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Apr 20, 2017
2017 Trends in Media Asset Management - Q&A with Kevin Savina, Product Strategy Director
Dalet's Kevin Savina discusses important 2017 trends in media asset management – multi-platform distribution, collaboration, workflow orchestration and business intelligence reporting – that broadcasters, facilities and content producers should keep at the forefront of their decision-making.

2017 Trends in Media Asset Management - Q&A with K

The Broadcast Bridge - Q&A with Kevin Savina, Product Strategy Director, Dalet Digital Media Systems. Kevin Savina discusses important 2017 trends in media asset management – multi-platform distribution, collaboration, workflow orchestration and business intelligence reporting – that broadcasters, facilities and content producers should keep at the forefront of their decision-making.

This Q&A article is a repost from The Broadcast Bridge website.
 

Kevin Savina, Product Strategy Director for Dalet, discusses with The Broadcast Bridge important 2017 trends in media asset management – multi-platform distribution, collaboration, workflow orchestration and business intelligence reporting – that broadcasters, facilities and content producers should keep at the forefront of their decision-making.

The Broadcast Bridge (TBB): How are changing audience consumption habits combined with the continued rise of social media impacting multi-platform distribution?

Kevin Savina (KS): In order to be addressed efficiently, Multiplatform distribution workflows need to be considered at the heart of the operations, and not as an afterthought. The MAM solution is key to enabling efficiency in this process. Not only does it need to manage the stock and the preparation flow of all the program elements needed for outbound content on all distribution channels, but it also needs to cater for a return path of data, and even more so with social channels.

Content owners want to move their assets to multiple platforms and distribution channels. The need is to do this efficiently and automatically.

Let’s start withthe program preparation aspect. In multi-platform distribution, we still face challenges of similar nature as the ones traditional linear broadcasting faces - dealing with multiple languages, multiple audio tracks, multiple subtitle tracks, and different delivery formats - but these need to be taken to a much larger scale. By providing the right toolset and automating the packaging process, the combination of MAM & orchestration optimizes that preparation, facilitating a much more efficient multi-platform distribution workflow.

Now let’s move to the aspect of the return data path from the distribution platforms back into the MAM, as it is key for collecting important data on content performance. Typically, traditional MAM solutions preparing content for delivery on linear channels have not been concerned with any consumption data flowing back. But with digital platforms (OTT and social media), this data is now available and not tapping into it for new strategies is a missed opportunity. To lay properly the foundation for the new ‘game’, these data sources should be connected back to the MAM, mapped in the data model, and made available in various aggregates, to various users groups, at various stages, in order drive more informed decisions at the editorial and content preparation level, as well as longer term strategies.

COLLABORATION

TBB Question: We operate in a work-anywhere world with multi-disciplinary teams, how is MAM keeping pace with this trend?

KS: MAM started out as the platform to manage your media assets, but has now evolved into a solution that manages workflows to prepare these assets. To do this efficiently, it is not enough to manage access rights and share content, you need native collaboration tools. Having users accessing the system from different locations, over secured web clients or mobile applications allows for distributed teams to operate. Providing built-in chat and notification tools ensures they operate with maximum productivity. And finally, providing solutions for multi-site operations, brings together cross-geography workflows, making the walls of separate offices & facilities a distant memory.

The combination of these tools, if done right, can turn the MAM into a true collaboration platform.

WORKFLOW ORCHESTRATION

TBB Question: We have more content to produce, more tasks to manage, more technologies to connect, more changes to come – how is workflow orchestration evolving to manage the growing demands?

KS: Well, there is indeed a need for workflow orchestration to optimize efficiency around MAM driven workflows.

From a design perspective, there has always been a divide between 2 schools of thought: should orchestration be part of the MAM platform or a separate system? There is no definite answer to this question, but I would tend to believe that the most efficient solution is to have an orchestration layer very closely coupled to the MAM.  This scenario would make full use of the comprehensive metadata available in the MAM to drive business rules as well as ensure consistency when continuously changing these business rules and operations – as mentioned in the first topic. Our choice has been to have orchestration as an open component that is natively integrated with the MAM.

Any orchestration solution should be based on the BPMN 2.0 standard

If we look at the orchestration component itself, it needs to be a BPM platform based on standards such as BPMN 2.0, which will orchestrate a combination of automated technical processes and human tasks/operations. This is key to efficiency. Any partial solution will limit what can be accomplished.

What’s interesting today is that we even see some organisations, who already have MAM systems in place, but no built-in orchestration, looking for solutions like Dalet as a complementary layer that facilitates workflows across their legacy siloes, improving efficiency and bringing visibility at a higher level.

CLOUD

TBB Question: Cloud – what can we expect from MAM & the Cloud?

KS: Well, let me start by making an important distinction between “MAM in the Cloud” and “MAM and the Cloud”.  In general, moving some part of an operation to Cloud is not just a technology change, it will also affect other areas such as financial planning, operations, personnel, etc... As such it typically requires a transition phase.

