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Sep 01, 2020
France
Dalet AmberFin Cloud Transcoder aumenta el rendimiento de procesamiento de media de primera calidad con una nueva arquitectura elástica
La solución de transcodificación basada en SaaS es la mejor en su clase ofreciendo servicios eficientes, integrados y de alta calidad en entrega, preparación y conversión de media

Servicio de procesamiento de medios basado en SaaS

Dalet AmberFin Cloud Transcoder ofrece sólidas capacidades de distribución y preparación de media para flujos de trabajo de postproducción y emisión.

Dalet, proveedor líder de soluciones y servicios para difusores y profesionales de contenido, lanzó hoy Dalet AmberFin Cloud Transcoder, un nuevo servicio de procesamiento de medios de alta calidad basado en SaaS con sólidas capacidades de distribución y preparación de media para flujos de trabajo de postproducción y emisión. La solución incluye todas las funciones de la versión on-premises de Dalet AmberFin, con herramientas más allá de las simple conversión de media, lo que garantiza que los profesionales de los medios tengan acceso a escalado de imágenes, conversiones de estándares, corte / empalme, conversión de subtítulos, normalización de audio, control de versiones de localización, creación de IMF y presentación y conversiones HDR.

Único entre los transcodificadores de nube elástica, Dalet AmberFin Cloud Transcoder se puede acceder a través de un entorno de servicio administrado en la nube pública, o se puede implementar como un servicio escalable basado en contenedores dentro de la infraestructura de nube privada existente del cliente. El servicio de transcodificación de alto rendimiento, que admite una amplia gama de formatos, adopta un enfoque de fábrica para gestionar proyectos de conversión de medios, desde operaciones de posproducción a pequeña escala hasta empresas de medios más grandes, con el mayor grado de calidad y economía.

“Al igual que el conocido transcodificador on-premises Dalet AmberFin y plataforma de orquestación de flujo de trabajo, el servicio Dalet AmberFin Cloud Transcoder convertirá y empaquetará casi cualquier formato de archivo, gestionando complejidades, como procesamiento HDR, normalización de volumen y conversiones de subtítulos,” afirma Eric Carson de Dalet. "Es el mismo gran conjunto de funciones que se ejecutan en una arquitectura elástica sin servidor diseñada para optimizar los recursos y el costo para los clientes que requieren una gran capacidad, una presencia nativa en la nube, precios basados en el uso o todo lo anterior.”

Eric, quien se desempeña como Gerente General de Dalet en los mercados de la costa oeste de EE. UU. y Canadá de estudios y posproducción, cadenas de televisión, deportes y operaciones de noticias, aporta su experiencia en empaquetado y entrega de archivos globales para ayudar a impulsar el negocio y el producto Dalet AmberFin. 

“Dalet AmberFin Cloud Transcoder ofrece a los clientes más opciones para administrar mejor sus operaciones de medios. Dado que no es necesario transferir perfiles de conversión o flujos de trabajo, los clientes pueden utilizar los flujos de trabajo existentes completamente en la nube o crear un marco híbrido sin sacrificar calidad. Hemos incluido la capacidad de Cloud Transcoder directamente en el diseñador de flujo de trabajo de Dalet AmberFin, para que nuestros clientes puedan estar en funcionamiento en la nube desde el primer día, sin involucrar a un equipo de servicios profesionales para mover, probar y depurar conversiones de medios,” agrega Eric. “En el entorno actual, la capacidad de pasar de las instalaciones a la nube sin interrupciones es clave para casi todos los clientes. Es un nuevo nivel de movilidad y agilidad para proyectos de procesamiento de medios.”

Las características destacadas incluyen:

  • Oferta de SaaS, controlable desde el motor de flujo de trabajo Dalet AmberFin y mediante la API REST

  • Escalado elástico en un servicio administrado o dentro de una VPC existente

  • Admite todos los códecs estándar de la industria, además de HDR y Dolby Vision

  • El enfoque de prioridad API permite a los clientes usar Dalet AmberFin por sí solo o dentro de una orden de trabajo más grande o un sistema MAM, incluido Dalet Galaxy five o Ooyala Flex Media Platform, ahora parte de Dalet

  • Totalmente compatible con los perfiles de transcodificación de Dalet AmberFin existentes

  • Equilibre fácilmente el volumen de transcodificación entre on-premises y en la nube, controlando ambos desde el mismo motor de flujo de trabajo

  • Suscripción mensual basada en niveles con precio de costo por minuto

Dalet AmberFin Cloud Transcoder cuenta con el respaldo global de los servicios profesionales de Dalet y los equipos de soporte al cliente que pueden ayudar con el desarrollo del flujo de trabajo, incluida la integración de scripts y API en una amplia gama de entornos de medios.
 
