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Jan 18, 2018
Change Management 101
Staff input and adoption can make or break your next big project. Five key change management takeaways to consider for your next endeavor.

Change Management 101

Staff input and adoption can make or break your next big project. Five key change management takeaways to consider for your next endeavor.

Staff input and adoption can make or break your next big project. Five key change management takeaways to consider for your next endeavor.


Everybody Loves Change…Right?

Technology moves at a breakneck pace, and some assume that the constant change around us means we are comfortable when changing tools and processes within our own workspace.

This is not the case.

Most people do not adapt immediately to change and many will resist it if it's not introduced properly. Having a change management plan as part of the overall strategy is critical for the success of any large-scale project. 

More Than Just Knowing, People Need to Understand

When making a large-scale change to a team’s work environment, whether it's introducing new tools, workflows or shifting roles and responsibilities, it is critical that management communicates the goals of the project to their staff down to the individual level. Employees need to know how the change will affect their job. You need to answer questions such as “How will this change enhance my day to day work? What new responsibilities will I be taking on? Are there new goals in which my performance will be reviewed against?  How will this help the company as a whole?”

Proactively communicating change, whether it is through internal marketing with videos and presentations, to ongoing training and coaching workshops, supports large-scale change more organically and removes the fear of the unknown. It also makes the staff more agile and able to adapt to the ebb and flow of emerging technology that impacts their day-to-day job.

You Need Buy-In or There is a Good Chance It’s Not Going to End Well

Organizations should never have a homogenous group in charge of the selection, design and implementation of large-scale projects. Change of scale needs diversity and buy-in from all aspects of the operation to succeed.

Rolling out a new platform and workflow where only a core group of staff are involved in the design, testing and acceptance, is one of the worst change management failures. When the majority of users are not consulted about the solution until after implementation, it is likely to be unanimously rejected by the majority of the staff. In such situations, entire projects are often abandoned and wasted.


Make sure you have a diverse cross section of end users (content creatives, producers, and editorial staff) involved in the due diligence process and the early stages of the project design phase. By not having them involved, you are at risk of encountering last minute surprises such as staff taking much longer to adapt to the new system/role or lack of features that would’ve been helpful to complete one’s job. 


So, moral of this advice, involve staff who will eventually use the system. Know that these are important stakeholders who can help ensure the company has made the right decisions and the transition to your new work infrastructure is set up for success. 

Promote Your Champions

Large-scale changes can also offer an opportunity to invigorate or reinvigorate the staff. Promoting valued resources to lead delivery of a new in-house project gives recognition and often incentive to see the project through with maximum success. Management often overlooks this opportunity as they are focused on the technology goals, the scope and the project overall. It is the dedication and commitment of your resources that will make or break a large-scale project. 

Be Realistic…Really

Setting unrealistic goals at the beginning of a given project and underestimating the constraints and challenges that will arise during the journey eventually affects the outcome of the project and not in a good way. Yes, technology can accelerate workflows and deliveries, but it cannot replace the decision-making process required for transformational change and the time required to make these important “think steps” to ensure the right outcome.  
And while it seems logical, make sure there are committed resources to the project. With most large-scale projects, companies need to continue their business as usual while simultaneously changing the operation. This is not achievable relying on the same staff to drive both initiatives. In media and entertainment, the primary commitment is to make sure the content is delivered to the audiences as scheduled. Everything else is secondary. A large-scale or transformational project needs dedication. A way to balance this is by hiring contractors and consultants who will take on part of the project or help the existing staff with their responsibilities as changes are implemented.


