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Apr 20, 2017
2017 Trends in Media Asset Management - Q&A with Kevin Savina, Product Strategy Director
Dalet's Kevin Savina discusses important 2017 trends in media asset management – multi-platform distribution, collaboration, workflow orchestration and business intelligence reporting – that broadcasters, facilities and content producers should keep at the forefront of their decision-making.
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Mexico’s Tecnologico de Monterrey Deploys Dalet Media Life to Produce, Manage and Deliver Video Across the Campus System and Internet
Dalet Digital Media Systems, a leading developer of Media Asset Management (MAM) solutions, software and services for content producers, today announced the deployment of Dalet Media Life as the core production, MAM, and integrated distribution system for TECNOLOGICO DE MONTERREY (TEC) Virtual University in Monterrey, Mexico. The new, end-to-end system is used for production, cataloguing, broadcast and Internet distribution of video lectures and conferences. Content is broadcast to more than 30 campuses. Dalet also manages the automated transcoding and posting of materials to the Internet delivery service, which has become an increasingly important part of the University system. Dalet Media Life is built on the Dalet MAM platform, which manages all media files and their metadata across many different systems. Media Life includes many Dalet applications, which Virtual University uses for critical media management operations, such as ingest, logging, recording, prep editing, broadcast and archiving. “Our broadcast unit and on-demand video libraries are key parts of the University’s academic programs and this upgrade was a major investment for Virtual University. We needed to ensure our return on investment with a reliable system that would immediately deliver efficiencies and also allow us to increase our output with the possibility to expand in the future,” says Ever Vazquez, telecommunications director, TEC. “Dalet provides a complete, end-to-end solution, from production through broadcast as well as web and Internet delivery. From the operator’s perspective, Dalet tools are very easy to use because they are fully integrated and our workflow is simplified. Equally important is Dalet MAM, which adds value and usability to our archive. We can log and add metadata to content at any time and now we can search, access and reuse our archived content much easier and faster.” Dalet Media Life also provides many creative toolsets for content production. The MAM platform plays a key role in the delivery of content to both traditional broadcast outlets and to new media outlets. The MAM layer in Dalet Media Life handles media, metadata and all the media manipulations that are involved in the entire production and distribution chain. “Dalet Media Life is an extremely flexible and multipurpose solution that can be deployed in all kinds of scenarios to create, distribute and archive content. In the educational area, metadata information is very important and needs to be as precise as possible. The open data model in Dalet Media Life allows Monterrey TEC to define its data schema to meet its exact needs,” says Julien Decaix, general manager, Dalet US and Latin America. “Monterrey TEC has a wel-deserved reputation for excellence in postgraduate education, innovation and outreach. We’re very proud that Dalet Media Life will assist Monterrey TEC as it expands its educational mission to larger audiences and new online platforms.” In the Virtual University production center at Monterrey TEC, where many pre-recorded video packages and programs are produced, users ingest raw material from Sony XDCAM-EX cameras. The Dalet Xtend module facilitates the seamless exchange of content and metadata between Dalet and Apple Final Cut Pro and Adobe Premiere NLEs. Directly from their NLE workstations, the craft editors have access to media (videos, EDLS, shot selections, etc.) and metadata that are stored in the Dalet content catalogue. Many pre-production tasks such as clip selection and storyboarding can be performed using Dalet’s quick clip editing tools and then automatically exported to the edit bays for more complex editing. The finished work can then be exported back to Dalet as a new title, or saved against a placeholder—all with the appropriate metadata entries. Once the material is approved, the Dalet MAM engine expertly controls the metadata and media processes and automatically exports the packages that are converted to H.264 format for posting on the internal e-Learning portal, which is the main distribution platform for Virtual University. Genealogy metadata linking the editor’s material to the original sources can be preserved and the content is better referenced throughout, making searches of the content catalogue and archives more efficient; content is more readily accessible to everyone who needs it. Additionally, four large classrooms at TEC are fully equipped as Dalet broadcast “studios” and often, all four studios are broadcasting simultaneously or recording sessions for on-demand video delivery. In each classroom, operators use a Dalet workstation to insert any pre-produced video and record the classes as a live show. Once the recording of the class finishes, and it is approved, Dalet automatically exports the video lecture to the e-Learning Portal services. The classroom “TV studios” are connected to Omneon Media Grid production storage with 18 TB (700 hours in XDCAM 50 format); an Omneon video server plays out the media for lectures that are broadcast by satellite to different campuses throughout Latin America. In the background Dalet also triggers ProMedia transcoders to automatically convert the high resolution broadcasts to H.264 and MPEG formats that are used for website and proxy browsing on the archive. Dalet also integrates with XenData HSM system to control the HP tape library that has a capacity of 2400 hours in XDCAM 50 format. About TEC The TECNOLOGICO DE MONTERREY is one of the largest private multi-campus universities in Latin America with over 90,000 students at the high school, undergraduate, and postgraduate academic programs. It is recognized as having one of the top graduate business schools in the region and is a leader in patent applications among Mexican universities. Based in Monterrey, Mexico, the Institute has 30 campuses in 25 cities throughout the country. It is well known for becoming the first university in Latin America to connect to the Internet. The Virtual University (Universidad Virtual) delivers most of the Institute's distance education courses, conferences and seminars. It broadcasts from either Monterrey or Mexico City campuses to different sites across Mexico and Latin America. About Dalet Dalet solutions enable broadcasters and media professionals to create, manage and distribute content to both traditional and new media channels, including interactive TV, the Web and mobile networks. Dalet combines into a single system a robust and proven Asset Management platform with advanced metadata capabilities; a configurable workflow engine, and a comprehensive set of purpose-built creative and production tools. This integrated and open environment enables end-to-end management of the entire News and Sport and Program content chain, and allows users to significantly improve efficiency, and to maximize the use and value of their assets. Dalet’s solutions are delivered through a dedicated Professional and Integration Services Department to ensure the highest possible standards. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, France TV, RTBF, RFI, Russia Today, RSR & TSR, RT Malaysia, VOA, WDR), commercial networks and operators (Antena 3, Canal+, FOX, eTV, Mediaset, Orange, Time Warner Cable, Warner Bros., Sirius XM Radio) and government organizations (Canadian House of Commons, The European Commission, Parliament of South Australia). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet is a registered trademark of Dalet Digital Media Systems. All other trademarks and products mentioned herein belong to their respective owners.