Para obtener más información, visite:
https://www.dalet.com/platforms/amberfin. Únase a las sesiones de seminarios web de lanzamiento con Eric Carson el 1 y 2 de septiembre. Inscríbase aquí: https://connect.dalet.com/#join.

 

Acerca de Dalet Digital Media Systems

Las soluciones y servicios de Dalet permiten a las organizaciones de medios crear, administrar y distribuir contenido de manera más rápida y eficaz, maximizando el valor de sus activos. Basado en una fundación ágil, Dalet ofrece sofisticadas herramientas colaborativas que permiten flujos de trabajo completos para noticias, deportes, preparación de programas, postproducción, archivos y gestión de contenido empresarial, radio, educación, gobiernos e instituciones.
 
Las plataformas Dalet son escalables y modulares. Ofrecen aplicaciones especializadas con capacidades clave para abordar funciones críticas de operaciones de medios pequeños a grandes, como planificación, organización de flujos de trabajo, ingesta, catalogación, edición, chat y notificaciones, transcodificación, automatización de reproducción, distribución multiplataforma y análisis. 
 
La integración del negocio Ooyala Flex Media Platform ha abierto grandes oportunidades para que los clientes de Dalet implementen estrategias exitosas que alcancen mejor a sus audiencias con una distribución ágil de contenido multiplataforma en una gama más amplia de mercados, como ligas y equipos deportivos, marcas y empresas de negocios, así como compañías de medios y entretenimiento que buscan ampliar sus ofertas digitales.
 
Cientos de productores y distribuidores de contenido utilizan las soluciones y servicios de Dalet a nivel global, incluyendo emisoras públicas (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), redes comerciales y operadores (Canal +, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), organizaciones deportivas (National Rugby League, FIVB, Bundesliga) y gubernamentales (UK Parliament, NATO, United Nations, Veterans Affairs, NASA).
 
Dalet cotiza en la bolsa NYSE- EURONEXT (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.
 
Dalet® es una marca registrada de Dalet Digital Media Systems. Todos los productos y marcas comerciales mencionadas pertenecen a sus respectivos propietarios.

 

