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Better Together! Dalet Acquires Ooyala Flex Media Platform business.

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With the advent of omnipresent technologies (think smartphones) in our daily lives, free/try apps have transformed the way we make products and the way consumers expect to be served up products that are intuitive and enjoyable. Just like consumers flocking from one social app to the other, a new generation of creative media professionals have adopted, from their personal digital lives, a “try and keep/throw” approach to media tools. i.e., "if I don't like it or can't get my work done, I'll look for another one." As software vendors, we must embrace this change to enrich our user community's experience in their daily work, with minimal distractions from the application, i.e., focus on the craft, not the tools. We have also seen a shift towards putting the emphasis on product design from users' feedback versus historically "Technical experts/Engineer," where the focus was on the technical capabilities of the solution with less importance on usability, complexity, intuitiveness for the persons actually doing the work.   Back in the day Back in the day, you had to be an engineer to operate sophisticated technical software. Today you can cut a movie on your iPhone. Not that you would want to, but the fact that the tools are there for the masses has created a baseline from a user perspective, on expectations as to what they want and expect from a product. Today, our media professionals need to work with software tools to tell their story. A UX (user experience)-centric approach in software design focuses on abstracting the complexity to surface and empower creatives. User Experience is at the center of a successful product and a primary axis to our commitment to user/market-driven approach to producing value for our client community. This need for transformation in how software vendors interact with an organization, and users, means putting transformative approaches and processes to dynamically engage with the user community much earlier in the product development stage, from ideation to release, and onwards.   Your accelerator to market success The value in implementing a user-driven feedback loop model is a tenfold accelerator to market, with well-received releases that provide incremental value. Ideas are great, but unless tested against the intended audience, the product output generates frustration and dissatisfaction, further introducing new cycles of product iteration. Great designs can have a positive effect on the quality, accuracy, and user satisfaction/adoption of a product. This is what User Experience design practice enables.   I want Ketchup, not a workout It is essential to differentiate UX (user experience) from UI (user interface), however. While UX focuses on "how to do something and how something should work" in the most intuitive, precise, and efficient way, UI focuses on the presentation layer and visual appeal of the product. A simple example: a button. UX design is focused on the position, discovery, feedback, and interaction with careful attention in taking into account both previous and following functions. Whereas UI design will focus on how to make the button visible, accounting for the shape, color, and typography to make the user want to press it.   Courtesy of the author A great consumer-goods example that emphasizes this is ketchup bottles. When looking at the glass bottle, anyone can attest that it conveys elements of quality and aesthetics; however, the user experience is disappointing to everyone, including my grandmother, having users come up with workarounds for the poor usability. On the other hand, the plastic squeeze bottle, while looking cheap, is immediately intuitive in its use, and the fact that it stands on its cap, further adds a value of being ready to be dispensed by a simple squeeze.   The wheel is not enough   Credit: Nima Torabi   The above example highlights the iteration of design of a user problem statement:  "I want a mode of transportation that gets me from point A to point B safely, comfortably and expeditiously". While the top approach addressed the components of the product, each iteration was rendered useless on its own and not adopted (i.e., failed) as it didn't address the user's need. What is vital here are tangible, usable deliverables, or MVPs (Minimum Viable Product).    “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Don Norman, Nielsen Norman Group (Credited with inventing the term UX)    Back to the ketchup bottle, we can see that the first bottle was usable and formed the basis, by allowing feedback, which led to further iterations, each providing more intuitive designs. Note the middle image, where the bottle is now squeezable, would have never been initially designed without this user feedback.   It’s all about the user User research is at the center of our approach at Dalet, both for outbound activities (on-site interviews, regular visits to see the product in use, etc.) and inbound (through conducting surveys, facilitating user community forums, etc.). This is the approach we took when we set out to re-design the user experience for our OoyalaMAM, the main user interface for the Ooyala Flex Media Platform: usability and speed were our top goals – but that’s a story for our next blog post.   The recently refreshed OoyalaMAM user interface   We want to enable our user community to converse and contribute while gaining knowledge and identifying trends that would need to be slated in the roadmap. As part of this user research, we are putting in place forums for the community to contribute, collaborate, and drive innovative ideas at the forefront of our practice. We'd love to have you aboard!    