FOX Chooses Dalet Sports Factory for new Sports Network
Dalet Digital Media Systems, a leading developer of Media Asset Management (MAM) solutions, software and services for content producers, has announced that FOX has selected Dalet Sports Factory as the end-to-end production and Media Asset Management system for the company’s brand new, national, multisport cable network — FOX Sports 1 (FS1). The new channel will launch in mid-August with an impressive roster of live sports including college basketball and football, NASCAR, soccer and UFC. Dalet Sports Factory will provide the essential MAM underlayer that will manage the channel’s workflows and content—from ingest through production to on-air broadcast and archiving. Dalet Brio servers will be used for nearly a hundred channels of video ingest. “We need the kind of robust and flexible MAM that Dalet Sports Factory provides to handle the scale and complexity of FS1,” says Andrea Berry, Senior Vice President, Media Services. “We’ll be producing huge volumes of content for this new channel and Dalet’s metadata management capability will be very important.” “The Dalet MAM will play the role of orchestrator managing ingest and production on a large scale and breaking down the silos of production to create a more fluid and efficient workflow,” says Julien Decaix, General Manager, Dalet US and Latin America. “Production teams will benefit from built-in Dalet tools to help their creative endeavors and our metadata management capabilities will also make it easier for FS1 to create content for alternate platforms. Looking forward, the Dalet Sports Factory system can readily scale to meet additional workflows and channels, and our technology platform is easily adapted to future technologies.” Dalet Sports Factory is an open system and provides seamless integrations with broadcast and IT systems, including industry-standard NLEs with exchanges of both media and metadata (including parent/child relationships of assets). Sports Factory is built on Dalet’s robust Media Asset Management platform, which provides lifecycle content and metadata management with comprehensive and customizable data schemes that will allow FS1 to catalogue multisport content with the most relevant and detailed data fields and to create data models that also facilitate multiplatform distribution. The integrated workflow engine seamlessly formats and distributes content for enhanced viewing on digital platforms. Dalet Sports Factory also includes essential tools for ingest, editing and distribution as well as many sports-specific tools such as logging and highlight creation. To learn more about Dalet Sports Factory and all of the Dalet solutions, visit the Dalet booth at NAB 2013 (SL4524). About FOX Sports 1 As America’s top-rated network for sports for 16 straight years (1997-2012), FOX Sports boasts rights agreements with each of the nation’s highest-rated sports including Major League Baseball, National Football League, NASCAR Sprint Cup racing, Ultimate Fighting Championship, the Big Ten Football Championship Games, Pac-12 football, the AT&T Cotton Bowl Classic and the UEFA Champions League Final. Set to debut on Saturday, Aug. 17, FOX Sports 1 is available in over 90 million homes, making this the biggest sports cable network launch in history, and one of the largest network launches ever. At the outset, FS1 boasts nearly 5,000 hours of live event, news and original programming annually. About Dalet Dalet solutions enable broadcasters and media professionals to create, manage and distribute content to traditional and new media channels, including interactive TV, the Web and mobile networks. Dalet combines in a single system a robust and proven Media Asset Management platform with advanced metadata capabilities, a configurable workflow engine and a comprehensive set of purpose-built creative and production tools. This integrated and open environment enables end-to-end management of the entire news, sports and program content chain, and allows users to significantly improve efficiency and to maximize the use and value of their assets. Dalet’s solutions are delivered through a dedicated Professional and Integration Services Department to ensure the highest possible standards. Dalet systems are used around the world by thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, France TV, RTBF, RFI, Russia Today, RSR & TSR, RT Malaysia, VOA and WDR), commercial networks and operators (Antena 3, Canal+, FOX, eTV, Mediaset, Orange, Time Warner Cable, Warner Bros. and SiriusXM Radio), and government organizations (Canadian House of Commons, the European Commission and the Parliament of South Australia). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP and Reuters: DALE.PA. Dalet is a registered trademark of Dalet Digital Media Systems. All other trademarks and products mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com.
