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Sep 28, 2020
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Las actualizaciones de Ooyala Flex Media Platform ofrecen mayor control sobre los costos de la nube y la distribución global de programas
Las nuevas capacidades de escalado automático permiten a los clientes gestionar la máxima demanda y optimizar la computación elástica en la nube; El soporte de IMF facilita la distribución de programas a nivel mundial

Elevando la distribución global de programas

Las nuevas capacidades de escalado automático permiten a los clientes gestionar la máxima demanda y optimizar la computación elástica en la nube; El soporte de IMF facilita la distribución de programas a nivel mundial.

Dalet, proveedor líder de soluciones y servicios para empresas de contenidos, anunció hoy las nuevas características de Ooyala Flex Media Platform diseñadas para satisfacer las necesidades de la entrega global de programas con un enfoque en mejorar el control sobre los presupuestos. Las nuevas capacidades internas de Kubernetes escalan automáticamente la computación en la nube para la creación de proxy y el movimiento de archivos, lo que garantiza que los clientes optimicen los costos de la nube mientras utilizan su capacidad para administrar picos de contenido cuando sea necesario. Las características granulares de seguridad multiusuario y la compatibilidad con una amplia gama de formatos de masterización, incluido IMF en la nube, hacen de Ooyala Flex Media Platform la mejor plataforma en la industria de logística de medios para flujos de trabajo de producción creativa y entrega de contenido global.

“Hoy, más que nunca, la nube juega un papel fundamental para nuestros clientes y la viabilidad de su negocio. Pero necesitan más que la posibilidad de utilizar la computación de la nube, necesitan un mejor control sobre cómo y cuándo usarla,” afirma Lee McMullan, director de mercado de distribución multiplataforma de Dalet. “Las nuevas capacidades de Ooyala Flex brindan las funciones, la seguridad y la elasticidad que los clientes necesitan con herramientas de administración simples pero potentes que les permiten expandir sus producciones creativas mientras obtienen un mejor control sobre los costos impredecibles de la nube."
 

Ooyala Flex Admin Tool

La nueva herramienta de administración Ooyala Flex proporciona control granular de activos


Las nuevas capacidades de Ooyala Flex Media Platform ya están disponibles. Los clientes pueden comunicarse con su representante de Dalet para obtener detalles sobre la actualización.
 

Gestión de los costos de trabajo en la nube

Ooyala Flex utiliza Kubernetes para escalar dinámicamente la potencia informática en entornos de nube, lo que garantiza que los clientes paguen solo por lo que necesitan. Además de los importantes ahorros de costos a través del autoescalado dinámico, los clientes pueden establecer cuotas de simultaneidad de trabajos y umbrales de escalado, manteniendo un control mucho más estricto sobre los costos de la nube.

Lee agrega, “Actualmente, muchos clientes de Ooyala mantienen abierta la válvula de computación en la nube para administrar los picos en los proyectos. Nuestras nuevas capacidades activan la elasticidad de la nube cuando se necesita. Este trabajo es parte de los planes de Dalet para ofrecer una plataforma SaaS.”

El soporte adicional para el ciclo de vida del archivo en la nube brinda a los clientes un mayor control sobre la administración y los costos de grandes archivos.
 

Entrega más eficiente de programas y contenidos globales

Ooyala Flex ahora puede administrar y distribuir paquetes IMF, eliminando la necesidad de crear múltiples versiones de un paquete de contenido. Los clientes pueden reducir significativamente el espacio de almacenamiento y optimizar la gestión de proyectos comunes, como programas distribuidos globalmente en varios idiomas y formatos de visualización no estándar requeridos por empresas asociadas y servicios OTT. Con el ahorro en recursos físicos, los clientes pueden entregar programas en múltiples versiones más rápido y con un mayor retorno de la inversión.

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La interfaz de usuario de OoyalaMAM soporta nuevas capacidades de gestión de IMF


Únase a nuestra sesión en línea para tratar de cómo Ooyala Flex Media Platform puede ayudarle a mejorar sus flujos de trabajo de producción.

Inscríbase al webinario de Dalet Connect el 29 de septiembre "Logística de medios para la producción con Ooyala Flex" @ https://connect.dalet.com/#join

Para obtener más información sobre Ooyala Flex Media Platform, visite https://www.dalet.com/platforms/ooyala-flex


Acerca de Dalet Digital Media Systems

Las soluciones y servicios de Dalet permiten a las organizaciones de medios crear, administrar y distribuir contenido de manera más rápida y eficaz, maximizando el valor de sus activos. Basado en una fundación ágil, Dalet ofrece sofisticadas herramientas colaborativas que permiten flujos de trabajo completos para noticias, deportes, preparación de programas, postproducción, archivos y gestión de contenido empresarial, radio, educación, gobiernos e instituciones.
 
Las plataformas Dalet son escalables y modulares. Ofrecen aplicaciones especializadas con capacidades clave para abordar funciones críticas de operaciones de medios pequeños a grandes, como planificación, organización de flujos de trabajo, ingesta, catalogación, edición, chat y notificaciones, transcodificación, automatización de reproducción, distribución multiplataforma y análisis. 
 