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Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
La solución SaaS de Dalet se enfoca en la continuidad del negocio y la producción remota para los operadores de medios
Dalet, proveedor líder de soluciones y servicios para difusores y profesionales de contenido, puso a disposición hoy una importante solución de producción remota que permite a las salas de redacción y organizaciones de medios llevar a cabo operaciones críticas de producción y distribución de contenido en medio de la crisis de COVID-19 y más allá. Dalet Galaxy xCloud, una solución SaaS segura y altamente escalable gestionada por Dalet, amplía la producción local y permite una experiencia de edición remota y colaboración excepcional y sin fricciones desde el hogar hasta la sede. “Hoy, más que nunca, nuestros clientes de noticias juegan un papel fundamental en mantener a las comunidades informadas y conectadas. Nuestras herramientas forman una base para crear y servir noticias e información vitales a millones de espectadores. Es imperativo que las operaciones de nuestros clientes continúen sin interrupciones,” afirma Kevin Savina, Director de Estrategia de Producto, Dalet. “Hemos diseñado Dalet Galaxy xCloud para brindar a nuestros clientes la máxima movilidad cuando más lo necesitan, ya sea en la oficina o en las instalaciones, en una producción externa o en localización, con autónomos o trabajando desde casa, como muchos entre nosotros lo estamos haciendo actualmente.” Dalet Galaxy xCloud permite a los clientes trabajar de manera productiva desde el hogar aprovechando la infraestructura de la nube, mientras siguen utilizando herramientas de producción familiares, como Dalet OneCut, Dalet WebSpace y Dalet On-the-Go con sus dispositivos basados en el hogar. Los flujos de trabajo de edición con Adobe® Premiere® Pro también son compatibles a través del plugin Dalet Xtend. Kevin explica la simplicidad y su importancia: “Debido a que el servicio alojado por Dalet amplía las capacidades de los sistemas locales existentes, nuestros clientes pueden hacer una transición rápida para trabajar desde sus casas utilizando las mismas herramientas y flujos de trabajo dentro de un entorno seguro y controlado. La seguridad y la escalabilidad son increíblemente importantes para nuestros clientes, que deben activar rápidamente las capacidades remotas para cientos de usuarios y múltiples flujos de trabajo.” Para más información, visite https://www.dalet.com/business-services/galaxy-xcloud Además de Dalet Galaxy xCloud, Dalet ofrece una serie de soluciones existentes para abordar los desafíos que presentan las nuevas condiciones de trabajo: Dalet OnePlay para gestionar estudios con un equipo de trabajo reducido conservando su calidad. Lea más: https://www.dalet.com/platforms/oneplay Ooyala Flex Media Platform para escalar y satisfacer todas sus necesidades de preparación de contenidos para OTT y multiplataforma. Lea más: https://www.dalet.com/ooyala-flex-media-platform Dalet StoreFront para distribuir contenido de forma remota y exponer su inventario a clientes y socios B2B. Lea más: https://www.dalet.com/business-services/storefront Facilitando todas las interacciones digitales y reuniones en línea con Dalet Connect Ya que las reuniones y eventos físicos no pueden llevarse a cabo actualmente, Dalet ha creado un sitio dedicado llamado Dalet Connect. Dalet Connect, una extensión del sitio web principal de Dalet, tiene como objetivo ayudar a los profesionales de los medios a descubrir los productos de Dalet y sus eventos en línea, permitiendo la solicitud de demostraciones, reuniones y seminarios web. Los profesionales de los medios podrán discutir sus necesidades inmediatas y proyectos específicos con el equipo de Dalet en un entorno dedicado para reuniones en línea. Robin Kirchhoffer, Director de Operaciones y Contenidos de Marketing de Dalet, concluye: “En este momento, estamos totalmente enfocados en ayudar a nuestros clientes y a la industria en general. Ese ha sido nuestro conductor desde el comienzo de esta crisis. A través de Dalet Connect podemos conversar con nuestros clientes, futuros usuarios y socios sobre desafíos específicos y ayudarlos a encontrar la combinación de soluciones más adecuada. Es un momento difícil para todos y nos ofrecemos para ayudar con la continuidad de negocio, estableciendo mecanismos que sirvan a nuestra comunidad ahora y en el futuro.” Únase a Dalet en línea hoy: connect.dalet.com Acerca de Dalet Digital Media Systems Las soluciones y servicios de Dalet permiten a las organizaciones de medios crear, administrar y distribuir contenido de manera más rápida y eficaz, maximizando el valor de sus activos. Basado en una fundación ágil, Dalet ofrece sofisticadas herramientas colaborativas que permiten flujos de trabajo completos para noticias, deportes, preparación de programas, postproducción, archivos y gestión de contenido empresarial, radio, educación, gobiernos e instituciones. Las plataformas Dalet son escalables y modulares. Ofrecen aplicaciones especializadas con capacidades clave para abordar funciones críticas de operaciones de medios pequeños a grandes, como planificación, organización de flujos de trabajo, ingesta, catalogación, edición, chat y notificaciones, transcodificación, automatización de reproducción, distribución multiplataforma y análisis. La integración del negocio Ooyala Flex Media Platform ha abierto grandes oportunidades para que los clientes de Dalet implementen estrategias exitosas que alcancen mejor a sus audiencias con una distribución ágil de contenido multiplataforma en una gama más amplia de mercados, como ligas y equipos deportivos, marcas y empresas de negocios, así como compañías de medios y entretenimiento que buscan ampliar sus ofertas digitales. Cientos de productores y distribuidores de contenido utilizan las soluciones y servicios de Dalet a nivel global, incluyendo emisoras públicas (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), redes comerciales y operadores (Canal +, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), organizaciones deportivas (National Rugby League, FIVB, Bundesliga) y gubernamentales (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet cotiza en la bolsa NYSE- EURONEXT (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® es una marca registrada de Dalet Digital Media Systems. Todos los productos y marcas comerciales mencionadas pertenecen a sus respectivos propietarios.
