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Jun 13, 2017
Japan
Dalet Extends Deal with Perform Group to Deliver DAZN, Its Live and On-demand Sports Service in Japan
Tokyo facility relies on Dalet Galaxy to produce and deliver J.League game highlights and magazine format program content

Dalet Extends Deal with Perform Group

Dalet announced today that Perform, the leading digital sports content and media group, has selected Dalet Galaxy as the Media Asset Management and Orchestration platform for the launch and daily operations of its ground-breaking live and on-demand sports platform DAZN in Japan.

Dalet, a leading provider of solutions and services for broadcasters and content professionals, announced today that Perform, the leading digital sports content and media group, has selected Dalet Galaxy as the Media Asset Management and Orchestration platform for the launch and daily operations of its ground-breaking live and on-demand sports platform DAZN in Japan. DAZN, which launched in Japan in August last year, is a rapidly growing subscription-based OTT provider of multimedia sports content. Its offer in Japan is based around Perform’s 10-year rights agreement to broadcast the domestic premier J.League games live streams, highlights and magazine programs. To facilitate the production and distribution of highlights and magazine content, as well as share the high value assets with its UK site, Perform extended its existing relationship with Dalet and implemented an end-to-end production workflow powered by the Dalet Galaxy platform in its Tokyo facility. The agile Dalet Galaxy platform serves to connect and orchestrate the ecosystem of technologies used at DAZN, including Evertz Dream Catcher, Xendata, Qualstar, Adobe® Premiere Pro® CC and Avid ProTools, creating a seamless production and distribution workflow.
“Dalet has shown its worth in managing the large volumes of data generated daily for the J.League. Through its advanced features we have been able to craft ingest workflows that automatically fill out metadata forms based on the file extensions, move media to its allocated location, and enable retention policies based on the media type,” explains Robin Williams, Perform Group post engineering manager, Tokyo. “These workflows have allowed the DAZN team to maximize output efficiency while increasing the value of all content thanks to rich metadata collection within Dalet Galaxy.”
Dalet Galaxy manages content ingest from satellite sources via the Dalet Brio I/O environment, orchestrating all asset transactions for the DAZN VOD workflow. Web-based tools such as Dalet WebSpace let staff quickly assemble and deliver highlight packages and magazine show content to the DAZN platform and archives, while modules such as Dalet Xtend for Adobe® Premiere Pro® CC bring post-production into the main workflow with bidirectional metadata tracking. Dalet AmberFin takes care of all media processing with integrated ingest, mastering, QC and review functionality. Flexible Dalet API-based integrations with third-party systems allow Perform to design workflows tailored for its Japanese operation. 
 
“The functionality of the Dalet Galaxy MAM and its integration with other systems and workflows meant that it was the obvious choice for the creation of highlights and promotional content for J.League post-production teams,” explains Mike Edwards, head of post engineering, Perform Group. “The expansion of the Tokyo platform and the creation of new workflows further cements Perform’s relationship with Dalet as a key partner, as Perform continues to expand and develop post-production facilities around the world.”
Deployed within three weeks, the Tokyo site is linked with Perform’s UK production hub for efficient and sophisticated content collaboration, with Aspera handling fast file transfers between bureaus.
Johann Zemmour, director of sales EMEA & APAC comments, “By building its workflows in Dalet Galaxy, Perform automated the most time-consuming processes, allowing staff to concentrate on improving program and service quality instead of managing complicated media transactions. The automation combined with advanced applications such as Dalet WebSpace enable staff to manage content ingest, add metadata, edit clips and export them to publishing, or share them with other global branches from a laptop anywhere on the network. The friction-free workflow is necessary for Perform Group’s fast-turnaround projects.”

From Left: Abraham Sinta – Media Manager – Perform Tokyo, Pierre-Eliot Roussel – Post Projects Engineer – Perform UK, Robin Williams – Post Production Engineering Manager – Perform Tokyo, Pierre-Yves Lebrun – Post Production Support Engineer – Perform Tokyo, Yusuke Matsui – Post Production Support Engineer – Perform Tokyo, Taro Helsby – Post Production Technical Assistant – Perform Tokyo
 
ABOUT DAZN
DAZN is a live and on-demand sports service that allows fans to watch their sport, their way, live or on-demand. With access to the world’s best sports, fans can watch their favorite teams, leagues and players anytime, anywhere, for an affordable monthly price. DAZN has over 8,000 live events a year and features the widest array of live sports ever offered on one TV platform. DAZN has the ability to play, pause and rewind anytime with no commercial interruptions and no long-term commitments.
 