TV Globo Puts Dalet Media Life at Center of its Entertainment Production
Dalet Digital Media Systems, a leading provider of software-based solutions for media organizations, has announced that TV Globo, the world's second-largest commercial TV network by annual revenue, is placing Dalet Media Life, based on the award-winning Dalet Galaxy Media Asset Management (MAM) platform, at the heart of its entertainment archive. The world's leading producer of telenovelas (soap operas) is deploying an end-to-end archiving and content preparation workflow utilizing all three Dalet platforms: Dalet Brio for high-density ingest and Dalet AmberFin high-quality transcoding, all under the control of Dalet Galaxy enterprise MAM to enable the manipulation of digital files for archive purposes for all entertainment content (including telenovelas) produced at the network's Rio de Janeiro and Sao Paulo hubs. The Dalet installation will also enable the distribution of content to internal and external users. “We produce a vast amount of content each year, including telenovelas and promos, and wanted a means of increasing the efficiency and enhancing the production values of our operations with a comprehensive file-based workflow from ingest through to archive,” explains Thiago Abreu, project manager at TV Globo. “The solution had to work effortlessly with our legacy systems, prove itself extensible to accommodate our rising production and distribution demands, and it had to promote collaborative workflows by opening up our production silos. We are confident, along with Sony, our primary partner on this major project, that we have found the answer in Dalet.” Ranked as one of the biggest media companies in the world, TV Globo produces around 2,400 hours of entertainment annually and reaches 99.5% of the Brazilian population through its network of 122 owned and affiliate TV stations. The network's international operations include seven pay-per-view TV channels and a production and distribution division that distributes domestic sports and entertainment content to more than 190 countries around the world. The organization's studio production base is located in Jacarepaguá, Rio de Janeiro, and known locally as Projac. The solution at Projac is systems integrated by Sony Professional Services and architected to extend TV Globo's file-based workflow from ingest into archive. Sony selected the comprehensive Dalet Media Life solution, which includes a broadcast-specific Business Process Management workflow engine, advanced production and media preparation tools, and a single and centralized content repository for housing multimedia content. The complete solution also includes Dalet Brio for ingest acquisition and QC playback as well as Dalet AmberFin for transcoding. The Dalet platforms interlock with a number of industry-standard, third-party tools to underpin production end-to-end. These include integration with Avid Interplay and Avid Symphony for production, with Tektronix Cerify for file-based QC review, and with Front Porch DIVA and Sony’s Optical Disc Archive System. “This is Dalet's first major deal in Brazil and is hugely significant given TV Globo's superlative reputation for content production and distribution, not only in South America, but globally,” says Julien Decaix, general manager, Americas, Dalet. “File-based workflow at the broadcaster's entertainment production headquarters was previously only within an Avid environment, but in alliance with Sony and TV Globo, we are able to manage all digital files and all associated metadata as well as legacy tape content, on ingest and throughout the asset's entire lifecycle, including export for all internal and international distribution and onwards to the Sony Optical Disk Archive. This new workflow, based on Dalet's business solution encompassing all three main platforms, embraces TV Globo's fast-paced production environment, operations and business, and streamlines the amount of work needed by the broadcaster's prolific production division day-to-day.” Content is ingested directly into the Dalet Galaxy content catalog and automatically transcoded by Dalet AmberFin nodes during ingest from the Sony SStP format to XDCAM HD 50. Web-based search and browse of material is enabled by Dalet Webspace clients while, thanks to a set of Dalet Xtend modules, media can be browsed, previewed and exchanged smoothly to and from Avid Interplay. Dalet solutions and products are designed form the ground up around open-IT standards, enabling TV Globo to develop integration with Dalet using the SOAP Dalet API. This enables media to be migrated fluidly from TV Globo's existing MAM database. About Dalet Digital Media Systems Dalet software-based solutions enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of media assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet’s productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way.
Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 15 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, France TV, RTBF, RFI, Russia Today, RSR & TSR, RT Malaysia, VOA, WDR), commercial networks and operators (Antena 3, Canal+, FOX, eTV, Mediaset, Orange, Time Warner Cable, Warner Bros., Sirius XM Radio), and government organizations (Canadian House of Commons, The European Commission, Parliament of South Australia). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.
MAM’s role as an enabler in broadcast operations change management
Technology should never be an end in itself. Within broadcast operations the challenge is always to adopt the most appropriate technologies in the optimum combination to affect change management throughout the entire operations in a controlled and strategic way. At Dalet, we see how Media Asset Management (MAM) technology can enable change management across a broad range of different broadcast operations. Moving to a file-based workflow, where the production team has absolute control over all its assets from their desktop, brings numerous advantages compared with traditional working routines. There are many different areas in which MAM can drive change, but let’s highlight a few. 1 – Unified editorial approach With an appropriate MAM system, it is possible to unify numerous channels under a single editorial management and planning layer. This unified editorial approach enables staff to handle all ingest and acquisition, and logging and documentation for outside broadcasts and field reports, plus news agency feeds, live studio presentations and third-party recorded materials received. 2 – Optimization through federation With MAM technology, broadcasters can reorganize and optimize operations, and federate and better use their resources. A MAM platform is a key driver for change since it automates back office media and metadata processes, facilitates content distribution, fosters collaboration and unlocks a broadcaster's archives by making the assets a living part of the production workflow. The MAM also expedites the integration of various systems and components. 3 – Increased speed and control whilst maintaining channel identity The MAM-driven workflow structure enables each channel within a broadcast station to get content to air fast while retaining its own brand identity. Bulletins are complied by channel content producers who select stories they need, then finish them according to channel-specific editorial and scheduling criteria - by perhaps altering the run length - and assigning it into the run order of the relevant bulletin before playout or distribution. The unified system offers much better control over content from story development to delivery. 4 – Empower your most valuable asset – your staff The ability to unify its news operations with a MAM system working on a single database gives broadcasters a tremendous advantage. When combined with appropriate desktop production tools, broadcasters can see immediate improvements and efficiencies in how its journalists build, broadcast and share their stories. With a suite of reporting tools designed to analyze system performance, producers and management are now able to better measure the return on their investment (ROI). To illustrate these factors, let’s look at one broadcaster that has benefited significantly by adopting MAM technology. In 2010, Italy's largest commercial broadcaster Mediaset (Gruppo Mediaset) embarked on a radical business transformation. The goal was to produce more content, faster, to more devices, with a future-proofed and scalable system agile in response to new business opportunities. In a matter of months, following deployment of Dalet's MAM solution, Mediaset saw productivity increase by a factor of three and the amount of content it was able to broadcast multiplied ten times. Mediaset chose to employ an Enterprise MAM, around which it would centralize and streamline its TV news operations into a file-based workflow. This single platform was designed to manage the broadcaster's entire news organization, improving the production process and facilitating sharing, cataloguing and preparation of content for multiple outlets. By federating resources and rationalizing production in this way, Mediaset was soon able to achieve its longer-term strategy, which was to launch an entirely new 24-hour news channel. Its confidence in being better able to leverage content led directly to the launch of a 24/7 news channel and output to other new media platforms. At Mediaset, content production has grown three times and content distribution ten times in the period, even before the full incorporation of TG5 into the new MAM workflow, which is happening in 2014. To learn more about Mediaset’s deployment of Dalet’s MAM solution, download the white paper here. We’re tremendously proud of what we have achieved with our valued customer, Mediaset. If you would like to know how Dalet MAM systems can enable change management within your broadcast operations, then just contact us at ddms@dalet.com and we can start talking.
Live from the NAB – sort of!