  • User experience
  • user interface
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BUSINESS NEWS
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced the appointment of Matthew Carter as Head of Sales UK, Benelux and South Africa. Carter, who led global sales engineering for the recently acquired Ooyala Flex Media Platform business, will spearhead Dalet sales initiatives with oversight of Dalet market strategy, customer workflow design and implementation of both Dalet Galaxy five and Ooyala Flex Media Platform in these key territories.  “We’re in the midst of a media revolution. The increasing appetite for personalized, on-demand content is challenging business models everywhere. Traditional media, sports organizations, corporate brands, and agencies need to adapt to the changing market dynamics and position themselves to take advantage of the unprecedented level of opportunities available today to engage consumers. They need to evolve their media strategy,” states Stéphane Schlayen, chief operating officer, Dalet. â€œMatthew has the proven technical breadth and depth and business acumen required to successfully architect our customers’ ambitious digital transformations. His expertise will help businesses across market verticals modernize their media operations, deepening viewer and customer engagement as well as take advantage of entirely new revenue streams. We welcome Matthew into his new role and have the utmost confidence in his success.” An experienced industry executive, Carter has a comprehensive understanding of media workflows and operational business needs across production, post-production, corporate and broadcast. His sound guidance has helped world-renowned clients like Smoke and Mirrors reduce content delivery times to its customers by as much as 85%, and Sky Sports automate the distribution of Premier League highlights to syndication partners in near-real-time with incredible SLA accuracy. “With video content so ubiquitous across platforms and its consumption growing at an incredible pace, media companies have more opportunities than ever to leverage technology and grow their businesses. However, it all comes down to selecting the right mix of technologies and deploying the right workflow design to capitalize on the potential,” comments Carter. â€œThe Dalet suite of solutions enables media companies to own the entire multiplatform production and delivery content supply chain. The powerful combination of Dalet Galaxy five and Ooyala Flex Media Platform delivers an unparalleled level of functionality. Combined with our consulting and change management expertise, we can help our customers innovate their operations and bring to fruition their bold business plans,” Carter concludes, “With the explosion of content creation, it is truly an exciting time to be in media and I look forward to working with our customers to revolutionize their businesses.”   About Matthew Carter An accomplished technologist and business strategist, Carter has held senior leadership and technical roles with Ooyala since 2012, overseeing pre-sales, software engineering, and project delivery functions that optimized customer media supply chains. Prior to Ooyala, Carter was a consultant with Accenture working across multiple market sectors including media and entertainment where he transitioned ITV to an innovative tapeless workflow. You can contact Matthew Carter directly here. About Dalet Digital Media Systems Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximising the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloguing, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. In July 2019, Dalet announced the acquisition of the Ooyala Flex Media Platform business. An acceleration of the company’s mission, the move brings tremendous value to existing Dalet and Ooyala customers, opening vast opportunities for OTT & digital distribution. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organisations (National Rugby League, FIVB, Bundesliga) and government organisations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.     
