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Download the AFL Case Study

An innovative archive media landscape for Australian Rules Football

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Migrating History

Explore how AFL moved their entire data collection into the cloud. A new paradigm that mirrored to a new direction already forming in the League.

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Content Packaging

Dalet Flex allows AFL to search the archive, pull content and package it, seamlessly working with new footage as it moves through the supply chain.

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New Level of Engagement

Digitizing everything made every piece of the game, pre-game and associated game footage customizable for apps, online services for fans, broadcasters and beyond.