Virtualization - is it always best? And is cloud a one-size-fits-all solution?
I like to be told that I'm wrong. It usually means that I've made some broad sweeping assumption that over-simplifies the world. My most recent blunder was assuming that the whole world will obviously move 100% of its media operations to the cloud. It seems to me that in the space of a few short years, the media industry has changed its mindset from cloud is unsafe through a brief dally with cloud is good and has now ended up with everything cloud as the way to go. Considering current global events around mobility and remote working, this is a highly topical discussion. One-size-fits-all solutions do not exist! In the unused bit at the back of my brain, I know that there is no such thing as a one size fits all solution, but at the same time I cling to the everything cloud marketing philosophy as some kind of justification for forward motion. Very often, it's a mix of technologies that gives the best performance for a given price and it's the ability to choose the right technology at the right time for the right job at the right price that ensures that any business continues to thrive. Transcoding is a curious business. To select a service or a device, you first must be sure that it meets your needs for scaling, deinterlacing, frame rate conversion, image filtering, SDR and HDR conversion, range of codecs, compression efficiency and compression quality. In today's time-pressed environment choices are often done with a service rate card rather than by testing with real content and real people. This is a shame because very often the idea of taking a high-quality device with a Capex price tag is eliminated, even though the per-transcode costs of an alternative service can be higher for a lower quality. Nothing is ever simple - what's the real business problem? So why all this heavy philosophy? Dalet asked me to look at a hardware accelerator for an offline transcoder. I initially thought that I had stepped into a time machine because that sort of solution is just not fashionable now. I stopped and thought about it for a while in the context of todays reduced operating margins, remote infrastructure requirements and ever-increasing platform support requirements. If you have a fixed and stable volume of content that needs to be converted every day / week / month then actually the costing of that core transcode is a key fixed cost of the business. If a hardware accelerator reduces that fixed cost with a one-off investment rather than a pay as you go continuous commitment, then it is a no-brainer providing you still have a local data center to house it and you have the ability to manage it remotely. There is a business sweet spot for accelerators! So I found myself looking at an HEVC encoding accelerator, connected to a cloud-enabled Dalet AmberFin transcode farm and realized that it was the right solution for many customers to fulfil their core needs of doing a lot of transcoding for the minimum TCO (Total Cost of Ownership). Like many things in engineering, it might not be fashionable or glamorous, but for the right application it makes good business sense. It serves the needs of working and managing remotely, since you can build a hybrid architecture that works in the background and yet, can be accessed anytime, anywhere, assuming your data center has some solid business continuity in place (let’s face it, who doesn’t these days?) As 2020 makes its way, with major issues at global scale, it seems that there is a sweet spot for hardware accelerators - high throughput with less energy consumption than a raw software solution. It also seems that I should avoid jumping on today's fashionable technology for everything and to keep my mind open to a wider range of practical solutions to solving real business problems!
Presentamos Dalet StoreFront: una forma segura y fluida para que las organizaciones de medios muestren contenido a sus clientes
Dalet, proveedor líder de soluciones y servicios para difusores y profesionales de contenido, anunció hoy Dalet StoreFront, una nueva solución basada en SaaS que permite a los clientes de Dalet crear un mercado de contenido que ofrece una experiencia de compra familiar para sus clientes B2B, socios y afiliados. Dalet StoreFront gestiona el acceso multiusuario al contenido almacenado de Dalet MAM con herramientas de búsqueda avanzadas para localizar rápidamente los activos, filtrados para mostrar solo los materiales relevantes a un cliente calificado. Respaldado por el motor de orquestación Dalet MAM para la preparación y entrega de contenido, Dalet StoreFront crea una experiencia de obtención de contenido óptima que maximiza la exposición de inventario, la reutilización y las oportunidades de venta, aportando valor a la operación general de los medios y al negocio. Este servicio beneficiará a la mayoría de los clientes de Dalet, desde redes de noticias que comparten activos entre afiliados hasta licenciados de servicio de ligas deportivas “A medida que la audiencia crece a escala global, también crece la necesidad de más contenido. Maximizar la exposición y facilitar la capacidad de descubrimiento de los materiales nuevos y sin explotar de nuestros clientes es más importante que nunca,” afirma Luc Comeau, Director de Mercado de MAM y Cadena de Suministro de Medios, Dalet. “Sin embargo, con esta oportunidad para aumentar el rendimiento del contenido, se presentan complejidades adicionales de la cadena de suministro. Dalet StoreFront permite a los clientes acceder a un extenso inventario de Dalet MAM con mayor eficacia y rapidez, resurgiendo y monetizando archivos que de otro modo estarían inactivos, todo dentro de la experiencia de compra familiar que los consumidores digitales de hoy en día esperan.” La experiencia de compra de Dalet StoreFront es fácilmente accionable, reconocible a través de un modelo intuitivo de navegación y compras en línea, y elimina la necesidad de intercambios de correo electrónico. Comeau explica, “Hoy en día, muchas operaciones de medios dependen en gran manera de procesos no conectados para cumplir con las solicitudes de socios y concesionarios. Las solicitudes de contenido por correo electrónico y los servicios de entrega de archivos dispares crean gran cantidad de trabajo manual y significa que demasiadas oportunidades para