DAZN is available in Germany, Austria, Switzerland and Japan on most connected devices including Smart TVs, smartphones, tablets and games consoles. DAZN is a part of Perform, a leading global sports media group.  
 
Visit https://media.dazn.com/en/ for more information.
 
About Dalet Digital Media Systems
Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution.
 
The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility.
 
Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability.
 
Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets.
 
The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year.
 
Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament).
 
Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.
 
Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
 
For more information on Dalet, visit https://www.dalet.com.
 
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About MLSE Maple Leaf Sports and Entertainment (MLSE), one of the world’s premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA G League), TFC II (USL) and Raptors Uprising Gaming Club (NBA 2K League). MLSE also owns MLSE Foundation and MLSE LaunchPad, its charitable arms, and MLSE Live, its live entertainment brand. It owns and operates Scotiabank Arena, Maple Leaf Square, two digital channels – Leafs Nation Network and NBA TV Canada and has a partnership with Live Nation - the biggest concert promoter in the world. MLSE has also invested in and operates five of Toronto’s sports facilities - BMO Field, Coca-Cola Coliseum, Mastercard Centre for Hockey Excellence, OVO Athletic Centre and BMO Training Grounds at Downsview Park. About Dalet Digital Media Systems Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximising the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloguing, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio) and government organisations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.
Dalet Augments Game-to-Fans Workflows at SportsInnovation 2018
Dalet, a leading provider of solutions and services for broadcasters and content professionals, will showcase and explain its market-leading sports content solutions with its award-winning Dalet Galaxy five media asset management (MAM) and workflow orchestration platform at the SportsInnovation 2018 conference held in Düsseldorf, Germany, from May 8-9, on stand P1. Dalet addresses the entire sports content life cycle with a holistic approach, empowering organizations through a streamlined “conception-to-consumption” paradigm by unifying content acquisition & analysis with fast-paced highlights, live show production control in parallel with its multiplatform publishing. “The agile Dalet platform unifies assets and resources, allowing you to connect remote teams and sites to a data model and framework that provides actionable insights and supports augmented productions workflows to monetize sports assets and create the ultimate fan experience across all channels,” comments Luc Comeau, head of sports strategy, Dalet. “At SportsInnovation 2018, we will showcase how practical applications of these new frameworks and purpose-built sports content capabilities, including new artificial intelligence integrations, comprehensive social media operations and hybrid workflows, manage all stages of the media lifecycle and deliver more value to the organisation right here and now, while building a robust and flexible foundation for continuous adaptation.” Optimized Sports Data Management With integration for industry standard sports feeds and cognitive services such as Face Recognition, Dalet augments sports organizations’ existing live and archival content data sets with comprehensive external data, expediting the overall content enrichment process. Users can then leverage Dalet’s fast production tools to quickly locate best possible assets to use from inventory and make informed decisions that enhance audience engagement or facilitate further monetization and licensing opportunities of the assets. Building a Living Sports Library - The Sportcast Example Sportcast, a subsidiary of DFL-Bundesliga, has implemented Dalet as its “Living Library.” Providing the host signal in HD and capturing sports data via OPTA integration, Sportcast manages the archives for all Bundesliga matches. The volume of content housed in the DFL's 5 PetaBytes vaults increases by approximately 5,000 hours a year. Dalet Galaxy offers Sportcast a unified catalogue and core infrastructure complemented by orchestrated workflows and task-specific tool sets for each business area enabling media organizations like DFL Bundesliga to deploy a single MAM for individual parts of the business or enterprise-wide. Other Dalet sports customers include teams and venues such as the Los Angeles Dodgers and Lakers (Spectrum Sports), OM TV, Benfica TV, and Toronto Maple Leafs; broadcasters and networks such as Mediaset, CBS Sports, Fox Sports 1 and Perform to name a few. New Dalet Galaxy five Capabilities shown at SportsInnovation 2018 Dalet Galaxy five delivers a number of important functional enhancements and three major technology innovations that augment sports media operations and enable new sports workflows. The first enables sports organizations to leverage AI across the workflow, the second leverages hybrid infrastructures with on-premises and Cloud deployments, and the third puts digital and social media at the core of the operations. SportsInnovation 2018 attendees can book a private demonstration or workflow consultation with a Dalet expert to learn more about the new Dalet Galaxy five feature highlights. More on Dalet Sports Solutions Dalet Sports Solution enables fast-paced, effective game-to-fans workflows by leveraging the Dalet Galaxy five unified and collaborative platform, empowering sports organizations such as broadcasters, venues and federations with a new set of content production, management, and distribution tools, as well as powerful audience engagement capabilities. Learn more: http://www.dalet.com/solutions/unified-sports-content-operations Dalet Press Briefings at SportsInnovation 2018 To schedule a press briefing with Dalet, please contact Alex Molina at alex@zazilmediagroup.com. