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Jul 22, 2015
France
Dalet Business Solution Increases Production Efficiencies for FOX International Channels Italy and UK Media Operations
Dalet Galaxy MAM platform drives program preparation, production and distribution workflows; enterprise workflow mirrored for UK and Italy locations

Dalet Business Solution Increases Production

Dalet Galaxy MAM platform drives program preparation, production and distribution workflows; enterprise workflow mirrored for UK and Italy locations.

Dalet Digital Media Systems, a leading provider of software-based solutions for media organizations, announced today that FOX International channels (FIC) has implemented near identical Dalet business solutions, powered by the Dalet Galaxy Media Asset Management platform (MAM), in its FIC Italy and FIC United Kingdom (UK) facilities. The comprehensive Dalet MAM installations, which were implemented in a few short weeks, allow FIC to underpin its international operations, maximizing content production efficiencies and increasing delivery output across all facets of programming for its Italian and UK operations.

“As custodians of one of the largest and fastest growing digital entertainment portfolios in the world, our overriding aim for the Dalet business solution is to help FIC become more productive. We ramped up to peak content production levels easily in just a few days, enabling our production teams to collaboratively create, repackage and distribute content more efficiently,” says Mauro Panella, Executive Director, Head of Broadcast operations, IT & Facilities for Italy, Germany & UK at Fox International Channels Europe. “But our requirements didn’t end there. With this leap forward, we needed a technical partner that could respond to our growing distribution needs with an infrastructure that supports new industry compliance standards and emerging technology. We’ve found that partner in Dalet.”

To help oversee the design and deployment of the FIC installation, Dalet worked closely with business partner Media Power and system integrator Professional Show.

The underlying Dalet Galaxy platform streamlines the FIC workflow by centralizing programming content into one database, providing bespoke web-based and desktop tools that enhance QC operations, promo production and delivery of new and repackaged program content throughout Europe and Africa as well as to affiliates such as Sky Italy and UK. Several Dalet Brio video servers facilitate the comprehensive content ingest and delivery needs for both facilities.

“FIC installed Dalet to better manage its global multiplatform production output, regardless of whether content is sourced from a live event, its US operations or purchased outside the FOX brand. In doing so, they were able to streamline manual workflows and consolidate the production infrastructure around fully integrated web-based and desktop tools to speed turnaround for time-critical programming content,” says Massimo Berardi, general manager, Dalet Italy. Combined with the agility to map metadata with video and audio assets within the Dalet MAM, the advanced automation tools facilitate the swift and secure distribution of FIC content to multiple locations and platforms.

Berardi explains the benefits further, “The Dalet workflow not only allows FIC to quickly repackage popular series such as ‘The Walking Dead’ in various languages and formats, it also allows them to distribute these new programs in conjunction with their US air dates – satisfying audience demands for new programming material while lowering the overall cost of purchased content and production time.”

The installation of Dalet also provides system-wide interoperability, enabling a more fluid media exchange among existing third-party postproduction, storage, traffic, delivery and archive systems by managing metadata across the workflow.

For more information on Dalet Business Solutions and products, please visit https://www.dalet.com.

About Dalet Digital Media Systems

Dalet software-based solutions enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution.

The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility.
Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way.
Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability.

Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 15 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets.

The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year.

Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament).

Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.

Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.