Dalet Japan Expands Media Consultancy and Professional Services with New Solution Architect Appointment
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced the addition of Reona Yanagishita to the Dalet Japan team. An expert in enterprise media workflows, Yanagishita steps into the Pre-Sales & Solution Architect position, spearheading workflow design and consultancy for Dalet’s Japan-based customers. A tech-savvy expert and media industry veteran, Yanagishita brings over 10 years of experience that will strengthen Dalet’s strategic efforts in the Japanese market, and augment the value proposition to customers in the space of sports content and next-generation broadcast operations. “The complexity of today’s media workflows and the demands for multi-platform distribution require an agile media asset management solution. As a result, Dalet’s presence in the Japan market has grown exponentially with high-profile, enterprise Dalet Galaxy Media Asset Management (MAM) and orchestration installations for major broadcasters” comments Takato Yamaguchi, dalet general manager, Japan. “Equally as important as the proven technology, is the expertise and leadership in designing and deploying these enterprise workflows. Reona is a key addition to the team and with his experience, we can expand our guidance capabilities with deeper understanding of the Japanese media landscape and operation models.” Reona Yanigishita Bio Reona Yanagishita joined Dalet in 2017 as Pre-Sales & Solution Architect based in Japan. An experienced industry executive with a strong business and technical background, Reona has a deep understanding of broadcast workflows for large-scale public and private broadcasters as well as IT/broadcast infrastructure. Reona is experienced in providing archive systems for key broadcasters and transcoding farms by utilizing high-performance computing (HPC) technology as a project manager and a solutions architect. If you did not have the opportunity to meet Takato and Reona during Inter BEE 2017, where the Dalet Galaxy Media Asset Management (MAM) & Orchestration platform as well as other Dalet workflow solutions were showcased, please contact us by visiting to schedule a demonstration or consultation. The Dalet Japan office is located in Glass City Shibuya 6F, 16-28 Nampeidai-cho, Shibuya-ku, Tokyo, 150-0036. Reona Yanagishita About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise Media Asset Management (MAM) & Orchestration platform that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Adopted by leading broadcasters, Dalet Cube is a suite of applications to create, manage and deliver graphics in a newsroom scenario. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit
Best of the Blogs
If you won’t be attending NAB this year, we’ll miss you, but you can still get involved. If you are coming to NAB 2015, pay attention. While the Dalet Academy only launched in January, Dalet has actually been posting educational blogs since NAB 2014 when we joined forces with AmberFin (and thus acquired some of their blog posts as well), and you, our readers, have been “voting with your clicks.” There are clearly some very popular topics on this blog, and the number of views speaks for itself. For NAB 2015, we’re taking the Dalet Academy, and this blog, live to the show floor. As a part of our exciting daily schedule in the Dalet Academy theatre, we’ll be turning one of these blog posts into a live presentation – and we want YOU to decide which one gets the live treatment. (This is by no means a competition between myself, Kevin and Bruce to see who wrote the best blog!) As with the “Bruce’s Shorts, Live” sessions, also delivered in the theatre, there will also be the opportunity to sign up to an exclusive workshop where we will discuss, in depth, the topic covered in the presentation with Dalet and other industry experts. To narrow things down a bit, the voting will be based on the three most read blogs of the last 18 months, as follows: Title: Change Management – 4 things to consider when implementing a MAM Kevin Savina discusses four simple steps to ensure your organization is on board when implementing a new media asset management system. This excellent blog clearly hit a chord with readers, getting a significant number of “shares” on social media shortly after it was posted. Title: MXF AS02 and IMF: What's the Difference and Can They Work Together? Written by the Dean of the Dalet Academy, Mr. MXF himself, this highly technical post continues to receive a high number of regular views 18 months after it was first published. A lot has changed in the development of IMF in that time, but the topic remains increasingly relevant. A presentation would bring this blog bang up to do. Title: Pictionary, Standards and MXF Interoperability I’m surprised to see this one here but, alongside Kevin’s blog on change management (above), it’s the most popular blog of the last 6 months. In it I discussed the work of organizations around the globe to standardize on file delivery and exchange formats. I also hint at how I got a room full of people to play Pictionary during a (very serious) presentation – something that could perhaps be repeated on the NAB show floor! Which topic we present is up to you. Whether you attend NAB or not, you’ll have the chance to win an excellent prize just for voting, and see the resulting presentation on video via YouTube. Be sure to place your vote in the coming weeks – we’ll be announcing the chosen blog on Sunday, April 12th before the show! Cast your vote for the best of the best Dalet Academy blog now!
MAM’s role as an enabler in broadcast operations change management
Technology should never be an end in itself. Within broadcast operations the challenge is always to adopt the most appropriate technologies in the optimum combination to affect change management throughout the entire operations in a controlled and strategic way. At Dalet, we see how Media Asset Management (MAM) technology can enable change management across a broad range of different broadcast operations. Moving to a file-based workflow, where the production team has absolute control over all its assets from their desktop, brings numerous advantages compared with traditional working routines. There are many different areas in which MAM can drive change, but let’s highlight a few. 1 – Unified editorial approach With an appropriate MAM system, it is possible to unify numerous channels under a single editorial management and planning layer. This unified editorial approach enables staff to handle all ingest and acquisition, and logging and documentation for outside broadcasts and field reports, plus news agency feeds, live studio presentations and third-party recorded materials received. 2 – Optimization through federation With MAM technology, broadcasters can reorganize and optimize operations, and federate and better use their resources. A MAM platform is a key driver for change since it automates back office media and metadata processes, facilitates content distribution, fosters collaboration and unlocks a broadcaster's archives by making the assets a living part of the production workflow. The MAM also expedites the integration of various systems and components. 3 – Increased speed and control whilst maintaining channel identity The MAM-driven workflow structure enables each channel within a broadcast station to get content to air fast while retaining its own brand identity. Bulletins are complied by channel content producers who select stories they need, then finish them according to channel-specific editorial and scheduling criteria - by perhaps altering the run length - and assigning it into the run order of the relevant bulletin before playout or distribution. The unified system offers much better control over content from story development to delivery. 4 – Empower your most valuable asset – your staff The ability to unify its news operations with a MAM system working on a single database gives broadcasters a tremendous advantage. When combined with appropriate desktop production tools, broadcasters can see immediate improvements and efficiencies in how its journalists build, broadcast and share their stories. With a suite of reporting tools designed to analyze system performance, producers and management are now able to better measure the return on their investment (ROI). To illustrate these factors, let’s look at one broadcaster that has benefited significantly by adopting MAM technology. In 2010, Italy's largest commercial broadcaster Mediaset (Gruppo Mediaset) embarked on a radical business transformation. The goal was to produce more content, faster, to more devices, with a future-proofed and scalable system agile in response to new business opportunities. In a matter of months, following deployment of Dalet's MAM solution, Mediaset saw productivity increase by a factor of three and the amount of content it was able to broadcast multiplied ten times. Mediaset chose to employ an Enterprise MAM, around which it would centralize and streamline its TV news operations into a file-based workflow. This single platform was designed to manage the broadcaster's entire news organization, improving the production process and facilitating sharing, cataloguing and preparation of content for multiple outlets. By federating resources and rationalizing production in this way, Mediaset was soon able to achieve its longer-term strategy, which was to launch an entirely new 24-hour news channel. Its confidence in being better able to leverage content led directly to the launch of a 24/7 news channel and output to other new media platforms. At Mediaset, content production has grown three times and content distribution ten times in the period, even before the full incorporation of TG5 into the new MAM workflow, which is happening in 2014. To learn more about Mediaset’s deployment of Dalet’s MAM solution, download the white paper here. We’re tremendously proud of what we have achieved with our valued customer, Mediaset. If you would like to know how Dalet MAM systems can enable change management within your broadcast operations, then just contact us at and we can start talking.