reutilizar y revender contenido se pierden,” afirma Comeau. "Dalet StoreFront identifica al ‘comprador’ y presenta todas las opciones de contenido relevantes entre las que puede elegir, asegurando la máxima exposición del catálogo y manteniendo intactos los derechos del contenido.” Con Dalet StoreFront, licenciar contenidos es más fácil que nunca. Los propietarios de los activos pueden identificar y etiquetar fácilmente los derechos para su comunidad de concesionarios, así como establecer derechos para visitantes y posibles concesionarios. Dalet StoreFront protege su inventario de activos al mantener todo el contenido de origen bajo el control y la administración de Dalet MAM. Solo una vez que un pedido haya pasado por todas las comprobaciones necesarias, automatizadas por el motor de orquestación de Dalet, puede entregarse el contenido, creando así una experiencia de búsqueda / compra segregada del catálogo de origen. Para obtener más información sobre Dalet StoreFront y otras soluciones de Dalet, visite https://www.dalet.com/business-services/storefront. Para aprender aún más sobre esta solución innovadora y la historia detrás de ella, vea nuestro blog aquí. Acerca de Dalet Digital Media Systems Las soluciones y servicios de Dalet permiten a las organizaciones de medios crear, administrar y distribuir contenido de manera más rápida y eficaz, maximizando al máximo el valor de los activos. Basado en una fundación ágil, Dalet ofrece sofisticadas herramientas colaborativas que permiten flujos de trabajo de origen a finalización para noticias, deportes, preparación de programas, postproducción, archivos y gestión de contenido empresarial, radio, educación, gobiernos e instituciones. Las plataformas Dalet son escalables y modulares. Ofrecen aplicaciones dirigidas con capacidades clave para abordar funciones críticas de operaciones de medios pequeños a grandes, como planificación, organización de flujos de trabajo, ingesta, catalogación, edición, chat y notificaciones, transcodificación, automatización de reproducción, distribución multiplataforma y análisis. En julio de 2019, Dalet anunció la adquisición del negocio Ooyala Flex Media Platform. Una aceleración de la misión de la compañía, esta gestión aporta un enorme valor a los clientes existentes de Dalet y Ooyala, abriendo y extendiendo grandes oportunidades para OTT y distribución digital. Las soluciones y servicios de Dalet se utilizan en todo el mundo en cientos de productores y distribuidores de contenido, incluidas las emisoras públicas (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), redes comerciales y operadores (Canal +, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), organizaciones deportivas (National Rugby League, FIVB, Bundesliga) y organizaciones gubernamentales (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet cotiza en la bolsa NYSE- EURONEXT (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® es una marca registrada de Dalet Digital Media Systems. Todos los demás productos y marcas comerciales mencionadas pertenecen a sus respectivos propietarios.
The story behind Dalet StoreFront: open innovation, team collaboration and workflow expansion
Economists have an unusual word to describe the value in simple commodities like gold and platinum. It’s “fungible,” meaning that a substance is exchangeable. One piece of gold is the same as another piece. When you’re ordering gold, you don’t need to specify anything apart from how much of it you want to buy. You can split it up, mould it, melt it, recombine it and absolutely nothing has changed. You still only ever need to specify the weight of gold that you want to buy - or sell. Most things are not like that. Cars aren’t fungible. Nor are houses. And nor is media. You can’t buy media by the ounce. Media has many more dimensions and characteristics, all of which affect its value. But that’s only part of the story, because any given piece of media will have a different value to different buyers. Wildlife footage has very little value to an organisation that specialises in motor racing. Let’s look at this in more detail The media landscape today is significantly different in almost every way to how it was thirty years ago. Films are now files. Negatives are numbers. Cupboards full of tapes and reels have migrated to the cloud. And “supervising” all of this is a Media Asset Management system (MAM). Files are not physical things, and that opens up an incredible range of possibilities, but, because you can’t store non-physical things on shelves, you need an all-embracing MAM system like Dalet to keep track of all the ephemeral properties of millions of blobs of data. What is Dalet StoreFront? Dalet StoreFront is a window into the hidden value of a media organisation's media assets. It allows existing Dalet users to display their content to other media organisations, safely and simply. Essentially, it uses Dalet’s ability to orchestrate content to provide a browsing and fulfillment back-end to Dalet StoreFront’s users. The beauty of this arrangement is that there is virtually zero extra effort needed to prepare media. All the information - the metadata - about the media would have been input to the Dalet MAM as part of the normal process of onboarding media files. This is likely to include information about the title, authors, rights (including restrictions about usage) and also data about what’s contained within the clip, possibly including timecode references. There would also be information about format, resolution and whether or not the clip is in HDR, for example. This metadata, which needs to be there anyway as part of the normal usage of a Dalet MAM system, is exactly what’s needed as the basis for a transaction with a potential buyer. And because of the richness of the metadata, Dalet StoreFront is able to make sure that a media purchaser only sees content that it is allowed to acquire. Dalet StoreFront in Use Imagine a subscription based television provider specialising in travel and wildlife programming. Their world-class media content – programs, trailers, and B-roll content – needs to be distributed to a global network of broadcasters and partners. In a traditional model, the broadcaster/partner would need to email a request for materials. This request could be for marketing material to promote a program, highlights or materials to create the highlights, or the program itself. On the