La integración del negocio Ooyala Flex Media Platform ha abierto grandes oportunidades para que los clientes de Dalet implementen estrategias exitosas que alcancen mejor a sus audiencias con una distribución ágil de contenido multiplataforma en una gama más amplia de mercados, como ligas y equipos deportivos, marcas y empresas de negocios, así como compañías de medios y entretenimiento que buscan ampliar sus ofertas digitales.
 
Cientos de productores y distribuidores de contenido utilizan las soluciones y servicios de Dalet a nivel global, incluyendo emisoras públicas (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), redes comerciales y operadores (Canal +, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), organizaciones deportivas (National Rugby League, FIVB, Bundesliga) y gubernamentales (UK Parliament, NATO, United Nations, Veterans Affairs, NASA).
 
Dalet cotiza en la bolsa NYSE- EURONEXT (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.
 
Dalet® es una marca registrada de Dalet Digital Media Systems. Todos los productos y marcas comerciales mencionadas pertenecen a sus respectivos propietarios.

 

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Quality of Experience: leveling the content creation playing field
This article was co-authored by Dalet’s Solutions Architect, Brett Chambers, and Bitmovin’s Solution Director APAC, Adrian Britton In this blog post, we discuss some of the typical failure modes that we see in mezzanine content, and how the combination of Dalet’s Ooyala Flex Media Platform and Bitmovin's Encoding joint solution can help mitigate them with technical metadata, black bar removal, deinterlacing, color correction, and more! We cover some of the top issues that affect a viewer’s quality of experience and how our solutions can help your organization resolve them. Quality Matters - Factors that affect viewer experience There are countless factors that can negatively affect your subscribers' experience - luckily most of them can be resolved with a simple combination of accurate meta-data and specific dashboard inputs. For your convenience we’ve organized the top six factors that will make the most positive impact on your workflow: Black Bar removal Perhaps one of the most noticeable factors that may affect a viewer’s Quality of Experience is the addition of those pesky Black Bars that appear on both sides of a video player during playback. Bars or letter-box artifacts occur when an asset of a non-conforming aspect ratio is introduced somewhere in the workflow. A mezzanine asset typically would not see this, but where content has moved through upstream systems - the likelihood increases. Typically Bitmovin’s tools initiate a black bar removal if either an asset’s technical metadata requires it or the Ooyala Flex ingest path determines it necessary. For correction, Bitmovin encode contains a cropping filter, which can be controlled through the Ooyala Flex Media Platform to remove the required pixels or frame percentage, thus correcting the image. You can see this process here. Show API Reference Some of the aspect ratio issues that may come up within the Pixel Aspect Ratio (PAR), Storage Aspect Ratio (SAR), and/or Display Aspect Ratio (DAR). The ideal AR should be as follows: PAR: the aspect ratio of the video pixels themselves. For 576i, it’s 59:54 or 1.093. SAR: the dimensions of the video frame, expressed as a ratio. For a 576i video, this is 5:4 (720x576). DAR: the aspect ratio the video should be played back at. For SD video, this is 16:9. Technical metadata detection within Ooyala Flex will, in most cases, correctly determine the aspect ratio characteristics, allowing the encoding profile in Bitmovin’s dashboard to be adjusted automatically. These are all characteristics of a video asset. Getting it wrong either in detection, encoding, or playback results in squashed video playback. Color-Correction Bitmovin’s encoder contains a powerful set of color space, color range, and color primary manipulation logic. While not a full color-grading solution, the encoding workflow can easily be modified to correct for color issues commonly found in mezzanine formats. Show API Reference Deinterlacing Interlacing or deinterlacing can be used to drastically improve the visual performance of your fast-moving content. When manipulating these aspects of the encode it's important to have a full view of the input asset making the decision to trigger these ‘filters’ for either content of a particular source, a particular technical metadata characteristic, or as part of a human-driven QA process. Show API Reference Conformance (FPS) Source content is unlikely to always be captured at the same frame-rate. US-sourced content can range from 29.97 FPS to capture rate of 25/50 FPS - or even faster! Although the normal role of the encoder is to conform all inputs to a given frame-per-second, especially when ad-insertion is used, there are also some use cases where certain content coming through certain workflows need to maintain different (and higher) values. Show API Reference Post/Precuts Rarely will content start exactly where you want it to, be it color-bars or lead-in titles, or simply a longer form recording that runs too long. Being able to clip out a beginning by X seconds and clip out an end at Y seconds can avoid the costly exercise of offlining content for craft editing. The Ooyala Flex-powered workflow can control clip-in and clip-out parameters, automating ingest where required. Ooyala Flex-powered clip-in and clip-pout parameter automated workflow (visualized) Audio-Leveling Some content is loud, some content is quiet. The audio-filter allows all or selected content to have it’s volume adjusted making for a uniform viewer experience. Show API Reference How will you overcome QoE issues? To summarize there are six key factors that often affect a user’s QoE: black bars, poor coloring, incorrect lacing for visual quality, non-optimized FPS, content length, and inappropriate audio volume. So, how do you overcome the most glaring QoE issue: aspect ratio-related issues? How to detect Aspect Ratio-related QoE issues When it comes to content preparation, everything really starts with the Ooyala Flex Media Platform, extracting Technical Metadata from incoming