Normally during a big trade show, such as NAB or IBC, we would have a blog from the show floor – primarily to give our readers not attending the show a glimpse into the main topics of discussion and general vibe at the convention center. The sharp-eyed among you will, therefore, have noted that we’re a little late on this one – sorry – the show was simply that busy that we never had the opportunity. To make it up to you, we’ve compiled show highlights from some of our Academy all-stars. Ben: The one comment that has stuck with me from the show was, “It’s nice to have a focus on technology after all the mergers and acquisitions of last year!” I don’t think it’s fair to say that the industry stopped innovating or releasing new products last year, it’s simply that the news and talk at both last NAB and IBC was largely around the quantity and nature of all the M&A activity and, as a result, many key developments were overlooked. This year, not only did we start to see some of the benefits of the merging of disciplines and technologies, such as the combination of the Dalet Galaxy Workflow Engine and Dalet AmberFin transcoder, but also some significant steps forward in support of 4K/UHD workflows, IP and virtualization. Kevin: Being another busy NAB, I had very little time to walk the floor. But in meeting a lot of present and future customers and partners, I noted two key takeaways. It seems that our industry is getting out of all the Cloud “buzz” and entering a time where there are actual professional applications for it. It feels like everyone is much more educated around the topic of Cloud. Broadcasters, media organizations and vendors alike understand better the challenges and opportunities that it brings from a business point of view, and how it can / should fit in their operations. I think we are finally in a position where we can start to use the cloud for smart workflows and was really happy with the warm reception for our various cloud initiatives, particularly the showcase of our “Newsroom in the Cloud.” Collaboration was another major highlight at the show. Everyone seemed highly interested in the topic. In Dalet systems, we have been implementing and promoting collaboration tools for many years, whether in the facility, across different locations or for users on the field. But this year, the interest and feedback we received about our latest improvements (like bringing some social collaboration tools into the professional world) was way beyond any response we’d gotten in the past. Having various talents collaborating to produce better content seems now to be a priority for our customers, and I’m happy we are in as good a position as ever to help them do it. Bruce: Many discussions of how to ready a business for UHD and whether that UHD would be higher resolution, higher frame rate, higher dynamic range, higher colour profiles or all of the above led to discussions on IMF – the interoperable mastering format. Personally I find this to be excellent news. Seven years on from specifying AS02, it is reassuring to see it reborn with shiny SMPTE IMF specifications and a better understanding in the industry as to the commercial benefits of working with media in a componentised form. Seeing the level of understanding amongst our customers leads me to believe that the transition to IT thinking is now firmly in train. No longer is “IT-based” a technology that you buy, it is a way of architecting and thinking about the business problems to be solved. Stephane: It is interesting to see that this industry continues to evolve rapidly year after year. Information technology is an integral part of the future of radio and television. In the early days of Dalet, I used to say informally that our mission was to bring the best of IT technology to the broadcast and media industry. This continues today with Cloud-based solutions, IP distribution, Service Oriented Architecture (SOA) and Business Process Management, and Dalet is at the forefront of that trend, bringing innovations that are changing and improving the workflows to produce and distribute content. Constant change indeed, but with the need to link the old and the new, whether in formats, protocols, or workflows, to preserve valuable content produced in the past and make it available on an ever-increasing range of distribution platforms. These are factors of complexity: Will IT help us resolve these challenges? At Dalet we believe that emerging new standards and industry initiatives such as IMF or FIMS should help reduce that complexity. The whole industry should take part and benefit from these efforts. Bruce summarizes: The big takeaway for me from both the show and this discussion is that there is no single dominant technological driver any more – there are a number that are pushing and pulling the industry in different directions. No single human can understand every nuance of the technological drivers, and so community education becomes more and more important. The great turnout that we had for all the free Dalet Academy presentations and workshops is a testament to the fact that our customers, partners, competitors and newcomers to the industry all need access to the latest information. I can't predict the future, but I can be confident that the breadth of our work here at Dalet is helping prepare a broad section of the industry to be ready for that future.
BEST…NAB…EVER!!!!!
The other day, a member of our talented development team commented, quite accurately, that every time we return from an NAB Show, we nearly always refer to it as the biggest, busiest and best NAB ever. If you’ve ever watched or read one of my presentations or blogs on workflow, you may recollect that I’m a fan of the Toyota Production System and the “Kaizen” concept of continuous improvement. However, I do confess that, following my colleagues’ observation, I momentarily felt a certain amount of pressure to come back from NAB 2015 with evidence that it really was bigger, busier and better than previous years. However, earlier today I was talking to the editor of one of our excellent industry magazines about the most likely themes and trends for this year’s show and something struck me. Although I’m not much of a fan of “buzzword bingo,” given the host of announcements we at Dalet have for this year’s show, I’d place a bet on us sweeping the board. Even before the show, we’ll bring UHD to Dalet AmberFin – supporting UHD inputs in our next release at the end of March. By decoupling format from transport mechanism, Video over IP is one of the most revolutionary changes to the industry in some time, and our Dalet Brio video server platform is spearheading that charge. Building on all of this, Dalet Galaxy, our media asset management platform, continues to facilitate and enhance collaborative workflows with new features for user interaction and geographically dispersed operations –I can barely contain myself from mentioning the “C” word! It doesn’t stop there though. Back in September, we got quite emotional about being one of the first vendors to have a product certified for the creation of UK DPP files. The DPP has led the way in specifying standards and operational guidelines for file delivery and as other regions has followed, Dalet has been right there supporting them. Demonstrating our continued commitment to international standards that improve, ease and simplify the lives of our customers, we’ve now implemented the FIMS capture service in the Brio video server. I believe that initiatives like FIMS become ever more important as the video world increasingly leverages IT technology and, specifically, interaction between control and capture devices as we move to an era of hybrid SDI and IP acquisition. Despite regulatory rulings in the US and elsewhere, captioning and subtitling technology has seen little innovation in the last few years. Since Dalet and AmberFin came together a year ago, we’ve really focused on this as an area where our knowledge and expertise can benefit the industry as a whole. We’re now ready to show you what we’ve been up to and how we can simplify captioning workflows and bring them into multi-platform, multi-version workflows in an effective and efficient way. You’re probably aware of the Dalet Academy, which was launched with much fanfare in January this year. The response from the wider industry has simply been immense, and we now have many thousands of followers subscribed to the Bruce’s Shorts videos and reading our educational blog. For NAB 2015, we’ll be donning our robes and mortarboards to bring the Dalet Academy to the stage, live on our booth (SL4525). Bruce will be there – in his actual shorts – to present special live editions of the video series with support from other Dalet and industry experts for more short seminars. All of the presentations at the show will be followed by a special round-table discussion (limited seating). And while you’re keeping your media knowledge in good shape, there will also be an opportunity to win prizes that are sure to keep you in good shape too! To make sure the excitement doesn’t overwhelm too much, we’re keeping a couple of bits of news to ourselves until the show itself, but if you want to find out more on any of the topics I’ve touched on here, be sure to get in touch, book an appointment, or read more on our dedicated NAB page. As for our development team – sorry guys, I can already tell you that this year is going to be the biggest, busiest and best NAB Show so far!