A first approach, that we see with our customers is what I would call “MAM and the Cloud”. It consists, in keeping a traditional MAM solution, running on premise, but taking advantage of some Cloud services as IaaS (Compute and Storage on AWS or Azure are the most common) but also some SaaS services. It does not fundamentally change the MAM operations work, but it does bring a significant first layer of flexibility to our customers.

A second approach would be “MAM in the Cloud”. There you have the whole MAM system running in the Cloud. There are some customers that have made this move to “All-in on Cloud”, but very few so far.

What we expect to see more often is what I would call ‘Edge Cloud Workflows’, whereby we work with our customers to provide a ‘Cloud-based solution’ to a specific existing business or workflow problem and nicely integrate this with their pre-existing workflow. The key aspect here is that this gives full flexibility to our customers to decide what area makes the most sense to gradually implement in the Cloud.

BUSINESS INTELLIGENCE

TBB Question: How is MAM helping content owners collect, model and exploit data? 

KS: “Data-driven” is one of the current buzz-words of Management Gurus. Well, if you look at the point of view of the broadcasters and content owners, a well-structured MAM back-end, tightly combined with orchestration is the only way to enable data-driven media operations.

A well-structured MAM back-end, tightly combined with orchestration is the only way to enable data-driven media operations.First, to build the proper data model for a data-driven media strategy you need to combine:

  • The metadata - of the media assets, their taxonomy and the relationships between assets (available in the MAM)
  • The data about the users
    • the groups they pertain to and their rights (available in the MAM)
    • the time they spend on their tasks (available in the BPM)
  • The data fed back from audiences on each asset (available in the MAM)
  • The data about the infrastructure and all the connected software services (combining data available in the MAM and in the BPM)

Then to make it actually usable for decisions you need to consolidate this data and aggregate it into actionable insight for various users and in various tools:

  • In the MAM and its production tools
  • In the BPM, the tasks it displays or its provisioning algorithms
  • In the BI and the set of reports it facilitates

CLOSING

The key question to ask is whether the MAM will respond to the business requirements of your facility. Can it enable true integration between silos of production? Can it offer you the services you need in such a way that the cost savings can be established without compromising the quality of the content produced? Is it sufficiently scalable and extensible so that it can deliver the agility required to respond to new business and new business models? What would be required to add a new broadcast channel? What would it take to deliver content out to a new content distribution network? What would it take to integrate a new content production unit? What would it take to rapidly scale up the number of users? How is it integrated with the Cloud? These are the essential features that will ensure you are truly future-proofing your facility.