For more information on Dalet, visit https://www.dalet.com

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All other products and trademarks mentioned herein belong to their respective owners.
Empowering Multimedia Editors with Seamless Remote Workflows
Where does Dalet OneCut sit in the Dalet ecosystem and in the news production workflow? One of our key focuses at Dalet is to offer true unified news operations for news organizations. As part of this mission, we have developed a powerful, multimedia editing tool for journalists and storytellers: Dalet OneCut. How is Dalet OneCut different from other editing tools out there? In developing Dalet OneCut, our goal was to pinpoint the functionality storytellers, like journalists, needed most. We designed Dalet OneCut to be a simple-to-use editor that focused on their needs specifically. This allows them to efficiently and creatively produce their stories. The new release of Dalet OneCut, which we will be showcasing at IBC2018, includes a standalone version that incorporates the same exact features as the Dalet OneCut that today serves thousands of users within the Dalet Galaxy five environment. If a user is familiar with the connected Dalet Galaxy five version of OneCut, there is no additional training needed to edit their piece in the field or on-premise in the newsroom. The consistency of workflows between in-the-field and on-premise operations is a big advantage for users as they don’t have to sacrifice any features to work remotely. What hurdles do journalists face today in preparing their news packages? We have received several requests from news organizations looking for us to provide a seamless way for journalists to contribute content from the field with the ability to finish or partially finish their story remotely. Previously, there was no efficient way for journalists in the field to easily access and use the newsroom’s central content catalog to prepare their news packages and deliver these back to the newsroom. With Dalet OneCut, we solved two things. First, we give journalists a way to quickly upload content from the field. Second, we give them the ability to share story drafts as well as finalize and submit their piece from anywhere, using content they captured in the field as well as content from the central newsroom catalog and archives. When a journalist does submit a story, whether it is work-in-progress or complete, Dalet OneCut knows to only upload the locally captured media used in the package, while Dalet Galaxy five on the receiving end links the on-premise content when the package is received. Not having to move all of the local and on-premise media files back and forth saves an enormous amount of time and resources. And with a direct link to their Dalet Galaxy five environment through Dalet OneCut, journalists can render straight to a placeholder, which is important for airing fast-breaking news. No other remote editing workflow has this type of flexibility. What hurdles do news broadcasters face when supporting journalists in the field? For broadcasters, there is a big IT challenge to set up remote workflows. Remote connection requires VPN licensing, added security, and dedicated infrastructure to set up properly. In Dalet remote editing workflows, we leverage the cloud to address many of these issues. Dalet OneCut in the field and Dalet Galaxy five utilize intermediate media that is located on the cloud. Journalists are not actually connecting directly to the on-premise Dalet Galaxy five environment, and this eliminates security issues. The overhead is minimal, there is no need for a VPN or any VDI-like connection. Keeping costs under control ticks off an important box for broadcasters. You are showing the new Dalet Remote Editing multimedia content production tool at IBC - what are the cool features and capabilities attendees should see? In terms of Dalet OneCut editing improvements, we will be showing multiple video layers and graphics tracks that journalists have been requesting. We’ll be showing the redesigned effects palette, which provides a simplified approach to creating effects. Users can do simple or advanced boxing with positioning, scale, video rotation, cropping and feathering on multiple layers. We have also added simplified keyframing for adding effects, and users can now easily overlay text in Dalet OneCut. In terms of remote editing specifically, of course we will show our creation of MPEG-DASH, either locally or on the cloud, on S3. We will show the ability to edit remote content directly out of S3, while smartly downloading only the portion that I want to have on my timeline so I can continue editing from that file, even if the network connection is unstable. We will also show how you can cut 10 seconds from an hour-long file, then smartly download only the 10 seconds of media that is needed; create a voiceover, finalize the piece, and then send back to the site to be rendered on-premise/in the newsroom. The entire team has been working really hard on these remote workflow innovations. We first showcased it in private presentations to a number of beta customers and personally, I'm really excited to showcase it publicly at IBC2018!
Dalet presentará en IBC la última versión de su plataforma MAM Galaxy
Dalet Inks Multi-Million USD, Multi-Year Deal with a Major North American Telecommunications and Media Organization