Future Broadcast Stars Pilot Dalet Newsroom in the Cloud at NAB 2015
Lights, Camera, Action – CLOUD. A newsroom in the cloud to be exact: and, for those who knew about it, a stand-out highlight of NAB 2015. While the industry is buzzing about professional applications for Cloud, we are making the big ideas a reality. At the big show in Las Vegas, journalism and communications students from local universities were given tablets loaded with Dalet On-the-Go – a mobile app designed for journalists in the field to stay fully connected to a Dalet newsroom running on a cloud-based infrastructure. The student journalists covered highlights from the NAB show floor, landing interviews with CEO’s and getting product demonstrations. In addition to serving as an educational activity for the students, the Newsroom in the Cloud was a real-life case study that revealed the opportunities and challenges that arise when using cloud technology to facilitate coverage of event-driven news. For the first time ever, students – who were also brand new to Dalet tools – operated an end-to-end news production, from story assignments to reporting on the scene to final output via news broadcast and social media. To get the students up and running, chief editor of the Cloud Newsroom (and Customer Advocate at Dalet) Jonathan Coutts-Zawadzki, used embedded tools in the Dalet Galaxy-based system to aggregate content from Twitter and RSS feeds to determine which exhibitor announcements would be worth covering – much in the same way a newsroom’s assignment desk monitors and assigns stories. Students would receive assignments and could then use the Dalet On-the-Go mobile app or Dalet WebSpace to take and upload pictures, videos, and write and submit stories. Using the Rundown Management feature in the Dalet Galaxy desktop client, Jonathan organized stories in a rundown, making corrections if needed, then approving or rejecting the stories. When he needed to step off the booth, he could use the client’s offline mode to cache current content onto his laptop and review them offline. When he was back on the booth and connected, all the changes he made updated automatically to the Cloud Newsroom. Tight integration with social media made sending stories as easy as the push of a button, triggering an upload of the text and accompanying stills and video to a Drupal-based webpage and YouTube, as well as creating a Tweet and a link on Facebook. Dalet NetXchange sent all the rundowns with stories, images and videos collected in the Cloud to a local site for playout. At the show, when a rundown was approved, the stories were uploaded from the Cloud system to our booth’s news workflow demonstration area, where we broadcasted a show using the stories written by our student journalists. At NAB, the Newsroom in the Cloud was still very much in the pilot stages, meaning there were inevitable kinks that needed to be worked out. Being in the abyss that is the Las Vegas Convention Center, we encountered internet connectivity issues, which made uploading stories a struggle at certain points. Stability on some of the lower cost Android-based tablets, particularly when handling video, was occasionally an issue - demonstrating the need to thoroughly test any consumer equipment used by journalists in the cloud. There was also a lag in Dalet WebSpace when everyone was on it at the same time - an issue that was easily resolved by increasing the power of the cloud-hosted virtual machine, proving the importance of appropriate provisioning of cloud infrastructure. Despite these minor glitches, at the end of four days, the journalists had a lot of positive things to say about the experience. “Overall the system was very unique and helps connect field journalists to the main newsroom to contribute stories from the field,” said Nikiya Berry. The UNLV student journalist especially liked the instant upload to Drupal, YouTube, and automatic tweet that enabled the journalists to share submissions in real time. Esraa Malha, another student journalist, particularly liked the video-editing feature. “Editing the stories on the cloud was really helpful because you don’t need to use different devices or programs; you just publish the story as soon as possible,” she explained. Her favorite part of the experience was publishing her first story. “I think that new users of Dalet On-the-Go would get that same rush after seeing their story published to Drupal. It was really fast and exciting.” “The best part of the system for me was how easy and intuitive it was to use,” Sydnie Lopolito, a student journalist out of Boston, reported. The system had everything she needed for creating a story. After only a half hour of newsroom training she felt confident enough with the system to venture out and start reporting. After the student journalists completed their interviews, product demonstrations, and show floor walk through they recorded interviews right from the Dalet booth. This gave them the opportunity to be on the other side of the camera, giving them the total newsroom experience. Using this system at the NAB Show demonstrated the benefits of using a cloud-based newsroom for event-driven productions like sporting events, live shows, and elections. Collaboration and innovation were center stage at NAB 2015, and we’re proud to say Newsroom in the Cloud combined both themes into one exciting package. And now that we feel we can call our proof-of-concept a success, it’s time to expand upon the Newsroom in the Cloud and give ourselves a few more challenges to overcome, perhaps at IBC 2015… Until then! Click here to subscribe to updates and be the first to hear how we’re building on the cloud story for IBC 2015.