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The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise Media Asset Management (MAM) & Orchestration platform that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Adopted by leading broadcasters, Dalet Cube is a suite of applications to create, manage and deliver graphics in a newsroom scenario. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. 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Supporting both SDI and IP, the versatile, high-density Dalet Brio ingest and playout platform adheres to the SMPTE 2110 standards, allowing broadcasters to step into the future of IP while retaining the security of SDI. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com. About BBC Wales BBC Cymru Wales is the national broadcaster for Wales, providing a wide range of English and Welsh language programmes and services for audiences across Wales, as well as flagship programmes for the BBC network. It has the largest BBC newsroom outside London, serving audiences across Wales with live news across television, radio and digital platforms seven days a week.
Dalet Showcases Advancements in Media Asset Management and Orchestration Workflows at Inter BEE 2017
Dalet, a leading provider of solutions and services for broadcasters and content professionals, will demonstrate new technology advancements at the Inter BEE 2017 event (Hall 4 stand 4502) held in Chiba, Japan November 15th through 17th. Headlining the Dalet demonstrations is the company’s flagship media asset management (MAM) and orchestration platform, Dalet Galaxy. “To optimize efficiencies, sports, news and program preparation, multiplatform distribution and archive workflows need to be considered at the heart of the operations, and not as an afterthought or a siloed process. The Dalet Galaxy MAM and orchestration platform is key to enabling efficiencies across these media verticals,” comments Takato Yamaguchi, Dalet Regional Manager. “A governance layer, Dalet Galaxy manages the stock and the preparation flow of all the program elements needed for outbound content on all distribution channels as well as those targeted for archive. Dalet experts will be available to talk with broadcasters and media companies about how Dalet Galaxy MAM and Orchestration capabilities can improve program prep, multiplatform distribution and archive efficiencies and ways they can transform their media operation and ultimately their business.” Attendees to Inter BEE 2017 can book a private briefing with Dalet at http://www.dalet.com/events. Orchestrating and Streamlining Enterprise Media Workflows Dalet Galaxy is designed to integrate content pools and automate workflows across different verticals – such as programs, promos, news, sport, lifestyle and more. It provides a consolidated view of all media assets across the business with tools to easily automate and optimize workflows from acquisition to production and distribution of content to multiple broadcast platforms and publishing systems. Delivered with Dalet Report Center, Dalet Galaxy offers critical analytics specifically tailored for media operations, allowing management teams to measure performance throughout the chain and build data-driven strategies. Dalet Galaxy MAM and Orchestration does not substitute existing MAM systems, but rather integrates them to access the media assets they hold and facilitate coherent enterprise-wide workflows. It presents a very cost-effective and “media aware” alternative to the classic and costly approach of deploying a generic ESB. Extensive Integration Ecosystem The Dalet Galaxy comes with a wide range of out-of-the-box connectors, from industry standards to custom-built partner technology integrations. These integrations range from simple connectors for file-based exchanges with applications such as file transfer engines, HSM, QC, media transcoders and content analysis; to complex adaptors for asset-based exchanges, enabling bi-directional communication with systems such as PAM/MAM/DAM, CMS, OVP, NRCS, graphic systems, traffic, scheduling and billing. For the more tech-savvy organizations, the Dalet Galaxy WebServices API allows for any ad hoc integration to be developed in-house or by a contractor. Deeper Integration with Adobe Premiere Pro CC The critical connect point for post-production, the recently updated HTML5 Dalet Xtend panel connects Adobe® Premiere Pro® CC users to the Dalet Galaxy platform, providing a direct gateway to shared assets and facilitating greater collaboration with the rest of the users on the Dalet Galaxy platform – such as journalists, prep editors, sports producers and other production personnel. Editors can save projects or sequences as assets in Dalet Galaxy, and share them with other Adobe Premiere Pro editors connected to Dalet. New features and capabilities include support for multi-sequence export, locator inheritance, configurable metadata forms for exporting content and support for “while” scenarios when exporting from Adobe Premiere Pro. Cloud Enabled Further to that, when it comes to leveraging cloud capabilities, Dalet Galaxy is a real enabler, allowing to combine in a single workflow a mix of processes that use dedicated, on-premise resources and processes that dynamically consume Software-as-a-Service (SaaS) solutions. The framework is also ready for next-generation adaptors to connect new types of services such as artificial intelligence (AI) models that need to be driven with context and feedback. Video-Over-IP and Virtualizing Your I/O Server The Dalet Brio high-density I/O platform supports the latest IP standards adopted across the industry – SMPTE 2202-2, SMPTE 2202-6 and the recently published SMPTE 2110. The latest version of Dalet Brio no longer has dependency on a physical video board, allowing for a full virtualization of the I/O service, opening doors to more agile, next-generation video network configurations. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise Media Asset Management (MAM) & Orchestration platform that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Adopted by leading broadcasters, Dalet Cube is a suite of applications to create, manage and deliver graphics in a newsroom scenario. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.
Dalet Introduces New Enterprise Orchestration Solution