receiving end of the request – the television provider would need to check the rights of the content, the agreement with the partner, search the materials and send over a selection proxy assets. Once confirmed there is yet another step is to finalize the transaction and send assets, hopefully in the right format, via a file transfer service like Aspera. Every step requires manual interaction and investigation. When pressed for time, corners get cut and a sampling of what could be offered from the rich archives is shared for consideration. It’s a daunting process that affects the entire operation and more importantly, could shortchange the impact of the final material if a lesser quality asset was provided. Marketers Love Self-Serve Partners and broadcasters require marketing materials to promote programming. Eliminating the one-to-one requests, access to assets is predetermined, so only pre-approved marketing content is exposed to shoppers. Not only does this simplify the mass distribution of marketing material for new shows, it also makes it far more efficient to serve those broadcasters looking for a very specific asset...one that could promote the re-airing of an older program in a specific region. Find that B-Roll! Even a five-second shot used as B-roll can make all the difference to a producer looking for a specific shot to use in their highlight reel or production. Dalet StoreFront flips the traditional model and lets producers browse the catalog as opposed to an individual sending producers a handful of shots that may or may not be relevant. Dalet StoreFront broadens the selection to include ALL suitable content available for use. Requests for assets are sent to sales bringing the process down to a few simple steps. Prep Your Content for Global Delivery Much like marketing, handing localization of programming content under the traditional model involved many steps and efficiencies. New programs slated for worldwide distribution often need to be dubbed/subtitled in multiple languages. Dalet StoreFront presents localization entities (ex. companies like SDI Media, a Dalet customer) with the required proxy videos to begin their work. This eliminates the guesswork of who is to translate what along with the transfer back and forth of materials. The Dalet MAM back-end manages the delivery in the right file format, and delivers it to the relevant, pre-configured endpoint (e.g. a cloud secure storage location, a CMS, etc). Add More Angles to Your Fast Breaking News With news organizations constantly updating their catalog, Dalet StoreFront answers the call for immediacy and access to assets that will help journalists deliver hyper-local reporting. News organisations can share and deliver media as soon as content has been ingested and logged into the Dalet MAM. It doesn’t matter whether content has been on the system for years, or has just arrived. It’s all equally available giving newsrooms the material they need to build breaking stories and journalists the right media to localize their stories or bring in historical context. Open Up Your Archives… Safely! In the world of sports, archived content becomes even more valuable with time. Iconic plays and players are safely preserved in well-guarded content vaults. The sheer value of the material means no direct access for outside partners. Dalet StoreFront connects to the Dalet MAM archive, creating a separate security layer that tethers the archived assets in a safe manner. This allows clubs, leagues and other partners to browse the archives and select the materials they want to use in their productions whether it’s for highlights, programs or game recap. The Dalet back-end manages the entire process from presenting the materials, to requests for assets and delivery. Running on Amazon Web Services, Dalet StoreFront makes these and many other workflow scenarios happen. Every shape and form of content becomes searchable, browsable - and obtainable. It’s safe, efficient, and is set to transform the way businesses find, acquire and incorporate content into their own productions. Do You Need Dalet StoreFront? If your organization needs to seamlessly connect and expose content inventory to your community, empowering discoverability of untapped content, ripe for monetization and licensing, then Dalet StoreFront is the right solution for you! A Cloud-native SaaS service running on Amazon Web Services, Dalet StoreFront brings in untapped revenues connecting content to clients. Learn more and request a Dalet StoreFront demo at https://www.dalet.com/business-services/storefront.
Small steps for designers, giant leaps for users! How UX drives growth
With the advent of omnipresent technologies (think smartphones) in our daily lives, free/try apps have transformed the way we make products and the way consumers expect to be served up products that are intuitive and enjoyable. Just like consumers flocking from one social app to the other, a new generation of creative media professionals have adopted, from their personal digital lives, a “try and keep/throw” approach to media tools. i.e., "if I don't like it or can't get my work done, I'll look for another one." As software vendors, we must embrace this change to enrich our user community's experience in their daily work, with minimal distractions from the application, i.e., focus on the craft, not the tools. We have also seen a shift towards putting the emphasis on product design from users' feedback versus historically "Technical experts/Engineer," where the focus was on the technical capabilities of the solution with less importance on usability, complexity, intuitiveness for the persons actually doing the work. Back in the day Back in the day, you had to be an engineer to operate sophisticated technical software. Today you can cut a movie on your iPhone. Not that you would want to, but the fact that the tools are there for the masses has created a baseline from a user perspective, on expectations as to what they want and expect from a product. Today, our media professionals need to work with software tools to tell their story. A UX (user experience)-centric approach in software design focuses on abstracting the complexity to surface and empower creatives. User Experience is at the center of a successful product and a primary axis to our commitment to user/market-driven approach to producing value for our client community. This need for