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise Media Asset Management (MAM) & Orchestration platform that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Adopted by leading broadcasters, Dalet Cube is a suite of applications to create, manage and deliver graphics in a newsroom scenario. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
The Power of the Cloud - Part 2
Last month, in the first part of our blog series on the Power of the Cloud, we discussed the importance of evaluating your organization’s business needs before exploring any technology projects – especially cloud-based technology projects. Whether it’s growing your business by launching a new OTT service or streamlining your organization by bringing down geographical barriers, all projects must be based on well-defined, shared business goals. An equally important task is to identify the right partner(s) for your project. While many technology vendors within the media industry use the word “cloud” in their marketing collateral, few of them actually possess all the key ingredients required to envision, architect, deploy and maintain such forward-looking, media management solutions in real life. At Dalet, our approach to the cloud is unique – like your workflow. With a quarter century tradition of innovation at the intersection of media and IT technologies, we have developed rock-solid foundations: award-winning technology platforms for media management and operations based on the last IT technologies and featuring targeted, user-friendly applications to address all types of media workflow functions full-fledge professional services with regional teams that count some of the best talents in the industry broad ecosystem of technology partners, especially for strategic infrastructure and cloud technologies long-term relationships with customers and vast, diversified experience in the broadcast & media industry Building on these foundations, we are monitoring trends and new technology developments in order to continuously adapt and, most importantly, always provide as much value as possible to our customers. That’s why, almost one year ago, we revealed the company’s long-term vision of the ever-evolving content supply chain: Dalet xN! Re-architecting business solutions in the cloud with Dalet xN Far beyond a simple replication of existing infrastructure and media workflow, Dalet xN solutions exploit the new business and technological possibilities brought about through the advancement of cloud, virtualization, dynamic scalability and hybrid on/off-premise deployments, expanding opportunities and increasing the effectiveness of the media economy. While the concept of migrating a workflow or specific element of one’s workflow to the cloud or virtualized environment itself is not revolutionary, Dalet xN solutions go beyond this by extending and augmenting cloud and hybrid environments to provide a truly dynamic and flexible business infrastructure. Whereas today many organizations offer a specific service or product that often puts limits on the type of workflow you can implement, Dalet offerings can be tightly integrated or loosely coupled to fit a user’s specific workflow needs. Dalet xN solutions give you the power to reimagine your operations and invent the future, at the right pace! 3 key concepts, 3 core values When it comes to developing world-class, cloud-based media management solutions, three fundamental concepts rapidly emerge: infrastructure, operations and business. Dalet xN was built from the ground up on the three following core values: Agile infrastructure NextGen operations New business horizons Through smart management of physical and virtual technology, Dalet xN solutions allow content owners, creators and distributors to easily respond to resource needs and dynamically scale workflows, or parts thereof, at will. Accessible administration and user tools deliver the ease of use that users have come to expect from virtualized and cloud-based services and solutions. Intuitive mobile apps and web-based user interfaces combined with robust automation and advanced metrics reporting give users more information and more freedom to be creative at every level of the business, from artistic tasks to business direction. No longer do users need to be tied to their desk. With Dalet xN, they can be more mobile, more creative and more informed. With the ability to scale an enterprise workflow or components of it up and down at will, Dalet xN allows content owners to not only react to their changing environments, but to also innovate the many ways they interact with their suppliers, users or audience. By lowering the cost of the initial infrastructure investment required for new projects and project expansions, operators can explore new revenue streams and rethink the way they work in their own media supply chain, opening doors to new opportunities. From standalone point solutions to tailored deployments A key differentiator of Dalet xN is the breadth of the offering. From affordable, on-demand marketplace apps, to hybrid, standard image solutions and native, enterprise-wide tailored deployments, Dalet xN solutions suit all needs. The frosting on the cake? All of these are backed up with world-class professional services and global support. 