Dalet Business Solution Increases Production Efficiencies for FOX International Channels Italy and UK Media Operations
Dalet Digital Media Systems, a leading provider of software-based solutions for media organizations, announced today that FOX International channels (FIC) has implemented near identical Dalet business solutions, powered by the Dalet Galaxy Media Asset Management platform (MAM), in its FIC Italy and FIC United Kingdom (UK) facilities. The comprehensive Dalet MAM installations, which were implemented in a few short weeks, allow FIC to underpin its international operations, maximizing content production efficiencies and increasing delivery output across all facets of programming for its Italian and UK operations. “As custodians of one of the largest and fastest growing digital entertainment portfolios in the world, our overriding aim for the Dalet business solution is to help FIC become more productive. We ramped up to peak content production levels easily in just a few days, enabling our production teams to collaboratively create, repackage and distribute content more efficiently,” says Mauro Panella, Executive Director, Head of Broadcast operations, IT & Facilities for Italy, Germany & UK at Fox International Channels Europe. “But our requirements didn’t end there. With this leap forward, we needed a technical partner that could respond to our growing distribution needs with an infrastructure that supports new industry compliance standards and emerging technology. We’ve found that partner in Dalet.” To help oversee the design and deployment of the FIC installation, Dalet worked closely with business partner Media Power and system integrator Professional Show. The underlying Dalet Galaxy platform streamlines the FIC workflow by centralizing programming content into one database, providing bespoke web-based and desktop tools that enhance QC operations, promo production and delivery of new and repackaged program content throughout Europe and Africa as well as to affiliates such as Sky Italy and UK. Several Dalet Brio video servers facilitate the comprehensive content ingest and delivery needs for both facilities. “FIC installed Dalet to better manage its global multiplatform production output, regardless of whether content is sourced from a live event, its US operations or purchased outside the FOX brand. In doing so, they were able to streamline manual workflows and consolidate the production infrastructure around fully integrated web-based and desktop tools to speed turnaround for time-critical programming content,” says Massimo Berardi, general manager, Dalet Italy. Combined with the agility to map metadata with video and audio assets within the Dalet MAM, the advanced automation tools facilitate the swift and secure distribution of FIC content to multiple locations and platforms. Berardi explains the benefits further, “The Dalet workflow not only allows FIC to quickly repackage popular series such as ‘The Walking Dead’ in various languages and formats, it also allows them to distribute these new programs in conjunction with their US air dates – satisfying audience demands for new programming material while lowering the overall cost of purchased content and production time.” The installation of Dalet also provides system-wide interoperability, enabling a more fluid media exchange among existing third-party postproduction, storage, traffic, delivery and archive systems by managing metadata across the workflow. For more information on Dalet Business Solutions and products, please visit www.dalet.com. About Dalet Digital Media Systems Dalet software-based solutions enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Dalet products are built on three distinct platforms that, when combined, form versatile business solutions that power end-to-end workflows for news, sports, program preparation, production, archive and radio. Individually, Dalet platforms and products offer targeted applications with key capabilities to address critical media workflow functions such as ingest, QC, edit, transcode and multiplatform distribution. The foundation for Dalet productivity-enhancing workflow solutions, Dalet Galaxy is the enterprise NRCS and MAM that unifies the content chain by managing assets, metadata, workflows and processes across multiple and diverse production and distribution systems. Specially tailored for news and media workflows, this unique technology platform helps broadcasters and media professionals increase productivity while providing operational and business visibility. Dalet AmberFin is the high-quality, scalable transcoding platform with fully integrated ingest, mastering, QC and review functionalities, enabling facilities to make great pictures in a scalable, reliable and interoperable way.
Addressing the demanding needs of studio production, multi-camera ingest, sports logging and highlights production, the innovative Dalet Brio video server platform combines density and cost-effectiveness with high reliability. Dalet supports customers from the initial planning stages to well beyond project execution. Our global presence includes 15 offices strategically located throughout Europe, the Middle East, Asia Pacific, North America and South America, and a network of more than 60 professional partners serving 87 countries worldwide. This collective experience and knowledge enables our customers to realize potential increases in productivity, efficiency and value of their assets. The comprehensive Dalet Care program ensures deployments remain up and running with 24/7 support 365 days a year. Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, FMM, France TV, RAI, RFI, Russia Today, RT Malaysia, VOA), commercial networks and operators (Canal+, FOX, eTV, MBC Dubai, MediaCorp, Mediaset, Orange, Time Warner Cable, Warner Bros, Sirius XM Radio), and government organizations (Canadian House of Commons, Australian Parliament and UK Parliament). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners. For more information on Dalet, visit www.dalet.com
AmsterMAM – What’s New With Dalet at IBC (Part 1)
If you’re a regular reader of this blog, you may also receive our newsletters (if not, email us and we’ll sign you up) – the latest edition of which lists 10 reasons to visit Dalet at the upcoming IBC show (stand 8.B77). Over the next couple of weeks, I’m going to be using this blog to expand on some of those reasons, starting this week with a focus on Media Asset Management (MAM) and the Dalet Galaxy platform. Three years ago, putting together an educational seminar for SMPTE, Bruce Devlin (star of this blog and Chief Media Scientist at Dalet) interviewed a number of MAM vendors and end users about what a MAM should be and do. Pulling together the responses – starting with a large number of post-it notes and ending with a large Venn diagram – it was obvious that what “MAM” means to you is very dependent on how you want to use it. What we ended up with was a “core” of functionality that was common to all MAM-driven workflows and a number of outer circles with workflow-specific tasks. This is exactly how Dalet Galaxy is built – a unified enterprise MAM core, supporting News, Production, Sports, Archive, Program Prep and Radio, with task-specific tools unique to each business solution. At IBC we’ll be showcasing these workflows individually, but based on the same Dalet Galaxy core. For news, we have two demonstrations. Dalet News Suite is our customizable, Enterprise multimedia news production and distribution system. This IBC we’ll be showcasing new integration with social media and new tools for remote, mobile and web-based working. We’ll also be demonstrating our fully-packaged, end-to-end solution for small and mid-size newsrooms, Dalet NewsPack. In sports workflows, quick turnaround and metadata entry is essential – we’ll be showing how Dalet Sports Factory, with new advanced logging capabilities, enables fast, high-quality sports production and distribution. IBC sees the European debut of the new Dalet Galaxy-based Dalet Radio Suite, the most comprehensive, robust and flexible radio production and playout solution available, featuring Dalet OneCut editing, a rock-solid playout module featuring integration with numerous third parties and class-leading multi-site operations. Dalet Media Life provides a rich set of user tools for program prep, archive and production workflows. New for IBC this year, we’ll be previewing new “track stack” functionality for multilingual and multi-channel audio workflows, extended integration with Adobe Premiere and enhanced workflow automation. If you want to see how the Dalet Galaxy platform can support your workflow, or be central to multiple workflows click here to book at meeting at IBC or get in touch with our sales team. You can also find out more about what we’re showing at IBC here.