transformation in how software vendors interact with an organization, and users, means putting transformative approaches and processes to dynamically engage with the user community much earlier in the product development stage, from ideation to release, and onwards. Your accelerator to market success The value in implementing a user-driven feedback loop model is a tenfold accelerator to market, with well-received releases that provide incremental value. Ideas are great, but unless tested against the intended audience, the product output generates frustration and dissatisfaction, further introducing new cycles of product iteration. Great designs can have a positive effect on the quality, accuracy, and user satisfaction/adoption of a product. This is what User Experience design practice enables. I want Ketchup, not a workout It is essential to differentiate UX (user experience) from UI (user interface), however. While UX focuses on "how to do something and how something should work" in the most intuitive, precise, and efficient way, UI focuses on the presentation layer and visual appeal of the product. A simple example: a button. UX design is focused on the position, discovery, feedback, and interaction with careful attention in taking into account both previous and following functions. Whereas UI design will focus on how to make the button visible, accounting for the shape, color, and typography to make the user want to press it. Courtesy of the author A great consumer-goods example that emphasizes this is ketchup bottles. When looking at the glass bottle, anyone can attest that it conveys elements of quality and aesthetics; however, the user experience is disappointing to everyone, including my grandmother, having users come up with workarounds for the poor usability. On the other hand, the plastic squeeze bottle, while looking cheap, is immediately intuitive in its use, and the fact that it stands on its cap, further adds a value of being ready to be dispensed by a simple squeeze. The wheel is not enough Credit: Nima Torabi The above example highlights the iteration of design of a user problem statement: "I want a mode of transportation that gets me from point A to point B safely, comfortably and expeditiously". While the top approach addressed the components of the product, each iteration was rendered useless on its own and not adopted (i.e., failed) as it didn't address the user's need. What is vital here are tangible, usable deliverables, or MVPs (Minimum Viable Product). “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Don Norman, Nielsen Norman Group (Credited with inventing the term UX) Back to the ketchup bottle, we can see that the first bottle was usable and formed the basis, by allowing feedback, which led to further iterations, each providing more intuitive designs. Note the middle image, where the bottle is now squeezable, would have never been initially designed without this user feedback. It’s all about the user User research is at the center of our approach at Dalet, both for outbound activities (on-site interviews, regular visits to see the product in use, etc.) and inbound (through conducting surveys, facilitating user community forums, etc.). This is the approach we took when we set out to re-design the user experience for our OoyalaMAM, the main user interface for the Ooyala Flex Media Platform: usability and speed were our top goals – but that’s a story for our next blog post. The recently refreshed OoyalaMAM user interface We want to enable our user community to converse and contribute while gaining knowledge and identifying trends that would need to be slated in the roadmap. As part of this user research, we are putting in place forums for the community to contribute, collaborate, and drive innovative ideas at the forefront of our practice. We'd love to have you aboard!
Dalet Inks Deal to Build World's Most Advanced Multi-platform Newsroom with Leading North American Broadcaster
Dalet, a leading provider of solutions and services for broadcasters and content professionals, has signed a landmark deal with a prominent North American broadcaster to build its next-generation, borderless multi-platform newsroom on Dalet Galaxy five. The broadcaster’s expansive operation is a 24-hour all-encompassing news service that includes four distinct traditional and digital news entities dedicated to delivering breaking news to more than 90 million homes. The digital transformation will leverage advanced Cloud and AI technologies and move all production and distribution operations to the cohesive Dalet Galaxy five platform, a unified Media Asset Management (MAM), Workflow Orchestration and Editorial environment. Frederic Roux, vice president of sales, Americas, Dalet, comments on the multi-workflow advantages Dalet Galaxy five offers: “This particular news network is on air 24/7 and what they must deliver is far more diverse than straightforward news shows. They need to produce studio news programs and documentary-style shows, which are much closer to long-form programming workflows and often feature multi-camera productions. In addition, a new kind of storytelling is required when producing for OTT and digital, which adds complexity to the production chain.” Roux continues, “Dalet Galaxy five is able to facilitate standard news, long-form programming and digital workflows simultaneously. The transition to the platform brings immense efficiency to the operation with limitless options to implement future workflows and iterate quickly with new, digital-first initiatives. The consolidation of systems required to drive these disparate workflows will also help optimize the total cost of ownership for the broadcaster. In this era of fast-changing news consumption behavior, our customers need an agile platform that can adapt quickly to their new business reality. This agility is inherent to the Dalet Galaxy five hybrid architecture.” Based on a modern, video over IP infrastructure that uses the SMPTE 2110 standard, Dalet Galaxy five platform leverages the elasticity of the Cloud and offers federated production capabilities enabling the news network to effectively scale remote bureaus, field resources, and workflows at will. Cognitive services integrated with Dalet Galaxy five will accelerate the metadata enrichment of content archives making news assets easier to discover and readily available for creating deeper news