand video consumption, accurate description of content is key to help narrow recommendation engines to more relevant suggestions. For ad-based or product placement models, metadata helps define the optimal in-stream video insertion points, allowing publishers greater control and flexibility with their advertising strategies. Scene metadata such as character name, player name, topic, keyword, etc. become key. The more accurate and rich the description of these insertion points, the better the advertisers can pick the slots that fit both their target audience and the brand experience they look to create. Metadata-driven operations & workflows Today, metadata is also at the heart of the orchestration of workflows and automation of processes, both of which become increasingly important to streamline and scale production and distribution operations. Any process and/or action in the chain of operations can be triggered by any change or fulfillment of a condition on any of the fields of the data model. These configurable metadata-driven workflows are extremely powerful. While the industry has moved away from the simplicity of "one profile per customer", we can today create an environment where a single workflow can produce all the desired outputs just by changing the metadata that initiates a particular process. Managing complex media objects Metadata is core to structure and manage complex media objects and their relations, to enable operations like versioning and packaging of track stacks or compositions. To enable better collaboration and flawless content transformation and curation, organizations need to disintermediate the supply chain. One of the key concepts is to avoid the confirmation of a project or a composition until it actually needs to be packaged for an output. To enable this, media management platforms need to handle complex objects seamlessly so that users can work directly with the elementary components of a media package or project. This gives them the ability to manipulate, transform, share and repurpose content in a very efficient and agile way - a concept called transclusion. The Dalet Galaxy platform’s user tools, data model, and workflow engine offer a robust and configurable framework to power these types of operations. They support all the industry latest standards like IMF, DPP and many others. Augmenting media tagging & operations with AI Video is a complex medium that requires both human-authored metadata, which is flexible and traditionally more accurate, and automatically-created metadata, which is quickly growing thanks to AI-powered services. AI is indeed a key next step for the media industry. Dalet has recently showcased, at IBC 2017, some first prototypes connecting a selection of AI engines to the Dalet Galaxy platform in order to build new services that range from simple, automated content indexing and metadata generation, all the way to smart assistants that augment user operations. Deployable on-premises or in the cloud, these services produce time-correlated, multi-dimensional metadata from audio and video data, unlocking new insights. Coupling these services with the Dalet Galaxy platform provides broadcasters and media organizations with an end-to-end solution that will serve as an enabler to capture tomorrow's business opportunities and generate new benefits.
Chilean Broadcaster Mega TV Deploys Dalet Unified News Operations
Dalet, a leading provider of solutions and services for broadcasters and content professionals, announced today that Chilean Broadcaster Mega TV is revamping its operations with the Dalet Unified News Operations solution powered by Dalet Galaxy, the leading Media Asset Management (MAM), Orchestration and Editorial platform for news production and distribution. Key to the decision is the agility of the Dalet platform and its ability to meet the future requirements of Mega TV, supporting traditional as well as new-generation digital and social media news production and distribution workflows. A Dalet customer since 2012, Mega TV is one of Latin America’s highest-flying free-to-air broadcast networks and the first private broadcaster in Chile. Headquartered in Santiago, the channel is among the country’s most watched with its line-up of sitcoms, magazine shows and daily news shows including “Ahora Noticias.” “We are keen to expand our footprint and to better engage audiences with the best news content across all possible viewing and listening platforms,” explains Saúl Ureta, technical manager for Mega TV. “As we seek to grow our broadcast portfolio we were faced with a strategic decision. Do we work with independent production and post-production systems which might create silos in our workflow, or do we plan for the future and build a collaborative and highly efficient workflow for news that spans across all our channels? Our experience with Dalet convinced us that the platform was able to evolve and meet all our new requirements by accommodating many different operating and organizational models, latest standards & content formats, as well as a wide palette of integrations and connectors. The Dalet Unified News Operations solution in particular offers a much more fluid way of working as well as integrated tools for remote production and collaboration. The solution also comes with a full social media framework that empowers our teams to better engage with their audiences on social media as part of their everyday workflow.” The comprehensive solution will be implemented together with Dalet business partner Zer Digital. Dalet Unified News Operations not only replaces Mega TV’s existing newsroom computer system and news production system, it will bring a number of new tools and collaborative processes. Journalists, reporters and producers will be able to share assignments, stories and any assets, accessing a single system and toolset via configurable workspaces. Dalet WebSpace and the Dalet On-the-Go mobile app extend capabilities into the field, allowing authorized users to be part of connected workflows. The broadcaster will also leverage Dalet’s Social Media framework and award-winning Dalet Social Media Panel to harvest, plan, produce and deliver content efficiently to Facebook, Twitter and YouTube, while gathering more data about the audiences and their engagement. Dalet Brio is core to the solution’s ingest and playout transactions of live news shows. The Dalet AmberFin media processing platform will be used for high-quality transcoding. Content packages will be crafted on Adobe® Premiere® Pro CC. The Adobe application is brought seamlessly into the collaborative workflow via Dalet Xtend. All of these are native or tightly coupled components controlled and orchestrated by Dalet Galaxy, which integrates with Mega TV’s content management system. “Continuing and enhancing our five-year old partnership with Mega TV is significant not just to support the development of their operations and business, but also for Dalet’s growing footprint and reputation within the wider South American market,” comments Julien Decaix, general manager Americas, Dalet. “Mega TV has fully demonstrated its ambition to be a forward-thinking and innovative broadcaster. Dalet is proud to be a strategic technical partner in this endeavor. In just about every country on the continent from Colombia to Brazil, Dalet is excited to be making inroads as a growing number of leading broadcasters choose to deploy Dalet’s future-proof solutions over boxed products in order to facilitate a more comprehensive digital transformation.” About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.