Dalet, a leading provider of solutions and services for broadcasters and content professionals, announced today that the media division of one of North America’s largest telecommunications providers has selected Dalet for its transition to a distributed media production strategy across the enterprise. The move will transform the media company’s multiple, disparate workflows, uniting production and media assets under the powerful Dalet Galaxy Media Asset Management (MAM) and Workflow Orchestration platform, and provide a flexible and agile framework to adjust workflows and operations as business demands evolve. “Dalet takes a global approach to building the media enterprise, transforming the overall business with an agile platform, in which broadcasters and content producers can infinitely scale operations, augmenting services to best serve and engage diverse audiences,” says Frederic Roux, VP of Sales, Americas, Dalet. A leading content creation company with premier assets in television, radio, out-of-home advertising and digital media, the North American media giant owns dozens of local television stations; operates a couple hundred radio music channels and websites; delivers video streaming services; and operates a multi-channel network. Faced with an increasingly rigid video production arrangement, in which workflows and key infrastructure were replicated in a siloed setup across multiple locations, the broadcaster undertook an extensive procurement process for a technology and development partner that would help them migrate to an interconnected workflow, allowing them to consolidate systems, centralize media assets and enhance collaboration across locations. Roux comments, “We bring extensive experience architecting enterprise workflows and managing large-scale deployments in distributed environments. The Dalet Professional Services team, which will be deeply involved in this long-term project, is especially adept with change management and training as well as the approach required to execute on a project of this magnitude.” Dalet will work closely with the media giant all along this transformative journey, from installation design to the multi-year deployment, maximizing business agility and operational freedom at every step. The resulting state-of-the-art workflow will offer all locations a federated, centralized content repository natively accessible via Dalet Galaxy’s user-friendly production and distribution tools. Dalet Galaxy will make all assets seamlessly available to various in-house systems connected through its advanced Web API and to Adobe Premiere Pro CC editors, which are integral to craft editing workflows, through Dalet Xtend. The friction-free browser-based workflow will provide faster, better content production and easier distribution for broadcast via Dalet Brio, web publishing via a CMS and posts to social media networks. The enterprise implementation also includes the Dalet Business Continuity & Disaster Recovery solution. The mirrored system will offer a real-time replication and failover in case of a sudden or deliberate main system shutdown. Learn more about Dalet's key media management workflows with Product Line Manager, Matthieu Fasani: https://www.youtube.com/watch?v=1qbcgRtgi4I Learn more about Dalet's approach to change management in large-scale enterprise projects: http://www.dalet.com/blog/change-management-101 About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise Media Asset Management (MAM) & Orchestration platform that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Adopted by leading broadcasters, Dalet Cube is a suite of applications to create, manage and deliver graphics in a newsroom scenario. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.
BBC Wales Puts Dalet At The Core Of Its New Broadcast Center
Dalet, a leading provider of solutions and services for broadcasters and content professionals, announced that BBC Wales has selected the enterprise Dalet Galaxy Media Asset Management (MAM) and Orchestration platform to facilitate all workflows and asset management requirements at its new state-of-the-art media facility located in Cardiff, Wales. Once deployed, Dalet Galaxy will offer a centralized content repository and provide tools to orchestrate workflows and media processes across production, news, studios and delivery departments. The massive installation design and multi-year deployment will be managed by Dalet Professional Services, which will ensure customer success in the transformation journey towards agility and maximize return on investment (ROI). “BBC Wales is pleased to be working with Dalet to provide an asset management system for our new home in Central Square, Cardiff. Dalet was chosen after a very competitive process, and will provide an important part of the technology solution at Central Square within a state of the art broadcast centre. We are looking forward to the successful delivery of the project,” comments Gareth Powell, chief operating officer, BBC Wales. As the core media hub, Dalet Galaxy will be deployed as the cornerstone of the new digital facility. All systems and sub-systems deployed in future phases will connect to this hub. The state-of-the-art, BPMN-compliant Dalet Workflow Engine will enable the BBC to orchestrate a combination of user tasks and media services ranging from ingest, transcoding and QC, to logging, editing, media packaging