1. Standalone, Marketplace Apps Collaborating with Microsoft Azure and AWS Marketplace, Dalet develops packaged, targeted and pre-configured applications based on its technology platforms. On-demand, scalable, powerful and payable by the hour, the Dalet xN apps democratize specific media operations once only available to media professionals with high-end equipment. The first two apps available are based on the Dalet AmberFin media processing platform. Both xN Standards Converter and xN IMF Maker help streamline international distribution operations, with intuitive interfaces, simple settings and all the power behind AmberFin. 2. Hybrid, standard image solutions These standard or specialized solutions allow our customers to make creative use of Infrastructure as a Service (IaaS) to add flexibility to their operations by moving individual services to the cloud. The mindset is usually about taking a progressive approach by identifying bottlenecks and inefficiencies that can be addressed with cloud technologies, while preserving existing investments. Coherent subsets of workflows are moved to the cloud but keep a tight connection to the on-premise system. Use cases include business continuity / disaster recovery, dematerialized ingest hubs, and temporary cloud-based newsrooms (see here). 3. Native, cloud-based tailored solution The third type of solutions are native, enterprise- wide tailored deployments, where the mindset is to completely rethink operations. Here, entire workflows are developed and/or moved to the cloud. Customers frequently ask us to create media management platforms that are highly extendable in terms of new services that can be added into the workflow, as well as the ability to scale the infrastructure in terms of number of users and volume of content processing on any given day. Let’s take a look behind the scenes! Take a sneak peek into some Dalet xN solutions used by our customers: Multi-location review and approval workflow for a major TV network Dalet deployed an agile Media Asset Management (MAM) platform for a wide array of internal content sharing, documentation, review and approval, which importantly had to accommodate contributions from staff in multiple locations. The full system runs on Amazon Web Services. International, fast turnaround workflow for a global content supplier Dalet provided a very low-latency workflow for content ingest, review and distribution. Dalet AmberFin nodes on Amazon Web Services can be turned on and off on demand. Bursts in demand that require intensive computing can be managed by using business rules controlled by the customer, helping them decide when to increase or decrease the processing power. Online publishing with complex editorial / workflow for a news outlet To manage a mix of original and externally acquired content and to prepare, package and publish growing amounts of content to online video platforms, Dalet deployed a sophisticated MAM-driven production system on a fully hybrid infrastructure. Robust, cloud-based media management workflow for a leading stock footage supplier To support Clippn in the highly dynamic market place for stock footage, Dalet deployed a complete, end-to-end cloud-based media production and management system in partnership with Amazon Web Services (AWS), enabling Clippn to be highly responsive and scale their infrastructure on demand. Having the solution entirely in the cloud was a must for Clippn to handle its numerous contributors and geographically dispersed workforce. Want to elevate your media workflow to the cloud? Contact us and explore xn.dalet.com!
The Power of the Cloud - Part 1
“Ultimately, the cloud is the latest example of Schumpeterian creative destruction: creating wealth for those who exploit it; and leading to the demise of those that don’t.” - Joe Weinman, Senior VP at Telx and author of Cloudonomics: The Business Value of Cloud Computing While Joe Weinman’s statement clearly matches the vision of his company, he is far from alone in describing the dramatic changes brought by cloud technology. In fact, most of our customers have already come to us to discuss the challenges they face as well as the new business and technological possibilities they wish to exploit. While Dalet customer references include a large variety of media organizations, from news broadcasters and post-production houses, to thematic channels, musical radio stations and sports teams, most of them actually share similar aspirations. What most broadcasters and media organizations are striving for today can be summarized in three words: New Business Horizons. In today’s fast-paced and ultracompetitive business environment, it is all about the ability to respond rapidly to evolving consumer demands and explore new revenue streams, with business solutions as dynamic as the infrastructure and operations on which they’re based. The good news is that today, these solutions are a reality thanks to the advancement of cloud, virtualization and hybrid on/off-premise deployments, enabling on-demand usage, ubiquitous access, dynamic scalability and elasticity, as well as pay-per-use models thanks to measured usage. Broadcasters and media organizations indeed have a powerful technological toolset at their fingertips to adapt, evolve and succeed in a world where the (majority of the) cards have been folded. Where should they start? Start with the business needs… In the broadcast & media industry, cloud technology has moved in just a few years from the status of a buzzword without much substance to one of the fastest growing areas of