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Unlocking fan engagement by tackling the OTT workflow

The National Rugby League finds a winning team in Dalet and Bitmovin

National Rugby League

To drive deeper engagement with their millions of fans, the NRL sought to optimize its OTT strategy. By leveraging Dalet and Bitmovin joint solutions, NRL was able to build ad-hoc workflows that process, encode, publish, and distribute richer content faster for immediate fan engagement.

The Challenge

Working with video content from varying sources meant every workflow, metadata layer and media processing step added time and complexity hurdles in the path between the NRL and its audience. Not anymore!

The Solution

By combining the advanced media logistics of Dalet’s Ooyala Flex Media Platform with Bitmovin Encoding API in a cloud environment, the league achieved the flexibility and automation they needed to overcome their inefficiencies and dramatically accelerate their online delivery workflows.

This Case Study explores how the NRL leveraged the partnership between Dalet and Bitmovin to overhaul their OTT workflows and strategy and how it helped them bring more immediacy to fan engagement with quicker go-live while optimizing efficiency and reducing operational costs.




Top 3 reasons to download this Case Study

  1. Discover how Dalet and Bitmovin enabled the NRL to reduce processing, encoding and publishing times by as much as half
  2. Explore how the NRL redefined viewer experience by streaming stunning high quality video at lower bitrates on every device
  3. Learn how an increased speed-to-market and faster fan engagement helped the NRL become #1 of all Australian sports on Facebook