Our 2024 report with Caretta Research found that 73% of newsrooms deliver news content to a website, overtaking television as the main news platform.

To meet these demands, most newsrooms have adapted their workflows to be more story-centric. This sees a shift from planning around broadcast rundowns to planning around the story itself to accommodate both linear and online news production—enabling digital teams to cover stories as they happen without needing to wait for a later broadcast. Newsroom technology has evolved in line with this, expanding the tool set to include News Production System (NPS), NRCS, Media Asset Management (MAM) Systems and Content Management System (CMS) to cater for the growing volume of media assets and online distribution.

But this complex web of tools contributes to fragmentation and silos between newsroom teams. So, is it time to evolve your newsroom technology once again?

Let’s explore how you can better align your newsroom technology with story-centric reporting through a new, centralized system that empowers digital and linear teams to break stories in real time, without relying on the other.

Story Centric News

The Importance of Story-Centric Reporting to Modern Journalism

The way news is consumed and produced has fundamentally changed in the last 20 years.
With the rise of digital, audiences increasingly expect to engage with news stories as they break across streaming platforms, social media, and websites. Story-centric reporting empowers newsrooms to reach broader audiences and work smarter—repurposing content across channels to break stories as they happen, maximize reach and reduce duplication of effort for digital and linear teams.

So, how does story-centric reporting impact delivery for broadcast journalists?

  1. Speed and Agility

Breaking news waits for no one. To stay relevant, journalists need to be the first to break a story. This means they need immediate and remote access to media assets, including archival footage and cloud-based editing systems like Dalet Cut to compile accurate, quality stories in real-time.

A story-centric workflow enables digital and linear teams, as well as journalists, freelancers and the many other news professionals to work on the same narrative at the same time, without needing to wait for the other. This means any updates and adjustments can be made at pace as new information becomes available, ensuring the story evolves fluidly across channels. Having access to modern solutions combining NPS, NRCS, PAM, and MAM into a single, story-centric platform provides teams with the assets they need to react quickly while maintaining accuracy.

  1. Consistency Across Platforms

Inconsistent or disjointed narratives can confuse audiences and dilute the impact of a story. Journalists require tools that help them adapt stories for different formats without sacrificing the integrity of the message.

Story-centric reporting ensures that the core message is preserved across channels, enhancing the audience’s understanding and engagement. With the capabilities to ensure all relevant assets are connected to the same story, teams can maintain consistent messaging across all distribution channels and get the story out faster.

  1. Collaboration Without Silos

Modern reporting demands that all newsroom teams including linear, digital and social work together regardless of their location. Traditional newsroom workflows often separate linear and digital production, leading to silos and inefficiencies.

Story-centric reporting breaks down these barriers by uniting all contributors around a single narrative giving all stakeholders access to resources, updates, and insights in real-time, so digital teams can produce stories before the broadcast is finalized and linear teams can incorporate digital insights—ensuring a seamless workflow between teams for more cohesive storytelling.

How to Align Your Newsroom Technology with Story-Centric Workflows

Although modern news production systems support a story-centric approach, digital and linear teams are often left using different tools impeding collaboration and efficiency. To capitalize on the story-centric reporting needed for future-proofing the newsroom, you need more than just upgraded hardware—you need an integrated platform that evolves with changing workflows. Dalet unifies the core newsroom technology of NRCS, NPS and MAM into a single, unified newsroom solution that integrates with your CMS to provide:

  1. Centralized Planning Around Stories

To move to story-centric workflows, you need story-centric capabilities within your planning, NRCS, and production system. If you have separate platforms across your workflow you can suffer from misalignment and loss of connection to the original story.

Dalet’s unified news solution, Dalet Pyramid, combines your planning, NRCS, NPS and MAM for a story-centric news production approach. With all the tools you need in one place, your teams can manage all aspects of production from a central hub—maximizing access and collaboration. Centralizing your tools in this way simplifies planning, enabling teams to focus on the core story and not navigating disparate systems. This means digital teams don’t have to wait for a linear broadcast before covering stories as they break.

  1. Multi-Platform Distribution

Today’s audiences expect news tailored to their preferred platforms. Meeting these expectations requires publishing to multiple distribution channels quickly and effectively.

Dalet Pyramid ensures that stories can be easily adapted and distributed to TV, social media, and digital platforms simultaneously. Linear teams no longer need to finalize a broadcast before repurposing content for digital teams—everything can move forward concurrently. With seamless CMS integration, stories can be published to your desired digital channel directly from the same system used for TV. This means that both teams can create platform-specific versions of a story without duplicating effort, allowing for broader reach with minimal delays.

  1. Enhanced Collaboration Across Teams

At the heart of a story-centric workflow is collaboration and so breaking down silos between linear and digital teams is critical. Dalet Pyramid enhances collaboration through:

  • Real-time updates: All contributors can access the latest version of a story, ensuring alignment and reducing duplication of effort.
  • Remote Collaboration: Multi-user, real-time collaboration from anywhere on scripts ensures alignment, accuracy and speed to delivery.
  • Shared media assets: By centralizing media storage, Dalet’s platform empowers teams to work from the same pool of resources e.g. digital teams can access archival content as a story breaks for accurate, digital-first stories, while linear teams can incorporate elements prepared by digital contributors into their broadcast like graphics or social insights.
  • Cross-discipline integration: From social media managers to on-air producers, all team members can contribute to a single, cohesive story within the same platform.

By facilitating collaboration, Dalet’s unified platform ensures a more consistent and efficient story-centric workflow.

  1. Simplified Media Access

Having quick access to media assets is vital for crafting impactful stories as they break, especially for digital channels where speed matters most.

Dalet’s integrated MAM functionality ensures that digital and linear teams have instant access to centralized media assets, regardless of location. For example, digital contributors working remotely can pull footage, graphics, or statistics from the archive without delay, streamlining their workflow and covering stories as they break.

Dalet: Enabling You to Focus on Storytelling

The mission of newsrooms has always been to tell impactful stories and in today’s multi-platform environment, technology can either be a barrier or an enabler.

When it comes to story-centric reporting, news systems often have fragmented tech stacks that force digital and linear teams to spend time switching between tools, managing assets and troubleshooting workflows. Dalet Pyramid simplifies newsroom operations by integrating planning, production, delivery and management, eliminating the need for separate tools and boosting collaboration between teams.

By centralizing these capabilities, Dalet helps you focus on what truly matters; delivering compelling stories as they break to audiences everywhere.

Ready to level-up your story-centric reporting? Request a demo.

Get expert guidance

Book a free consultation now

 
 

Featured in: broadcasting | Caretta Research | Centralized Planning | journalism | Media Asset Management | Media Workflows | News Production | Newsrooms | NRCS | Story Centric News | Storytelling 360 | Workflow Orchestration |

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By Aaron Kroger

Aaron is the product marketing lead for Dalet, a leading technology and service provider for media-rich organizations. Aaron is spearheading go-to-market initiatives around cloud-native media supply chain and production workflows, revolutionizing enterprise media operations worldwide.

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