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1. Optimizing the HD Radio and DAB experience

a cost effective approach to producing enhanced radio programming

The advent of Digital Radio platforms such as HD Radio and DAB is a challenge for radio programmers and production teams. Not only do digital platforms pave the way for program associated data such as main program service and station information services, they create new channels for distributing advanced application services which include multimedia functionalities. Scheduling play-lists and broadcasting programs for such an enhanced radio network require that production teams implement new types of digital content production workflows. This paper details these production challenges and offers possible solutions based on case studies of radio broadcasters that have been faced with similar issues for other digital radio broadcasting platforms. [...]

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