and distribution. A simple-to-use workflow designer interface allows users to model business processes, picking from a palette of stencils operations such as user tasks and notifications, media and metadata services, gateways, timeout and error management, and much more. The comprehensive and open Dalet Galaxy API will allow the BBC to tightly connect storage and infrastructure technologies, media services and post-production applications, and traffic and business platforms, orchestrating a fluid workflow that tracks assets and associated metadata across the media enterprise. “We have been working with the BBC on a multitude of projects for more than fifteen years," comments Adrian Smith, regional manager, Dalet UK. “Dalet Galaxy’s flexible architecture provides a future-proof framework on which the BBC can evolve to meet new requirements and production needs that arise over coming months and even years. The Dalet Professional Services team’s experience in managing such enterprise rollouts will help them navigate the juggernaut of this multi-year, large-scale deployment.” In addition to Dalet Galaxy, Dalet will be supplying a new Dalet HTML application for simplified management of camera card ingests and its Dalet Brio video server. Supporting both SDI and IP, the versatile, high-density Dalet Brio ingest and playout platform adheres to the SMPTE 2110 standards, allowing broadcasters to step into the future of IP while retaining the security of SDI. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com. About BBC Wales BBC Cymru Wales is the national broadcaster for Wales, providing a wide range of English and Welsh language programmes and services for audiences across Wales, as well as flagship programmes for the BBC network. It has the largest BBC newsroom outside London, serving audiences across Wales with live news across television, radio and digital platforms seven days a week.
Dalet Showcases Advancements in Media Asset Management and Orchestration Workflows at Inter BEE 2017
Dalet, a leading provider of solutions and services for broadcasters and content professionals, will demonstrate new technology advancements at the Inter BEE 2017 event (Hall 4 stand 4502) held in Chiba, Japan November 15th through 17th. Headlining the Dalet demonstrations is the company’s flagship media asset management (MAM) and orchestration platform, Dalet Galaxy. “To optimize efficiencies, sports, news and program preparation, multiplatform distribution and archive workflows need to be considered at the heart of the operations, and not as an afterthought or a siloed process. The Dalet Galaxy MAM and orchestration platform is key to enabling efficiencies across these media verticals,” comments Takato Yamaguchi, Dalet Regional Manager. “A governance layer, Dalet Galaxy manages the stock and the preparation flow of all the program elements needed for outbound content on all distribution channels as well as those targeted for archive. Dalet experts will be available to talk with broadcasters and media companies about how Dalet Galaxy MAM and Orchestration capabilities can improve program prep, multiplatform distribution and archive efficiencies and ways they can transform their media operation and ultimately their business.” Attendees to Inter BEE 2017 can book a private briefing with Dalet at http://www.dalet.com/events. Orchestrating and Streamlining Enterprise Media Workflows Dalet Galaxy is designed to integrate content pools and automate workflows across different verticals – such as programs, promos, news, sport, lifestyle and more. It provides a consolidated view of all media assets across the business with tools to easily automate and optimize workflows from acquisition to production and distribution of content to multiple broadcast platforms and publishing systems. Delivered with Dalet Report Center, Dalet Galaxy offers critical analytics specifically tailored for media operations, allowing management teams to measure performance throughout the chain and build data-driven strategies. Dalet Galaxy MAM and Orchestration does not substitute existing MAM systems, but rather integrates them to access the media assets they hold and facilitate coherent enterprise-wide workflows. It presents a very cost-effective and “media aware” alternative to the classic and costly approach of deploying a generic ESB. Extensive Integration Ecosystem The Dalet Galaxy comes with a wide range of out-of-the-box connectors, from industry standards to custom-built partner technology integrations. These integrations range from simple connectors for file-based exchanges with applications such as file transfer engines, HSM, QC, media transcoders and content analysis; to complex adaptors for asset-based exchanges, enabling bi-directional communication with systems such as PAM/MAM/DAM, CMS, OVP, NRCS, graphic systems, traffic, scheduling and billing. For the more tech-savvy organizations, the Dalet Galaxy WebServices API allows for any ad hoc integration to be developed in-house or by a contractor. Deeper Integration with Adobe Premiere Pro CC The critical connect point for post-production, the recently updated HTML5 Dalet Xtend panel connects Adobe® Premiere Pro® CC users to the Dalet Galaxy platform, providing a direct gateway to shared assets and facilitating greater collaboration with the rest of the users on the Dalet Galaxy platform – such as journalists, prep