media. This critical step extracts information such as format, framerate, frame size, colour space, D.A.R., P.A.R., codecs, bitrates, and specific details for codecs in use (e.g. GOP structures, profiles, audio sample rates and bit-depths), audio track counts, timecode start time and duration. OoyalaMAM displaying technical metadata for a media asset This wealth of technical information stored as metadata against the media asset can be easily utilized throughout any workflow orchestration process, enabling the construction of bespoke validation criteria, ensuring the media is compliant. If validation happens to fail, workflow orchestration can take steps to rectify any issue automatically. The evaluation of the technical side of our media is a great start, but what about validation of the media essence? The Ooyala Flex Media Platform incorporates a number of tools that allow clients to effortlessly integrate with external products; a perfect example of this integration is for automated quality control, such as Dalet AmberFin. Automated QC reports from external products can be analyzed by Ooyala Flex, workflow orchestration can take remedial action to correct any QC issues, and submit corrected media to automated QC again to ensure compliance. OoyalaMAM transcode action manual selection OoyalaMAM auto-QC report stored as asset metadata In addition to automated QC, we also have the ability to create tasks for users to perform manual QC. Manual QC tasks can even be augmented from a previous automated QC run by highlighting ‘soft errors’ as temporal metadata annotations in a timeline ‘Review’. This orchestrated usage of human intervention helps ensure that our workflow does not stall, deadlines are met, and most importantly, quality does not suffer. For more information on the combined Dalet + Bitmovin capabilities, you can watch the recording of our most recent joint webinar here, and if you’d like to further discuss how to best address your QoE issues, do reach out: Brett Chambers Solutions Architect, Dalet APAC Contact Dalet Adrian Britton Solutions Director, Bitmovin Contact Bitmovin
Dalet and Bitmovin Join Forces to Power OTT Content Packaging and Delivery for the National Rugby League of Australia
Dalet and Bitmovin announced today a new collaboration that improves preparation and accelerates delivery of OTT content for broadcasters, sports leagues and teams, brands, and other media-rich companies. The first organization to take advantage of the new technology partnership is Australia’s National Rugby League (the NRL). The workflow integration, which features the advanced media logistics of Dalet’s Ooyala Flex Media Platform and Bitmovin’s blazing fast encoder technology, provides the NRL with the flexibility and agility to fully optimize their OTT strategy. Deep integration through the Dalet and Bitmovin open APIs enables them to expand existing offerings into new markets and geographies at scale; engage fans through multiple services such as VOD, apps and subscriptions; and augment revenue opportunities thanks to better visibility across their production and distribution operations. “Dalet’s Ooyala Flex Media Platform, deeply integrated with Bitmovin’s encoding, player and analytics offerings, redefines the economics and the experience of OTT video distribution for brands like the National Rugby League,” states Stefan Lederer, CEO, Bitmovin. “Viewers will be delighted with higher quality and a more diverse range of content. Streaming costs are drastically lowered through better use of bandwidth. With greater transparency across the operations, media organizations are able to make smarter decisions about legacy and future content and video reach.” “Both our solutions are developed on the principle of openness and provide sophisticated automation for business scalability. This approach empowers our joint customers like the NRL to build integrated solutions and remain in total control of their asset life cycles,” comments Lee McMullan, Market Director - Multiplatform Distribution, Dalet. “Efficiency through automation and asset tracking enables digital and marketing teams to tap into archives, orchestrate content preparation, scaling distribution of rich content to a wider audience.” The National Rugby League (NRL) is one of Australia’s most popular and entertaining sports. The NRL telecasts have grown to become the most watched sporting programs on Australian television. Branching off the NRL is NRL’s Digital division; creating, producing, archiving and live-streaming hundreds of hours of content to NRL’s official website, NRL.com, and the Telstra NRL Official app on smart devices as well as the Telstra TV OTT device. NRL Digital’s underlying media technology also powers the 16 clubs and two states, as well as NRL operational websites and mobile applications content delivery, enabling better fan and members content experience online. The combined Ooyala Flex Media Platform and Bitmovin solution made it easier for NRL’s staff to build ad-hoc workflows that could better tap into their rich inventory and distribute more editorial content, imagery and video across the NRL’s websites and mobile applications. Ooyala Flex Media Platform’s powerful and efficient workflow and content management capabilities orchestrated the media catalogs’ encoding, media movement and content discovery to surface near-live video to their audiences. “When working with video content from varying sources that needs to be published online (live, near-live or on-demand content), every workflow, metadata layer and media processing step adds time and complexity getting content to the audience. By combining the Ooyala Flex Media Platform and the Bitmovin solutions we have been able to reduce complexity and issues, optimising inefficient steps while successfully accelerating our online delivery workflows,” comments Quanah McBride, Head of Digital Media Operations, The National Rugby League. Ooyala Flex Media Platform The Ooyala Flex Media Platform reinforces business continuity with a hybrid or poly-cloud based content supply chain. In addition to integration with Bitmovin, Ooyala Flex Media Platform offers enhanced security capabilities and improved content discovery tools, improving OTT preparation and multiplatform