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Dalet: the art of data

Dalet is using data to create better experiences for viewers – and helping viewers create better experiences for themselves

We all know media companies are gathering lots of data about their audiences. This can induce some anxiety in viewers, especially when they realise content providers sometimes know more about their behaviour than they know themselves. But the final goal of audience data collection is – or if it isn’t, you should really rethink your business priorities – to provide better, more useful services and, as a result, to increase revenue…Read more

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