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced Dalet Orchestration, an agile enterprise media management solution designed to integrate content pools and automate workflows across different verticals – such as programs, promos, news, sport, lifestyle and more. Dalet Orchestration provides a consolidated view of all media assets across the business with tools to easily automate and optimize workflows from acquisition to production and distribution of content to multiple broadcast platforms and publishing systems. Delivered with Dalet Report Center, the solution offers critical analytics specifically tailored for media operations, allowing management teams to measure performance throughout the chain and build data-driven strategies. “The complexity in the production and distribution chain continues to rise as facilities strive to improve productivity while pursuing new avenues of revenue. More than ever, media organizations require genuine freedom to adapt fast to changing business models and to grasp new opportunities by creating new content experiences,” says Arnaud Elnecave, vice president of marketing, Dalet. “They need to become more agile and build an enterprise solution that connects internal content sources to the whole of the business, disintermediates the content chain, enables efficient multiplatform distribution, streamlines user workflows, standardizes technical processes and provides visibility throughout the chain in order to optimize performance and build data-driven strategies. This is what the Dalet Orchestration solution has been designed for.” Showcased in preview at NAB 2017, Dalet Orchestration garnered a NewBay “Best of Show” award for its groundbreaking innovation, feature set and performance in serving the industry. Dalet Orchestration doesn’t substitute existing MAM systems, but rather integrates them to access the media assets they hold and facilitate coherent enterprise-wide workflows. It presents a very cost-effective and “media aware” alternative to the classic and costly approach of deploying a generic ESB. Based on an advanced suite of tools and execution logic, Dalet Orchestration allows broadcasters and other multi-department content organizations to design, plan, execute, control and monitor the increasingly complex chains of activities. The powerful solution gives these organizations an agile, highly scalable foundation and framework to streamline operations, standardize processes, automate technical tasks, reduce the risk of human errors and distribute to more outlets today and in the future. It also provides operational transparency with the ability to monitor and analyze KPIs gathered from heterogeneous systems. The Dalet Orchestration solution comes with a wide range of out-of-the-box connectors, from industry standards to custom-built partner technology integrations. These integrations range from simple connectors for file-based exchanges with applications such as file transfer engines, HSM, QC, media transcoders and content analysis; to complex adaptors for asset-based exchanges, enabling bi-directional communication with systems such as PAM/MAM/DAM, CMS, OVP, NRCS, graphic systems, traffic, scheduling and billing. For the more tech-savvy organizations, the Dalet Galaxy WebServices API allows for any ad hoc integration to be developed in-house or by a contractor. Further to that, when it comes to leveraging cloud capabilities, orchestration is a real enabler, allowing to combine in a single workflow a mix of processes that use dedicated, on-premise resources and processes that dynamically consume Software-as-a-Service (SaaS) solutions. The framework is also ready for next-generation adaptors to connect new types of services such as artificial intelligence (AI) models that need to be driven with context and feedback. Such enterprise-wide projects require best-of-breed professional services to help customers get the best value from their investment. Dalet teams provide consulting, lead and assistance at every step of the transformation project to ensure success - from technology advisory, to re-design of operations and workflows, definition of key performance indicators, modeling of processes, systems integration and implementation, training and support. Expert in change management, Dalet has deployed a wide range of these high-value projects for the most forward-thinking customers around the world. Its rich experience and insights have helped many leading brands fully realize organizational goals and reach expected benefits. See Dalet Orchestration at IBC2017 The new Dalet Orchestration solution will be shown at the IBC 2017 exhibition held in Amsterdam September 15 – 19 on stand 8.B77. To book a private briefing at IBC with a workflow expert, please visit http://www.dalet.com/events/ibc-amsterdam-2017. For more information on Dalet Orchestration, please visit http://www.dalet.com/business-solutions/orchestration. Dalet Press Briefings at IBC2017 To schedule a press briefing with Dalet at IBC2017, please contact Alex Molina at alex@zazilmediagroup.com. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise Media Orchestration and MAM platform that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.
MAM Moves to the Cloud – Dalet has a View
The Cloud changes everything else in broadcast and since most MAMs are not cloud-native, will cloud kill MAM as we know it? Kevin Savina, director of product strategy, Dalet answered all your questions. Who actually makes money from MAM? Organizations using Media Asset Management (MAM) to increase their financial bottom line usually do so by reducing costs, increasing revenues or a combination of both. The big question is: how do we measure that? As you know, big questions often come with multiple answers... In this case, the main issue is that measuring the Return on Investment (ROI) of the implementation of a new MAM solution is not an easy task, because there is no baseline to measure it against. At Dalet, we believe the value can be measured. First let’s define what we mean by MAM. Dalet define it as the platform that helps with the management of an organization’s media assets, cataloging assets for search, browse and retrieval. When properly used, the MAM should be the primary access point for ingress, access and egress for media in the organization. The productivity boost from a properly designed catalog is the ability to find things when you need them and retrieve them for use as quickly as possible. The second key aspect of a modern MAM platform is the ability to orchestrate workflows to create value from these assets. MAMs that offer ‘If This, Then That’ (IFTTT) type of policies enable organizations to automate and keep tabs on all kinds of processes, including ingest operations, review & approvals, transcoding, automated QC and media distribution. Even at the basic IFTTT level, the ability to have a system route media within the organization has the value of eliminating wasted time (tasks no longer sit for a human resource to trigger or operate them), as well as providing limited reporting on proper completion. A well-designed MAM system with IFTTT policies will be able to report on the processes that were started and completed by this policy control. We can see the value brought by these platforms from two angles: Reducing operational costs by automating processes and facilitating human operations, through the cataloging of assets on one side and the orchestration of workflows on the other side. Increasing revenues by providing the ability to produce more and better content and/or to deliver this content to more outlets, thus maximizing the value of assets. Dalet customers who have implemented MAM systems have been able to substantially increase their productivity by a factorx4 to x6, and expand their content distribution by a factorx8 to x11. Has MAM delivered on its promises? From our point of view, the fact that a MAM project delivers