distribution workflows that help content owners quickly scale their operations. To learn more, please visit: https://www.dalet.com/ooyala-flex-media-platform. Bitmovin Designed To Deploy Content Anywhere And Integrate In Any Workflow Bitmovin’s encoding, playback, and analytics software solutions enable OTT video providers and development teams to deliver elevated, efficient viewer experiences on the largest number of devices and platforms in the market today. For more information, please visit www.bitmovin.com. See It In Action - Ooyala Flex Media Platform and Bitmovin Webinar on June 18th Dalet and Bitmovin will showcase the Ooyala Flex Media Platform and Bitmovin integration on a joint webinar on June 18, 2020. Hosted by Bitmovin’s Solutions Director, Adrian Britton, and featuring Patricio Cummins (Dalet General Manager, APAC) and Brett Chambers (Dalet Solutions Architect), the trio will highlight benefits and real world applications of the combined solution. To register, visit: https://connect.dalet.com/#join or https://go.bitmovin.com/apac-live-dalet-ott-workflows. You can find out more about Dalet and Bitmovin’s combined solutions here: https://www.dalet.com/partner/bitmovin. About Bitmovin Built for technical professionals in the OTT video market, Bitmovin’s software solutions help you optimize customer operations and reduce time-to-market, resulting in the best viewer experience imaginable. This is achieved through our device reach, flexible and scalable integration, and commitment to supporting our customers. Learn more at www.bitmovin.com. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
Dalet Solutions Earn DPP 2020 Security Certification for Production and Broadcast
Dalet, a leading provider of solutions and services for broadcasters and content professionals, continues its commitment to the highest security standards, attaining the DPP Security Marks for Production and Broadcast under ‘The DPP Committed to Security’ program. The marks certify that all Dalet products and solutions are developed, configured and deployed according to stringent DPP cyber security best practices across R&D, code safety, and operational measures. As early adopters of DPP compliance and security initiatives, both Dalet, and Ooyala - now part of Dalet - have worked with the DPP on certification and security initiatives since 2014. The company also attained its ISO/SEC 27001:2013 certification in 2018, earning the highest level of security practices across Dalet internal development processes, its product line and its practices. “Security has always been of paramount importance at Dalet. With media organizations quickly pivoting their operations to enable work from home scenarios, security has taken on an even higher level of urgency for our customers,” states Rami Pinku, Dalet Deputy General Manager, R&D Operations. “Our commitment to developing and delivering highly secure solutions that embrace industry best practices is stronger than ever. Dalet security processes start from the moment we begin developing our solutions to the time they’re delivered. We are proud to have achieved the DPP’s security marks for our solutions as these are key criteria for media organizations investing in enterprise-grade workflow solutions.” Achieving the DPP security marks demonstrates Dalet’s commitment to working towards and adhering to cyber security best practice across its entire solution range. Powering exceptional user workflows from enterprise productions to OTT preparation and finished asset distribution, Dalet’s line of DPP accredited media supply chain and broadcast solutions, including Dalet Galaxy five, the Ooyala Flex Media Platform and Dalet’s latest SaaS offerings, Dalet StoreFront, Dalet Media Cortex and Dalet Galaxy xCloud, offer secure, hybrid and highly scalable workflows on-premises and in the cloud. "We're delighted that Dalet has been awarded the DPP's Committed to Security mark for both Broadcast and Production," says Rowan de Pomerai, DPP Head of Delivery & Growth. "Building on the great work they did with the Ooyala Flex Media Platform, all Dalet products are now developed in line with our Security guidelines, meaning that they remain part of a community of forward-thinking companies demonstrating a clear commitment to cybersecurity best practice, and to playing their part in building a more secure media supply chain." About the DPP Committed to Security program The DPP launched the Committed to Security program in October 2017 to help technology providers advance, hone and demonstrate their commitment to security best-practices. Participants are assessed according to a rigorous set of controls specifically applied within the categories of Production, including policies and procedures, physical security, incident planning, recovery management, IT security, business continuity and other areas; and Broadcast, including documentation & testing, authentication and controls. For more information go to https://www.dalet.com/platform and https://www.thedpp.com/security. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
Dalet Strengthens Remote Creative Workflows with New Proxy Editing for Adobe Premiere Pro
Dalet, a leading provider of solutions and services for broadcasters and content professionals, has released the new version of its Dalet Xtend module, enabling remote proxy editing capabilities within Adobe® Premiere® Pro, an industry leader in video editing. Responding to feedback from Dalet customers, Dalet Xtend for Adobe Premiere Pro remote proxy editing capability now facilitates collaboration between distributed teams making it easier to work across locations and time zones. The new capability streamlines production workflows thanks to its “hub & spoke” approach to collaborative editing. Leveraging proxy quality video, users and teams can continue editing from any location. “Support for remote editing and collaboration capabilities answers the needs of our news and multisite customers requiring in-the-field and site-to-site collaboration. As societies are forced to shift quickly into remote work situations, this capability becomes more critical for all of our customers,” states Kevin Savina, Director of Product Strategy, Dalet. “Over the last few years, we have reinforced our relationship