  • Dalet
  • Appointment
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BLOG
Everybody loves a good story, right? Well, it’s particularly true at Dalet. We love stories and we love storytellers. News, sports, TV shows, films, documentaries, corporate and educational content… Our mission is to enable the business of media and our mandate is to do it as effectively as possible, whatever the market or content type. Our team is passionate about media workflows, storytelling and, above all, seeing customers succeed and audiences delighted!   So, what a better way to illustrate this than actually telling the stories of the work we do with our customers? Let me take you through some of our best 2019 customer stories and showcase world-class operations, amazing teams and unique content experiences. But more than that, let me tell you about these long-term, strategic partnerships and deep relationships built over time between the Dalet team and our clients’ teams…   Breaking the news for today’s multiplatform audiences With changes in the media landscape accelerating, more than ever, news organizations need to be agile enough to meet evolving expectations. But what news organizations really need to focus on, is the dramatic shift in audience behavior and the fierce competition for screen time. They need the agility to experiment with different platforms, formats and tones of voice in order to reach fickle young audiences. Here are examples of Dalet customers breaking new grounds.   SBS, Australia Building a cross-platform, multi-cultural media operation with Dalet With significant shifts in audience expectations for more content on more platforms, SBS took the strategic decision to revamp its underlying media management and distribution architecture with Dalet. Faced with a range of legacy products no longer able to cope with increasing demands for multi-platform and multi-lingual content production and distribution, SBS centralized all its media operations under a single, open and collaborative platform: Dalet Galaxy. <iframe width="100%" height="415" src="https://www.youtube.com/embed/zzuKhEzoT-I" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>   NextRadioTV, France Driving Multi-Platform Expansion for Leading Media Brands with Dalet Owned by multinational telecoms and mass media company Altice Group, NextRadioTV is one of the largest media properties in Europe with 14 TV and two radio channels, including BFMTV, reaching more than 10 million viewers each day. A Dalet customer since 2005, NextRadioTV powers its content production, playout and multi-platform distribution workflows with Dalet Galaxy for all of their leading TV, radio and digital channel brands. NextRadioTV also leveraged its Dalet Galaxy platform to launch the newest regional channel, BFMLyon. <iframe width="100%" height="415" src="https://www.youtube.com/embed/F_PXyJtOchs" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>   “More than 1,000 journalists and editors are able to work with the Dalet Galaxy system. They work collaboratively and share their content across all NextRadioTV brands. This gives us tremendous flexibility with regards to feeding channels and distribution outlets, including our new BFM Lyon channel.” Antoine Robelin, Broadcast CTO, NextRadioTV   Mediaset, Italy How Mediaset Uses Dalet for News and Info-tainment. A story about growth and efficiency! Mediaset is Italy's largest commercial broadcaster. Back in 2010, they embarked on a radical business transformation with Dalet to produce more content, faster, to more devices with a future-proofed and scalable agile system in response to new business opportunities. Connecting teams, breaking production silos and creating a centralized internal news agency with content customization at the heart, Mediaset fully leverages Dalet Galaxy. Providing sports fans unique content experiences Sports have always been a ‘now’ focused-type of entertainment and the digital era has brought in a whole new world when it comes to fan engagement. Providing a unique media experience and deepening fan engagement before, during and after the games is the number one goal for teams, leagues and federations.   MLSE, Canada Expanding the Fan Experience in Arena and Around the World with Dalet A world-class sports and entertainment organization, MLSE is the owner of iconic teams including the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), and Toronto FC (MLS). MLSE relies on Dalet Galaxy to centralize, manage, produce and deliver all of its content, providing a unique media experience and deepening fan engagement before, during and after games. <iframe width="100%" height="415" src="https://www.youtube.com/embed/rl9yRhM0Jm8" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>   “Dalet allows us to focus on telling the timely stories that matter to fans right now - whether it’s creating snackable content from interviews, a look into the lives of players, or deconstructing a spectacular play moments after it happens. It also gives us the ability to reuse that content for a related story in the future; connecting the history of the organization to that ‘now’ moment, which deepens the passion our fans have for their favorite team.” Shannon Hosford, Chief Marketing Officer at MLSE   Building agile content supply chains and augmenting workflows Translations.com, USA Translations.com introduces Media.Next A Dalet “Business Innovation” Award winner in 2019, Translations.com, the technology division of TransPerfect, leverages fully the Dalet Galaxy five Media Asset Management (MAM) and Workflow Orchestration platform. Building on the principle of open production and component-based workflows, the new platform, dubbed “Media.Next,” prepares for the industry-wide explosion of media translation and localization needs.   “The Dalet Galaxy five platform played a key role in the successful launch of our Media.Next solution. The demand for localization of video content is growing rapidly, and we’re confident that our partnership with Dalet will help us scale up to meet demand.” Phil Shawe, President and CEO at TransPerfect   2019 was quite a ride! We hope these customer stories have given you a great deal of inspiration and ambitious ideas for 2020 and beyond. And, who knows, perhaps next year it will be your turn to be featured in the Dalet blog… Bring on 2020!   Want to learn more and meet these organizations? Join us at a Dalet Pulse event near you!  