on its promises is based on a combination of factors: - On the end-user side: Are the expectations well understood? Have the end-user needs been well taken into account? Is the choice of the vendor / solution motivated? Has the project been well managed? - On the vendor side: Is the product appropriate for the needs? Has the project been well managed? The issue isn’t so much whether MAM has delivered on its promises, but whether or not specific vendor promises of what a MAM is actually capable of, beyond the catalog, were fulfilled. There are numerous examples of vendors that have over-promised MAM capabilities for the ability to integrate with external metadata sources, interoperate with third-party systems, handle specific media formats and data models, or manage specific workflows. How does the Cloud change things? The Cloud implies multiple things at once: Virtualized machine instances Machines that are not in the local data center Storage that is not in the local data center Business rules to create and deploy machine instances and storage when required (i.e. elasticity) Billing models that align with operations, based on subscriptions or ‘pay for what you use’ Media customers are choosing to utilize some or all of these items as they implement a ‘cloud’ workflow. In some cases, they want media transformation and distribution to run as close to the edge as possible, thus lowering their costs of distribution. In other cases, we’re seeing entire pre-production workflows operate in the cloud in order to provide elastic costs to match job order billing. Cloud changes things in the sense that it adds a whole new level of flexibility to MAM deployments. Things that used to be fixed and constrained can now be used as needed. For example, cloud allows for: Flexible, dynamic and scalable IT infrastructure (compute or storage), with new pricing models IaaS/PaaS/SaaS models and access to new cloud-related services - for example Artificial Intelligence (AI) Just as there is no one definition of ‘cloud’ there is no one ‘cloud’ implementation or business model that is right for every customer. Vendors should be prepared to talk about each of the items the ‘cloud’ makes possible and discuss how their solution can fit within the customer needs. Point 1 impact is that MAM solutions need to support this new type of infrastructure. This is a new generation of infrastructure. The broadcast industry started with proprietary, ad-hoc hardware, then moved to off-the-shelf IT systems (servers, storage). Cloud is a similar change. Point 2 is the real game changer as it has real operational and business impacts. The core of MAM products is not impacted by such change. Assets will continue to be referenced in a system and tools will still be required to process the content. What is impacted is the eco-system around the MAM, which can now become much more dynamic. A MAM should be able to leverage cloud services so that users can benefit from the cloud through the MAM. And there again orchestration will be a key component, giving the ability to provision, control and monitor the various services available. Can you simply virtualize a MAM in the cloud and make it a success? The ability to successfully virtualize a MAM in the cloud obviously depends on how you measure success. We see success as customer-driven, not vendor-driven. If a customer wants to migrate their existing workflows and software licenses to an external datacenter for the purposes of offloading hardware management and gaining simpler, high availability / disaster recovery scenarios, virtualizing the existing MAM would be 100% appropriate. Some of our customers have been fully virtualizing their MAM solution for years and consider the project a success. Of course, simply virtualizing your existing MAM infrastructure and hosting it in a cloud environment (public or private) doesn’t gain the other cloud benefits of elastic business rules and elastic costs. To truly enable these items, MAM and workflow orchestration systems built around them should be architected to enable individual processes to be created and deployed as business needs require them, which requires that vendors have knowledge of the cloud platform the customer has chosen in order to properly create either a virtual machine instance or virtual container host, clone the proper process, start the machine/container, start the process and connect it to the central system (and of course, the opposite, when the business need expires). How do you architect asset management for the cloud without losing a lot of money? Like anything in a software organization, you start by listening to your customer’s needs, and then you build the pieces necessary to fulfill those needs. Controlling costs in software builds is a matter of two things: Proper architecture and planning up front Good project management to control engineering processes and minimize the impact of external changes Does MAM have a future? If so, what form will it take and why? MAM catalogs are an essential part of media operations, and they are not disappearing. Media organizations will always need to be able to search, browse and retrieve their media assets, retaining metadata from the interaction with external systems, and enabling workflow orchestration on top of those media-aware data models. Tapping into the deep, multi-layered data model of MAM platforms such as Dalet Galaxy, internal or external reporting and analytics tools allow users to analyze vast amounts of data and offer Business Intelligence (BI) specifically tailored for media operations in order to measure performance throughout the chain and build sound data-driven strategies. This is one of the keys to growth for media organizations who greatly benefit from the agility and accessibility of the Cloud. Smart vendors see the cloud as an enabler of new business models, providing customers what they want, when they want it. MAM needs to move from a solution to a smooth part of a business workflow. For a MAM to be future-proof, it must enable more and more workflows around it, provide a high level of agility, and last but not least, be easy to integrate. Cloud is not a destroyer of worlds, it is a creator of them. Thanks to The Broadcast Bridge for the interview of Kevin Savina. Read the full interview here: https://www.thebroadcastbridge.com/content/entry/8847/mam-moves-to-cloud-dalet-has-a-view
Bayerischer Rundfunk Selects Dalet Galaxy for News Production