with Adobe and continue to enhance existing integrations while developing new ones to address the most pressing needs of content creators today.” Dalet Xtend for Adobe Premiere Pro lets remote users edit quickly and efficiently, anytime, anywhere in low resolution, with the finished sequence automatically rendered in high resolution back at the production hub. This significant time and resource savings is especially helpful for fast-paced news workflows where journalists need to quickly edit stories on breaking news while it is happening. Additionally, a key highlight of this update is the ability for teams to edit and collaborate remotely; projects can be edited from beginning to end by users in different coasts. The significantly improved Dalet Xtend browser provides users with the same user experience to search and select content, whether they are working within Dalet Galaxy five or within the Adobe tools. Additional key features within the Dalet Xtend module include: Users can work with the same browser view they use in Dalet Galaxy five Users can change story status Users can trigger migration actions / workflows Live content and metadata updates for a selected category New Poster frame and thumbnails New Search/View/Edit MediaBin contents Configurable and resizable columns and views “The Adobe-Dalet integrations enable customers to collaborate across borders and time zones, faster and more efficiently,” states Sue Skidmore, head of partner relations for Adobe video. “Both companies believe in a customer feedback focused approach to feature enhancements, which results in exceptional user experiences that support the full creative capabilities of Adobe solutions.” As part of the continued partnership with Adobe, work is underway to add improvements to the Adobe Panel within the Ooyala Flex Media Platform. The panel allows Adobe Premiere Pro users to search for content managed by the Platform, as well as trigger workflows for publishing and syndication. New capabilities are being built into the panel following customer feedback. For more information go to https://www.dalet.com/modules/dalet-xtend and https://www.dalet.com/partner/adobe. About Dalet Digital Media Systems Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
Virtualization - is it always best? And is cloud a one-size-fits-all solution?
I like to be told that I'm wrong. It usually means that I've made some broad sweeping assumption that over-simplifies the world. My most recent blunder was assuming that the whole world will obviously move 100% of its media operations to the cloud. It seems to me that in the space of a few short years, the media industry has changed its mindset from cloud is unsafe through a brief dally with cloud is good and has now ended up with everything cloud as the way to go. Considering current global events around mobility and remote working, this is a highly topical discussion. One-size-fits-all solutions do not exist! In the unused bit at the back of my brain, I know that there is no such thing as a one size fits all solution, but at the same time I cling to the everything cloud marketing philosophy as some kind of justification for forward motion. Very often, it's a mix of technologies that gives the best performance for a given price and it's the ability to choose the right technology at the right time for the right job at the right price that ensures that any business continues to thrive. Transcoding is a curious business. To select a service or a device, you first must be sure that it meets your needs for scaling, deinterlacing, frame rate conversion, image filtering, SDR and HDR conversion, range of codecs, compression efficiency and compression quality. In today's time-pressed environment choices are often done with a service rate card rather than by testing with real content and real people. This is a shame because very often the idea of taking a high-quality device with a Capex price tag is eliminated, even though the per-transcode costs of an alternative service can be higher for a lower quality. Nothing is ever simple - what's the real business problem? So why all this heavy philosophy? Dalet asked me to look at a hardware accelerator for an offline transcoder. I initially thought that I had stepped into a time machine because that sort of solution is just not fashionable now. I stopped and thought about it for a while in the context of todays reduced operating margins, remote infrastructure requirements and ever-increasing platform support requirements. If you have a fixed and stable volume of content that needs to be converted every day / week / month then actually the costing of that core transcode is a key fixed cost of the business. If a hardware accelerator reduces that fixed cost with a one-off investment rather than a pay as you go continuous commitment, then it is a no-brainer providing you still have a local data center to house it and you have the ability to manage it remotely. There is a business sweet spot for accelerators! So I found myself looking at an HEVC encoding accelerator, connected to a cloud-enabled Dalet AmberFin transcode farm and realized that it was the right solution for many customers to fulfil their core needs of doing a lot of transcoding for the minimum TCO (Total Cost of Ownership). Like many things in engineering, it might not be fashionable or glamorous, but for the right application it makes good business sense. It serves the needs of working and managing remotely, since you can build a hybrid architecture that works in the background and yet, can be accessed anytime, anywhere, assuming your data center has some solid business continuity in place (let’s face it, who doesn’t these days?) As 2020 makes its way, with major issues at global scale, it seems that there is a sweet spot for hardware accelerators - high throughput with less energy consumption than a raw software solution. It also seems that I should avoid jumping on today's fashionable technology for everything and to keep my mind open to a wider range of practical solutions to solving real business problems!
Why Cloud Content Supply Chains Are The Answer to Today's Media Consumption Demands
