Top banner


Better Together! Dalet Acquires Ooyala Flex Media Platform business.

Menu extends

Dalet Resources

Resource Center

Customer Stories | Industry Articles | Videos | White Papers

Why caption? Why subtitle? Because a large chunk of your audience either needs or prefers to watch video reading text without sound. Subtitles and captions are an essential part of business for any media organization who wants to reach the widest possible audience, for a multitude of reasons: legal requirements, international distribution, accessibility.... Captions provide a textual representation of dialogue and other important audio for people with hearing loss. They also give the viewer additional information about the video, such as context for a news clip. Subtitles provide a translation of the dialogue, essential to reach international markets. So, we all agree captions and subtitles are key, but... creating them is hard.  First, you need solid speech-to-text transcription so that the right words are created from the audio stream. As many of us who have been working with this technology for a while quickly learnt, this is not enough. There is the complicated business of correctly segmenting, laying the text out, punctuation, timing and so on, often creating much manual work for captioning and subtitling teams.    What if you could be smart about captioning and subtitling? What if you had a technology solution that automates most of these editorial decisions applying artificial intelligence to the output of a good speech-to-text engine? Enter Dalet Media Cortex. Over the last few months, our teams have worked tirelessly to improve the quality of our Smart Captions, part of the Dalet Media Cortex Speech service, providing users with high-quality automatic captions and subtitles for their video content. If you are using the Dalet Media Cortex API, Smart Captions will be delivered to you in the form of SRT or TTML files. If you are using Dalet Media Cortex integrated with Dalet Galaxy five or the Ooyala Flex Media Platform, captions will also be displayed as timecoded locators so that users can search and navigate through subtitles and captions easily. What is so special about Smart Captions? We have developed algorithms based on speech density, natural language processing and speaker diarization (the process of partitioning an input audio stream into homogeneous segments according to the speaker identity) to generate captions and subtitles that are as close as possible to the BBC Subtitle Guidelines. This takes care of essential elements in captioning and subtitling: such as text that flows well and is synchronized with the speakers’ voice and cadence, lines that split at natural points based on sentence structure and text length that is properly adjusted to screen size.    How does this help you? Beyond the improved quality of these AI-generated subtitles and captions, there are immediate and tangible benefits. You will see the time you spent in adjusting subtitles or captions cut in half, when compared to traditional speech-to-text based solutions. You don’t have an automatic captioning/subtitling system today? Good news: you will save over 80% of your time in generating quality captioning and subtitles for your video content. Besides, having great captions and subtitles will increase the value of your media, and bring you new business opportunities, such as expanding to new markets or increase your online and social media engagement.  No doubt Smart Captions is one of the multiple differentiators that makes Dalet Media Cortex an "IBC Best of Show Award” winner.    Want to know more? Get in touch with the Dalet team here! 
  • Artificial Intelligence
  • Smart captioning
Pinpoint inefficiencies in operations, connect teams, and automate and streamline processes including editing.
  • Program Preparation
  • Flex Media Platform
While reporting on the field, working from home, travelling, or completely disconnected in the middle of nowhere, Dalet Remote Editing will help you ingest, produce and share content easily with the central newsroom, helping unite Remote Bureaus and Field Reporters to Break News faster than ever.
We have seen an abundance of live streams available to watch Wimbledon for several years. Take Virgin Media for instance – the broadcast channel surprised everyone in 2019 by announcing that it would be offering its customers access to all of the big matches on Centre Court in 4K with HDR. This was a strategic move for Virgin Media, by timing it around one of the flagship sporting events of the year it helped to increase subscriptions and provide its customers with a high-quality viewing experience. Meaning that the broadcaster remains relevant and a viable option and platform for people to enjoy major sporting events, creating a competitive edge against its market competitors.   Content supply chain control Wimbledon had predicted the rise in new technologies a couple of years ago and set up its own broadcast division to future-proof its control over technology, content, and engagement. In the past, Wimbledon’s broadcasting rights was outsourced to the BBC; The All England Lawn Tennis Club (AELTC), Wimbledon’s organizer, had limited access and control over The Championship’s content. It was therefore an obvious decision, in 2017, for AELTC to announce that Wimbledon Broadcasting Services (WBS) will have full ownership of the TV cameras and broadcast output internationally. This was a sports industry trend at the time, rights holders demanded greater control over their content supply chain. Tennis Australia was a pioneer in bringing TV production in-house for the Australian Open two years earlier. AELTC now oversees its individual stakes and audience engagement in-house, building on its existing stakeholder relationships (whilst staying friends with the BBC) and exploring new revenue streams. The BBC still maintains exclusive rights to Wimbledon’s broadcast in the UK, but it will no longer have any say on production costs. The Championships is now capable of maximizing on its wealth of legacy content, in addition to new and archived material - an average of three matches per court, each day, video from matches can add up to hundreds of hours of footage. The audience will now benefit from added choice, access to a broader range of content, and ultimately an enhanced user experience across different platforms.   A platform for monetization Enter the Ooyala Flex Media Platform, a technology solution that helps its customers future-proof their own levels of control. Whether it’s an existing or new piece of technology that needs integrating into the ecosystem, content retrieval from several sources, or delivering media to more endpoints – the Ooyala Flex Media Platform empowers them to do this, and more. OoyalaMAM enables organizations to manage, search, edit and deliver to multiple destinations; helping them unlock previously untapped opportunities. Once you have full visibility of your content catalog, and how to source it quickly and efficiently, the ability to monetize becomes massive. Today, the Ooyala Flex Media Platform is helping multiple sports organizations such as Fédération Internationale de Volleyball (FIVB), National Rugby League (NRL), and many more to do exactly this - help take control of their own destiny and have that direct engagement with their fans.   The need for speed (and AI) Going back to the focus on efficiency and speed… AI has helped AELTC to successfully streamline its content supply chain in a time- and cost-efficient manner. It not only localizes content for the UK market, but also creates and distributes a significant number of original videos for different markets - delivering an all-round excellent user experience. Organizers will also find additional revenue coming-in from sponsors and global broadcast partners, who now have an augmented library of content to engage with fans. The Ooyala Flex Media Platform, together with Dalet Media Cortex, now provides AI-driven workflows to automatically associate that metadata against the correct content. This hands back valuable time to customers in both financial and delivery terms. Once the metadata has been automatically indexed with Dalet Media Cortex, you can then go into OoyalaMAM and review the metadata and manually add, change, and delete anything that needs that last adjustment from a human intervention. The ability to marry automation and manual workflows gives sports rights holders and distributors a powerful metadata enrichment engine, and allows them to be reassured that their metadata is being correctly inserted. The secret to optimizing speed and efficiency in a content supply chain is to harmonize and manage all its components, making it as flexible and organic as possible. Although this is not an easy feat as Wimbledon and its technology partners have been developing their strategy to improve  global fan engagement for 30 years! Want to discuss your video strategy to wow fans and build a future-proof sports media platform? Contact us today.      Bea Alonso  Director of Product Marketing at Dalet
  • Sports Content Operations
  • Multi-Sport Content