Dalet Digital Media Systems, a leading provider of software solutions and services for media organizations, today announced that Bayerischer Rundfunk, a member of the German Public Broadcast Group ARD, has selected Dalet Galaxy for its news production platform. Working with long-time technology partner, Thum + Mahr GmbH, who is the general contractor for the project, Dalet met the extensive tender requirements by providing a Media Asset Management-driven editorial platform that integrates video production and automates key ingest and distribution workflows. Described as a strategic project by Bayerischer Rundfunk, the Production Management System is an important step in the implementation of future-oriented strategies for the latest editorial team workflows. Bayerischer Rundfunk will utilise the advanced Dalet Galaxy API to integrate a number of third-party systems including ingest servers, production storage and Adobe Premiere Pro CC editors. The integrated Dalet Workflow Engine will serve to automate Bayerischer Rundfunk's custom ingest and distribution workflows. “Fragmented editorial workflows are inefficient and costly. Dalet Galaxy is the ideal platform to not only connect news teams for optimal efficiency, but innovate the way in which they orchestrate their internal workflows and manage content,” states Johann Zemmour, director of sales EMEA & APAC, Dalet. “As the trend is to shift away from siloed productions, news broadcasters need integrated solutions that help them harness the potential of the multi-platform distribution world. Dalet’s proven MAM-driven editorial platform met stringent requirements of workflow orchestration, metadata management and seamless third-party integration to help BR make the shift.” Stefan Mertens, managing director (COO) at Thum + Mahr, concludes: "We are proud to have been contracted by Bayerischer Rundfunk together with our technology partner, Dalet, for such an important workflow and technology transformation project within BR." The Dalet installation, which will be spearheaded by Thum + Mahr, will include the Dalet Galaxy media asset management platform with extensive metadata tracking across systems and sub-systems; Dalet Workflow Engine for automating ingest and distribution workflows; Dalet Webspace for web-based content search and retrieve; and Dalet Xtend to connect Adobe Premiere Pro CC into the news production workflow with fast news production capabilities: "edit while ingest" and "export/play while render." About Thum + Mahr Thum+Mahr GmbH is a leading systems integrator and solution architect in the fields of broadcasting and media technology, specialising in multimedia News Room integration, media workflow solutions and Radio automation and mixing systems integration. The company has locations in Monheim am Rhein and a Paris office as well as business partners in Munich, London, Dubai and Singapore with a team of 50 employees. With a powerful spectrum of services consisting of consulting, systems integration and service & support, Thum+Mahr offers a holistic expertise in the design, development, implementation and support of media technology infrastructures. As an independent, private limited company we are not tied to any other manufacturers or equipment suppliers meaning we are well placed to provide impartial advice and supplying the most appropriate technology to meet our customer's requirements. Thum+Mahr´s customers are TV and Radio broadcasters around the world, including: BBC, BBC World Service, RTL Group, Radio France, FMM, RFI, ARD Group, BR, hr, MDR, NDR, rbb, SWR, WDR, ORF, RT Malaysia, All India Radio, ERTU, and Polski Radio. About Dalet Digital Media Systems Dalet software-based solutions enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way.
Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
Hollywood’s Colortime Facility Industrializes Client Content Services with Dalet Workflow Orchestration and Media Asset Management for Post-Production
Dalet Digital Media Systems, a leading provider of solutions and services for media organizations, is taking on the post-production market with Colortime, a Burbank, California-based post-production facility that specializes in feature film and television episodic editorial, dailies, VFX, color correction and content management services for a global customer base. Like many post facilities, Colortime is faced with an increasing number of versions to produce while simultaneously reducing the time to deliver those versions to various content channels. Taking a different approach to the traditional work arounds and spreadsheet management tools, industry veteran Moshe Barkat turned to Dalet for its expertise in workflow automation and media asset management (MAM), selecting the open, ready-made Dalet Galaxy platform. The new workflow, which will include Dalet Galaxy MAM and Workflow Engine, Dalet WebSpace and Storyboarder and Dalet Xtend for Adobe® Premiere® Pro, aims to maximize efficiency for managing client content and package delivery by connecting post-production and archives as well as managing work orders for file delivery and automating the corresponding transcodes. “We are managing a massive amount of content for a growing client base and required a solution that would provide both content organization features and automation capabilities with high scalability. We found the Dalet Galaxy platform delivers on all of these needs,” states Moshe Barkat, CEO of Colortime. “For the many clients and brands that we work with, it is critical that the content is organized in a manner that allows both Colortime and the client - or even the client’s client – to efficiently access it and distribute it in any format they require during or after post.” Moshe elaborates, “Dalet Galaxy will serve as the foundation to efficiently organize and easily retrieve the vast amount of files we store across post-production storage servers and archives. It will also allow us to simplify distribution, by creating automation profiles for the many transcode and package assembly jobs we do at Colortime, saving us quite a bit of time, whether it is a final file delivery or pulling content from the archive in a particular format that a client needs.” Dalet Galaxy will manage content ingest and metadata indexing onto Colortime storage and archive servers, creating a central content repository for a 360-degree view into assets. Purpose-built applications such as Dalet WebSpace will allow staff to quickly browse the repository and review work in progress or archived content from any laptop or workstation. Dalet Storyboarder will provide simple cuts and assembly capabilities, allowing non-editing staff to storyboard and share concepts. Dalet Xtend for Adobe Premiere will connect editors to the main content pool with bi-directional metadata tracking across all systems, keeping content easily searchable throughout the post process. “From workgroup to enterprise implementations, Dalet continues to prove that its renowned MAM and media workflow technology - honed over years of project experience - is capable of assisting customers not only in broadcast operations, but also in multi-screen distribution and post-production,” states Simon Adler, General Manager, West Coast USA & Canada, Dalet. “Our continued investments in R&D allow our offer to remain flexible and constantly adapt to new market demands. As the chain between content producers and the audiences keeps getting more integrated and faster, post-production and media services facilities have a tremendous new business opportunity to grasp, provided they build their operations on top of the right technology foundation. We see this project as a key reference in this new generation.” The Dalet Workflow Engine will seamlessly integrate with Colortime’s existing Dalet AmberFin