editors, sports producers and other production personnel. Editors can save projects or sequences as assets in Dalet Galaxy, and share them with other Adobe Premiere Pro editors connected to Dalet. New features and capabilities include support for multi-sequence export, locator inheritance, configurable metadata forms for exporting content and support for “while” scenarios when exporting from Adobe Premiere Pro. Cloud Enabled Further to that, when it comes to leveraging cloud capabilities, Dalet Galaxy is a real enabler, allowing to combine in a single workflow a mix of processes that use dedicated, on-premise resources and processes that dynamically consume Software-as-a-Service (SaaS) solutions. The framework is also ready for next-generation adaptors to connect new types of services such as artificial intelligence (AI) models that need to be driven with context and feedback. Video-Over-IP and Virtualizing Your I/O Server The Dalet Brio high-density I/O platform supports the latest IP standards adopted across the industry – SMPTE 2202-2, SMPTE 2202-6 and the recently published SMPTE 2110. The latest version of Dalet Brio no longer has dependency on a physical video board, allowing for a full virtualization of the I/O service, opening doors to more agile, next-generation video network configurations. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise Media Asset Management (MAM) & Orchestration platform that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Adopted by leading broadcasters, Dalet Cube is a suite of applications to create, manage and deliver graphics in a newsroom scenario. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.
MAM Moves to the Cloud – Dalet has a View
The Cloud changes everything else in broadcast and since most MAMs are not cloud-native, will cloud kill MAM as we know it? Kevin Savina, director of product strategy, Dalet answered all your questions. Who actually makes money from MAM? Organizations using Media Asset Management (MAM) to increase their financial bottom line usually do so by reducing costs, increasing revenues or a combination of both. The big question is: how do we measure that? As you know, big questions often come with multiple answers... In this case, the main issue is that measuring the Return on Investment (ROI) of the implementation of a new MAM solution is not an easy task, because there is no baseline to measure it against. At Dalet, we believe the value can be measured. First let’s define what we mean by MAM. Dalet define it as the platform that helps with the management of an organization’s media assets, cataloging assets for search, browse and retrieval. When properly used, the MAM should be the primary access point for ingress, access and egress for media in the organization. The productivity boost from a properly designed catalog is the ability to find things when you need them and retrieve them for use as quickly as possible. The second key aspect of a modern MAM platform is the ability to orchestrate workflows to create value from these assets. MAMs that offer ‘If This, Then That’ (IFTTT) type of policies enable organizations to automate and keep tabs on all kinds of processes, including ingest operations, review & approvals, transcoding, automated QC and media distribution. Even at the basic IFTTT level, the ability to have a system route media within the organization has the value of eliminating wasted time (tasks no longer sit for a human resource to trigger or operate them), as well as providing limited reporting on proper completion. A well-designed MAM system with IFTTT policies will be able to report on the processes that were started and completed by this policy control. We can see the value brought by these platforms from two angles: Reducing operational costs by automating processes and facilitating human operations, through the cataloging of assets on one side and the orchestration of workflows on the other side. Increasing revenues by providing the ability to produce more and better content and/or to deliver this content to more outlets, thus maximizing the value of assets. Dalet customers who have implemented MAM systems have been able to substantially increase their productivity by a factorx4 to x6, and expand their content distribution by a factorx8 to x11. Has MAM delivered on its promises? From our point of view, the fact that a MAM project delivers on its promises is based on a combination of factors: - On the end-user side: Are the expectations well understood? Have the end-user needs been well taken into account? Is the choice of the vendor / solution motivated? Has the project been well managed? - On the vendor side: Is the product appropriate for the needs? Has the project been well managed? The issue isn’t so much whether MAM has delivered on its promises, but whether or not specific vendor promises of what a MAM is actually capable of, beyond the catalog, were fulfilled. There are numerous examples of vendors that have over-promised MAM capabilities for the ability to integrate with external metadata sources, interoperate with third-party systems, handle specific media formats and data models, or manage specific workflows. How does the Cloud change things? The Cloud implies multiple things at once: Virtualized machine instances Machines that are not in the local data center Storage that is not in the local data center Business rules