Today’s content creators and publishers are faced with a rapidly changing landscape. Any company and brand looking to engage viewers, followers, sports fans, consumers and buyers needs to refocus on their video strategy. Creating great content is no longer sufficient - you also need to keep at least one eye on trends. If you don’t, the rate of change is so fast that you’ll quickly be faced with demands that you simply don’t have the resources for. Today’s world is radically different Just twenty years ago, the first primitive video streaming technology emerged, and to early adopters, it was exciting. It was shaky and flaky, but showed potential. Neither YouTube nor Facebook existed. Video was consumed via broadcast or DVD. The rigid standards that bound broadcasters were necessary because TVs at the time couldn’t display anything else. After years of technology evolution, it became easy to get video to where it was meant to be consumed, and the idea that one day there might be hundreds of video platforms to address, all different in some way or other, was either a distant one or not there at all. Today, it’s a radically different world, where everyone has a video device in their pocket, where digital video is better than film in every measurable way, where 8K video resolution measured by pixel count per frame is 85 times that of standard definition from two years ago. There’s a variety of video codecs, HDR vs SDR, not to mention complex distribution rights, which might vary from region to region. Viewing habits are vastly different Inevitably, viewing habits have changed dramatically. There’s anecdotal evidence that in a typical class of 30 ten - year - olds, precisely none of them will have watched linear TV the night before. Between them, YouTube, Social Media and OTT/OVP sourced media are the dominant platforms for video consumption. “Traditional” linear TV is just one of a myriad of video distribution formats. The Ooyala Flex Media Platform was developed to be the answer to this explosion of video formats and platforms. It automates content distribution, guided by orchestrated packaging workflows that users create, based on the number and nature of video destinations to be served. A cloud-native platform at your service A “cloud-native” platform means that it is modular, scalable and almost infinitely flexible. This is perfect for modern media creators, because their distribution demands will grow quickly, and sometimes unpredictably. Applications in the cloud are not restricted by size or scale. There are no physical boundaries. If you need more, just ask for it. It’s the same if you need less. A cloud architecture means that you don’t have to make business-critical investments in hardware that risk losses through depreciation, or though an inability to grow and contract with customer demand. The Ooyala Flex Media Platform is your Cloud Media Factory. An automated content supply chain that allows your team to meet all OTT and multi-platform distribution needs! Adaptable and secure Building a cloud-native application - especially one that is optimised for media production and distribution - requires an approach that is both adaptable and secure. For the ultimate in flexibility, the Ooyala Flex Media Platform has microservices as its basic functional blocks. These are essentially “atoms” of functionality. They’re elements of the application that have been made as lean as possible without affecting efficiency. Indeed, breaking down an application like this is a major enhancement to efficiency, because it dispenses with monolithic programs that belong in the cretaceous period. Microservices communicate with each other and with the outside world through APIs (cCarefully designed gateways that “talk” in a very controlled way to other parts of a program - like a user interface or an external software request for some media). This approach is intrinsically secure. Even though an application talks to external services, it has to do so in a very specific way. Unusual requests will simply be rejected. There is security at every layer in the system. What’s the answer? The answer to the extraordinary rate of change in distribution platforms is to have a flexible, modular, scalable cloud-based application to deal with the complexity. Dalet’s Ooyala Flex Media Platform is designed to deal with a wide range of media operations and scale with them to almost any size. Closely integrated with other Dalet products such as Dalet AmberFin for media processing and Dalet Media Cortex for AI-powered media enrichment, the Ooyala Flex Media Platform can take media from anywhere, to anywhere, automatically and without drama. Sooner or later (most likely sooner) every organization will be impacted by the rate of change in multimedia content operations. Strategic thinking based on linear growth is no longer an option. The Ooyala Flex Media Platform, a first class citizen of the cloud, is the answer to this sign of the times. The good news? It’s ready for you to use now, and it will make you fighting fit for the future. Learn more about the Ooyala Flex Media Platform <iframe width="660" height="415" src="https://www.youtube.com/embed/bakCmFWjbhI" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Ooyala Flex Media Platform avanza a su próximo capítulo con Dalet
París, Francia - 3 de marzo de 2020 – Dalet, proveedor líder de soluciones y servicios para difusores y profesionales de contenido, ha realizado importantes avances en el desarrollo de Ooyala Flex Media Platform. Adquirida en julio de 2019, Dalet ha acelerado la ingeniería de la solución en cuatro áreas claves: experiencia de usuario; rendimiento y capacidades centrales de la plataforma; APIs y flujos de trabajo OTT. La potencia aportada por la adquisición de Dalet, ha permitido un mayor crecimiento y desarrollo, aumentando las capacidades de la Plataforma para servir a una gama más amplia de organizaciones que buscan retomar el control de su estrategia de video, como equipos de medios digitales, ligas deportivas y equipos, así como marcas y compañías de medios que están ampliando sus ofertas digitales y dirigiéndose directamente al consumidor a un ritmo acelerado. “Yendo más allá del espacio de transmisión tradicional donde Dalet ha sido líder por años, Ooyala Flex Media Platform está cumpliendo con los requisitos claves de logística de medios para