installation, near eliminating the need to manually transcode files and organize final packages. “We will use the Dalet Workflow Engine to automate the many different client file delivery requirements,” says Bill Womack, CTO of Colortime. “Combined with our Dalet AmberFin installation, Dalet will facilitate creation-on-demand for many customer deliverables that require transcoding. And from a top down view, the Workflow Engine will let us define certain governance or rules to manage work orders and orchestrate the creation of packages for each client.” Bill explains the complexity in automating this aspect of the business: “The automation process is rules-based and unique to each client, which you don’t typically see in television or broadcast environment, as they’re only developing content for their own proprietary channels. They don’t have the same breadth of workflows or depth of rules that we are working with. Being able to dial into each client and define a profile innovates the way we deliver content and customer service.” About Dalet Digital Media Systems Dalet software-based solutions enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way.
Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
WION - World Is One News - Launches Globally with Dalet
Dalet Digital Media Systems, a leading provider of software-based solutions for media organizations, today announced that World Is One News (WION), the youngest venture of Zee Media Corporation, launched WION underpinned by Dalet Unified News Operations. The Dalet solution is powering and supporting the international news channel with comprehensive media logistics, newsroom computer system and news production workflow facilitated by the Dalet Galaxy Media Asset Management (MAM) and orchestration platform, with full ingest and playout operations relying on Dalet Brio video servers. WION delivers path-breaking news coverage from across the globe with a South Asian perspective to international audiences across the web, mobile devices and TV. Operated by Zee Media Corporation with headquarters in India and bureaus in 37 global locations, WION is the first India-based network to have a presence in the U.K., U.S., China, Russia and Africa, making it South Asia’s first truly convergent, multi-media English news network. A critical aspect of the installation for WION was to enable journalists and producers to upload content from the field directly to the broadcaster’s customized Content Management System (CMS), an action that automatically creates planning events thanks to the Dalet Unified News Operations collaborative workflow. “Our philosophy of ‘being one with the world’ holds that news is the common thread that binds us all together and makes critical the ability to deliver news in the moment, from anywhere to any channel,” says WION Editor-in-Chief Mr. Rohit Gandhi. “We sought and found a partner in Dalet to provide the backbone to our network-wide news infrastructure. The solution not only accelerates time to air but enables better collaboration with a highly efficient and agile set of tools, from remote content creation to centralized content curation and onwards to publication on the digital and TV platforms our audiences are choosing.” WION is the first broadcaster in India to deploy the Dalet Galaxy-based Unified News Operations workflow. Easy-to-use production tools via web-based Dalet WebSpace and relevant story content are readily available to every user in the newsroom and in the field. When WION journalists receive a notification about an assignment, they can search, browse and access every asset in the Dalet platform from their desktop, laptop or mobile device, whether it is news wires and footage that just came in, or existing stories and video packages. Beyond the walls of the newsroom, WION journalists use the Dalet On-the-Go mobile app to check assignments and create packages, exporting content to the CMS, as well as to YouTube, Facebook and Twitter. Video and scripts can be logged and edited within Dalet OneCut, or sent to Adobe Premiere via Dalet Xtend for craft editing. Media and associated metadata are tracked and managed by Dalet Galaxy every step of the way, including playlist export and import to and from the CMS. Once approved by a producer, final content is readily available for use in the built-in production control room automation and exported to the CMS as a multimedia story object. Beyond the comprehensive set of tools and services natively built into Dalet Galaxy, the advanced web-services API integrates and unifies the full ecosystem of technologies and in-house tools used at Zee WION, including the custom CMS based on Kentico that drives workflows within the Dalet solution. Other integrations include WINBDL teleprompter, WASP graphics system and Quantum SNFS with NetApp E series storage. “This installation is a perfect example of the Dalet Unified News Operations solution. Having the NRCS, the production tools and the archives fully integrated, along with a flexible workflow engine and web-services API, enables WION to truly implement a ‘digital first’ approach to deliver the right content, on the right device, to the right audience, ahead of the competition,” says Raoul Cospen, general manager of Dalet Asia Pacific. “Deployed in record time, the end-to-end workflow was on air within a few short weeks of signing the contract for Dalet Unified News Operations.” For more information, please visit Dalet at www.dalet.com About Dalet Digital Media Systems Dalet software-based solutions enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way. Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 17 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
The Power of the Cloud, Part 2: Reimagine the Media Enterprise with Dalet xN
Last month, in the first part of our blog series on the Power of Cloud, we discussed the importance of evaluating your organization’s business needs before exploring any technology projects – especially cloud-based technology projects. Whether it’s growing your business by launching a new OTT service or streamlining your organization by bringing down geographical barriers, all projects must be based on well-defined, shared business goals. An equally important task is to identify the right partner(s) for your project. While many technology vendors within the media industry use the word “cloud” in their marketing collateral, few of them actually possess all the key ingredients required to envision, architect, deploy and maintain such forward-looking, media management solutions in real life. At Dalet, our approach to the cloud is unique – like your workflow. With a quarter century tradition of innovation at the intersection of media and IT technologies, we have developed rock-solid foundations: award-winning technology platforms for media management and operations based on the last IT technologies and featuring targeted, user-friendly applications to address all types of media workflow functions full-fledge professional services with regional teams that count some of the best talents in the industry broad ecosystem of technology partners, especially