How Chat is Used in the Newsroom
In the past hour, I have “instant messaged” five people who live in three different countries. I learned that my friend in India just had a child, my college friends want to have a reunion next month in Bali, and I am late for dinner. WhatsApp, Gchat, Facebook Messenger, etc., have given us instant communication regardless of location. Language has also developed for chat similar to the way shorthand was used by journalists of yesteryears. Messaging someone ‘LOL,’ ‘ROFL’ or using emojis can convey a person’s emotional state, and the ability to send audio, images and videos attached to text has increased our use of multimedia in communication. Dalet capitalized on the growing popularity of chat as a means of communicating by integrating it with Dalet Galaxy. Journalists and others working for the newsroom using phones, a web client and desktop computers have at their fingertips the ability to collect as much information, including various multimedia, about an event as possible, enabling them to form a viewpoint that is both informative and balanced. With the ability to create chatrooms in Galaxy, journalists can collaborate with people in the newsroom about an ongoing story as well as with various bureaus and reporters on the road. What’s more, with XMPP technology, chat is no longer limited to one messaging app, as Dalet chat users can send and receive chats with multiple chat services including Facebook Messenger, Gchat, WhatsApp and many more. Whenever a story, planning event and new recording is created, everyone who subscribes to notifications from Dalet Chat will receive a message, even if they are offline, and with a click, a user can open the item, be it a textual story, video, image or audio recording. Let’s go through the lifecycle of a story at a local TV news channel and see how chat is used in the newsroom: [12:22 PM] Bob the Reporter receives a text from a source in town hall that Tim the Politician is stepping down. [12:45 PM] Bob forwards this chat to the Assignment Desk Chat Group to find out more information. [12:47 PM] Wendy on the Assignment Desk creates a Planning Event about Tim the Politician stepping down. [12:52 PM] As Phil, the Town Hall Correspondent, receives the chat, he looks up and sees Mary, Tim the Politician’s secretary, walking towards the cafeteria. [12:55 PM] On the record, Mary confirms that Tim the Politician is stepping down because of personal reasons – a sound bite that is recorded as an audio clip on Phil’s phone, which is then automatically uploaded to the Newsroom. [12:57 PM] Wendy on the Assignment Desk associates this audio clip with the Planning Event, and messages Phil to get a picture of Mary if he cannot take video. [13:01 PM] Tom the Producer receives a chat notification that the story about Tim the Politician stepping down has been confirmed by a source, and Tom creates a 30-second story in the 2 PM News. [13:02 PM] The 6 PM News chat group and other producers receives a chat notification of the upcoming story, and Kevin the Reporter sends a chat to Tom the Producer that he wants to cover the story as he golfs with Tim the politician’s friend Greg. [13:04 PM] Tom the Producer assigns the story to Kevin and the 6 PM News Chat Group is notified of this assignment. [13:06 PM] Kevin clicks the chat notification on his phone about the assignment of the story and sees that Wendy on the Assignment Desk has set up a Twitter Harvester to collect Tweets using the hashtags #TimThePolitican and #TimStepsDown, associating tweets to the story along with Phil’s audio recording of Mary confirming Tim the Politician is stepping down. [13:08 PM] Kevin sends a chat to Greg, Tim the Politician’s friend, who is on Facebook Messenger, requesting an interview. [13:10 PM] Greg denies that Tim the Politian is stepping down, so Kevin sends him the audio recording of Mary confirming it. [13:12 PM] Greg, caught in a lie, sends Kevin a guilty emoji and confirms an interview in the next 30 minutes. [13:16 PM] Kevin sends a message to Wendy on the Assignment Desk that an interview has been confirmed with Greg in 30 minutes at 123 Major Street. [13:18 PM] Wendy updates the Planning event that a camera crew is needed in 30 minutes at 123 Major Street. [13:22 PM] Neil the Cameraman receives the message about the interview while he is grabbing lunch and sends a message to Wendy that he is five blocks away from 123 Major Street and that he will take the job. [13:24 PM] Tom the Producer receives the chat that the interview has been confirmed and moves the story of Tim the Politician to the top of the rundown. [13:28 PM] David the Content Producer receives the notification that a big story about Tim the Politician is breaking at 6 PM and creates a headline for Christy the Anchor to read. [13:33 PM] On her way to the studio, Christy the Anchor receives the text about the headline she has to read and on her phone changes the text slightly. [13:30 PM] Neil the Cameraman and Tom the Reporter go to 123 Major Street to conduct the interview. [13:33 PM] Wendy on the Assignment Desk, receives a text from Calvin the Reporter on the Police Beat, that Tim the Politician was arrested the night before for a hit and run. [13:34 PM] Tim the Politician’s friend isn’t giving much information during the interview, so after receiving the text from Wendy on the Assignment Desk about the hit and run, Kevin the Reporter changes his line of questioning to Greg, Tim the Politician’s friend, to get information about the incident. [13:37 PM] Chris the 1:30 PM News Producer, receives a chat notification that the interview of Greg, Tim the Politian’s friend, is turning into a good story, so Chris messages Patricia the Director of the 1:30 PM News, to make the story of Tim the Politician stepping down because of a hit and run breaking news for the 1:30 PM Show. [13:40 PM] The story of Tim the Politician stepping down because of a hit and run breaks at 13:40 PM. As you can see, Dalet Chat enables anyone working for the newsroom regardless of location to always be in synch, increasing the speed of breaking news while elevating the amount of information from sources, giving a more rounded viewpoint to the audience listening on the radio, watching TV or viewing content on the web.
Analyze This! Analyze That! Analyze Everything!