empresas como EnhanceTV, Arsenal Football Club y Migo en Filipinas, una ‘startup’ que busca hacer que el consumo OTT de contenido ‘premium’ sea asequible para los países en desarrollo,” comenta Bea Alonso, Directora de Marketing de Producto, Dalet. “Con el video como un componente central de los planes de negocio hoy en día, estas organizaciones requieren una plataforma de administración de contenidos que les permita colaborar sin problemas, producir excelentes contenido rápidamente y tomar el control de su cadena de proceso y distribución de medios. Ooyala Flex Media Platform está diseñada para optimizar los flujos de trabajo, lo que permite a las empresas monetizar mejor su contenido. Ofrece una tremenda versatilidad de distribución, permitiendo a estas compañías lanzar campañas y ofertas de contenido para redes sociales, digitales y OTT de manera rápida y eficiente.” Las iniciativas clave de desarrollo en los últimos seis meses incluyen: Soporte mejorado para flujos de trabajo OVP / OTT Ooyala Flex Media Platform extiende su soporte para entregar contenido a una variedad de proveedores de OVP, incluyendo las últimas mejoras al plug-in para Brightcove. “Nuestro compromiso de apoyar los flujos de trabajo OTT es una prioridad para Dalet y se ha demostrado en lanzamientos recientes. En el futuro, continuaremos incrementando las capacidades de distribución multiplataforma,” dice Lincoln Spiteri, Vicepresidente de Ingeniería, Dalet. Las nuevas capacidades OTT incluyen soporte para MPEG-DASH y mayor soporte para jerarquías y taxonomías complejas de metadatos. Experiencia de usuario excepcional La última interface web de OoyalaMAM, que ha sido diseñada en colaboración directa con clientes, proporciona una experiencia de usuario excepcional que permite la adopción rápida de herramientas y flujos de trabajo. Las nuevas funciones incluyen capacidades avanzadas de búsqueda de activos, incluidos metadatos descriptivos y temporales, fácil preparación de metadatos y herramientas para organizar grandes colecciones de activos. Además, OoyalaMAM también proporciona ayudas de visualización de contenidos con onda y niveles de audio, además de un preciso reproductor de video HTML5, que incluye MP4, MPEG-DASH y HLS con conmutación de audio y subtítulos. Formidable y escalable infraestructura Dalet I&D ha avanzado significativamente la escalabilidad, operatividad y confiabilidad de Ooyala Flex Media Platform. La Plataforma ha consolidado sus capacidades multi-nube y está disponible para su implementación en Amazon AWS, Google Cloud Platform y Microsoft Azure. También admite implementaciones on-premise. Spiteri agrega: “Trabajar en la nube es una cosa, trabajar bien en la nube es otra. Desde el 2015, Ooyala Flex Media Platform ha adoptado un enfoque nativo en la nube para su arquitectura. La Plataforma se basa en una colección de microservicios totalmente compatibles con las prácticas modernas de DevOps.” Una capa de abstracción de almacenamiento actualizada mejora la ubicación de los activos en las soluciones de almacenamiento, lo que permite operaciones más eficientes en varias localizaciones con opciones para mover activos y flujos de trabajo a la nube a través de implementaciones híbridas. Plataforma abierta lista para la integración Diseñada para integrarse con cualquier sistema con un API abierto, Ooyala Flex Media Platform puede extender los flujos de trabajo a través de complementos de mensajería y scripts personalizados. Alternativamente, su API REST permite a los clientes construir sus propias aplicaciones sobre la Plataforma. Las novedades de API en versiones recientes permiten a los clientes desarrollar complementos nativos que se pueden integrar en la configuración general de la Plataforma. El marco de ejecución de trabajos (JEF) y el SDK relacionado están disponibles para los clientes que deseen ampliar la Plataforma más allá de lo que se puede lograr mediante scripts. Ciclo de lanzamiento mensual A partir de ahora, Dalet emplea una cadencia de lanzamiento mensual que permite a los clientes de Ooyala Flex Media Platform adoptar nuevas capacidades y desarrollar flujos de trabajo más rápidamente. Esta aceleración en I&D también garantizará que la Plataforma y sus numerosas integraciones permanezcan seguras y cumplan con los estrictos estándares de ciberseguridad la industria, como las Marcas de Compromiso con la Seguridad de la DPP para difusión y producción. Para obtener más información sobre Ooyala Flex Media Platform, visite https://www.dalet.com/ooyala-flex-media-platform. Si quiere saber cómo Ooyala Flex Media Platform puede abordar las demandas de las nuevas audiencias con cadenas de suministro basadas en la nube, vea el blog por Lincoln Spiteri aquí. Acerca de Dalet Digital Media Systems Las soluciones y servicios de Dalet permiten a las organizaciones de medios crear, administrar y distribuir contenido de manera más rápida y eficaz, maximizando el valor de sus activos. Basado en una fundación ágil, Dalet ofrece sofisticadas herramientas colaborativas que permiten flujos de trabajo completos para noticias, deportes, preparación de programas, postproducción, archivos y gestión de contenido empresarial, radio, educación, gobiernos e instituciones. Las plataformas Dalet son escalables y modulares. Ofrecen aplicaciones especializadas con capacidades clave para abordar funciones críticas de operaciones de medios pequeños a grandes, como planificación, organización de flujos de trabajo, ingesta, catalogación, edición, chat y notificaciones, transcodificación, automatización de reproducción, distribución multiplataforma y análisis. La integración del negocio Ooyala Flex Media Platform ha abierto grandes oportunidades para que los clientes de Dalet implementen estrategias exitosas que alcancen mejor a sus audiencias con una distribución ágil de contenido multiplataforma en una gama más amplia de mercados, como ligas y equipos deportivos, marcas y empresas de negocios, así como compañías de medios y entretenimiento que buscan ampliar sus ofertas digitales. Cientos de productores y distribuidores de contenido utilizan las soluciones y servicios de Dalet a nivel global, incluyendo emisoras públicas (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), redes comerciales y operadores (Canal +, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), organizaciones deportivas (National Rugby League, FIVB, Bundesliga) y gubernamentales (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet cotiza en la bolsa NYSE- EURONEXT (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® es una marca registrada de Dalet Digital Media Systems. Todos los productos y marcas comerciales mencionadas pertenecen a sus respectivos propietarios. Para obtener más información sobre Dalet, visite www.dalet.com. Contacto de Prensa Alex Molina Zazil Media Group (C) alex@zazilmediagroup.com (T) +1 (617) 834-9600