  • Customer Stories
  • Dalet Transformation
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BUSINESS NEWS
Dalet, a leading provider of solutions and services for broadcasters and content professionals, has signed a landmark deal with a prominent North American broadcaster to build its next-generation, borderless multi-platform newsroom on Dalet Galaxy five. The broadcaster’s expansive operation is a 24-hour all-encompassing news service that includes four distinct traditional and digital news entities dedicated to delivering breaking news to more than 90 million homes. The digital transformation will leverage advanced Cloud and AI technologies and move all production and distribution operations to the cohesive Dalet Galaxy five platform, a unified Media Asset Management (MAM), Workflow Orchestration and Editorial environment. Frederic Roux, vice president of sales, Americas, Dalet, comments on the multi-workflow advantages Dalet Galaxy five offers: “This particular news network is on air 24/7 and what they must deliver is far more diverse than straightforward news shows. They need to produce studio news programs and documentary-style shows, which are much closer to long-form programming workflows and often feature multi-camera productions. In addition, a new kind of storytelling is required when producing for OTT and digital, which adds complexity to the production chain.”  Roux continues, “Dalet Galaxy five is able to facilitate standard news, long-form programming and digital workflows simultaneously. The transition to the platform brings immense efficiency to the operation with limitless options to implement future workflows and iterate quickly with new, digital-first initiatives. The consolidation of systems required to drive these disparate workflows will also help optimize the total cost of ownership for the broadcaster. In this era of fast-changing news consumption behavior, our customers need an agile platform that can adapt quickly to their new business reality. This agility is inherent to the Dalet Galaxy five hybrid architecture.”  Based on a modern, video over IP infrastructure that uses the SMPTE 2110 standard, Dalet Galaxy five platform leverages the elasticity of the Cloud and offers federated production capabilities enabling the news network to effectively scale remote bureaus, field resources, and workflows at will. Cognitive services integrated with Dalet Galaxy five will accelerate the metadata enrichment of content archives making news assets easier to discover and readily available for creating deeper news stories across all platforms. Thanks to the hybrid architecture leveraging AWS, Dalet Galaxy five will provide native disaster recovery capability by offloading on-premise capacity to the Cloud when needed and processing scalability. “Today’s audiences crave more detailed news information on the viewing platform of their choice, especially for major sporting and political events,” adds Roux. “Broadcasters need a solution that enables them to deliver that deeper coverage whenever and wherever these events take place and create a content journey that engages audiences across all platforms. Dalet Galaxy five industry-leading remote access and editing provides a seamless news gathering and reporting experience enabling journalists to prepare robust multimedia stories whether they are in the newsroom or in the field on assignment.” Dalet Galaxy five will underpin the entire multi-platform production and delivery workflow, integrating key broadcast systems and propelling game-changing field and bureau workflows with a significantly improved remote editing user experience. Dalet Galaxy five’s orchestration capabilities will facilitate metadata-driven operations that automate complex media processes, distribute tasks and streamline workflows, simplifying the technical hurdles of media handling while simultaneously providing staff greater control over assets and monitoring capacities. For more information on Dalet Galaxy five and Dalet solutions, please visit www.dalet.com.   About Dalet Digital Media Systems Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximising the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions.   Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloguing, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics.   In July 2019, Dalet announced the acquisition of the Ooyala Flex Media Platform business. An acceleration of the company’s mission, the move brings tremendous value to existing Dalet and Ooyala customers, opening vast opportunities for OTT & digital distribution.   Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organisations (National Rugby League, FIVB, Bundesliga) and government organisations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA).   Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.   Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.  
  • News Production
  • Newsroom
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