The massive amount of content available to journalists on social media is both a gift and a curse.

The ‘wisdom of the crowds’ scenario on social media platforms provides journalists a wealth of real-time commentary on what is – to the digital majority – top breaking news and hot topic trends. News pros can leverage these trending topics to quickly tap into and engage with audiences on what is important to them at that very moment.

Great, right? Not exactly.

The downside: There has been no effective way to methodically aggregate, harvest, and easily utilize this social media content for a 360-news narrative. It’s a painful manual process to download social content, bring into your MAM, log it and then utilize key pieces for your story.

That is, until NAB 2019…

Leveraging social media in evolving narratives

The Dalet Galaxy five Social Media Framework new “Aggregator Panel,” which made its debut at NAB 2019, solves this obstacle for storytellers who want to leverage social commentary for their evolving narratives.

Journalists can set the Dalet Social Media Framework Aggregator Panel to follow any number of topics. The Dalet system will automatically compile – in real time – a running list of the tagged social media posts. Users can easily browse posts and select to download only those posts that are relevant to their story. Behind the scenes, metadata is automatically extracted and indexed in the Dalet Galaxy five content catalog. The intuitive dashboard letsusers neatly organize multiple social media storylines. Simple drag and drop of content into carts lets users quickly reutilize posts in breaking stories. Thanks to the underlying Dalet Workflow Engine, the newsroom can automate workflows such as turning social posts into ready-to-air CGs and graphics, making it easy to reutilize content over multiple platforms quickly. 

In most newsroom environments today, the news producer typically does not have much visibility into what is happening on the digital side of the operation. In a similar scenario, the digital team typically has difficulties accessing the assets including video, images, and scripts that have been created by the producer and news staff.

The new Aggregator Panel provides a bridge between these two worlds. 

More than managing the social media bits in a way that can be used within the story quickly and easily, the new Aggregator Panel gives the newsroom a direct window into the social media world and beyond and digital teams access to the valuable assets being developed in the newsroom.

Hello (collaborative) social media workflows

The Dalet Galaxy five platform allows both groups to share assets and tools, essentially, creating an entire collaborative social media- friendly workspace. The beauty of the new Dalet Aggregator Panel is that it captures a social post so that content itself is available for production immediately within the collaborative space.

Journalists can set the Dalet Social Media Aggregator Panel to follow any number of topics. Simple drag and drop of posts lets users quickly share and reutilize content in breaking stories.

That video that is downloaded with the Dalet Aggregator Panel, is not just ‘downloading.’ Dalet recognizes it’s associated to a tweet and transcodes it into a mezzanine format with the correct aspect ratio for production. It automatically places it in the storage system with the metadata form filled out. For the users, it’s just a drag-and-drop of the tweet. On the back end, Dalet Galaxy five does all of the heavy lifting. The user can just open it in Dalet OneCut or another editor and start working. The feature is called ‘Tweet to Edit’! It’s the same process for the creation of the graphic. As soon as you transform a tweet into a graphic, that graphic becomes an object within Dalet that you can either schedule in your production rundown or you can play it out on air with your news package. And of course, this is called ‘Tweet to Graphics’.

While the Dalet Galaxy five Social Media Framework is great for journalists to publish their social media content, your digital teams may already use another social media management platform. However, for the digital teams, Dalet Galaxy five Social Media Framework does solve a big pain point, and that is efficiency in planning. Many digital teams manage planning using a shared Word or Excel type of document. This static approach provides no insight into the overall newsroom planning. With Dalet Galaxy five and the new Aggregator Panel, digital teams can plan with a full view of the newsroom activities and access to all content, including the harvested social assets.

Have we piqued your interest? Contact us to discuss further and learn more about the Dalet Social Media Framework.