Small steps for designers, giant leaps for users! How UX drives growth
With the advent of omnipresent technologies (think smartphones) in our daily lives, free/try apps have transformed the way we make products and the way consumers expect to be served up products that are intuitive and enjoyable. Just like consumers flocking from one social app to the other, a new generation of creative media professionals have adopted, from their personal digital lives, a “try and keep/throw” approach to media tools. i.e., "if I don't like it or can't get my work done, I'll look for another one." As software vendors, we must embrace this change to enrich our user community's experience in their daily work, with minimal distractions from the application, i.e., focus on the craft, not the tools. We have also seen a shift towards putting the emphasis on product design from users' feedback versus historically "Technical experts/Engineer," where the focus was on the technical capabilities of the solution with less importance on usability, complexity, intuitiveness for the persons actually doing the work. Back in the day Back in the day, you had to be an engineer to operate sophisticated technical software. Today you can cut a movie on your iPhone. Not that you would want to, but the fact that the tools are there for the masses has created a baseline from a user perspective, on expectations as to what they want and expect from a product. Today, our media professionals need to work with software tools to tell their story. A UX (user experience)-centric approach in software design focuses on abstracting the complexity to surface and empower creatives. User Experience is at the center of a successful product and a primary axis to our commitment to user/market-driven approach to producing value for our client community. This need for transformation in how software vendors interact with an organization, and users, means putting transformative approaches and processes to dynamically engage with the user community much earlier in the product development stage, from ideation to release, and onwards. Your accelerator to market success The value in implementing a user-driven feedback loop model is a tenfold accelerator to market, with well-received releases that provide incremental value. Ideas are great, but unless tested against the intended audience, the product output generates frustration and dissatisfaction, further introducing new cycles of product iteration. Great designs can have a positive effect on the quality, accuracy, and user satisfaction/adoption of a product. This is what User Experience design practice enables. I want Ketchup, not a workout It is essential to differentiate UX (user experience) from UI (user interface), however. While UX focuses on "how to do something and how something should work" in the most intuitive, precise, and efficient way, UI focuses on the presentation layer and visual appeal of the product. A simple example: a button. UX design is focused on the position, discovery, feedback, and interaction with careful attention in taking into account both previous and following functions. Whereas UI design will focus on how to make the button visible, accounting for the shape, color, and typography to make the user want to press it. Courtesy of the author A great consumer-goods example that emphasizes this is ketchup bottles. When looking at the glass bottle, anyone can attest that it conveys elements of quality and aesthetics; however, the user experience is disappointing to everyone, including my grandmother, having users come up with workarounds for the poor usability. On the other hand, the plastic squeeze bottle, while looking cheap, is immediately intuitive in its use, and the fact that it stands on its cap, further adds a value of being ready to be dispensed by a simple squeeze. The wheel is not enough Credit: Nima Torabi The above example highlights the iteration of design of a user problem statement: "I want a mode of transportation that gets me from point A to point B safely, comfortably and expeditiously". While the top approach addressed the components of the product, each iteration was rendered useless on its own and not adopted (i.e., failed) as it didn't address the user's need. What is vital here are tangible, usable deliverables, or MVPs (Minimum Viable Product). “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Don Norman, Nielsen Norman Group (Credited with inventing the term UX) Back to the ketchup bottle, we can see that the first bottle was usable and formed the basis, by allowing feedback, which led to further iterations, each providing more intuitive designs. Note the middle image, where the bottle is now squeezable, would have never been initially designed without this user feedback. It’s all about the user User research is at the center of our approach at Dalet, both for outbound activities (on-site interviews, regular visits to see the product in use, etc.) and inbound (through conducting surveys, facilitating user community forums, etc.). This is the approach we took when we set out to re-design the user experience for our OoyalaMAM, the main user interface for the Ooyala Flex Media Platform: usability and speed were our top goals – but that’s a story for our next blog post. The recently refreshed OoyalaMAM user interface We want to enable our user community to converse and contribute while gaining knowledge and identifying trends that would need to be slated in the roadmap. As part of this user research, we are putting in place forums for the community to contribute, collaborate, and drive innovative ideas at the forefront of our practice. We'd love to have you aboard!