project spending, according to the Big Broadcast Survey from Devoncroft. In 2015, for the third year in a row, it was cited among the top 5 trends by broadcasters and media organizations. However, cloud technology being a top trend should not be enough of a reason for your organization to invest in it. Before you call your technology providers to start discussing cloud-enabled, media management solutions, you must first do your homework. It mainly comes down to answering one question: “Why should cloud technology become part of my equation?” Well, the answer to this question depends on your business needs. Each organization has its own, specific needs derived from its core business objectives. Here are some examples: Expanding opportunities to grow your business Launch new Over-The-Top (OTT) services and/or dedicated apps Compete or partner with pure OTT players by creating your own platform, services or apps to produce and/or deliver multimedia content over the open internet. Cloud technology allows you to accelerate solution and content development, and more generally rollout cycles. The icing on the cake? You don’t have to invest in bulky infrastructure anymore, just to provision development and test environments, and pay for the resources used. Pilots and experimentations can be done in weeks rather than months, with no or minimal capital expenditures. Enable seamless multi-platform, multi-device content distribution Consumers are particularly demanding in terms of content access, quality and continuity. They expect a smooth experience to consume their favorite news or sports programs, music, movies or TV shows on a widening array of connected devices: from hybrid or pure IP set-top boxes to Internet-enabled TVs, tablets, smartphones, PCs and gaming consoles. With this level of device proliferation and always more content in (too) many formats, cloud-enabled services have proven to be media organizations’ best allies for handling media processing, versioning and distribution operations. Cover premium, hyper local or hyper personalized temporary events Whether it’s covering national elections, local events or second-tier sports competitions, there is no longer any reason to ignore these opportunities today. Cloud technology has democratized the market for the coverage of such events. For instance, setting up a full-fledged, cloud-based newsroom system (more here) takes no more than a few hours. Hyper local or hyper personalized news, sport or entertainment content generally goes along with highly engaged audiences. Media organizations should take advantage of it, as this is now economically viable. Leverage better social platforms and live experiences By nature, multimedia content is social and potentially viral. Broadcasters and media organizations have well understood this and are today massively present on social media. The next step is to fully embrace the social revolution: it’s not only about standard, multimedia publications anymore, it’s about live, 360° social experiences. Whether it’s quickly repurposing content to enrich a story/program or streaming live events using popular services like Snapchat, Facebook Live or Periscope, cloud technology will be your key partner. Transforming your model to streamline your business Develop a connected, borderless organization Bring down geographical barriers, and enable ubiquitous access to resources and full mobility for your staff. Thanks to cloud-enabled media management workflows, users can contribute, document, edit, review and upload/download content from virtually anywhere in the world. Whether you’re aiming at a true “2.0” organization or looking to expand in a new country without a big infrastructure investment, cloud technology empowers geographically dispersed teams, freelancers and ultra-mobile collaborators. Transition your business model and align costs with revenues Broadcasters still often have too much dependency on traditional, mass advertising. Through the many business opportunities offered by the cloud, it is also the perfect time to start or accelerate the move to an economic mix with more diversity. This can potentially include Subscription Video On Demand (SVOD), hyper-targeted and rich ads on mobile, à la carte channels with native advertising, gamification and more. With great cost pressures and intensifying competition from lower-cost entrants, broadcasters and media organizations need to reduce up-front investments and align costs with revenues. By gradually adopting cloud services, they are able to lower capital expenditures (capex) and benefit from on-demand, pay-per-use economic models. Ultimately, cloud technology helps you reduce Total Cost of Ownership (TCO). Reduce global risk and ensure business continuity Whether it is a pure technical failure, an unexpected natural disaster or a human mistake, you should never underestimate fate! Cloud technology allows you to set up robust business continuity and disaster recovery workflows with built-in redundancy. You should take advantage of it. While I’m sure you’ll agree that these opportunities all sound very interesting, there is an essential pre-condition to achieve any of them. Your organization needs to rely on an agile infrastructure, and that’s exactly what cloud technology enables. Extend reach, respond faster and scale according to demand! Based on this new paradigm, organizations are able to run nextgen operations with new levels of collaboration and mobility, also elevating user tasks through advanced automation and reporting. Ultimately, new business horizons become a reality with the capacity to respond to evolving consumer demands and explore new revenue streams. Build