stories across all platforms. Thanks to the hybrid architecture leveraging AWS, Dalet Galaxy five will provide native disaster recovery capability by offloading on-premise capacity to the Cloud when needed and processing scalability. “Today’s audiences crave more detailed news information on the viewing platform of their choice, especially for major sporting and political events,” adds Roux. “Broadcasters need a solution that enables them to deliver that deeper coverage whenever and wherever these events take place and create a content journey that engages audiences across all platforms. Dalet Galaxy five industry-leading remote access and editing provides a seamless news gathering and reporting experience enabling journalists to prepare robust multimedia stories whether they are in the newsroom or in the field on assignment.” Dalet Galaxy five will underpin the entire multi-platform production and delivery workflow, integrating key broadcast systems and propelling game-changing field and bureau workflows with a significantly improved remote editing user experience. Dalet Galaxy five’s orchestration capabilities will facilitate metadata-driven operations that automate complex media processes, distribute tasks and streamline workflows, simplifying the technical hurdles of media handling while simultaneously providing staff greater control over assets and monitoring capacities. For more information on Dalet Galaxy five and Dalet solutions, please visit www.dalet.com. About Dalet Digital Media Systems Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximising the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloguing, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. In July 2019, Dalet announced the acquisition of the Ooyala Flex Media Platform business. An acceleration of the company’s mission, the move brings tremendous value to existing Dalet and Ooyala customers, opening vast opportunities for OTT & digital distribution. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organisations (National Rugby League, FIVB, Bundesliga) and government organisations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.
Dalet AmberFin Release Adds Dolby Vision and Socionext Acceleration
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced that the latest release of the Dalet AmberFin media processing platform is the first software-based transcoding asset management system to include Dolby Vision® technologies, a leading HDR technology for media professionals, studios and streaming service providers. In addition to Dolby Vision and a raft of new software-only features, Dalet AmberFin can also be enhanced with hardware acceleration tools such as the M820L HEVC encoder plugin card from SoC (System On a Chip) specialist Socionext. Steve Higgins, Product Manager, Dalet AmberFin, states, “The latest release of the Dalet AmberFin media processing engine marks a new era for this renowned high-quality content processor. Whether you process on-premises, in the cloud or with a mix of both; the efficiency of the processor coupled with high throughput and exceptional audio-visual quality are key for delivering your content in a timely and cost-conscious fashion.” Unique in its class, Dalet AmberFin media processing capabilities enable automated Dolby Vision mastering and distribution workflows that generate outputs from IMF, through broadcast, cable and satellite packages to OTT HLS and DASH bundles. The integrated BPMN-compliant workflow engine and API let administrators configure user interfaces, assign tasks for operators, and push through ad-hoc QC processes; creating workflows that are just right for their facility. Dalet AmberFin's file outputs can vary in packaging sophistication from simple MP4s through to complex IMF packages that are automatically synthesized from collections of input files and automation instructions. Dalet active participation in SMPTE’s IMF plugfests gives confidence that all its IMF processes are interoperable at the very highest level and are a key component of the IMF mastering and distribution revolution sweeping the industry. Jean-Christophe Coin, CEO from Leading French Post-House VDM says of the platform, "By integrating Dalet AmberFin with our Dalet Galaxy MAM platform we have managed to build the Content Factory that we always dreamed of. Work orders for original and versioned content flow quickly and efficiently through our facility with human operators lending creative skills where required and automation fulfilling all other processes". On the complexity of today's workflows, he added, "There are more and more variations in the complexity of a modern title. When it was just SD or HD life was simple. Today we track different HDR variants and multiple languages, compliance and re-versioned variants for the large number of platforms that a single title might appear on." Higgins concludes, “Whether your outputs are high bitrate JPEG2000 and ProRes or low bitrate H.264 and HEVC, the platform offers advanced features like outstanding software-only, cloud-friendly frame rate conversion and sophisticated interlace handling that will ensure your content is created quickly and with quality that viewers will love regardless of their delivery bandwidth.” Dalet AmberFin version 11.8.2.0 is now available to all existing customers on a support contract. For more details, go to https://www.dalet.com/platforms/dalet-amberfin. About Dalet Digital Media Systems Dalet solutions and services enable media organisations to create, manage and distribute content faster and more efficiently, fully maximising the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions. Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations - such as planning, workflow orchestration, ingest, cataloguing, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics. In July 2019, Dalet announced the acquisition of the Ooyala Flex Media Platform business. An acceleration of the company’s mission, the move brings tremendous value to existing Dalet and Ooyala customers, opening vast opportunities for OTT & digital distribution. Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, Russia Today, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organisations (National Rugby League, FIVB, Bundesliga) and government organisations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA. Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.