to create and deploy machine instances and storage when required (i.e. elasticity) Billing models that align with operations, based on subscriptions or ‘pay for what you use’ Media customers are choosing to utilize some or all of these items as they implement a ‘cloud’ workflow. In some cases, they want media transformation and distribution to run as close to the edge as possible, thus lowering their costs of distribution. In other cases, we’re seeing entire pre-production workflows operate in the cloud in order to provide elastic costs to match job order billing. Cloud changes things in the sense that it adds a whole new level of flexibility to MAM deployments. Things that used to be fixed and constrained can now be used as needed. For example, cloud allows for: Flexible, dynamic and scalable IT infrastructure (compute or storage), with new pricing models IaaS/PaaS/SaaS models and access to new cloud-related services - for example Artificial Intelligence (AI) Just as there is no one definition of ‘cloud’ there is no one ‘cloud’ implementation or business model that is right for every customer. Vendors should be prepared to talk about each of the items the ‘cloud’ makes possible and discuss how their solution can fit within the customer needs. Point 1 impact is that MAM solutions need to support this new type of infrastructure. This is a new generation of infrastructure. The broadcast industry started with proprietary, ad-hoc hardware, then moved to off-the-shelf IT systems (servers, storage). Cloud is a similar change. Point 2 is the real game changer as it has real operational and business impacts. The core of MAM products is not impacted by such change. Assets will continue to be referenced in a system and tools will still be required to process the content. What is impacted is the eco-system around the MAM, which can now become much more dynamic. A MAM should be able to leverage cloud services so that users can benefit from the cloud through the MAM. And there again orchestration will be a key component, giving the ability to provision, control and monitor the various services available. Can you simply virtualize a MAM in the cloud and make it a success? The ability to successfully virtualize a MAM in the cloud obviously depends on how you measure success. We see success as customer-driven, not vendor-driven. If a customer wants to migrate their existing workflows and software licenses to an external datacenter for the purposes of offloading hardware management and gaining simpler, high availability / disaster recovery scenarios, virtualizing the existing MAM would be 100% appropriate. Some of our customers have been fully virtualizing their MAM solution for years and consider the project a success. Of course, simply virtualizing your existing MAM infrastructure and hosting it in a cloud environment (public or private) doesn’t gain the other cloud benefits of elastic business rules and elastic costs. To truly enable these items, MAM and workflow orchestration systems built around them should be architected to enable individual processes to be created and deployed as business needs require them, which requires that vendors have knowledge of the cloud platform the customer has chosen in order to properly create either a virtual machine instance or virtual container host, clone the proper process, start the machine/container, start the process and connect it to the central system (and of course, the opposite, when the business need expires). How do you architect asset management for the cloud without losing a lot of money? Like anything in a software organization, you start by listening to your customer’s needs, and then you build the pieces necessary to fulfill those needs. Controlling costs in software builds is a matter of two things: Proper architecture and planning up front Good project management to control engineering processes and minimize the impact of external changes Does MAM have a future? If so, what form will it take and why? MAM catalogs are an essential part of media operations, and they are not disappearing. Media organizations will always need to be able to search, browse and retrieve their media assets, retaining metadata from the interaction with external systems, and enabling workflow orchestration on top of those media-aware data models. Tapping into the deep, multi-layered data model of MAM platforms such as Dalet Galaxy, internal or external reporting and analytics tools allow users to analyze vast amounts of data and offer Business Intelligence (BI) specifically tailored for media operations in order to measure performance throughout the chain and build sound data-driven strategies. This is one of the keys to growth for media organizations who greatly benefit from the agility and accessibility of the Cloud. Smart vendors see the cloud as an enabler of new business models, providing customers what they want, when they want it. MAM needs to move from a solution to a smooth part of a business workflow. For a MAM to be future-proof, it must enable more and more workflows around it, provide a high level of agility, and last but not least, be easy to integrate. Cloud is not a destroyer of worlds, it is a creator of them. Thanks to The Broadcast Bridge for the interview of Kevin Savina. Read the full interview here: https://www.thebroadcastbridge.com/content/entry/8847/mam-moves-to-cloud-dalet-has-a-view