Today, the broadcast industry has generally accepted the need for Media Asset Management solutions for production, archive, sports and news systems. In the production process, a vast amount of information is generated, such as the number of text, video and audio assets created, as well as information about transcoding, transferring, QC processes, broadcast information, web publishing, archiving and much more. All of this information, when gathered and analyzed, can be very useful for an organization in making management decisions so that operations become more efficient and effective. MAM platforms like Dalet Galaxy offer reporting tools that automate this gather and analyze process. Specifically, the Dalet Report Center, part of the Dalet Galaxy platform powered by Tableau, boasts comprehensive reporting tools that allow users to analyze the vast amount of activity performed and information generated on a particular Dalet site. Tapping into Dalet metadata management capabilities, the Business Intelligence (BI) of the Dalet Report Center provides a central location, where the data is presented in various reports. Important information is pin-pointed and intelligently displayed, triggering both operational and management decisions on all levels. The Dalet Report Center establishes a solid and flexible BI framework, meaning that a user can drag and drop asset filters based on metadata fields for analysis to generate canned reports based on the needs of users. Once the reports have been compiled, they are distributed via email at designated times to those needing this information using the Report Scheduler. The Dalet Report Center also enables data analysis anywhere, anytime through a mobile application, or by using offline reports to easily share information with colleagues. Let's go through a simple video workflow and see how the Dalet Report Center can be used: A video arrives from one of the customer's suppliers. The video goes through the QC process. At the end of the process, the video is either approved for further production or returned as a faulty one to the provider. The Dalet Report Center can then generate a report with the following information: List of providers indicating the percentage of faulty videos for each one, with the report intelligently displaying the quality of listed providers. The number of tests that were performed in the first and second QC passes, and the number of QC tests that failed Clearly indicates if there was a specific time where videos failed QC beyond the acceptable standard deviation When a Dalet title is being transcoded, wrapped or unwrapped, archived, exported or imported, the Dalet Report Center will analyze and present, for example, the number of transcoding jobs that are done in a certain period of time. It will display the job type(s) that have been pending for unreasonable lengths of time, the average length of time a job is in queue, as well as the number of created, completed, aborted and failed jobs. The user can also analyze what happened on a specific day, for example, after seeing a relatively high number of failed QC jobs on that day. Dalet reports are displayed dynamically, meaning that the user can click on specific data, and the entire report will show the relevant information around the information clicked. A great advantage of the Dalet Report Center for technical management is the ability to easily know if the servers are being utilized to the fullest potential, if the servers' loads are balanced, if there is an overloaded server, and which server handles the most amount of jobs. With this key information, management can find methods to better use their hardware and determine if additional hardware or virtual servers are needed. Last but not least, one of the most sensitive areas of any organization is reporting on the quality of work done by the users. The Dalet Report Center can generate reports on users, both as a team and as individuals. The report will include metrics concerning a user’s login time, the number of handled titles, the amount of titles utilized by specific users or groups of users, and much more. The Dalet Report Center in Dalet Galaxy supports business processes and empowers editorial, business and technical managers with a wide variety of information. By compiling relevant analytics, organizations can replicate editorial success based on reports of content usage, tap into new revenue streams based on analytics of consumption, better use talent based on information about productivity, and enhance technical infrastructure based on technical information gathered. The Dalet Report Center gives organizations what today’s business demands: a business analytics solution that is truly enterprise-ready.
The Importance of a Sports MAM for Coaches
Where is that tape of the Serbia-Canada Game? Coming from a former water polo player and coach who represented Canada, Israel and several club teams in numerous national and international tournaments: having readily accessible game footage is integral to the success of a team. With the emergence of Media Asset Management (MAM) solutions for sports, logged footage gives teams, players and coaches a definite advantage over those without a Sports MAM. Let us go through a typical Sports MAM scenario to see how coaches can utilize this technology to improve the performance of their players as individuals and as a team. Forming a Team When forming a professional or national team, scouts visit various club teams to record footage of players in action. The scouts then ship the footage to interested coaches so they may evaluate whether the players would be a good fit for their teams. With a Sports MAM, this footage can automatically be uploaded to the system from anywhere in the world and made available to coaches on a web portal. Once the footage has been catalogued online, coaches can conduct searches for the specific profile of a player they want to recruit. For example, the coach searches for a left handed player, who scored at least 20 goals last season, made over 30 assists, has five years of experience and is under the age of 25. The results of the search will give the coach video on all actions of any game logged in the system that matches the query. Improving Player Performance During practice, assistant coaches film players during exercises and scrimmages. Players watch the film in order to analyze and correct bad habits or make adjustments in relation to certain players or opposing teams. Using a Sports MAM, coaches can pull up all footage captured of a given player during practice to see if improvements were in fact made. Visualization is key to the success of any professional player, and with a sports MAM, visualization is made easy, with access to all footage of games or practice available on a player’s mobile device. Preparing for a Game Prior to games, coaches spend hours searching through past game footage looking for key plays and tactics of the opposing team. Most sports organizations have statistics systems, such as the NHL HITS system. This information can easily be fed into a Sports MAM system and associated by time code to all footage of a game. With this data, coaches no longer need to rummage through hours on tape. Using search templates that utilize glossary capabilities, all coaches have to do is enter a few search parameters and find all key plays from the camera angles that have been ingested into the system. They can then sort through the different plays by specific players, actions or other conditions, which helps coaches conduct research for improving team performance. Game Day Before a game, the team gathers in the locker room or hotel to discuss the upcoming match. Along with drawing plays on a board, coaches show highlights of their opponent’s performance as well as the tactics used in gameplay. This enables the team to focus on methods to defend against attacks and target defensive weakness during offense, and for goalies to find “tells” in players in order to predict where he/she shoots during a penalty. Post-Game Regardless of whether a team wins or loses, going through footage after a game is fundamental to learning how to better oneself or the team. With a few search parameters in a Sports MAM, players and coaches can diagnose every play of the game in order to focus on these during practice and to improve tactics in future matches. The coach is key to ensuring individual athletes and teams as a whole focus on improving skills, working better together and putting effective strategies into practice. Never before has a coach been empowered with the ready access to media assets that inform, demonstrate and guide the team in being the best they can be. To see how Dalet business solutions for sports teams and facilities can help you win, visit the Dalet Sports Pack product page.