for strategic infrastructure and cloud technologies long-term relationships with customers and vast, diversified experience in the broadcast & media industry Building on these foundations, we are monitoring trends and new technology developments in order to continuously adapt and, most importantly, always provide as much value as possible to our customers. That’s why, almost one year ago, we revealed the company’s long-term vision of the ever-evolving content supply chain: Dalet xN! Re-architecting business solutions in the cloud with Dalet xN Far beyond a simple replication of existing infrastructure and media workflow, Dalet xN solutions exploit the new business and technological possibilities brought about through the advancement of cloud, virtualization, dynamic scalability and hybrid on/off-premise deployments, expanding opportunities and increasing the effectiveness of the media economy. While the concept of migrating a workflow or specific element of one’s workflow to the cloud or virtualized environment itself is not revolutionary, Dalet xN solutions go beyond this by extending and augmenting cloud and hybrid environments to provide a truly dynamic and flexible business infrastructure. Whereas today many organizations offer a specific service or product that often puts limits on the type of workflow you can implement, Dalet offerings can be tightly integrated or loosely coupled to fit a user’s specific workflow needs. Dalet xN solutions give you the power to reimagine your operations and invent the future, at the right pace! 3 key concepts, 3 core values When it comes to developing world-class, cloud-based media management solutions, three fundamental concepts rapidly emerge: infrastructure, operations and business. Dalet xN was built from the ground up on the three following core values: Agile infrastructure NextGen operations New business horizons Through smart management of physical and virtual technology, Dalet xN solutions allow content owners, creators and distributors to easily respond to resource needs and dynamically scale workflows, or parts thereof, at will. Accessible administration and user tools deliver the ease of use that users have come to expect from virtualized and cloud-based services and solutions. Intuitive mobile apps and web-based user interfaces combined with robust automation and advanced metrics reporting give users more information and more freedom to be creative at every level of the business, from artistic tasks to business direction. No longer do users need to be tied to their desk. With Dalet xN, they can be more mobile, more creative and more informed. With the ability to scale an enterprise workflow or components of it up and down at will, Dalet xN allows content owners to not only react to their changing environments, but to also innovate the many ways they interact with their suppliers, users or audience. By lowering the cost of the initial infrastructure investment required for new projects and project expansions, operators can explore new revenue streams and rethink the way they work in their own media supply chain, opening doors to new opportunities. From standalone point solutions to tailored deployments A key differentiator of Dalet xN is the breadth of the offering. From affordable, on-demand marketplace apps, to hybrid, standard image solutions and native, enterprise-wide tailored deployments, Dalet xN solutions suit all needs. The frosting on the cake? All of these are backed up with world-class professional services and global support. 1. Standalone, Marketplace Apps Collaborating with Microsoft Azure and AWS Marketplace, Dalet develops packaged, targeted and pre-configured applications based on its technology platforms. On-demand, scalable, powerful and payable by the hour, the Dalet xN apps democratize specific media operations once only available to media professionals with high-end equipment. The first two apps available are based on the Dalet AmberFin media processing platform. Both xN Standards Converter and xN IMF Maker help streamline international distribution operations, with intuitive interfaces, simple settings and all the power behind AmberFin. 2. Hybrid, standard image solutions These standard or specialized solutions allow our customers to make creative use of Infrastructure as a Service (IaaS) to add flexibility to their operations by moving individual services to the cloud. The mindset is usually about taking a progressive approach by identifying bottlenecks and inefficiencies that can be addressed with cloud technologies, while preserving existing investments. Coherent subsets of workflows are moved to the cloud but keep a tight connection to the on-premise system. Use cases include business continuity / disaster recovery, dematerialized ingest hubs, and temporary cloud-based newsrooms (see here). 3. Native, cloud-based tailored solution The third type of solutions are native, enterprise- wide tailored deployments, where the mindset is to completely rethink operations. Here, entire workflows are developed and/or moved to the cloud. Customers frequently ask us to create media management platforms that are highly extendable in terms of new services that can be added into the workflow, as well as the ability to scale the infrastructure in terms of number of users and volume of content processing on any given day. Let’s take a look behind the scenes! Take a sneak peek into some Dalet xN solutions used by our customers: Multi-location review and approval workflow for a major TV network Dalet deployed an agile Media Asset Management (MAM) platform for a wide array of internal content sharing, documentation, review and approval, which importantly had to accommodate contributions from staff in multiple locations. The full system runs on Amazon Web Services. International, fast turnaround workflow for a global content supplier Dalet provided a very low-latency workflow for content ingest, review and distribution. Dalet AmberFin nodes on Amazon Web Services can be turned on and off on demand. Bursts in demand that require intensive computing can be managed by using business rules controlled by the customer, helping them decide when to increase or decrease the processing power. Online publishing with complex editorial / workflow for a news outlet To manage a mix of original and externally acquired content and to prepare, package and publish growing amounts of content to online video platforms, Dalet deployed a sophisticated MAM-driven production system on a fully hybrid infrastructure. Robust, cloud-based media management workflow for a leading stock footage supplier To support Clippn in the highly dynamic market place for stock footage, Dalet deployed a complete, end-to-end cloud-based media production and management system in partnership with Amazon Web Services (AWS), enabling Clippn to be highly responsive and scale their infrastructure on demand. Having the solution entirely in the cloud was a must for Clippn to handle its numerous contributors and geographically dispersed workforce. Want to elevate your media workflow to the cloud? Contact us and explore xn.dalet.com!