the right plan with the right partners! Let’s be clear however, the “cloud” is not the answer. As always, technology is only the enabler, and the key is to leverage it well to cater to your own business needs. Everything should be driven by a shared, strategic vision and well-identified business goals within your organization – not by technology. Furthermore, there is no such thing as a full transition to the cloud in the broadcast & media industry, as that would imply that everything will migrate there and become virtualized or containerized. It won't, at least not any time soon... The near future lies in smart, hybrid mixes of on/off-premise deployments that allow media organizations to keep control over critical infrastructure and crucial data, but also benefit from the promises of the cloud. That’s exactly our philosophy with Dalet xN: providing agile, media management solutions, scalable to many thousands of concurrent users over various geographies. And we are not alone on this journey. We are partnering with the most trusted cloud and virtualization technology providers, such as Amazon Web Services (AWS), Microsoft Azure and VMware. In the second part of this article [update: now available here], we will introduce in more depth our unique approach to the cloud and share real-life Dalet xN case studies. From affordable, on-demand marketplace apps, to hybrid, standard image and native, cloud-based tailored deployments, Dalet xN business solutions suit all needs and increase the effectiveness of the media economy. Learn more and contact us to discuss your projects.
The Importance of a Sports MAM for Coaches
Where is that tape of the Serbia-Canada Game? Coming from a former water polo player and coach who represented Canada, Israel and several club teams in numerous national and international tournaments: having readily accessible game footage is integral to the success of a team. With the emergence of Media Asset Management (MAM) solutions for sports, logged footage gives teams, players and coaches a definite advantage over those without a Sports MAM. Let us go through a typical Sports MAM scenario to see how coaches can utilize this technology to improve the performance of their players as individuals and as a team. Forming a Team When forming a professional or national team, scouts visit various club teams to record footage of players in action. The scouts then ship the footage to interested coaches so they may evaluate whether the players would be a good fit for their teams. With a Sports MAM, this footage can automatically be uploaded to the system from anywhere in the world and made available to coaches on a web portal. Once the footage has been catalogued online, coaches can conduct searches for the specific profile of a player they want to recruit. For example, the coach searches for a left handed player, who scored at least 20 goals last season, made over 30 assists, has five years of experience and is under the age of 25. The results of the search will give the coach video on all actions of any game logged in the system that matches the query. Improving Player Performance During practice, assistant coaches film players during exercises and scrimmages. Players watch the film in order to analyze and correct bad habits or make adjustments in relation to certain players or opposing teams. Using a Sports MAM, coaches can pull up all footage captured of a given player during practice to see if improvements were in fact made. Visualization is key to the success of any professional player, and with a sports MAM, visualization is made easy, with access to all footage of games or practice available on a player’s mobile device. Preparing for a Game Prior to games, coaches spend hours searching through past game footage looking for key plays and tactics of the opposing team. Most sports organizations have statistics systems, such as the NHL HITS system. This information can easily be fed into a Sports MAM system and associated by time code to all footage of a game. With this data, coaches no longer need to rummage through hours on tape. Using search templates that utilize glossary capabilities, all coaches have to do is enter a few search parameters and find all key plays from the camera angles that have been ingested into the system. They can then sort through the different plays by specific players, actions or other conditions, which helps coaches conduct research for improving team performance. Game Day Before a game, the team gathers in the locker room or hotel to discuss the upcoming match. Along with drawing plays on a board, coaches show highlights of their opponent’s performance as well as the tactics used in gameplay. This enables the team to focus on methods to defend against attacks and target defensive weakness during offense, and for goalies to find “tells” in players in order to predict where he/she shoots during a penalty. Post-Game Regardless of whether a team wins or loses, going through footage after a game is fundamental to learning how to better oneself or the team. With a few search parameters in a Sports MAM, players and coaches can diagnose every play of the game in order to focus on these during practice and to improve tactics in future matches. The coach is key to ensuring individual athletes and teams as a whole focus on improving skills, working better together and putting effective strategies into practice. Never before has a coach been empowered with the ready access to media assets that inform, demonstrate and guide the team in being the best they can be. To see how Dalet business solutions for sports teams and facilities can help you win, visit the Dalet Sports Pack product page.