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Better Together! Dalet Acquires Ooyala Flex Media Platform business.

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Sep 25, 2019
Netherlands
Capturing the television audience of the future with OTT
Featured in the last Rapid TV Everywhere’s IBC Special Edition, Bea Alonso, Director of product marketing at Dalet shares her opinion on the role of OTT for capturing today’s TV audience.

Capture the television audience of the future

It was only a few years ago that video streaming was seen as a ’nice to have’, an addition to TVs, and there were doubts as to whether Netflix and HBO had the ability to disrupt the broadcast landscape. Consumers now have access to a wide range of viewing options, which explains why video analysis and creative content are more important than ever before.

Daily film and video consumption via the internet is increasing for all ages, 52% of UK households connect their TV to the internet. Senior viewership has long been a safe card for traditional TV, generally spending longer hours consuming television compared with younger viewers; with adults in the age group of 65 years and older watching 5.72 hours of TV each day.

Yet this is changing at an ever-increasing pace as the demographic now chooses to watch television via OTT platforms such as BBC iPlayer, ITV Hub and YouTube.


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Dalet AmberFin Release Adds Dolby Vision and Socionext Acceleration
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Book a meeting via https://www.dalet.com/events/ibc-show-2019 Press can contact Alex Molina at alex@zazilmediagroup.com to schedule a media briefing. About Dalet Digital Media Systems Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximising the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloguing, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. 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Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
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Leveraging Dalet Galaxy, MLSE effectively wrangles content with a detailed metadata scheme that makes it accessible and useable in the moment and in the future <iframe width="100%" height="315" src="https://www.youtube.com/embed/rl9yRhM0Jm8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> By unifying content ingest, production and distribution into a cohesive ecosystem, Dalet Galaxy enables operations to have greater agility to share content across divisions, bureaus and remote locations, driving the interconnected storytelling they require across the brand. “Content is becoming increasingly more strategic for sports networks, leagues, teams, venues, and brands to better engage and retain their fans, whether it’s direct or through a network of providers,” states Frederic Roux, Vice President of Sales, Dalet. “To be competitive, you need a supply chain such as Dalet Galaxy that can manage the rich content inventory as it grows, effectively utilize it, and quickly tap into new opportunities when they arise. 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