Author Profile: Bruce Devlin - Chief Media Scientist
With 30 years in the industry, Bruce looks after Media Technology for Dalet. An engineer who designed antennas, ASICs, software, algorithms, systems and standards, Bruce is best known for being @MrMXF and you can get his book on Amazon ☺.
How do you tag your audio? Find out how standards are simplifying the internationalization of content, and how they can cope with identifying languages.
Standardized audio metadata and subtitle metadata - it may be a tiny-tiny addition to your assets, but over time it helps you find, use and monetize versioned content with no effort at all.
Like me, I am sure that you have been to a restaurant in a group and everyone orders from the set menu EXCEPT for that one person who orders the exotic, freshly prepared fugu, which requires an extra 30 minutes of preparation from a licensed fugu chef so that the customers don't die eating it. Restaurant etiquette means that our main course is served at the same time, forcing everyone to spend a long time hungry, waiting for the special case. And if you split the bill equally, the special case becomes subsidised by the people wanting the set meal. Does this model relate to the media industry? Is there a cost for being special? How can we reduce that cost? What gets done with the cost savings? How can you help?
Fortunately those 5 questions lead into 5 reasons why delivery standards might be a good idea.
IBC’s approaching and your inbox is full of stories about the latest drone-mounted 3ME switcher for 4K sports production and other impossible products. Maybe what you need is a good earth spike to find out what’s really going on. Read More…
So how do you bring standards to your organisation? Step 1: join in and listen; Step 2: determine whether or not exerting influence is to your advantage; Step 3: actively contribute; Step 4: sit back and enjoy the fruits of your labour!
Our Chief Media Scientist Bruce Devlin gives us the rundown on his experience at the HPA Tech Retreat – collaborating with competitors, the magic of creating 4K lenses, solar flares, UHD, women making a real impact on the industry, the symbiosis of IMF and DPP – oh and of course, cake!
Bruce’s Shorts Season 3 is coming to an inbox near you! We’re thrilled to announce this along with the launch of the brand new Dalet Academy, keeping broadcast and media professionals around the globe on the cutting edge of the industry. The best part: it’s all free! What’s not to like?
The recent release of the movie Anchorman 2 marks a major turning point in our industry. Not because it is an infantile follow-up to a not very funny original, but because it is the last movie that Paramount will ever release on film: Yes, that’s right. The first of the Hollywood majors has shut down its celluloid delivery for good. From now on, it is all digits. So all the problems we used to have with film-originated material have gone away in the digital era, right?
Media Asset Management systems (or MAM as they have become known) is an area that has generated substantial interest in recent times. But what exactly is MAM and what does it mean to broadcasters and media facilities?
How do you utilize your current archive? Is it solely for preservation, or legal compliance, perhaps? Do you sometimes feel that you are sitting on valuable content in your archives that could be repurposed to give you an additional revenue stream, if only it didn’t require a team of archeologists to dig it up? There’s nothing more frustrating than not finding content you’re sure is in your archives, if only you knew where exactly. Whether you’re looking for completed shows to round out your online offerings or b-roll for a new show in production, sometimes it almost feels easier and cheaper to go out and shoot again rather than brave a disorganized archival system.
IBC is over and so are the September SMPTE standards meetings, which means that I've spent the last 10 days continuously talking about the industry and the direction in which we're going. I thought that it would be interesting to share some of those thoughts – you are welcome to disagree! In fact, we welcome the discourse, so please feel free to share this with others to open up the conversation.